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According to Kenneth C. Laudon and Jane Price Laudon in their book Management
Information Systems: A Contemporary Perspective, an information system is "a set
of procedures that collects (or retrieves), processes, stores, and disseminates
information to support decision making and control." In most cases, information
systems are formal, computerbased systems that play an integral role in
organizations. Although information systems are computerbased, it is important to
note that any old computer or software program is not necessarily an information
system. "Electronic computers and related software programs are the technical
foundation, the tools and materials, of modern information systems, " Laudon and
Laudon wrote. "Understanding information systems, however, requires one to
understand the problems they are designed to solve, the architectural and design
solutions, and the organizational processes that lead to these solutions."

Though it is sometimes applied to all types of information systems used in


businesses, the term "management information systems, " or MIS, actually describes
specific systems that "provide managers with reports and, in some cases, on-line
access to the organization's current performance and historical records, " Laudon
and Laudon noted. "MIS primarily serve the functions of planning, controlling, and
decision making at the management level." MIS are one of a number of different
types of information systems that can serve the needs of different levels in an
organization. For example, information systems might be developed to support
upper management in planning the company's strategic direction or to help
manufacturing in controlling a plant's operations. Some of the other types of
information systems include: transaction processing systems, which simply record
the routine transactions needed to conduct business, like payroll, shipping, or sales
orders; and office automation systems, which are intended to increase the
productivity of office workers and include such systems as word processing,
electronic mail, and digital filing. Ideally, the various types of information systems in
an organization are interconnected to allow for information sharing.

SYSTEMS DEVELOPMENT

The development of effective information systems holds a number of challenges for


small businesses. "Despite, or perhaps because of, the rapid development of
computer technology, there is nothing easy or mechanical about building workable
information systems, " Laudon and Laudon stated. "Building, operating, and
maintaining information systems are challenging for a number of reasons." For
example, some information cannot be captured and put into a system. Computers
often cannot be programmed to take into account competitor responses to marketing
tactics or changes in economic conditions, among other things. In addition, the value
of information erodes over time, and rapid changes in technology can make systems
become obsolete very quickly. Finally, many companies find systems development to
be problematic because the services of skilled programmers are at a premium.

Despite the challenges inherent in systems development, however, MIS also offer
businesses a number of advantages. "Today, leading companies and organizations
are using information technology as a competitive tool to develop new products and
services, forge new relationships with suppliers, edge out competitors, and radically
change their internal operations and organizations, " Laudon and Laudon explained.
For example, using MIS strategically can help a company to become a market
innovator. By providing a unique product or service to meet the needs of customers,
a company can raise the cost of market entry for potential competitors and thus gain
a competitive advantage. Another strategic use of MIS involves forging electronic
linkages to customers and suppliers. This can help companies to lock in business and
increase switching costs. Finally, it is possible to use MIS to change the overall basis
of competition in an industry. For example, in an industry characterized by price
wars, a business with a new means of processing customer data may be able to create
unique product features that change the basis of competition to differentiation.

The impetus to develop a new information system can grow out of end-user
demands, the availability of new technology, or management strategy. A variety of
tools exist for analyzing a company's information needs and designing systems to
support them. The basic process of systems development involves defining the
project, creating a model of the current system, deriving a model for the new system,
measuring the costs and benefits of all alternatives, selecting the best option,
designing the new system, completing the specific programming functions, installing
and testing the new system, and completing a post-implementation audit.

Information systems designers, whether internal to the company or part of an


outside firm, are generally responsible for assuring the technical quality of the new
system and the ease of the user interface. They also oversee the process of system
design and implementation, assess the impact of the new system on the organization,
and develop ways to protect the system from abuse after it is installed. But it is the
responsibility of small business owners and managers to plan what systems to
implement and to ensure that the underlying data are accurate and useful. "The
organization must develop a technique for ensuring that the most important systems
are attended to first, that unnecessary systems are not built, and that end users have
a full and meaningful role in determining which new systems will be built and how, "
according to Laudon and Laudon.

KNOWLEDGE MANAGEMENT

Knowledge management (KM) is a relatively new form of MIS that expands the
concept to include information systems that provide decision-making tools and data
to people at all levels of a company. The idea behind KM is to facilitate the sharing of
information within a company in order to eliminate redundant work and improve
decision-making. KM becomes particularly important as a small business grows.
When there are only a few employees, they can remain in constant contact with one
another and share knowledge directly. But as the number of employees increases and
they are divided into teams or functional units, it becomes more difficult to keep the
lines of communication open and encourage the sharing of ideas.

Knowledge management is a way of using technology to facilitate the process of


collaboration across an organization. A small business might begin sharing
information between groups of employees by creating a best-practices database or
designing an electronic company directory indicating who holds what knowledge.
Larger companies, as David Coleman wrote in Computer Reseller News, can
implement KM systems through targeted pilot projects or through a broader strategy
involving the firm's technical infrastructure. Many companies have installed
intranets—or enterprise-wide computer networks with databases all employees can
access—as a form of KM. A number of software programs exist to facilitate KM
efforts. Some of the leaders in the field include Lotus Notes, Microsoft Exchange
Server, and a variety of systems based on XML.

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