Professional Documents
Culture Documents
Date and Location of Meeting: 12th April 2018 at the meeting room
Name of Attendees:
Project Overview:
Marketing Campaign Spirit & Soul Spa is a program to introduce and market this spa
to the whole community. The spa business is gaining momentum in the community
not only women but also men. The day-to-day bustle requires them to take care of
themselves outside and require professional service to pamper themselves.
i) Opening welcome
Spa entrepreneurs
Advertising
Direct Mail
Social Media
Online Reviews
Mobile Technology
Opening Ceremony
The opening presentation will be conducted by the Stage Management and Event
Management Committee where some of the opening theme music is needed to help
bring about the atmosphere before the event starts.\
Workshop
This one-hour 30-minute workshop will give you a thorough overview of how to
handle Spirit & Soul Spa. The workshop is conducted by a speaker who has
experience in spa management. After that, some spa marketing methods will be
discussed thoroughly as well as some interesting examples.
Questionnaire
At the end of the program, as a team leader, my team and I will have a question
and answer session on the campaign on that day. Every audience present has the
opportunity to ask questions to speakers.
The most important marketing ways to The outside community about the
attract customers. importance of maintaining the outward
and internal appearance through spa
treatments.
Lessons learned:
Even if we don’t know it, we are optimizing our campaigns before it even start!
Setting up our campaigns for success is important, as it will give us the tools and
information we need to make smart decisions to improve campaign performance. We
can separate campaign by location, device and the spa’s services. We can also set a
budget that will works for us.
Audiences selected to join this campaign often have to do with what they want to
present through the campaign. Each team member needs to identify the audience in
terms of their background, preferences and interests in the campaign.
As a team leader, I
generally arises when a
team member shows
leadership qualities that
others see as critical for a
specific situation. I did
not possess any formal
power, and the team
member can replace such
a person if the need
arises.
4. Group Norms
Another characteristic of
group dynamics is the
presence of group norms
and values. Norms also
keep the team member
functioning as a system
and measure the
performance of team
members.
Individual (1) Locus of control 1. Positive Reinforcement Human behavior
indicates how much It occurs when a desirable is complex and
behavior and
people believe they event or stimulus is given every individual
differences. control their fate through as an outcome of a is different from
their own efforts. behavior and the behavior another, the
improves. A positive challenge of an
(2) Self-efficacy is the effective
belief in one's personal reinforcer is a stimulus
event for which an organization is
ability to do a task. Low in successfully
self-efficacy is individual will work in
order to achieve it. matching the
associated with learned task, the
helplessness, the 2. Negative Reinforcement manager and the
debilitating lack of faith It occurs when an subordinate.
in one's ability to control aversive event or when a Under ideal
one's environment. stimulus is removed or situation, as a
(3) Self-esteem is the prevented from team leader of
extent to which people happening and the rate of this campaign, I
like or dislike a behavior improves. would first
themselves. 3. Punishment analyze the task,
then determine
(4) Self-monitoring is the The creation of some the required
extent to which people unpleasant conditions to
skills and
are able to observe their remove an undesirable
assemble my
own behavior and adapt behavior.
team that
it to external situations. 4. Extinction complement
(5) Emotional The process of each other skills;
intelligence indicates the eradicating any type of thereby creating
ability to cope, reinforcement causing an enriching &
empathize with others, any undesirable behavior. conflict free
and be self-motivated. team.
5. Schedules of Reinforcement
The schedules of
reinforcement can be of
five types − continuous,
fixed interval, variable
interval, fixed ratio, and
variable ratio.
7. Keep my team
members informed:
Know how to
communicate with not
only them, but also
seniors and other key
people.
8. Develop a sense of
responsibility in my
team members:
Help to develop good
character traits that will
help them carry out their
professional
responsibilities.
3. Seek solutions
using a long-term
perspective
Whenever possible,
identify the ideal and
perfect solution to the
problem, and then work
backwards so that you
can create practical
short-term solutions that
can eventually become a
part of the ideal
long-term solution.
4. View the
problem(s) from a
systems approach
5. Learn to work
with minimal
information