Research Objectives

Primary objective

To measure the impact how brand love affects the consumer.

Secondary Objectives:

 To identify the significant factors of Brand awareness, Brand loyalty, Brand

association, Perceived Quality.

 To capture the behavior of the consumers.

 To take accurate information about the company.
• To study the impact of self-brand integration on brand loyalty.

• To study the impact of passion- driven behaviour on brand loyalty.

• To study the impact of positive emotional connection on brand loyalty..

• To study the impact of long- term relationship on brand loyalty.

 THEORETICAL FRAMEWORK

Construct :studying the brand love with regard to passion driven behavior self brand
integration, positive emotional connection , long term relationship for seeing their effect on
brand loyalty with special reference to trips and tourism

DEPENDENT VARIABLE:

 Brand Loyalty

INDEPENDENT VARIABLE:

 Brand Love i.e.

 Passion Driven behaviour
 Self brand integration
 Positive Emotional Connection
 Long-Term Relationship
Sr. # Items Strongly Disagree Neutral Agree Strongly
Disagree Agree

1 I am emotionally connected (1) (2) (3) (4) (5)

with this brand

2 I feel a bond between myself (1) (2) (3) (4) (5)

and this brand

3 I always feel a sense of (1) (2) (3) (4) (5)

belongingness with TnT

4 I always feel strongly (1) (2) (3) (4) (5)

associated with this brand

5 I frequently find myself (1) (2) (3) (4) (5)

when I am thinking about this
brand

6 This brand is an important (1) (2) (3) (4) (5)

part of how you see yourself

7 I am always feel satisfied (1) (2) (3) (4) (5)

with the services of TnT

8 I consider myself to be loyal (1) (2) (30 (4) (5)

to Trips N Tourism

9 Trips N Tourism would be (1) (2) (3) (4) (5)

 my first choice

10 Some characteristics of Trips (1) (2) (3) (4) (5)

N Tourism come to my mind
quickly

12 I can recognize Trips N (1) (2) (3) (4) (5)

Tourism among competing
brands

13. I feel Distressed if this brand (1) (2) (3) (4) (5)
will discontinued.

14. I Spread the good word

About this Brand

15. I defend this Brand when

other say Bad about it

16. This brand is the name which

I can Always trust

17. I am always ready to invest

my time, effort and money to
this brand