Professional Documents
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A
Summer Training Project Report
On
A Study on Sales Management of TATA Motors Cars
in Gonda City
SUBMITTED BY:
Rajan Kumar Singh
Roll No.: 1712270057
MBA 3rd Sem.
Sales management is a
business discipline which is
focused on the practical
application of sales techniques
and the management of a
firm's sales operations. It is an
important business function as
net sales through the sale of
products and services and
resulting profit drive most
commercial business.
Tata Motors Limited (formerly
TELCO, short for Tata Engineering
and Locomotive Company)
headquartered in Mumbai, is an
Indian multinational automotive
manufacturing company and a
member of the Tata Group. Its
products include passenger
cars, trucks, vans, coaches, buses,
sports cars, construction
equipment and military vehicles.
•To know how many persons are willing
to buy the TATA MOTORS CARS?
Area Selected:
Survey was conducted in Gonda City.
Sample Size - The sample size taken for this research is 100
customers.
Sampling Technique:
For the purpose of research convenient sampling technique was used.
Factors
20%
Fuel Efficient
High Pickup
14% Trendy
61% Cost Efficient
5%
INTERPRTATION:
From the above graph it is analyzed as followed:
61 customers have opted for fuel efficient.
5 customers have opted for high pick up.
14 customers have opted for Trendy.
20 customers have opted for Cost efficient.
It is been clearly observed that most of the customers
preferred for Fuel Efficient.
What Car did you opt in TATA?
Factors
4% 4% 4%
2% Nano
Safari
14%
Indigo
14%
Indica
10%
2% Sumo
8% Manza
Indica ev2
38% Xenon
Sumo gold
INTERPRTATION:
From the above graph it is analyzed that two customers
are having Nano; fourteen customers are having Safari;
ten customers are having Indigo; thirty-eight customers
are having indica; eight customers are having Sumo; two
customers are having Manza; fourteen customers are
having Indica ev2; two customers are having Xenon;
Four customers are having Sumo gold; four customers
are having Safari Storme.
How was your experience with TATA Service center?
Factors
0%
10%
Excellent
Good
34% Satisfactory
56%
Bad
INTERPRTATION:
From the above graph it is analyzed that as follows;
56 customers found their experience to be Excellent with the service
center.
34 customers found their experience to be good with the service
center.
10 customers found their experience to be Satisfactory with the
service center.
None of the customers had a bad experience with the service center.
•Majority of the customers are really satisfied with the
TATA price. TATA is very reasonable when compared to the
other Four-wheeler vehicles.