ICT Project for

Social Change
Prepared by Mark Jhon Oxillo
Planning a Social Campaign:
• Before starting a project or
campaign, you should be able to do
the necessary paperwork better
known as a Concept Paper. This
allows experts to see if your project
is doable over the time frame that
was given and if it is significant
enough to be made into reality.
 Concept Paper

• It is a document used to
convince a panel of
potential funders to help a
product, program, or
service become a reality
Five Elements of a Concept Paper:

1.Introduction
2.Purpose
3.Description
4.Support
5.Contact Information
 Introduction
This includes your mission
and vision and a brief
introduction of your
project / campaign.
 Purpose
This includes the reason
why the project /
campaign is worth your
sponsor’s time, effort and
money.
 Description
This includes all the necessary
information about the project. It
involves the website/s or page
you are going to produce and
the purpose of each and how
they work in unison.
 Support
This contains the budget
needed for the project, though
some concept papers do not
specify any amount requested
from the sponsor.
 Contact Information
This includes information
on how the group can be
contacted.
Your project/campaign must
met the SMART criteria:
S – Specific
M – Measurable
A – Attainable
R – Realistic
T – Time-bounded
 Sample Concept Paper
• Project Name : Education on Wheels
• Introduction:
Education On Wheels is a project with
the motto to literate out of school children
also children attending the government
schools but dwelling in slums. We bring
teachers to the door steps of these
educationally deprived children.
 Sample Concept Paper
• Introduction:
 Our main aim is to literate the children
who are deprived of education living
below poverty line in slum areas.
 To confer the education at the doorstep
of deprived children.
 To raise the literacy ratio of an area
 Sample Concept Paper
• Introduction:
 To introduce modern & informal
education to deprived children
 To introduce modern study aids,
materials to the children going
corporation schools.
 To confer values & morels among slum
children.
 Sample Concept Paper
• Purpose :
The main motive of this
project is to literate the children
who are deprive of education,
dwelling in slum areas.
 Sample Concept Paper
• Purpose :
The project is worth sponsoring for it
will enable out-of-school youth develop
their skills and intellect. This will also
help less fortunate families to have
children participate in the free lectures,
seminars and trainings to be conducted
by the proponents and invited speakers.
 Sample Concept Paper
• Description :
The project will gather children (out
of school youth) & conduct the class
inside the bus. The project will be
happening in 5 different barangays in
Panabo City every Saturdays of March
2018 from 8:00 am to 12:00 noon.
 Sample Concept Paper
• Description :
Attendees will be given free
snacks. Leaflets / books will also
be available during the
discussion proper.
 Sample Concept Paper
• Description :
Topics to be included on the seminar
will be:
- English, Math, Science
- Media and Information Literacy
- Computer Literacy
- Cyberspace and Digital Security
- Others
 Sample Concept Paper
• Description :
The project will also launch a
website (educationonwheels.org) and
a Facebook page at
@educationonwheels
 Sample Concept Paper
• Support :
The estimated budget needed
for the project is ranging from
75,000 to 100,000. This includes
the fare, snacks, papers and other
related fees.
 Sample Concept Paper
• Contact Information :
The proponents can be contacted
on the following:
- Phone : 0909-123-4987
- Email : edonwheels@gmail.com
- FB : @educationonwheels
 GROUP
ACTIVITY
 Activity:
• Form a group with at least 5
members.
• Your group must create a concept
paper.
• Topics of the Concept Paper will be
given.
• Your teacher will act as the panel
(the ones to be convinced).
 Activity:
• On a manila paper, write the five
elements of your concept paper.
• You are only given 20 minutes to
do the given task.
• At the end of the given time, select
2 representatives to present your
output.
 Activity:
You will be rated with the following
criteria:

- Persuasiveness – 20
- Content of the Project - 20
- Over-all Presentation - 10
50
 Topics for the Concept Paper:
1. Animal Cruelty
2. Energy Insufficiency
3. Human Rights Violation
4. Pre-Marital Sex and Early Pregnancy
5. Drug Addiction
6. Population Explosion
7. Extrajudicial Killing (Criminal
Injustice)
8. Women Empowerment
ICT Project
Process
 ICT Project Process
1. Planning
2. Development
3. Release and Promotion
4. Maintenance
 Planning
This involves the following tasks:
• Conceptualizing your project
• Researching on available data about your
topic
• Setting deadlines and meetings
• Assigning people to various tasks
• Finding a web or blog host
• Creating a site map for your website
• Listing down all applications that you need
including web apps
• Funding (if applicable)
 Development
• It involves the actual
creation of the website(s) /
page, this involves the
production of images,
infographics and etc.
 Release and Promotion

• It involves that actual release

of the website / page for public
view and promotion.
Promotion typically starts
before the actual release.
 Maintenance
• It involves responding to
feedback of your website /
page visitors and continuing
to improve the
website/page.
• As you manage your page,
you will encounter different
behaviors of people in Social
Media. According to Rebecca
Dye, a social media manager
at First Direct, there are 12
Different Behaviors in Social
Media.
 12 Different Behaviors
in Social Media
1. The Ultras – check feeds
dozens of times a day. Happily,
admit their obsession. (14% of
Facebook users spend at least
2 hours a day on the network)
 12 Different Behaviors
in Social Media
2. The Deniers – social media
do not control their lives, but
gets anxious when unable to
access networks. (20% of
Facebook users would feel
anxious or isolated if they had to
deactivate their accounts.
 12 Different Behaviors
in Social Media
3. The Virgins – taking first
tentative steps in social media
(19% of British people don’t use
any social networks)
 12 Different Behaviors
in Social Media
4. The Peacocks – popularity
contest, high numbers of
followers, fans, likes and
retweets. (1 out of 10 Twitter
users want more followers than
friends.)
 12 Different Behaviors
in Social Media
5. The Lurkers – hiding in the
shadows of cyberspace.
Watches what others are
saying, but rarely (if ever)
participate themselves. (45% of
Facebook users described
themselves as “observers”)
 12 Different Behaviors
in Social Media
6. The Ranters – mock and
mid in face-to-face
conversations. Highly
opinionated online.
 12 Different Behaviors
in Social Media
7. The Changelings – adopt
completely new personality
online so no one knows their
real identities.
 12 Different Behaviors
in Social Media
8. The Ghosts – create
anonymous profiles, for fear
of giving out personal
information to strangers.
 12 Different Behaviors
in Social Media
9. The Informers – seek
admiration by being the first
to share the latest trends with
audiences.
 12 Different Behaviors
in Social Media
10. The Approval Seekers –
constantly check feeds and
timelines after posting. Worry
until people respond.
 12 Different Behaviors
in Social Media
11. The Quizzers – asking
questions allow them to start
conversations.
 12 Different Behaviors
in Social Media
12. The Dippers – access
their pages infrequently, often
going days, of even weeks
without posting.
“Most people using social media
will display a combination of
those personality types and they
may be even behave differently
on Facebook, for example, how
they behave on Twitter.”
- Dr. David Giles
 Assignment:
After creating your group’s
concept paper, what you’re
going to do now is you need to
create a Facebook Page for
your Social Campaign out of
that concept paper.
 Assignment:
You can also add images or
infographics to your page. Share
your page to your friends for
them to like it and submit your
Facebook page’s link to your
teacher for grading purposes.
END