Professional Documents
Culture Documents
Walt Disney started off as a farm boy drawing cartoon pictures of his
neighbor's horses for fun. When he was older, Walt tried to get a job as a
newspaper cartoonist, but was unable to find one and ended up working in
an art studio where he created ads for newspapers and magazines.
Eventually he grew to work on commercials, became interested in
animation, and eventually opened his own animation company.
Disney's first original character creation was Oswald the Lucky Rabbit, but
it was officially owned by Universal Pictures because he was working under
contract at the time. When Walt walked out on Universal Pictures after
getting a pay cut, he needed to create a replacement, which is how Mickey
Mouse came into being.
Disney was wildly successful with his animation company, but he wasn't
satisfied. He was determined to make the biggest and greatest theme park
ever seen, saying to a colleague, "I want it to look like nothing else in the
world."
As a child in Kansas City, Walt watched through the fence at Fairmont Park, wanting to
participate, but not having enough money to enter.
A parent in the 1930’s, Walt would take his children to amusement parks. But he was not
amused, convinced he could do much better. By 1937, at the premiere of Snow White, Walt told
Wilfred Jackson that someday he would “make a park for kids, a place scaled down to kid size.”
In 1940 he revealed a plan to showcase Disney characters in their fantasy surroundings at a park
across the street from the Disney studio in Burbank.
The vision of an amusement park grew in Walt’s mind as he traveled through the US and Europe
and visited attractions of all kinds. He visited county fairs, state fairs, circuses, carnivals, and
parks. He was distressed at operations where things were run down and ride operators were
hostile. And he loved the spotless Tivoli Gardens in Copenhagen, with bright, upbeat music,
excellent food and drink, and warm, friendly employees.
Walt was convinced that an amusement park would be successful in the United States if it offered
a “good show” that families could enjoy together, was clean, and had friendly employees.
In 1948 he shared his concept with trusted friends, a modest amusement park with a central
village including a town hall, a small park, railroad station movie theater, and small stores.
Outlying areas would include a carnival area and a western village. Soon he added spaceship and
submarine rides, a steamboat, and exhibit halls.
Four years later, in 1952, he decided on “Disneyland” for the name and formed a company to
develop the park, Disneyland, Inc.
Walt’s brother Roy, the studio’s financial head, was against investing in Disneyland. Bankers and
amusement industry experts forecast doom. That’s why Walt stepped outside the studio
organization to develop the idea. Eventually Roy agreed to help, and the Disney studio became
part of the operation.
In 1953 Walt brilliantly strategized combining television production with development of the
park. The Disneyland television program on ABC had a dual benefit. It promoted the new park
through a weekly program, and it became part of a deal where the network invested half a million
dollars plus substantial loan guarantees in return for a 35% ownership in Disneyland Park.
That same year he enlisted Stanford Research Institute to examine the economic prospects of
Disneyland (it was deemed profitable) and to find the ideal location (Anaheim).
They broke ground in July, 1954, and one year later, on July 17, 1955, Disneyland opened.
Within 7 weeks, a million visitors had visited Disneyland, making it one of the biggest tourist
attractions in the US. Attendance was 50 per cent ahead of predictions and guests were spending
30 per cent more than expected.
Walt combined his talent and his sense of what the public would want with lots of hard work.
Today we might call him a “workaholic.” His work was driven, not by guilt or insecurity, but by a
dream. As he told an interviewer in 1955: “Everybody can make their dreams come true. It takes a
dream… faith in it… and hard work. But that’s not quite true because it’s so much fun you hardly
realize it’s work.”
At a dinner party at Herb Ryman’s house in 1960, someone commented that Walt could be
elected president if he wanted it. His response? “Why would I want to be President of the United
States? I’m the King of Disneyland!”
In 1960, after 37 years in Hollywood, with a mixture of huge successes and frustrating setbacks,
Disney had created something that was successful beyond Walt’s own dreams. With Disneyland
and its continuing stream of visitors, Walt had finally achieved financial stability.
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Mr. Malik Riaz as an Entrepreneur
When it comes to entrepreneurship, Malik Riaz is one of the names that come to the minds of many.
In fact, Entrepreneurship has itself found new meanings in the personality of Mr. Malik Riaz.
He attributes his success to his hard work and faith in Allah. According to him, he sets aside 2.5%
of the profits and disburses to the charity.