Professional Documents
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NORTH-SOUTH AIRLINE
A Group Report
In Partial Fulfillment of
the Requirements for
MSC530M
Presented by:
GROUP 5
Arniebelle Doria
Marvin Francisco
Gee Manalo
Bernadette Reyes
John Robinson Uy
Presented to:
Dr. Dennis Berino
&
Group 6
07 November 2013
I. Background and Summary of the Case
North-South Airline is a merger of the Northern Airlines and Southeast Airlines in January 2008,
making it the fourth largest U.S. carrier. An aging fleet of Boeing 727-300 aircraft and its President, Stephen
Ruth, who was the former Secretary of the Navy and the chairman of the board, was inherited by the new
airline.
For an airline company, maintenance cost is one of the major expenses that is inevitable. It is a given
already that the maintenance costs rise with the age of the aircraft. So for Stephen, this is a major concern
that might get in the way for him to create a financially stable airline company. Based on his observations on
historical data, there was a difference in the documented maintenance costs in both the airframe and engine
areas of the Northern Airlines and Southeast Airlines, where Southeast Airlines have newer fleets.
The vice president for operations and maintenance, Peg Jones, was tasked by the president to look
carefully on the report and present his findings quantitatively and graphically. In order to come up with this
report, Jones asked her staff to prepare the average age of Northern and Southeast B727-300 fleets, and
available cost data, both of the airframe costs and engine costs. The president wanted to know if there is a
correlation between the average fleet age and direct airframe maintenance cost; and if there is a strong
relationship between average fleet age and direct engine maintenance cost.
Year Airframe cost per Aircraft ($) Engine cost per Aircraft ($) Average Age (Hours)
SOUTHERN AIRLINE
Year Airframe cost per Aircraft ($) Engine cost per Aircraft ($) Average Age (Hours)
Considering the objectives of the case study which is to determine relationships between two
variables (the average age of the aircraft and its engine and/or airframe costs), different types of regression
models will be used in our case analysis quantitatively.
The group identified the variables present in the case. These are the direct airframe and engine
maintenance costs which are the dependent variables and the average fleet age which is the independent
variable.
Given one independent variable and the requirement of identifying correlation and testing
relationship among variables, the group used the simple linear regression model.
In QM for Windows, under the Module Forecasting, the Least Squares – Simple and Multiple
Regression is utilized.
Four situations are analyzed to respond to the need of North-South Airlines. These are:
1. Northern Airlines Airframe Cost and Average Age
2. Northern Airlines Engine Cost and Average Age Relationship
3. Southeast Airlines Airframe Cost and Average Age
4. Southeast Airlines Engine Cost and Average Age Relationship
In statistics, dependence refers to any statistical relationship between two random variables or two
sets of data. Correlation refers to any of a broad class of statistical relationships involving dependence.
Correlation is also defined as the measure of the degree of relationship between two variables which is
represented with ‘r,’ called Pearson product. This representation can be any number between -1 to +1 which
explains that if the slope is on the right side or is positive, then there is a positive relationship between the two
variables that are being tested; and if the slope is on the left side or is negative, then there is a negative
relationship between the two variables being tested.
To resolve one of our stated problems if there is a relationship between the average fleet age to
airframe maintenance cost and to direct engine maintenance costs per airline, the group will be using QM for
windows after identifying the dependent and independent variables.
We will be using ‘direct airframe maintenance cost’ and ‘direct engine maintenance cost’ as the
dependent variable (Y) per airline and ‘average fleet age’ as the independent variable (X).
1) NORTHERN AIRLINES:
Table 1. Using QM for Windows, Airframe Costs as dependent variable (Y) and Average Fleet Age as
independent variable (X)
Table 3. Using QM for Windows, Engine Cost as dependent variable (Y) and Average Fleet Age as
independent variable (X)
Table 4. Forecasting Results of Table 3
2) SOUTHEAST AIRLINES:
A. Airframe Costs vs. Average Fleet Age
Table 1. Using QM for Windows, Airframe Costs as dependent variable (Y) and Average
Fleet Age as independent variable (X)
Table 2. Forecasting Results of Table 1
1. As per request of Stephen Ruth, it seems that the direction of the company would be on the reduction
of maintenance costs. If this would be the case, there would be a foreseeable crisis on labor relations
particularly among those who are regularly employed in the airline company. This would give rise to
layoffs and new contracts for prospective cheaper service partners. General welfare of the employees
and service partners should not be compromised with the merger. An option would be, instead of
laying off, it is better if these ‘would-be-laid-off’ employees be assigned to new services/department
under the new merged airline company for their sustentation. As included in the case, before the
merger took place, both airline companies (Northern and Southeast) have separate sets of personnel
(directors, managers, and supervisors). Consequently, after the merge, the new airline company
(North-South Airlines) will have to appoint its new own directors, managers, and supervisors in an
ethical way in order to maintain company’s operation.
2. With the pressure to continually meet market demands and to reduce maintenance costs, North-
South Airlines may implement strategies and actions that tend to hamper the quality and safety of
their airline service. Since their now-merged fleet is comprised of both old and new aircraft, North-
South Airlines may have a difficulty of balancing cost minimization and the maintenance of safe and
quality services.
3. Since North-South Airlines is a merger of two organizations managed by a different group of
individuals, cultural differences should also be considered. Cultural differences between employees of
these pre-merged organizations largely affect the way these individuals think, and the same largely
affects how they perceive ethical or non-ethical conducts. These differences should be resolved so that
there will be unity of thought and practice within North-South Airlines.
4. Sooner than later, the fleet of aircrafts that North-South Airlines currently has will become outdated.
Aside from the fact that these would entail higher maintenance costs, these aircrafts would also pose
a grave threat to the environment because older fuel-consuming machines produce more
environment-hazardous gases and other by-products. North-South Airlines should be sensitive on
this light and advocate for a healthy and livable ecology not only for their immediate community but
also for the upcoming generations.
5. Passenger Safety. Looking into another view point, the president of North - South Airline maybe is
not just after the difference in the maintenance costs of the aircrafts from both airlines. Existing
aircrafts will still be used with the merger. Since these aircrafts have been used for quite, it is still
safe to fly them?
6. Passenger Satisfaction. Passengers who have tried both airlines surely know of what both can offer.
WIth the merger being North - South Airline, passengers should expect a new experience while flying
to their destination and this should be served by the new North - South Airline. It is possible to apply
what each airlines had did in their previous voyages, but they need to establish a new brand or mark
because they are now a new airline company as one.
IX. Conclusion
Maximixing profit and minimixing cost are among the goals of all managers to be able to succeed
financially. However, in order to achieve such, a lot of considerations in terms of the business operation must
be taken into account. Considering the merging of Northern and Southeast airlines, changes in the practices
and functions of each must be expected. Changes and improvement on the current practices will initially
happen after the review and analysis of both companies’ historical data. With new President Stephen Ruth’s
attempt to create a financially solid company, significant differences in the numbers/data of each company
were noticed specifically the maintenance costs that lead to our group’s quantitative analysis.
Both airframe costs and engine costs in Northern Airline have a significant correlation with age as
both accepted the alternative hypothesis in the tests for significance. The tests showed that airframe costs
have a higher correlation to aircraft age as compared to engine costs and age.
For Southeast Airline, neither airframe nor engine shows a correlation between costs and average age
per aircraft. There is failure in tests for significance and there is low correlation coefficients and coefficient of
determination. Obviously, engine costs have higher correlation coefficients and coefficient of determination
while the costs of airframe have lower MSE.
With the foregoing, we can conclude that there are other factors that affect the movement of
airframe and engine costs in Southeast Airlines aside from aircraft age.
X. Annex