What is

“Korean
wave”?
 Hallyu @ Hanyu @ Korean wave
• Refers to a new cultural consumption
pattern ( Korean culture) in Asia from
South Korea (especially in Hong Kong,
Taiwan, China, Indonesia, Thailand,
Philippine, Central Asia and Japan)
around the world, where mostly among
the youth.
How Korean wave
dominates
the world?
 1. Media
liberalization
• Recent economic crisis in Asia – prefer
the cheaper Korean programming.
• Two satellites broadcasting – NHK
Satellite and Star TV.
• Three Korean television networks –
MBS, KBS and SBS.
• Channel V – create a huge K-pop fan
base in Asia.
• Comparison to Hyundai cars – “pride of
Korea”
• “Learning from Hollywood” slogan.

=
 2. Internet
• Support and responsible in introducing
the culture outside.
• Youth is the „regular‟ customers.
• Easy to access.
 3. Nationality
• South Korea is one of Asian countries.
• Representing of Asian values
• Share the same Confucian principles
 4.Themes
Korean dramas
– always have happy ending and good-
versus-evil themes.
– two main themes:
a) Melodramas
 center on matters of
love and romance.
 e.g. Winter Sonata
b) Historical dramas
 centered on the legendary
 heroes and extra-ordinary
 kings.
 e.g. Jewel in the Palace
 Korean pop songs
- Mixed genres like rap, soul, rock and roll,
techno, punk, hardcore and even ppongjjak.
- invented a unique musical form → rap only
during the verses, singing choruses in a pop
style with dynamic dance movement.
5. Diplomatic Relationship
• Korean pop stars help in improving
Korea‟s foreign relations.
• Examples:
- Korean actor, Jang Dong-gun and
actress Kim Nam-ju have become the
„national stars‟ in Vietnam.
- BoA becomes the cultural
icon for Korea and Japan.
 THE IMPACT OF
KOREAN WAVE
TOWARDS
ENGLISH LANGUAGE
Spreading of Korean wave
knowledge.
The importance of learning
English to know about Korean
wave.
Incorrect use of English.
 “The topic also needs to encourage
students to be active and
constructive in their learning as they
use language as a tool to do things
which are relevant, purposeful and
enjoyable and which build on their
natural curiosity in finding out about
the world”
(Carol Read,2000)
“The use of content that is
meaningful to the students
and any forms that are
worked upon emerge from
the content. The content
also based on the issues of
concern to students”

Diane Larsen-Freeman ,page 150

 Fill in the
Mutual lyric. Song
Dictation: :„Nobody‟ by
Song‟s lyric Wondergirls
Adapting the
Dramas and
Songs
Doing summary
or a short essay
Jigsaw: Cut of a theme for
out song‟s the drama
stanza
 Media Values and
manipulation: attitudes of the
advertisement Korean dramas

Use their visual literacy and experiences with

popular film to learn, interpret, and deconstruct
literary texts
 Korean wave will be at the same level
with Hollywood and Bollywood.
 Korean language will be one of the
world most spoken language.
does not practice close-door policy.
Korean artists are hard working
(knowledge).
 Korean wave will face the same fate like
other popular cultures such as J-Pop,
Hip-Hop, Rock and Roll, e.t.c.
each generation will have their own
interest
Korean wave will be stagnant because of
globalisation
 References.
• . David Graddol(2000) The Future Of English, A guide to
forecasting the popularity of English Language In The 21st
Century, London : The British Council
• Li, S., Li, M. W., Mosayuki, N., & Bui, M. H., (2007). Growing
popularity of korean dramas among the viewers worldwide:
Koreana Art & Culture, 21 (4). 22 – 33. Seoul, Korea.
• Oh, I. (2009). Hallyu: the rise of transnational cultural
consumers in china and japan: Korea Observer, 40 (3), 425
– 459. Seoul, Korea.
• Nho, J. T. (2007). Two faces of korean dramas ‘jewel in the
palace’ and ‘winter sonata’: Koreana Art & Culture, 21 (4).
14 – 20, Seoul, Korea.