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WorldSkills

Annual
Report
2016
Contents
President’s Report................................3 Member Map and Milestones............10
CEO’s Report........................................3  uilding the Movement through
B
Competition Technical Preparations Simon Bartley David Hoey
Board of Directors................................4 President of WorldSkills CEO of WorldSkills International
for Abu Dhabi....................................11
2016 Key Dates...................................4
Global Partners..................................12
Vision 2025.........................................5
Projects..............................................14 President’s Report CEO’s Report
WorldSkills Conference........................6
 arketing and Communications
M In our increasingly global yet fractious world, our role in A non-competition year like 2016 gives WorldSkills time
General Assembly................................7 Highlights..........................................15 raising the profile of skills and sharing expertise between to reflect, to grow, and to introduce changes that allow
countries and regions is more important than ever. us to deliver on our mission of improving the world with
Champions Trust..................................8 Financial............................................17 the power of skills.
WorldSkills ambitious goals, set out in Vision 2025 and
Champions Forum...............................9 Member Delegates.............................18 adopted in 2016, reflect our vision to improve the world This year, our General Assembly at Niagara Falls, Canada,
with the power of skills, helping us to make a significant has allowed us to do just that. We thank SkillsUSA
contribution towards the United Nations Sustainable and Skills/Compétences Canada for hosting us for this
Development Goals. wonderful event.
Vision 2025 was adopted during our General Assembly During the General Assembly we adopted Vision 2025,
at Niagara Falls, which was undoubtedly WorldSkills a programme of activities and strategies in our six focus
standout event for 2016. This was the first time that two areas (Career Building, Promoting Skills, Education and
Members (SkillsUSA and Skills/Compétences Canada) had Training, Skills Competitions, Research, and International
jointly hosted an event. Their warm hospitality and co- Cooperation and Development) that will raise the
operation during this hugely successful General Assembly ambition of young people, enhance the quality of
paves the way for further collaboration between vocational training globally, and ensure that WorldSkills is
Members to host WorldSkills events in the future. the leading organization driving up the skills of the world.
Vision: During the General Assembly, delegates worked on In addition to this, the Leaders Forum at Niagara Falls
changes to the structure of our Competitions, to ensure focused our attention on the skills of the future, and
Improving our world that they remain as rigorous and fair as possible, while how we can prepare young people to take their part in
at the same time they continue to be accessible to all the employment market through skills-based training.
with the power of skills. Members. The Champions Forum presented a proposal Post Niagara, our attention turns to preparing for
that will see Champions and Experts improving the lives WorldSkills Abu Dhabi 2017, joining forces with the

Mission: of refugees in Rwanda by promoting skills training in


partnership with Autodesk, and we approved the action
plan for putting on the 2019 event in Kazan, Russia.
representatives of the Conference Coalition to make
the WorldSkills Conference an integral element of the
biennial WorldSkills event.
To raise the profile and The main work of the next year will be preparing for the The General Assembly also saw our Champions Trust
recognition of skilled people, event in Abu Dhabi, in October 2017, the first time a
WorldSkills Competition will take place in the Middle East.
firmly establishing their role as ambassadors, creating
a connection to past and future Champions. We look
and show how important skills The success of WorldSkills in 2016 depended on a huge
forward to further developing that connection.

are in achieving economic number of people. I’d like to thank all the volunteers, We are so grateful to all our Member organizations
stakeholders, sponsors and partners, Experts, Delegates, (Delegates, Experts, Team Leaders, Competitors, and
growth and personal success. Members, the Secretariat, and Board members for their supporters), sponsors, partners, staff, and volunteers for
tireless efforts. Your work towards building WorldSkills as their dedication, hard work, and commitment. With all

Position:
the global hub for skills excellence is vital to our mission. of your support, we are looking forward to making 2017
and the Competition in Abu Dhabi a memorable and
special one in our journey.
The global hub for skills
excellence and development.

WorldSkills Annual Report 2016 3


Board of Directors 2016 Key Dates Vision 2025
At Niagara Falls in WorldSkills and some individual WorldSkills Members
WORLDSKILLS 2016, WorldSkills will seek to undertake activities in all of six of these focus
18–20 WorldSkills Europe General Assembly VISION 2025 adopted the goals areas; other Members will be active in only some of them.
April STRATEGIC PLAN
Gothenburg, Sweden of Vision 2025, One major issue we will deal with — as part of delivering
a strategic plan Vision 2025 — is the structure of our Skills Competitions,
that has evolved beginning with an immediate sustainability survey.
from discussions The significant growth in membership over the last ten
with Members and years has highlighted differences in standards in different
26–28 WorldSkills GCC Competition partners in Brussels, national VET systems. This is leading to major variations
April Singapore, and in Competitor performance between Members,
Dammam, Saudi Arabia
Washington, D.C. so we will address this in order to provide the best
throughout the year. possible competition experience for all Members while
Left to right: maintaining the highest standards of excellence in the
final results.
Michael Fung (Hong Kong, China)
Vice Chair of the Competitions Committee
15 World Youth Skills Day
We are also committed to working with new and
July
Worldwide
Vision 2025 is built around candidate Members to help improve the quality and
effectiveness of national VET systems.
Stefan Praschl (Austria)
Vice President for Competitions and
three broad strategic goals: Vision 2025 has a strong focus on youth engagement,
Chair of the Competitions Committee and we will be developing a range of apps and resources
To raise ambition and opportunity in to draw in young people and leverage our alumni
vocational education and training network of Champions as role models and ambassadors
Jos de Goey (Netherlands) 23–28 WorldSkills ASEAN Competition for their own VET systems.
Vice President for Strategic Affairs and September (VET) for young people, employers,
Chair of the Strategy Committee Kuala Lumpur, Malaysia
and societies. Another key part of Vision 2025 is international co-
operation, with a particular focus on Africa. WorldSkills
Ali Al Marzouqi (United Arab Emirates) To enhance the quality of VET provision has a core responsibility, to Members and non-members
Ex officio WorldSkills Abu Dhabi 2017 alike, to help countries improve their VET systems and
through stronger connections to labour raise their national benchmarks for skills excellence.
Simon Bartley (United Kingdom) 2–6 WorldSkills General Assembly
markets, employers, and economies.
WorldSkills now has the reputation, tools, industry
President and Chair of the Board October
Niagara Falls, Canada To help build the organizational partners, and capable membership to work with
international development organizations such as the
Laurence Gates (France) capability of WorldSkills and the World Bank, UNESCO, the EU, global educational
Vice Chair of the Strategy Committee
global competitiveness of its Members charities, and international industry sponsors, to enhance

Terry Cooke (Canada) through skills. VET and skills development programmes in countries

Treasurer 2–6 WorldSkills Champions Forum


seeking to improve economic opportunities. This will
October enable WorldSkills to make a significant contribution to
Niagara Falls, Canada the United Nations Sustainable Development Goals.
San-Quei Lin (Chinese Taipei)
The aims within Vision 2025 support the United Nations Our delivery of this vision will allow us to become the
Vice President for Special Affairs
Sustainable Development Goals within our six focus leading organization improving skills around the world
areas (Career Building, Promoting Skills, Education and — using the WorldSkills Competitions to help showcase
Training, Skills Competitions, Research, and International excellence, demonstrate the power of the WorldSkills
1–3 EuroSkills Competition
Cooperation and Development). standards, and continually raise global benchmarks to
December help WorldSkills Members improve their standards and
By working within these six focus areas, we will deliver
Gothenburg, Sweden
on our Vision to improve the world with the power to improve skills levels and opportunities for young
of skills, and on our mission to raise the profile and people and their countries and regions globally.
recognition of skilled people. We will show how
important skills are in achieving economic growth and
personal success, and cement our position as the global
hub for skills, excellence and development.

4 WorldSkills Annual Report 2016 WorldSkills Annual Report 2016 5


WorldSkills Conference General Assembly

A day-long event focused on Future Skills was Now partners are preparing for WorldSkills Conference WorldSkills General Assembly 2016 was held 2 to
2017 in Abu Dhabi, which will look ahead to identify the
the highlight of the WorldSkills Conference 6 October in Niagara Falls, Canada, and hosted
Programme in 2016.
skills of the future.
by Skills/Compétences Canada and SkillsUSA. “We were so honored to help plan the
The event, hosted by Skills/Compétences Canada and
“Together with our partners we have created a platform
More than 300 delegates from around the globe
WorldSkills Leaders Forum as part of
to ask challenging questions on how VET structures
SkillsUSA was held during WorldSkills General Assembly will respond to current and future industrial changes” gathered for the assembly, which included the meetings the 2016 General Assembly. This event,
2016 at Niagara Falls, Canada, and included three said Alexander Amiri, Director of Sponsorship and of several committees and the development of an focused on the world’s future highly-
keynote speeches examining how a workforce can be Partnership, WorldSkills International. ambitious plan for the future of WorldSkills: Vision 2025.
trained to have the skills needed for the future. skilled technical workforce, provided
The WorldSkills Conference is developed under the It was the first time that two Members had hosted an
Speakers Pavel Luksha, a Professor of Practice at the Assembly at the same time. Both SkillsUSA and Skills/ the opportunity for dialogue and open
strategic development of the WorldSkills Conference
Moscow School of Management, Lori Foster of North Coalition: United Nations Educational, Scientific Compétences Canada have hosted the WorldSkills discussion of best practices among the
Carolina State University, and Kayleen McCabe, the Competition in the past. This year they provided warm
and Cultural Organization, European Commission, more than 50 participating nations.”
founder of the McCabe Foundation and DIY Network International Labour Organization, Organization for hospitality against the epic backdrop of the falls.
television host looked at the changing nature of jobs and Economic Co-operation and Development, British Council, Timothy Lawrence,
Twenty-eight Champions — alumni of the biennial
encouraged men and women alike to look at jobs in the German Federal Ministry of Education and Research, Abu
skilled trades.
WorldSkills Competitions — were at the General Executive Director of SkillsUSA.
Dhabi Centre for Technical and Vocational Education and Assembly for the WorldSkills Champions Forum:
The event also included panel discussions, and question Training, and the Russian Agency for Strategic Initiatives. Champions Challenge.
and answer periods with contributors from Autodesk,
The WorldSkills Leaders Forum was also held during the
and representatives of the WorldSkills Champions Trust.
week, bringing together skills and vocational education “The WorldSkills Leaders Forum
thought leaders to share perspectives on the future of provided a great opportunity to discuss
education and training. The theme of the Forum was
Future Skills. and hear many perspectives on future
Members of WorldSkills have voted for the Netherlands
skills required and the methods and
to host WorldSkills General Assembly 2018. The event philosophies for acquiring those skills.
will be held in the city of Amsterdam. The forum is an important event
that brings together members of the
WorldSkills network and allows them
to continue to build on the growing
global skills movement.”
Shaun Thorson, Chief Executive Officer,
Skills/Compétences Canada.

6 WorldSkills Annual Report 2016 WorldSkills Annual Report 2016 7


Champions Trust Champions Forum

Launched in 2015, The WorldSkills Champions The current membership represents a diverse range Twenty-eight young professionals participated
of skills and regions:
Trust (WSCT) is a group of nine Champions in the Champions Forum held at General
working together to help maintain the links Anna Prokopenya — Russia Assembly 2016 in Niagara Falls, Canada.
between Champions and WorldSkills beyond WorldSkills São Paulo 2015, Patisserie and Confectionery
WSCT representative for Europe In partnership with Autodesk, they brainstormed and
the Competition.
presented four projects aimed at solving real-world
Barthélémy Deutsch — Belgium problems as well as raising the profile of WorldSkills.
The current WorldSkills Champions Trust took part in an
WorldSkills Leipzig 2013, Restaurant Service
intense training camp in Washington, D.C. in February Four teams came up with projects to tackle
WSCT representative for Europe
2016, participating in a variety of team building, homelessness, exposing youth to skills training,
personal development, and speech coaching exercises Chirag Goel — India sustainability, and the refugee crisis.
hosted in partnership with SkillsUSA. This was the first WorldSkills São Paulo 2015, Web Design
camp for the Champions Trust and we thank SkillsUSA WSCT representative for Asia The Champions used their expertise and diverse
for its warm hospitality. perspectives to create four outcome focused projects and
Gary Condon — Ireland meaningful opportunities to solve real-world problems.
The Champions created a two-year plan to bridge the WorldSkills London 2011, Plastering and Drywall Systems
gap between Champions and WorldSkills beyond the WSCT representative for Asia The Champions presented their proposals to the delegates
Competition, including a programme for WorldSkills of the WorldSkills General Assembly on Friday, 7 October
Jenica Branscombe — Canada 2016. In partnership with Autodesk, the Champions
Champions Forum 2016, at Niagara Falls, Canada. The
WorldSkills London 2011, Beauty Therapy Trust, along with the Champions Forum participants are
current representatives on the WSCT will serve from 2015
WSCT representative for Americas exploring the next steps in bringing the projects to fruition.
to 2017. An opportunity for Champions to apply for the
WSCT will be released after WorldSkills Abu Dhabi 2017. Rachel Chua — Singapore These include creating transferable toolkits so that
WorldSkills London 2011, Caring Members and partners can create their own youth skills
The training camp provided an excellent foundation
WSCT representative for ASEAN and Oceania camps, hosting a worldwide Digital Design Challenge
for the Champions Trust to begin fulfilling their
duties, Highlights of the Champions Trust activities Ricardo Calvi Vivian — Brazil to create accommodation for the homeless, and taking
throughout the year included engagements at events WorldSkills Leipzig 2013, Graphic Design Technology forward conversations about sustainability for all
hosted by UNESCO-UNEVOC, WorldSkills Zambia, WSCT representative for Americas WorldSkills events.
WorldSkills Namibia, World Skills Russia, SkillsUSA, Skills/ (Returning Member of WSCT)
Compétences Canada, WorldSkills France, EuroSkills,
Tayla Schou — South Africa
and EmiratesSkills during the year. They also started the
WorldSkills São Paulo 2015, Cooking
Champions Trust podcast, which provides a behind-the-
WSCT representative for Africa
scenes look at the WorldSkills movement’s many projects
and events from around the globe. Victor Simon — France
WorldSkills Leipzig 2013, Manufacturing Team Challenge
WSCT representative for Europe
(Returning Member of WSCT)

8 WorldSkills Annual Report 2016 WorldSkills Annual Report 2016 9


Member Map and Milestones Building the Movement
Through Competition Technical
Preparations for Abu Dhabi
We welcomed The significant growth in our membership Some of the most important changes included a
over the past ten years has highlighted major mandatory Access Programme for all Technical Delegates
Congratulations to Romania differences in standards in national VET systems, and Experts registered for WorldSkills Competition 2017

Ireland as a new Member to and has led to major variations in Competitor


performance between Members.
and the creation of an interpreter pool, in which all
Interpreters registered by Members are added to a pool
celebrating WorldSkills International in of Interpreters for that Member.
2016 bringing the total to
60 years
Since our role is to raise skills standards for both new and WorldSkills will use customized software to allocate
candidate countries and regions, our Competitions must interpreters randomly to each skills competition four
of membership with 76 balance the needs of all Members and must be designed
to improve the quality in national VET systems through
months before the event.

WorldSkills International Member countries the competition framework, while providing the best
The Committee also agreed to move towards new
and regions. possible experience for all Members.
integrated assessment procedures, moving this, and the
creation of an interpreter pool into the Competition Rules.
The Competitions Working Group met in Bolzano, Italy
The integrated assessment procedures are designed to
in May to focus on preparations for the Competitions
enhance the design and development of Test Projects
Committee meeting at Niagara Falls, Canada. The
and Marking Schemes to create greater opportunities to
objectives for this meeting included finalizing the skill
assess and endorse international best practice.
management structure for WorldSkills Competition
2017 including the role of Technical Delegates, WorldSkills Competition 2017 will trial new ways of
discussing and defining proposed Pilot Projects for introducing joint assessment between WorldSkills Experts
WorldSkills Competition 2017, defining the professional and independent assessors from industry in the hope
development needs of Experts and Technical Delegates that this will ensure greater objectivity and independence
over the next 18 months, and beginning preparation for within the assessment process.
Competition Preparation Week 2017 This is designed to ensure that genuine benchmarking
for best practice in business and industry is fully
understood and integrated into the quality of
assessment, highlighting the integrity of WorldSkills
assessment and results.
WorldSkills Abu Dhabi 2017 has
The Competitions Committee Working Group also
featured a focus on future sustainability, continued to implement the introduction of Skill
after a 16% increase in Competitor Competition Managers, as agreed at General Assembly
registrations at Provisional Registration. 2015. The role was further developed at meetings of the
working group in December 2015 and May 2016, and at
The process of procuring the 8,500 a Strategy Committee meeting in February 2016.
items required for the Competition Participants at these “opt-in” meetings were invited to
is a significant undertaking for the ask questions and make comments followed by a request
of Members for their further support of the changes.
Competition Organizer.
Support was unanimous at all meetings and 26 Skill
Competition Managers were appointed in June 2016.
The Competitions Committee recommended to the
At the Competitions Committee meetings in Niagara General Assembly the WorldSkills Competition 2015
Falls, Canada, in October 2016, Delegates decided on Report of the Assessment Advisor and Senior Software
a number of changes to the way in which the skills Developer, and the WorldSkills Competition 2015 Quality
competitions are run. Auditors Report should both be adopted.

10 WorldSkills Annual Report 2016 WorldSkills Annual Report 2016 11


Global Partners

3M American Welding Autodesk DHL Lincoln Electric Mastercam Mitutoyo Saint-Gobain


3M and WorldSkills values and ethics Society Autodesk is proud to help young For us, this partnership and the overall Lincoln Electric values our WorldSkills As the global leader in CAD/CAM Mitutoyo has for many years proudly Much has been achieved in recent
are very closely aligned. Emphasis on Our partnership with WorldSkills people around the world to image, values of WorldSkills perfectly match relationship because they are effective Software, Mastercam believes that supported WorldSkills and now, as years in term of skills development
“improving lives” is paramount for has been extremely rewarding for design, and create a better world. our Group’s purpose to connect people in fostering career pathways in trade inspiring and educating the next a Global Industry Partner, we are for Saint-Gobain — particularly in
both companies. Our focus on the two the American Welding Society. Over We are honored to provide the same and improve lives. We leverage our skills and continue to offer educational generation of manufacturers is pleased to further our efforts in fast growth markets. However, we
main social sustainability areas “Health the past few years, we’ve witnessed 3D design software used by skilled core competencies and the know-how growth opportunities for our critical to the future prosperity of nurturing the aspirations of a new still need to promote plaster and
and Safety” and “Education and your extensive efforts to prepare professionals globally to all WorldSkills of our people to contribute to social organization. world economies. generation of engineers. plasterboard related skills and develop
Development” are similarly aligned. the workforce of the future through Competitors for free. It is exciting progress, and to provide sustainable WorldSkills events provide excellent Mastercam is proud to be the Exclusive In providing skilled support, education and training programmes.
We are thankful to WorldSkills for continued skill building and the pursuit to collaborate with the WorldSkills solutions — not only in this respect opportunities to meet and collaborate CAM partner at WorldSkills Abu Dhabi equipment, education, and training on Working with the WorldSkills Members
granting us exclusivity for all the of excellence. Each Competition is a Champions Trust, allowing us to we are proud, being part of this great with prominent international education 2017, and will be the official supplier a global scale we aim to uphold our in partnership is mutually rewarding
required Personal Protective Equipment fun, new opportunity to further inspire demonstrate how the power of design organization. We are very much leaders on critical skills development to the four machining competitions founder’s philosophy in contributing and we are looking forward to
used at the global competitions. the next generation and foster their skills can have a positive impact on the looking forward to WorldSkills Abu and we look forward to future in Abu Dhabi: CNC Turning, CNC to the well-being of society through WorldSkills Abu Dhabi 2017
The diversity of 3M technology and passion for skilled trades. world around us. Dhabi 2017 and are beyond exited to WorldSkills events where we hope to Milling, Plastic Die Engineering, and the advancement of precision Sylvain Bredin
the breadth of our product portfolio Matthew Bell see the new skill “Freight Forwarding” continue to leverage our WorldSkills Manufacturing Team Challenge measurement skills and technologies. International Marketing Director
We are excited to be a part of being competed for the first time.
complement the WorldSkills focus on the upcoming 44th World Skills Global Strategic Partnerships Manager relationship as part of our education Meghan West Martin Weeks
vocational skills development. Competition in Abu Dhabi and look Autodesk Education Experiences (AEX) Vincenzo Scrudato growth strategy. President Executive Director
Rich Miles forward to supporting your efforts to Managing Director DHL Trade Fairs Chris Mapes
European Business Manager bring youth, educators, government, & Events GmbH CEO
Sustainability and industry together to help
further the cause.
Matt Miller
Chief Operating Officer

DMG MORI Academy Festo Didactic SE Fluke IAPMO Samsung Siemens AG Stanley Black
In the course of digitization, the Theoretical and practical skills in the As a Global Industry Partner of From experienced Experts, to We are very proud of being a good Siemens raise awareness about the & Decker
requirements for future specialists use of new technologies and processes WorldSkills International — Fluke enthusiastic young Champions partner of WorldSkills and participating importance of youth developing At Stanley Black & Decker, we’re for
in the industry are changing. This ensure that companies can continue Corporation benefits from the starting out on their professional in WorldSkills movement consistently skills through our support of the the makers, the doers, and the creators
development presents new challenges to work innovatively and sustainably. opportunity to participate in a career paths: every member of the over a decade. It is also our honour biannual global competitions and the of the world. We work hard to bring
for vocational education and training. Festo is strongly committed to the workforce initiative that is much International Association of Plumbing and privilege to support the hopes and #SkillsForAll campaign of WorldSkills. you the innovative tools needed to
The WorldSkills Competition is development of teaching and learning bigger and more impactful than what and Mechanical Officials plays an dreams of young professionals around I strongly second the motion of build and maintain our world. That’s
a very good instrument for us to environments and the global transfer an individual brand can achieve. We integral part in protecting the health of the world through the sponsorship WorldSkills as well as the United why we’re excited and honored to
improve the training of young of knowledge. value the consistency that occurs as people globally. Our partnership with with WorldSkills Abu Dhabi 2017. Nations that everyone should have partner with WorldSkills again this year.
specialists and prepare them for The partnership with WorldSkills is WorldSkills standards are adopted WorldSkills is a conduit to connecting We hope our WorldSkills Champions the opportunity to discover and The competitors at WorldSkills are true
upcoming tasks. We are happy to most important for us in our aim to by an increasingly large number of leading talents and new ideas — from from this Competition will be good develop their talents. professionals and deserve to use the
support WorldSkills International as a support and assist young people in countries and regions, as well as the international vocational education and role models to young students in their Ralf-Michael Franke best tools as they compete. Best of
Global Industry Partner. schools and industries and enable them chance as a WorldSkills International training sectors — with critical water countries and regions. CEO of the Siemens Factory luck to all of you!”
to contribute to the economic progress partner to directly assist those countries and sanitation-related issues, across Dr DS Jang Automation Business Unit, Digital
Jan Möllenhoff Tim Perra
of their country. and regions, and their institutes. the world. Secretary General of Samsung Factory Division
Managing Director Vice President, Communications
Dr Theodor Niehaus Wes Pringle Russ Chaney Skills and Vice President for
Member of the Board President CEO Samsung Electronics

12 WorldSkills Annual Report 2016 WorldSkills Annual Report 2016 13


Projects Marketing and Communications Highlights
Skills Development Connecting Young People Brand Evolution World Youth Skills Day
in Africa with Skilled Careers WorldSkills has evolved to more than a biennial The second annual World Youth Skills Day on July
Competition, and each Member has had the 15 saw WorldSkills join the United Nations and
Africa is an important region for WorldSkills, A new project idea that will allow WorldSkills
opportunity to expand WorldSkills as a global other organizations to encourage young people
and a particular focus of Vision 2025. Members to guide young people into vocational
brand, significantly improving our presence as to celebrate the value of being skilled.
training that matches their personality and career
WorldSkills is working with Members, Global Partners a united movement.
interests was discussed at General Assembly 2016. Our #SkillsRuleTheWorld campaign was used across
and other international development organizations to
Since the ratification of the current brand in 2014, our activities, including a global photo campaign,
increase access and improve the skills development of
Young people face a seemingly endless list of options Members have invested their resources into incorporating and was also taken up by others, including UNESCO,
youth in the continent.
when deciding on a career path. WorldSkills is the key messages, logo, visual elements and, often, the to promote the importance of building, making, and
The first Skills Development in Africa meeting was held working with Lori Foster — the Professor of Industrial- WorldSkills name into their own brands. creating in achieving personal success and fulfilment.
during the General Assembly 2016 at Niagara Falls, Organizational Psychology at North Carolina State
The result is a more unified, global brand that better Nearly 500 photos were submitted to the
with representatives from ten Members and six Global University (USA) and the University of Cape Town (South
reflects our collective goals. In 2016, 43 Members use #SkillsRuleTheWorld social media photo contest, and
Partners. They discussed ways to create synergies and Africa), and her research team at FWD Institute to
WorldSkills in their organization name and an additional WorldSkills Champions Barthélémy Deutsch of Belgium,
identify next steps, as well as sharing the particular explore the potential of using personality of Competitors
16 Members use Skills. 22 Members are using the Anna Prokopenia of Russia, and Karin Fischnaller of Italy,
challenges of working in the continent. These include and VET students to recommend interesting jobs and skill
updated WorldSkills brand including logos and visual and WorldSkills Board of Directors member, Jos de Goey
the low social image of vocational education and training competitions that are most attractive to them.
elements. went to Bonn, Germany, for the UNESCO-UNEVOC
(VET), as well as lack of high quality standard of skill
World Youth Skills Day 2016 event.
trainings. The fully updated brand includes use of the monochrome
logo, the graphic design cube and strong, vibrant, More than 30 members including India, Namibia,
Following the meeting, projects are already underway
solid colours. The brand now uses the Frutiger font for Jamaica, Palestine, Singapore, the United Kingdom,
in the region. These include the first regional skills
consistent typography across all languages, publications, and Zambia participated in promotion, social media
competition to be held in East Africa, which was led by
collateral, and events. Our branding also incorporates campaigns and local events and programmes that
WorldSkills Global Partner, Festo, and took place at the
energetic, youthful photos demonstrating successful recognized the value and significance of skills in all
Dar es Salaam Institute of Technology 5–7 December.
young people from around the globe. economies and communities.
At this competition, entrants from Kenya, Tanzania,
As part of the day’s celebrations we launched the
and Zambia showcased their skills in Mechatronics,
WorldSkills Abu Dhabi 2017 website at
Bricklaying, and Hairdressing.
www.worldskillsabudhabi2017.com.
Mr San-Quei Lin, WorldSkills Vice President for Special
Campaign statistics
Affairs, joined this event along with government officials
from participating countries. Facebook
620,000 impressions and 45,000 unique engagements
The Skills On The Move project, supported by Autodesk,
was presented at the General Assembly 2016 by Twitter
Champions Forum representatives. This initiative will 112,000 impressions and 1,727 unique
use a “train the trainer” model to train local people in engagements, 212 individuals or organizations used
Rwanda who will, in turn, pass on their skills knowledge #SkillsRuleTheWorld
to refugees.
Instagram
1,200 unique engagements

Website
11,000 page views on www.worldskills.org/WYSD
from visitors representing 119 countries

14 WorldSkills Annual Report 2016 WorldSkills Annual Report 2016 15


Marketing and Communications Highlights Marketing and Communications Highlights
Web Statistics Social Media Page Likes
total page likes
60,000
Throughout the year a total of 328,561 unique visitors Visitors (Number of Countries and Regions) Facebook continues to be the central platform for WorldSkills
from 224 countries and regions, speaking 87 different 250
social media, although engagement on Twitter and Instagram 58,000
languages made 445,849 visits and viewed 1,210,912 continues to grow. The number of Facebook page likes
225 56,000
pages on www.worldskills.org.
Other 8% The number of pages steadily increased from 45,536 to 55,395 with significant
Dutch 2%
viewed was 298,448 higher than the previous non-
Korean 2% 200 growth during the World Youth Skills Day campaign. 54,000
English 43%
competition
Japanese 4% year of 2014.
175 Reach is defined as the number of people who have seen any 52,000

The top 10 most visited pages included the Member area


French 5% content associated with a Facebook page. Over the entire year 50,000
150
as the second most popular page, showing that the site 307 posts were made resulting in a reach of 2,034,000 — a 50%
Spanish 5% 48,000
is heavily used by Delegates, Experts, Competitors, etc. 125
increase from 2014, the most recent non-competition year.
as part of their competition preparation and access to 100 46,000
Chinese 6% 271 Twitter posts, created 717,800 impressions. The three
competition documentation. Traffic increases in 2016,
75 most popular tweets recognized World Youth Skills Day, the 44,000
compared
Russian 7% to the the 2014 figures, included the Member
Memorandum of Understanding (MoU) in advance of
organizations page (156%), skill competitions (502%), 50 42,000
WorldSkills Abu Dhabi 2017, and recognition of SkillsUSA and
results (98%), and news (49%). 25
German 9%
Portuguese 9% Skills/Compétences Canada at General Assembly 2016. 40,000 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

0
Page Views 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
non-competition year competition year

2,400,000

2,200,000
Visits by Language

2,000,000 KOREAN
JAPANESE
KOREAN 1% 2% 1%
1,800,000
DUTCH
JAPANESE 2% DUTCH 1%
FRENCH
1,600,000
3% 1% OTHER
OTHER 6% 6%
FRENCH 3% 1,400,000 GERMAN SPANISH
3% 3%
SPANISH 3% 1,200,000

GERMAN 3% 1,000,000

Financial Report
PORTUGUESE
RTUGUESE 4% 800,000 WEBSITE 4%
VISITS BY
600,000
LANGUAGE CHINESE
All figures are in Euro.
CHINESE 5% 5%
400,000
CONFERENCE OFFICE AND GENERAL COSTS
PROGRAMME
200,000 RUSSIAN 89,860
RUSSIAN 8% CONFERENCE 57,024
ENGLISH 64% PROGRAMME 8% OFFICE AND GENERAL COSTS ENGLISH NET SURPLUS PROFESSIONAL FEES
89,860 INTEREST AND CHAMPIONS
156,467
0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 57,024 64% FOREIGN EXCHANGE ENGAGEMENT 43,615 PROJECT COST

CHAMPIONS
PROFESSIONAL FEES CONFERENCE OFFICE AND GENERAL COSTS
4,415 56,037 76,562
ENGAGEMENT 43,615 PROGRAMME
89,860
HOSTING FEES
Yearly Statistics 56,037 57,024 410,000
SPONSORSHIP
AND PARTNERSHIP
PROFESSIONAL FEES
SPONSORSHIP CHAMPIONS
43,615 31,157 INTEREST AND
2003 2004 2005 2006 2007 2008 2009 2010 2011
AND PARTNERSHIP 2012 2013 2014 2015 2016 ENGAGEMENT HOSTING FEES
ORGANISATION FOREIGN EXCHANGE
31,157 56,037 410,000 4,415
OPERATING
Pages viewed 88,061 237,529 527,584 369,203 816,691 514,843 1,465,065 589,241 1,498,503 816,929 1,688,943 912,464 2,233,364 1,210,912 246,813
JAPANESE ORGANISATION SPONSORSHIP OPERATING EXPENSES
COMMUNICATIONS
Average pages
241 349 1,1445 2%
1,012
KOREAN
2,238 1%1,410
246,813
4,014 1,619 4,117
OPERATING
2,238 4,627 2,498 6,119 3,318
AND PARTNERSHIP REVENUE AND MARKETING 1,996,310
viewed per day
FRENCH COMMUNICATIONS
DUTCH
EXPENSES 31,157 2,152,778 85,713
Documents 3% 1% AND MARKETING
OTHER212,716
1,996,310 SPONSORSHIP
OPERATING COMPETITION
downloaded
15,082 91,239 93,155 161,826 222,464 358,548
85,713 395,502 335,918 697,934 420,697 421,236 207,928 ORGANISATION 551,250 EXPENSES
SPANISH 6% 246,813 MEMBERSHIP 152,436 OPERATING
Total visits 3% 124,903 296,898COMPETITION
139,065 363,456 225,065 476,162 254,745 636,957 445,849 1,996,310 1,110,213 PROJECTSREVENUE STAFF
152,436 COMMUNICATIONS
1,157,095
GERMAN AND MARKETING
ADMISSION FEES
2,152,778
76,562
Unique visits 74,860 152,950 86,952 181,205 STAFF364,630
138,528 245,620 166,301 328,561
3% PROJECTS 85,713 70,400 PROJECTS SPONSORSHIP
76,562 1,157,095 6,500 551,250
PORTUGUESE COMPETITION
4% WEBSITE 152,436 STAFF PROJECT COSTS
VISITS BY 1,157,095 Notes: Figures provided here are taken from the WorldSkills
76,562
International 2016 audited financial statements.
CHINESE LANGUAGE The 2016 Audited Financial
ADMISSION FEES Statements were compiled and audited by Baker Tilly Berk N.V.
MEMBERSHIP
5% The complete financial report is available on request from the WorldSkills Secretariat.
70,400 1,111,213
16 RUSSIAN WorldSkills Annual Report 2016 WorldSkills Annual Report 2016 17
8% ENGLISH
64%
Member Delegates Member Delegates
COUNTRY/REGION OFFICIAL DELEGATE TECHNICAL DELEGATE COUNTRY/REGION OFFICIAL DELEGATE TECHNICAL DELEGATE
Argentina Carlos Eyharchet Laura Beatriz Casartelli Latvia Dita Traidas Inta Ane
Armenia Tatevik Gasparyan Lilit Petrosyan Principality of Liechtenstein Stefan Sohler Stefan Sohler
Australia Kevin Harris AU (interim) Brigitte Collins Luxembourg Jean-Claude Binsfeld Antonio De Carolis
Austria Johannes Fraiss Stefan Praschl Macao, China Chi Hong Wong Vai Keong Kong
Kingdom of Bahrain Mohamed Alseddiqi Mohammed Murtadha Al Farabi Malaysia Adenan Ab Rahman Ghalip Spahat
Barbados Wendy McClean Dario Walcott Mexico Salomón Ceballos Daniel Nieto Pascalis
Belarus Eduard Kalitski Olga Dekhtiarenko
Mongolia Khaliunaa Avirmed Tungalag Chimid
Belgium Francis Hourant Alina Fleaca
Morocco Chihab Sentissi Soumia Reda
Brazil Rafael Lucchesi José Luis Leitão
Namibia Amon Haufiku Sens Shoolongo
Brunei Darussalam Wei Keh Chin Kiam Boon Lim
Netherlands Jos de Goey Erik van der Zwan
Canada John Oates Shaun Thorson
New Zealand Malcolm Harris Malcolm Whinham
Chile Arsenio Fernandez Claudia Contreras Gálvez
Norway Benedikte Sterner Elisabeth Lange
China Yulin LV Fang Yuan
Oman Amal Al Mujaini Hilal Al Amri
Colombia Juan Pablo Castro Morales Yesid Rusinque
Palestine Samer Anton Salameh Michael Buechele
Costa Rica Minor Rodriguez Rodriguez Maylen Brenes Jimenez
Paraguay
Croatia
Denmark Jesper Juul Sørensen Pia Hegner Philippines

Dominican Republic Rafael Antonio Ovalles Rodriguez Maura Corporán Portugal Paulo Feliciano Armando Carvalho

Ecuador Santiago Y. Mendieta Xavier A. Mendieta Romania Aurel Brudan Mihail Cazacu

Egypt Mahmoud El Sherbiny Mohamed Abdel Shafouk Russia Natalia Zolotareva Alina Doskanova

Estonia Helen Põllo Tanel Oppi Saudi Arabia Rashed Alzahrani Saleh Alsenedi
Finland Seija Rasku Hannu Immonen Singapore Bruce Poh Guan Teck Heng
France Michel Guisembert Thibault Dubus South Africa Raymond Patel André Vermeulen
Georgia Marina Zhvania Archil Barbakadze Spain Ángel de Miguel Soledad Iglesias
Germany Hubert Romer Jens Bielicke Sri Lanka Dhammika Hewapathirana T. A. Piyasiri
Hong Kong, China Carry Yau Maggie Hui Sweden Peter Jeppssons Patrik Svensson
Hungary Balázs Fekete Zsófia Csiszár Switzerland Christine Davatz-Höchner Rico Cioccarelli
Iceland
Thailand Kreeta Sopchoak Vacharapong Mukcherd
India Rajesh Agrawal Kanissery Venugopalan
Chinese Taipei Chiu-Kuei Huang Ming Shan Chen
Indonesia Teguh Widodo Dyah Kartiningdyah
Trinidad and Tobago Steve Arman Pauline Whiteman
Iran Mohammad Hossein Hajiloo Zhaleh Omrani
Tunisia Houcine Debbech Salah Messaoudi
Ireland Ray English John Twohig
Turkey Guven Caliskan Kerem Koker
Israel Rivka Lakritz Yehuda Calo Livne
United Arab Emirates Mubarak Al Shamisi Ali Al Marzouqi
South Tyrol, Italy Gert Lanz Thomas Pardeller
United Kingdom Peter Lauener Ben Blackledge
Jamaica Marcia Rowe Amonde Nadine Leachman
United States of America Tim Lawrence Scott Norman
Japan Hiroshi Akimoto Akira Kakimoto
Venezuela
Kazakhstan Nurgaly Arshabekov Ulan Zharmukhamedov
Korea In Kon Kim Byung Ha Kang Vietnam Cao Van Sam Le Van Phong

Kuwait Hajraf F. Al-Hajraf Khalid A. Al-Mazrouei Zambia Bernard Chiwala Francis Mwape

18 WorldSkills Annual Report 2016 WorldSkills Annual Report 2016 19


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