Cochran video on Go Giver

friend graham cochran here growing

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up I always heard the term go-getter
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right someone who takes initiative just
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gets out there and grabs their fair
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share of the good life they're
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hard-working they're sort of the
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grassroots American ideal someone who's
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not afraid to make things happen and it
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makes sense we're told if you want
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opportunities go get them
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if you want more money or success go
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take it it won't come to you so just be
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a go-getter and grab what you can but
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what if there were a different approach
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one in which you don't focus on taking
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or getting but rather you focus on
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giving now personally I have used the
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art of giving to build my business to
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what it is today and if ever there were
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a book that sums up my core philosophy
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of business it would be the go Giver by
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Bob Burke and John David Mann written as
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a short story or a parable the go giver
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tells us the tale of a frustrated
01:07
salesman who learns five powerful Laws
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of Success from an older wiser mentor
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and how it changes his life of course
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along the way we get to learn those laws
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and apply them to our own lives in
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business this book is such an easy read
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you can read it all in an afternoon but
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truly once you read it you realize
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you're gonna want to reread this book
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every single year like I do so today I
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want to simply unpack the three biggest
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golden nuggets that I believe are inside
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the dough giver and share them with you
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so you can apply them to your life in
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your business typically when
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entrepreneur sit down to start a
01:43
business or come up with a new product
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or service they ask the wrong first
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question they ask questions like will
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this make a lot of money or does this
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seem like a profitable idea and the
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authors of go-giver point out that while
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the question will it make money or does
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it make money isn't a bad question it's
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just a bad first question a better
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question they suggest to start with is
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does this serve
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or will this serve and the reason for
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this is simple it makes sense if you
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think about it serving people giving the
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massive value upfront is the secret to
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success do you want to have successful
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friendships focus on serving your
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friends do you want a successful
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marriage serve your spouse want to be a
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successful business or business owner
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then do things and build things that
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serve your audience and take care of
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their needs making money in business is
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very important in fact if you don't make
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money in your business you don't have a
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business you have a hobby but focusing
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while making money is the first thing is
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a backwards approach instead find out
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what your audience needs and wants and
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find ways to give that to them as the
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author's point out in the book all the
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great fortunes in the world have been
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created by men and women who had a
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greater passion for what they were
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giving the product service or idea then
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for what they were getting you will sell
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a lot of product you will be an
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in-demand service or consultant you will
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be a brand that lasts and is profitable
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if you are more passionate about serving
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people and giving them what they want
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then you are passionate about making
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money nugget number two is that 50/50 is
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a losing proposition now we've all been
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conditioned to look for win wins have
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that 50/50 relationship where we create
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a culture where everybody gets kind of
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what they want and we're all kind of
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happy now this sounds great in theory
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but in reality what happens is in the
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back of all of our minds released each
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party involved in this transaction we're
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keeping score we're making sure that the
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other person is holding up there into
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the bargain so that we will feel
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inclined then to hold up our end of the
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bargain it becomes more of a if you
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scratch my back I'll scratch yours so
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from a distance it looks like we're
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scratching each other's back we're
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really underneath that is ugly
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conditional ISM where we're just putting
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conditions on the other person you don't
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do what you said you're gonna do I'm not
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gonna do it
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this type of conditionality just doesn't
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lead to success for anybody so in the
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go-giver the authors posited a different
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formula that I think will truly be
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revolutionary for you if you adopt it
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they say watch out for the other guy
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watch out for his interests watch his
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back
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forget about 5050 5050 is a losing
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proposition the only winning proposition
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is 100% make your win about the other
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person go after what he wants forget win
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win focus on the other person's win now
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this idea seems so scary to us cuz we
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live in a world that tells us a false
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narrative and that is if you want to be
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taken care of you got to look out for
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yourself
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you got to take care of yourself first
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and if and only if you're taken care of
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then you are in a position to take care
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of others but this is completely
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backwards it makes sense if you have a
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fear-based worldview and a selfish based
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worldview one that doesn't trust other
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human beings and feels like it's a
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dog-eat-dog world and every man for
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himself but I don't believe that that's
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the only worldview you can have in fact
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the opposite is actually more true if
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you spend your life focused on taking
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care of others serving other people
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finding out what's in their best
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interest and then making sure they get
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what's in their best interest you can't
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help but become taken care of for a
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variety of reasons there's no formula it
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just works
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in fact Zig Ziglar famous salesman and
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motivational speaker has this amazing
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quote where he says you can have
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everything you want in life if you will
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just help other people get what they
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want it's just another way of saying the
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same thing be a person be a brand that
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isn't so inward focused am I gonna have
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enough money am i going to be successful
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because ironically by doing that you're
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cutting off the flow of success you're
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cutting off your opportunity to grow the
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very thing you want you're cutting off
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by doing that instead if you do the
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scarier thing which
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you know forget about what I need let's
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find out what my customers need let's
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find out what my audience who hasn't
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bought anything needs let's find out
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what little general marketplace needs
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can I find a way to give them what they
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want whether it's my free stuff or I
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give first whether it's my product or
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service give people what they want solve
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their problems scratch their itch help
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them achieve their dreams you will
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become in demand
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you will become magnetic you will become
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successful you won't have to worry about
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whether you're making enough money like
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I've shared before this is exactly how
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I've built my six figure now seven
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figure business by focusing on giving to
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other people finding all if they want
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and I give away content for free every
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single week I've been doing it for years
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and years and years and I try to make a
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better content I try to make free
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content that's better than people's paid
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content I just give so much a way that I
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think I'm crazy people think I'm crazy
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but what it does is it draws more people
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to me I have more potential customers
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than ever and then they become customers
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because they just can't help but want to
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buy my paid stuff because they know it's
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gonna be good if the free stuff is good
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and I've given them so much in the first
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place it just creates this beautiful
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virtuous cycle of giving and receiving
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because you're focused on not receiving
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you're focused on giving to others I've
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seen it happen in my own life this is
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exactly what you learn inside the go
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giver now the third and final golden
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nugget of this book is one that I think
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a lot of people will skip over because
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we don't readily see its benefit and
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that is that the most valuable gift you
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have to offer is yourself what I mean is
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this is in business and in life there's
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this constant pull to fake it till you
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make right we don't feel like we're
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successful enough legit enough we feel
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like there's a persona that we need to
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adopt whether it's a completely
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different persona or just a slight
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variation of the truth in order to be
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accepted in order to be seen as legit in
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order to be seen as having credentials
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or being credible and we do this to
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present ourselves as something we're not
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in order to gain something that we think
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we need which is either more customers
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more
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Inchon or more respect in the go-giver
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the main character Joe learns a lesson
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that shows that this is actually again
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backwards from what's really true that
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the way to reach your audience to impact
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them and ultimately move them to want to
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buy what you're selling is to just be
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completely yourself and offer nothing
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but you as you are as Joe learns inside
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the go giver as long as you're trying to
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be someone else or putting on some act
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or behavior someone else taught you you
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have no possibility of truly reaching
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people the most valuable thing you have
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to give people is yourself no matter
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what do you think you're selling what
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you're really offering is you this is so
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liberating the person that you're best
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at being is yourself and ironically it's
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that authenticity that you being exactly
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who you are
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that will actually make a deeper
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connection with your audience it will
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actually get them to trust you and like
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you and want to do business with you as
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opposed to having some slick persona or
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some corporate lingo on your website
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just presenting yourself and your brand
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exactly as you are a human being with an
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idea or a service or product trying to
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connect with other human beings and
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serve them and fill needs people sense
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that and they appreciate that and it
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actually makes them want to do business
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with you in fact this has never been
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more true than it is today with the
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millennial generation in my generation
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we statistically don't trust gurus or
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corporations as much as we trust more
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authentic people or influencers or
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authentic brands and there's been a lot
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of study and research on this and one
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study in particular I wanted to
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highlight some of this is the Millennial
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brand connection research it breaks down
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three core values from Millennials but
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look at one of the core values which is
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authenticity in this chart it says that
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87 percent of Millennials appreciate it
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when companies make clear what values
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they stand for 81 percent of Millennials
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said the companies that make sincere
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efforts to invest in or beep
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my community deserve my loyalty it says
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here on the left they have a keen
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ability to see through height and
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exaggeration and they expect honesty
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integrity and upfront communication as a
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baseline and get this not only do they
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value authenticity in themselves but
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also in the companies they buy from more
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than ever before
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this massive generation in the one
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behind it can sniff out fake and they
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can sniff out when you're just trying to
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sell them crap and the ironic thing is
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if you want to sell a lot of stuff and
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make a lot of money and be successful in
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that regard financially let's say you
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can't fake it you need to be real you
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need to give people what they want and
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you don't have to put on a persona
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because it doesn't even work
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it doesn't even impressed actually does
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the opposite these people want the
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companies that they do business with
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whether it's once in a while or
11:26
regularly subscriptions or subscribe to
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whatever the company is they want to
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know who that company is what they stand
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for they want to do business with real
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people and it's not just a trend it's
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not just a fad it is a catechism across
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the entire industry in all industries
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where the value is not in looking slick
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it isn't being real and offering real
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solutions to real problems and making a
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real difference and it makes sense if
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you think about it because we're going
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back to the way Commerce was hundreds
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and thousands of years ago which is real
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humans exchanging goods and services or
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bartering or money for real things they
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need and really connecting it gets that
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human touch point again where you don't
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have to be something you're not you just
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show what you have to offer you make it
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clear who it's for and how it can help
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and the right people will buy it and the
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wrong people won't it takes all the
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pressure off you can leave your
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authentic story into it both the good
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and the bad and just be you well there
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you have it those are my three golden
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nuggets from the go giver like I said
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the go giver is a gem of a book one of
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the few business books that I agree with
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every single thing they preach every
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single idea they suggest if you don't
12:40
have it go buy it read it once a year
12:44
and let it change the way you think
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because it's the opposite of the culture
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that we're brought up and at least here
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in Western America we are brought up in
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a take care of yourself first culture
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and the go giver pause it's a different
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idea one that I think is actually very
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biblical if you're a Christian which is
12:58
serve others first give to others first
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and you'll be taken care of and as I
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mentioned earlier my entire business is
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built around this concept of giving to
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others first and if you're interested in
13:08
learning a bit more about how you can
13:10
build an income stream based off the
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idea of giving to other people like how
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does that actually track out and I want
13:16
to give you something I've put together
13:17
a free training called how to get paid
13:20
to do what you love and spoiler alert
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the irony is if you want to get paid to
13:24
do it you love you have to find out what
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other people love and what other people
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want need and give that to them first
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and in this simple training I'll walk
13:31
you through the three steps of how to do
13:33
that how to identify what people want
13:34
how to give it to them and how do you
13:36
monetize that how do you turn all that
13:38
idea into an actual income stream
13:40
because we do want to have a business
13:41
it's a simple training download it you
13:43
can podcaster right now and take a
13:44
listen to it wherever you are and get
13:46
working right away I have homework at
13:48
the end of it it's really simple but I
13:49
think it'll fire you up and get you
13:51
pointed in the right direction to start
13:52
your business or if you're stuck grow
13:55
your business to grab your copy of it
13:57
just go to Graham Cochran comm slash get
13:59
paid or hit the link below this video
14:01
thanks for watching thanks for
14:03
subscribing to these videos make sure
14:05
all the likes and thumbs up in comments
14:07
and I'll see you on another video
14:09
we'll see
14:11
you
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