é

28 % incremento
(comparado con ventas hasta 31st Agosto último año)

MT
 1% 2%
1% 1%

2% Brazil
4%
Viet Nam
5%
Honduras

India
6%
38%
Colombia

Guatemala

Nicaragua

18% Costa Rica

Peru

Indonesia

22% Others
Guatemala
• Beneficio El Cascajal

Honduras:
• Coagricsal
• Beneficio Santa Rosa

Nicaragua:
• El Polo
• CECOCAFEN
• CISA
Capacitación al personal en P+L
í
Muchas Gracias!
ó
•

•
–
• Lessons learned in Kenya
– Overseas, arm’s length management is challenging
– On-going education is crucial to the success of the farmers
– Agronomists must work with farmers
– Partnerships and expectations must be agreed upon before
work begins
– Our best intentions are not enough, partners must have a
shared vision and expectations
 Education is the foundation of the
program
 Focus on professional farming
with care for the product, people
and environment
 Staff Agronomists work with
farmers
 Development of future farmers
 Online real-time traceability
system from farms to roaster
 Increasing productivity and
output IS sustainability
• Working within memo of understanding
– Partnership started early 2011
– Our goal, 30% purchasing increase per year
 Specialty coffee quality requirements are being met
 Field and yield reports are showing improvements
 Cultivation of new UTZ farming partners are being
pursued
– We are incorporating the UTZ Code of Conduct
initiatives into our brand messaging
 Web presence, cups, clutches, retail and wholesale
coffee products
Lbs
• Tackling future issues
– Production must be increased on existing farm
land
– Coffee plant research and genetic development
will need to be supported by all in the industry
– Specialty coffee quality must be upheld to keep
consumers in the specialty market