A STUDY ON CUSTOMER SATISFACTION TOWARDS AAVIN MILKS IN TRICHY

QUESTIONNAIRES

PERSONAL DETAILS

1. Name (Optional):

2. Age:

a) Below- 30
b) 30-40
c) 40-50
d) 50&above

3. Gender of the respondent:

a) Male
b) Female

4. Marital status of the respondent:

a) Married
b) Unmarried

5. Qualification of the respondent:

a) SSLC
b) Graduate
c) Professional Course
d) Others

6. Occupation of the respondent:

a) Farmer
b) Government employee
c) Private employee
d) Professional
7. Monthly income of the respondent:

a) Below -10000
b) 10000-15000
c) 15000-20000
d) 20000 &above

CUSTOMER SATISFACTION

1. How did you come to know about aavin milk & milk products?

a) Friends
b) Relatives
c) Neighbors
d) Advertisement

2. How frequently will you buy aavin milk products?

a) Once in a day
a) twice in a day
b) Once in a week
c) Occasionally

3. What kind of aavin products do you prefer to buy?

a) Milk
b) Sweets
c) Curd
d) Butter

4.What is the quantity of aavin milk will you buy?

a ) 2 litre b)
b) 1 litre c)
c) ½ litre
d) ¼ litre
5. Why you prefer aavin product? – Weighted Average

a) Quality
b) Freshness
c) Neat package
d) Easy availability

6. The prices of aavin milk products are reasonable?

a) Strongly Agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly Disagree

7. What do you feel about the quality of aavin milk products?

a) Very High
b) High
c) Satisfactory
d) Low
e) Very low

8. Do you know that aavin products are ISI and AGMARK certified?

a) Yes
b) No

9. All aavin milk products are sufficiently available in the stall?

a) Strongly Agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly Disagree
10. Have you seen any aavin advertisement?

a) Yes
b) No

11. Is there aavin stall available nearby your home?

a) Yes
b) No

12. Do you aware that all the aavin products are available in the stall?

a) Strongly Agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly Disagree

13. While you travel in train will you prefer to have aavin milk?

a) Yes
b) No

14. Do you need aavin stall in railway station?

a) Yes
b) No

Whether the aavin products come under your budget?

a) Strongly Agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly Disagree
16. What do you feel about the service of aavin milk products?

a) Strongly Agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly Disagree

17. Do you feel that aavin milk package are clean & neat?

a) Strongly Agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly Disagree

18. How do you feel about the freshness of aavin milk products?

a) Highly satisfy
b) Satisfy
c) Neutral
d) Dissatisfy
e) Highly Dissatisfy

Whether you are satisfy with the aavin milk & milk products when compared to other milk
products?

a) Highly satisfy
b) Satisfy
c) Neutral
d) Dissatisfy
e) Highly Dissatisfy
20. Suggestions: