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GRADUATE SCHOOL
Notre Dame of Marbel University
City of Koronadal, South Cotabato

SUBJECT CATALOG NUMBER : BA239 N

SUBJECT DESCRIPTION : STRATEGIC MANAGEMENT
COURSE CREDIT : Three (3) units
CONTACT HOURS : Total of Forty Eight (48) Hours
FACULTY : Estela Marie O. Verana, DM
PHONE : 0932-8654318
EMAIL : everana26@gmail.com
FACULTY CONSULTATION SCHEDULE : Saturdays (4:00 to 5:00 PM)

COURSE DESCRIPTION

This course focuses on the essentials of Strategic Management. It broadens the

students understanding of the business / organization as a social entity that interacts with its
external environment. It provides the students a good grasp of the process of setting long
term direction and goals, including the subsequent management processes of planning,
implementing and controlling. It further takes into consideration, the local and international
environment and the circumstances surrounding the organization’s own internal resources,
competitive position and limitations.

It integrates perspectives learned from various business and non-business disciplines

such as organizational theory and behavior, business economics, production, human
resources, finance, information technology, marketing, corporate social responsibility and
ethics.

COURSE OBJECTIVES :

At the end of the course, the students are expected to:

1. Understand the Nature of Strategic Management, its benefits and pitfalls.

2. Develop and/or improve The Business Vision and Mission
3. Effectively conduct an External Assessment using various tools and techniques.
4. Properly implement a thorough Internal Assessment of the Organization.
5. Identify Strategies used by Modern Day Organizations, conduct an analysis in aid of
Strategic choice.
6. Understand the intricacies associated with Strategy Implementation
7. Evaluate Strategy Appropriateness
8. Understand the relevance of Business Ethics, Social Responsibility and Environmental
Sustainability in the conduct of Strategic Planning.
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CONTENT OUTLINE

SESSION # 1 8 Hours
i. Introduction
I. House Rules
II. Grading System
III. The Strategic Plan Paper

OVERVIEW OF STRATEGIC MANAGEMENT

a. Define Strategic Management and identify the stages through the process.
b. Know the Benefits of Strategic Management
c. Pitfalls in Strategic Planning
d. The Business Vision and Mission
e. Cases/Application

SESSION # 2 8 Hours

THE ORGANIZATION’S EXTERNAL AND INTERNAL ENVIRONMENTS

a. The Nature of an External Audit
b. External Forces Acting on an Organization
c. Competitive Forces – Porter’s Five Forces Model
d. The External Factor Evaluation (EFE) and Competitive Profile (CPM) Matrices
e. The Nature of an Internal Audit
f. Integrating Strategy and culture
g. Value Chain Analysis
h. The Internal Factor Evaluation (IFE) Matrix

STRATEGIES IN ACTION
a. The Balanced Scorecard
b. Strategies – Levels and Types

Cases/Application

SESSION # 3 8 Hours

STRATEGY ANALYSIS AND CHOICE

a. Nature of Strategy Analysis and Choice
b. The Input Stage
c. The Matching Stage
d. The Decision Stage
e. Cultural, Political, and Government Issues

STRATEGY IMPLEMENTATION
a. The Nature of Strategy Implementation
b. Annual Objectives
c. Policies
d. Managing Conflict
e. Matching Structure with Strategy
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f. Restructuring, Reengineering and E-Engineering

Cases/Application

SESSION # 4 8 Hours

g. Change Management
h. Creating a Strategy Supportive Culture
i. Specific Departmental Concerns in Strategy Implementation

STRATEGY EVALUATION
a. Strategy Evaluation Processes
b. A Strategy Evaluation Framework
c. The Balanced Scorecard
d. Published sources of Strategy Evaluation
e. Contingency Planning
f. Ethical and Environmental Issues

Cases/Application

SESSION # 5 Seminar in Action (AM Session) 4 Hours

SESSION # 5 (PM Session) 4 Hours

a. Strategic Management Paper Consultation by Group

SESSION # 6 8 Hours

a. Strategic Management Paper Presentation (Final Exam – 40% of Final Grade)

Content 60%
Presentation 30%
Peer Rating 10%
TOTAL 100%

COURSE REQUIREMENTS
AQR ……………………………..………………….... 50%
Classroom Participation / Attendance………………. 10
Strategic Management Paper 40
TOTAL 100%
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HOUSE RULES
1. Come to class on time, all the time. Maximum Allowable Absences shall be
Implemented Strictly.
2. Sign the attendance sheet (one in the morning and one for the afternoon session).
Notify your teacher in case of absence.
3. Put your celfone to silent mode and refrain from using it to call or text except in case of
emergency.
4. The use of personal laptops, tablets, etc shall be limited to course/subject use only
5. Use polite speech and body language. Unkind teasing and impolite behavior are
unacceptable.
6. Respect each other’s point of view.
7. Dress appropriately and professionally.
8. Do not cheat (do your own work and be sure no one can copy it). Plagiarism is not
allowed.
9. Participate actively to maximize academic learning time.
10. Observe cleanliness in the classroom. Throw scrap materials away at the end of the
class.
11. Integration of learning from other subjects / disciplines, Ethics and Corporate
Sustainability are encouraged for all class work. Extra points will be given for these
during recitation, assignments, quizzes and examinations.

SUGGESTED STRATEGIC MANAGEMENT PAPER FORMAT :

I. The Company
a. Introduction (Short History, Describe the Company, its line of Business, Residency,
Leadership, Overview of Current Business Concept )
b. Description of Stakeholders
c. The Industry / Environment (Describe the Internal and External Environments)
d. Current Strategic Issues and Organizational Problems
e. Current Financials
f. Strategic Options
II. The Analysis
a. External and Internal Audits
i. IFE / EFE Matrices
ii. SWOT Analysis
iii. Other Applicable Matrices used in Analysis
III. Monitoring and Control
a. Balanced Scorecard
b. Contingency Planning
IV. Evaluation of Organizational Performance
a. Projected Financials
b. Ratios (ROI, Profit Margins, Market Share, Earnings per Share, Sales, Asset Growth, etc)
V. Evaluation of Strategic Options and Choice
VI. Conclusions and Recommendations
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BIBLIOGRAPHY/ REFERENCES / WEBSITES

1. Fred David. Strategic Management, Concept and Cases : 13th Edition. New Jersey:
Prentice Hall., 2011.
2. Thompson, Thompson, Strickland. Strategic Management, Concepts 11th Ed. USA :
McGraw-Hill Companies, 2001
3. Johnson. Introduction to the Balanced Scorecard and Performance Management System, at
http://www.adb.org/Documents/Books/Balanced-Scorecard/chap1.pdf
4. James Collins and Jerry Poras. “Building Your Company’s Vision”* at HBR online version:
http://harvardbusinessonline.hbsp.harvard.edu/hbsp/hbr/articles/article.jsp?articleID=96501&ml
_action=get-article&print=true
5. http://www.quickmba.com/strategy/
6. http://www.smsweb.org/
7. http://www.bestmanagement.com/
8. http://www.themanager.org