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MKT-311 – Business Research Methods

Semester: Fall 2018


ACD/3/001 Program: BBA
Revised in CAB Ref: CAB/2018/01
1.Objective / Goal The course will aim to provide a foundation for designing and using
methods to perform empirical research in business areas. Special emphasis
shall be on development of hypothesis and testing through techniques like Z-
Test, ANOVA, T-Test, Regression and correlation and others.
1. Recognize the importance of research as a first step in Business Studies.
2. Translate basic/applied business issues into appropriate academic
research questions.
2. Learning Outcomes
3. Understand the links between the issues being investigated and the
method of investigation.
4. Understand the relevance of Western research in providing solutions to the
local managers by investigating the dominant theories business education.
5. Understand the governing principles in the qualitative and the survey
research traditions, the merits and limitations of each, and of their
independent and supporting roles in business contexts
3. Instructions Students must adhere to following:-
1. Must come prepared for the class.
2. Must read the topics to be discussed in advance.
3. Must reach class two minutes before start.
4. Must be properly attired.
5. Must complete all assignments in time.
6. Must not use red or green ink in all grading examinations.
7. Must switch off cell phones during class time.
4. Attendance Students are required to maintain 75% attendance.

5. Books Text book: Business Research Methods by C William Emory


Reference book: Business Research Methods by William G.
Zikmund, Business research Methods by Donald R. Cooper
Marketing Research by Tull & Hawkins
6. Assessment
Assessment Marks Duration Frequency Selection
Min Max
Quiz 10 Max. 10 minutes Three (2) Four (3) Best (2)
Proposal/Synopsis 10 Mid of Semester One (1) One (1) Best (1)
Mid - Exam 20 2 hours Two (1) Two (1) Best (1)
Final Research Project/Presentation 20 End of Semester One (1) One (1) Best (1)
Final 40 3 hours One (1) One (1) One (1)
Grade Percentage GPA Grade Percentage GPA
A+ 85% & above 4.00 C 60% - 64% 2.00
A 80% – 84% 3.75 D+ 55% - 59% 1.50
B+ 75% - 79% 3.50 D 50% - 54% 1.00
B 70% - 74% 3.00 F Below 50% 0.00
C+ 65% - 69% 2.50
6. Session – Wise Course Breakdown
Session Topics Covered Study Ref
INTRODUCTION TO BUSINESS RESEARCH To learn and Explain why managers should
1 Definition of Business Research? know about research and to discuss what
2 Types of Research Chap – 1 managers should and should not do in
order to interact most effectively with
3 What is a research process? researchers
THE RESEARCH PROCESS: STEP 1 TO 3 To learn and know the difference between
4 Research paper Vs. Thesis , Broad Problem Area the research paper and thesis and
Chap– 4 importance of Problem statement in
5 Problem Definition & Problem Statement
Research
6 Research Questions, Objectives and their Importance
The Research Process Step 4 and 5 To understand the importance of variables
7 What is Variable? Types of Variables Understand the classification and
8 Literature Survey /Literature Review writing Chap – 5 modification of variables
9 Referencing Styles ,APA, Harvard, Chicago, MLA
THE RESEARCH PROCESS: STEP 6 What are the important attributes in
13 The purpose of the Study Chap- 06 constructing the methodologies
14 Type of Investigations, Researcher Interference Understanding the importance of methods

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15 Type of Investigations, Study Setting, Unit of Analysis
EXPERIMENTAL DESIGN To understand how to construct the
16 The Lab and Field Experiment methodologies in research
17 The Internal and External Validity and Accuracy Chap-7 Importance of proposal and their attributes
18 Construction Of The Methodologies & Proposal
SAMPLING & DATA COLLECTION METHODS Define sampling, sample, population,
19 The Sampling Process, Probability & Non Probability element, subject, and population frame. And
20 Data Collection With Surveys, Interviews, Observation discuss the different sampling Identify the
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use of appropriate sampling designs for
21 Exercise of Construction of Surveys and interviews different research purposes.
22 Revision and Discussion on the proposal
23 – 24 TERM 1
MEASUREMENT OF VARIABLES 1. To operationally define (or
25 How variables are measured? operationalize) concepts.
26 Metric and Non-Metric scales and their importance Chapter 3 2. Students should know the characteristics
and power of the four types of scales—
27 Using the Nominal, Ordinal, Ratio , Likert Scales nominal, ordinal, interval, and ratio.
TESTING HYPOTHESIS Understand the application of the data
28 Data clearing , Normality, Outliers, Missing Values collection, Understand the application of
29 Unengaged responses, Reliability & Validity different test in different types of data, 3.
Lab Understand the importance of testing in
30 SPSS For Primary data, Regression, T-test, ANOVA interpreting the data and hoe to conclude
the data
AMOS Understand the application of the data
31 Testing of Primary Data with AMOS, CFA, SEM collection, Understand the application of
32 Testing of Primary Data with AMOS, CFA different test in different types of data, 3.
Lab
Understand the importance of testing in
33 Testing of Primary Data with AMOS, SEM interpreting the data and hoe to conclude
the data
Understand the application of the data
34 How to Test Mediation and moderation collection, Understand the application of
35 Interpretations of The CFA different test in different types of data, 3.
Lab
Understand the importance of testing in
36 Interpretations of The SEM interpreting the data and hoe to conclude
the data
SMART PLS Understand the application of the data
37 Testing of Primary Data with PLS collection, Understand the application of
38 Fitting the data validity reliability different test in different types of data, 3.
Lab
Understand the importance of testing in
39 Interpretations of the DATA output interpreting the data and hoe to conclude
the data
40 Final Research paper discussion
41 – 42 TERM 2 N/A
43- 45 Final Project Presentations To understand the presentation
N/A
technique of a research paper
Instructor’s Timings

MON TUE WED THU FRI SAT SUN


Kamran Khan

In Out In Out In Out In Out In Out In Out In Out

SMCHS Hyderi
Official
SMCHS Class Timings from Class Timings from Off day SMCHS Off day SMCHS
Timings
12:30 to 3: 30pm 12:30 to 3: 30pm
Counseling
- 10-11am 10-11am - - - -
Hours

__________________
Kamran Khan
Assistant Professor
Manager Research Operations & Development
Head Vigilance Committee & Member Disciplinary Committee
0092-321-3447263
kamrankhan@kasbit.edu.pk
Address: 84 – B, S.M.C.H.S. Karachi. Tel: 92 - 21 - 4314970-3 Fax: 92 - 21 - 4525525 URL: www.kasbit.edu.pk

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