Professional Documents
Culture Documents
STUDY CASE
INTERNATIONAL BUSINESS COMUNICATION
SEPTEMBER 20TH, 2018
Source: www.canva.com/design
Source: www.canva.com/design
3 LoUuStToE fR 1 6
C WAW
L IW
B .ACBLAU' S TTEARO
. CBO
AMO
SUMMARY
What is Taobao?
Taobao's Background Timeline
Taobao's success in China
What makes Taobao different
Where are we now?
5 LoUuStToE fR 1 6
C WAW
L IW
B .ACBLAU' S TTEARO
. CBO
AMO
WHAT IS TAOBAO
15 year-old social commerce platform in C2C segment
Launched in 2003
Part of Alibaba Group businesses
China's largest mobile commerce destination
World's biggest e-commerce website
In March 2018, Taobao had over 617 million monthly
active users
1 billion products listed in 2016
8 LoUuStToE fR 1 6
C WAW
L IW
B .ACBLAU' S TTEARO
. CBO
AMO
TAOBAO'S SUCCESS IN CHINA
Source: www.canva.com/design
MARKETPLACE
TRUST FEES
DESIGN
Before Now
14
C L UoSuTtE oRf 1 6 WAW
L IW
B .ACBLAU' S TTEARO
. CBO
AMO
WHERE ARE WE NOW
Source: https://www.alibabagroup.com/en/news/press
Source: https://www.ft.com/search?q=taobao
Source: www.canva.com/design