Professional Documents
Culture Documents
Surname:
Instructor:
Course:
Date:
Marketing Information
Marketing information is relevant and important to identify strategies to capture the targeted
consumer’s attention. The firm Claritas, Inc. which is now acquired by Nielsen came up with a
PRIZM® Search
I visited the website to find the major key of a business breakthrough in terms of targeting the
right market consumers in my own hometown which I found to be very useful. The hometown is
Black Canyon City, AZ in the county of Yavapai using area zip area code of 85324 (claritas).
The information provided in PRIZM® website about Black Canyon City is;
The highest population comprises of people above the age of 65, hence the city has a median
The income evaluation indicates that majority of the population have an income range of
between $50-75k, making the whole city to have an income median of, $42,200 (claritas).
Surname 2
$35,146 (claritas).
The information provided on the website is accurate based on the recorded information about
different cities. Their so many ways a marketer can benefit from the information provided
including;
Knowing the population will enable a marketer to establish an estimation of the intended market
demands. To what extent will the production supplies be enough for the consumer’s audience?
The age bracket determines which kind of products and marketing strategies will capture most
consumers hence a wise choice must be made and prioritize the majority population.
Expenditure evaluation will give help determine key business factors like pricing of products or
services, and estimate the sales based on how much people spend.
It is evident that a marketer can get useful business tips from the PRIZM®, website and learn or
develop mechanism how to get the targeted audience attention and buy their products or services.
Surname 3
Works Cited
claritas. mybestsegment. 20117. <https://segmentationsolutions.nielsen.com/mybestse...>.