Professional Documents
Culture Documents
Types of plastics
1998 Apr 1, 1998 - Apr 01, 1998 ... Although plastic money has been around in
Pakistan for almost three decades, there was very little activity up till the
eighties, with the card industry servicing only foreigners visiting Pakistan. The
nineties however, saw a favorable trend for consumer credit instruments with
the ... United Bank Limited - a brief introduction.
Nov 27, 2001 - In Korangi, the center of Karachi's leather industry, a main
thoroughfare runs alongside a nalla brimming with brown toxic waste laced
with ... Tens of thousands of children tread the city streets, stooped like old
men, eyes fixed on the ground, burlap sacks full of plastic, paper, ...
2002 JAPAN TO EVALUATE FOUR PAKISTANI INDUSTRIAL PROJECTS.
goliath.ecnext.com/premium/0199/0199-1813186.html
Jun 3, 2002 - The projects are plastic processing, metal processing,
cotton textile processing plants and up gradation of auto part industry.
The commerce minister remarked that Pakistan was eager to develop
and expand its textile and industrial base, for which Japanesegrant
would play a vital role. ...
2003 busine06
Aug 10, 2003 - The multimillion dollar Packages Group of Pakistan has
reached a joint venture agreement with Phoenix Ventures Limited, a lead
player in the plastic industry here, to set up a factory for manufacturing
Blaxially Oriented Polypropylene Film (BOPP) – a flexible packaging
material used
...
Wages and salaries of employees are increasing day by day who are working in
2013
Plastic industries.
5.2.1. Organizationhistory
Pakson International Plastic Industry was founded in 1991, and has been working to
produce high quality Moulded Furniture and households. The brand name of Pakson
Industries in Pakistan is BOSS. Over the years BOSS has earned great respect in
markets all over the country.
The company strictly keeps the image of a sovereign brand and honesty as its priority.
The company has clear goals which states the complete well coordinated molded
furniture, plastic steel furniture & households etc. “The statement clearly shows that the
company keeps it employees motivated towards providing high quality products.”
Pakson International Plastic Industry (BOSS) has supreme and professional
services, policies of competitive prices, strict quality control and regular delivery is the
cause of its success. Pakson International Plastic Industry (BOSS) did it, thanks to
the brand name “BOSS” which consistently kept capturing our nerves for designing and
producing only the best. Credit goes to its valued customers who appreciated “BOSS”
products and opted to buy value for their money.
From the choice of raw materials “100% Pure Furniture Grade Resin” production
system to a rigorous quality control procedure and in accord to international standard,
so that “BOSS” products has achieved the quality that fulfill the high stated standards.
Presently, Pakson International Plastic Industry (BOSS) has its technical, high
quality production and marketing networks all over the country and as well as other
parts of the world. Our products manufactured by “100% Pure Furniture Grade Resin”
which is imported from Australia, Korea, Thailand, Hong Kong and Saudi Arabia and
color Master batches are very high quality.
The ongoing commitment to the concept of human space cannot be separated from the
support of the department of research and development. This department is fully
equipped with high technology laboratory, computerized design system and of course
competent researchers.
By stressing the factors of safety comfort, Pakson Int’l Plastic Ind., has been funding for
various research projects and development. Resulting from this research, our concern is
producing beautiful ready to use plastic chairs and tables. Research has been proven
that only 15 minutes after sitting, one will feel the Stiffness in the back upper arms and
sore tired shoulders.
It is the responsibilities of research and development department to find ways to extend
the period of time one can sit before experiencing. To do this “BOSS” has spent years
of researches to find the best size and type of seat to support the sitting comfort. There
is no doubt that research and development is one of the main factors for our success.
Product lines
5.2.4.4.Public Sofa
A modular seating system of simple classic lines suitable for
external and interior use .The tubular framework and wide
seat pans give the Public seating range a distinctive
appearance which will contribute to the character of any
scheme. Bench seating units are standard single and double
sided with tubular frames and armrests. Public seats are
available in single, double or triple seat modules with
perforated or upholstered seat pans or as timber bench units.
5.2.5.5. Snack Tables
We offer our clients a wide collection of Plastic Table & Chair
that enhances the overall look of the interior of the place. Our
range of Table & Chair is designed in accordance with the
current trends prevailing in the market. These chairs have
smooth and fine polish and are available in both standard &
customized shapes, designs and colour as per the clients'
requirements.
5.2.5.6.School Furniture
Classroom furniture School desk and chair for college and
University Aluminium alloy back and seat frame 7 years of
warranty School desk and chair for college and University
Aluminium alloy back and seat frame Fireproof board for
seat and table Two or three or four or five seats in one row
Organizational Structure
5.3.1. Organizational Hierarchy Chart
HR
HR Deptt. EXECUTIVE
FINANCE FINANCE
Deptt. MANAGER
PURCHASE PURCHASE
Deptt. MANAGER
Production Production
Deptt. Manager
Sales/ SALES/
Marketing MARKETING
Deptt. MANAGER
Audit
Auditors
Deptt.
Import/
BUSINESS
Export ANALYST
Deptt.
Media Media
Deptt. Manager
R&D
R&D Deptt. Executive
Institutional Distribution
Deptt. Handlers
IT
IT Deptt. Technician
5.3.2. Number
5.3.2. Number of Employees
In Boss plastics there are 750 employees working nowadays. Most of them are
registered with social security services of Pakistan. Others are non-registered
employees. Boss Plastics also keep internees and provoke them in motivation and
provide learning environment.
. Concerned Department
As my Supervisor was a Sales Admin so I spent most of my time in Sales & Marketing
department. Boss Plastic Industry’s Purchase, Production and Manufacturing all relies
on the number of sales and high quality marketing. If sales are high obviously the
company is working well and that is why the company actually exists. Apart from Sales
department, I also spent my time in HR, Finance & Accounts department. I also got
information about IT, R&D department and Operation/Production Department.
2. Marketing Research:
Marketing research is more comprehensive composing all the functions of the
marketing manager i.e. it covers product, price, sales, and market, promotion and
distribution policies. It is commonly said that marketing research begins where
manufacturing ends. In fact it commences well before the product is fabricated. It
covers analysis of competitive advantage, market share analysis and new
product development.
The main objectives of marketing research are:
To know buyers
To measure impact of promotional effort
To know consumer response
To know market costs and profits
To master external forces
To design and implement marketing control
3. Marketing Control:
Various tools used for marketing control are cost control and market share
analysis. Cost control is one task for monitoring the cost of marketing and it is
compared with planned cost standard, so as to identify deviations and take
corrective actions. Market share analysis is used for marketing control.
9. Obtaining reports from dissimilar sales region regarding the response of the
advertising of the company and also the response of opponents. Cooperation
with the department of production in the substance of abilities, measures,
vessels, correspondences, extents and periodic things, along with broadcasting t
the response of suppliers and customers.
Creating inquiries relating to offerings and products to know about the
uniqueness of the product and how it can deliver to potential customers and
consumers.
Searching new ways and techniques to explore new markets and to maintain
existing markets for new products and new potential customers and how these
products can easily deliver to distribution channels.
5. Other Objectives:
Other objectives include:
Increasing firms sales.
To guarantee firms survival.
To fortify better resource utilization.
To meet customer needs.
5.4.5.1.4.Promotion:
In BOSS PLASTICS promotion is done in the case of sale of products, in the case
ofdealers, and in the case of sale force.
1.In the case of sale of products
Sales promotion includes short term incentives like’s discounts, free gifts and contests
to stimulate sale of products. Sales promotion builds a bridge between the products and
consumers. In the case of BOSS, sales and brand promotion is done by providing
information about the products through advertisement, demonstrations, organizational
shows etc.
2.In the case of dealers
Company provides incentives to their dealers and also provides dealers with
discount at the time of purchasing the product from the company. The company also
provides after sale services to dealers. It is based on the nature of product the company
offers their dealers with replacement facility after checking the product.
3. In the case of sales force:
Company provides incentives to sales force. This includes the activities which
induce and motivate sales person. The aim of sales forces promotion is to make the
sales men’s effort most effective. The various schemes of sales promotion are:
Bonus to sales force.
Sales force contest.
Sales meetings, convention and conferences.
5.4.5.1.5. Advertisement:
In the case of BOSS, advertisement is the most glamorous element of the promotion
mix. It covers all the activities connected with the giving of publicity regarding goods and
services offered for sale. Advertising is transmitting through mass media such as
television, newspapers, magazines etc.
5.4.5.1.5.1. Advertising Policy:
‘Each potential customer must see an advertisement’
Brand awareness is not much with the customers. Brand awareness is created in
growth stage. Advertisement is focused on creating the brand image and promoting the
BOSS brand for their entire products categories. Earlier advertisement (Hoarding) were
exhibited at important junctions. Today it is done in areas of potential customers, each
retail and whole sale outlet etc.
5.4.5.1.5.2. Mode of Advertisement:
1. Earlier as wall paintings, banners etc. now changed to flex hoardings.
Reason for change is:
a. Attractiveness.
b. New technology acceptance with change in market.
c. Real and clear image of product.
d. Quality advertisement gives better company image.
2. Newspapers
3. Website.
4. Sponsoring cultural and institutional programs
5. Presently no visual media but before advertised through visual media by
MaumarRana and Veena Malik, well known Pakistani celebrities. Planning is
under way for new visual media advertisement.
5.4.5.1.5.3. Advertisement Budget:
Sales of percentage method are adopted for advertisement budget as it its well
established industry now and is in its growth stage.
5.4.5.1.6. Distribution Channel:
Manufacturer
Whole Saler
Retailer
Consumer
It depends upon market condition competitor’s price, seasonal variation etc. customers
are very much aware of the quality and price of the product.
5.4.5.1.7.1. In the case of new product:
Following pricing strategy followed in the case of new products:
1. Skimming price policy:
Company adopts skimming price policy in the case of new products. This is done with
the basic idea of gaining a premium from those buyers who always ready to pay a much
higher price than others. The main reason for adopting this strategy is to attract the
consumers of high income group. .
2. Penetration price policy:
Sometimes company adopt penetration price policy that means changing low price from
beginning in order to stimulate the growth of the market and to capture a large share of
it. Since the customers with low income are able to purchase it.
5.4.5.1.8. Price Fixation:
Price of the product depends on two components:
a. Cost of raw material - variable.
b. Operational &Processing cost - fixed.
Product price changes with change in raw material price, which is considered as a
variable. Minimum period of two weeks taken for price revision, though in some cases
raw materials price fluctuates each day.
5.4.5.1.9.Risk Involved:
Usually bad debts may occur in a business concern. But in Boss plastics till now no bad
debts have incurred. The usual credit period given to customers is 15 days. If one
customer delays the payment, company collect the amount by the way of sending
reminders to customers, although they are keeping some amount as reserve for bad
and doubtful debts. The Company is keeping large quantities of direct materials as
stock because the price of such materials is growing day by day. Therefore the
excessive raw materials don’t result in loss, though some heavy investment is required
in it.
To avoid the risk in transportation of goods to customers, the goods are insured
accordingly. It helps the companies to avoid the risk involved in transporting goods to
distant places.
Depreciation
Vacuuming and lubrication of machinery
Tools and apparatus’s
Electricity
Gas
Oil etc.
Like every company, Super Asia also creates the budget for the production
requirements. The budget may be of three types:
Seasonal budgets
Monthly budgets
Bi- annual budgets
Annual budgets
Monthly budgets are made more commonly by the company. Lasting three is rarely
made. These budgets shelter the production approximations on the basis of estimated
sales. Material and labor supplies are also set on the basis of decided production.
Payments:
Receipts:
There is no definite receipt policy. This function is also done by accounting department.
It is completed on the directions of the directors and not by following some defined
policy.
5.4.6.2. HR Department
It was not that days were fixed as to when and for how much time I would have to spend
in any one department. The first day when I joined for internship I was introduced about
company in HR department.
Then with time I visited HR department often as to learn about much of departments as
much as I could. I was a part of an interview panel, but I was just to observe and see
how an interview is held as I was an internee.
I designed a job description under guidance of HR executive for newly hired employees.
I was also assigned with the duty to design some encouragement packages for the
employees, it was not that they would be implementing any of it but they were coping
equally with me so that I can also feel to be a part of organization.
I got a chance to study the attendance register of labor and staff. I also studied the
hiring and firing system of employees and later the same one day I got a chance to visit
operation/production department. I interviewed various labor employees there and also
got a chance to see the machineries, production and packaging of products.
As it was Ramadan, mainly Aftar package was continually organized according to
passed budget. I also learned how the problems of employees are handled ethically and
legally. The Hr Executive briefed out the other main outlines of his department and
scheduled remaining of my internship time in Sales/Marketing and Finance department.
BOSS PURO
BOSS
VIP
BOSS PURO
This brand is for elite class or upper middle class people and consists of pure plastic
without any chock in it. Due to its cost no other party prepares it in Pakistan. This leads
to no competitors in this range and mostly it is also exported to Afghanistan and
Srilanka. Recently some competitors tried competing but are not facing any success.
BOSS
This is second class brand and this class is to reach middle class of Pakistan. To
compete in the market this brand is not pure. It contains chock in it but moderate mixing
is done so as to reach and compete local market competitors.
VIP
This brand is for lower middle class people. It is cheapest brand of BOSS and almost
25% chock is involved in this class. They face domestic low level competition in this
class and competing quite successfully.
Due to three levels of brands there exist three levels of competitors.
5.4.7.1.1.1. Major competitors of BOSS
Super Asia Group
Apple Steel and plastic furniture industry
Unique Global industries
Fortune enterprises
Tiger plastic furniture
Haider electrical industry
Style plastic furniture
A-one plastic industry
Toyo group of industries
Citizen international plastic industries
Sonica
Venus
All these competitors exist in Gujranwala so it is very easy to judge that which company
is growing and gaining market share. Citizen International Plastic Industries is the most
crucial competitor for BOSS Plastic Industries but BOSS has maintained almost its
market share around 40-45% and is leading Plastic industry in Pakistan. People are
loyal with the brand name.
As during these weeks I was part of this organization so I followed the rules and
regulations of the organization and way of talking with people. I had to reach on time so
I learned punctuality importance and I learned professionalism in a way of dressing and
communicating with co-workers.
This activity also helps companies which provide internship facility to learn about
the talent available in the market and how competitive employees may be
available in near future. So that company can make permanent hiring of these
exceptional internees in future.
Conclusions
6.1. Key Conclusions from Internship Experience
The six week internship has proved to be very helpful for me in applying my theoretical
knowledge and to get experience in real world of business. All the management and
staff including my Supervisor, Mr. Sami Ullah, provided me with plenty of knowledge
and skills. Company’s environment is safe and enjoyable. I spent time in different
departments and gained knowledge of working skills. Work specialization is applied
here and professional and non professional staff is being hired according to
requirements.
Company is big enough that different departments are situated in different locations.
My experience is basically based on observation as I did not performed most of the task
practically but I did developed understanding of performing tasks. The workings of
different departments like, how the marketing is done? How sales are to be enhanced?
How to satisfy customers and consumers? How budgets are determined? How are the
transactions managed etc? I observed and learned how all the practical work is
managed in real life.
6.3. Short-falls/weaknesses
6.3.1. Strengths:
High quality products in the market as strong minded by the customers and
supplier feedback.
Products are steadfast and rendering to customer needs.
The sale station of company is very durable.
The company is market leader in Plastic furniture industry in the region.
Good brand image.
Covers almost 60% of market share in Pakistan.
Strong financial position
Qualified and skilled labor in region.
Dedicated marketing force with effective promotion strategy.
The company has fully computerized departments.
Committed workforce guided by technically skilled superiors.
Stringent quality measures adopted and backed up by R&D team.
6.3.2. Weaknesses:
Prices of products are high.
Some sale sections are weak like KPK region.
Any government law making agencies could affect the business.
Organization in flexibility (flexible working hours and policies for flexible working).
Limited branches.
6.3.3. Opportunities:
Could advance new products and extend its product line more.
Could outspread to other nations of world too.
Hire new experts of appropriate field.
Launch more outlets for products in order to fascinate customers.
Could seek improved supplier deals; search other contractors who supply raw
materials at relatively lower costs.
Immense opportunities as infrastructure development in Pakistan are growing at
a faster pace.
6.3.4. Threats:
In the changing world of technology, sometimes a better substitute may emerge.
All competitors are changing their strategies and formulating new ones to capture
market.
Low price competitors are main threat to company. (Toyo, Citizen Etc.)
Threats from Chinese markets due to low price products of same range.
7. Recommendations:
Weak Areas or critical factors:
Weak corporate culture (lack of communication among the departments).
Employees are under stress by the management.
Non participative management.
Lack of fully functional and authorized HR department
The firm is a model of excellence itself and has been awarded many times for its
services and quality goods. But there is always a room for betterment in everything. For
the firm I would recommend:
The company does not pay much attention towards the HR department. Most of the
decision making authority lies in the hands of Managing Directors.
I concluded that in the organization the departments are not working satisfactory
therefore there should be a proper integration between all departments.
For selection of price and new consumers need, company must conduct survey.
The organization has weak culture. The organization must establish the strong
corporate culture if it want to makes it progress better.
Company should adopt advance and better policy to hire professionals and
employees in HR department.
There should be a separate fixed asset officer to take care of and keep records of
the fixed assets of the company to ensure better handling documentation along with
avoidance of theft and maintenance losses.
At the end I would conclude that it was a great experience working with Pakson
International Plastic Industry. I learned a lot of new things and got to the practical
exposure. One thing I would conclude that as I have done a corporate internship for the
first time I got to know that the work the organizations took from us was not worthy for
the organization. They just took our suggestion and kept on testing our knowledge.
8. References
Websites:
www.dailytimes.com
www.goliath.ecnext.com
www.villagevoice.com
www.highbeam.com
www.naseemgroup.com
www.bossplas.com
www.plasticnews.com
www.wikipedia.com
Brochures:
Boss Plastic Industry Brochures
Dealership Form