Professional Documents
Culture Documents
Table below describe the products offered by The Crazy Bites and price of our products.
The target market for this business is formed mainly by 5 friends at Polytechnic Port Dickson.
We are not able to identify the actual share for our business as data is ambiguous. Below is the
market share of The Crazy Bites
It is very important for The Crazy Bites to identify our competitors. Competitors refer to other
business that offer similar product. Based on a market survey, we found that there are many
competitors for our business, which are dropship of Crispy Choco Jar where it is conduct by
students among Polytechnic Port Dickson such as from mechanical department and electrical
department. Table below shows the strengths of our competitors.
Competitors Strengths
July RM 200.00
August RM 200.00
September RM 200.00
Total RM 600.00
8.7 MARKETING STRATEGIES
Location – The business will be located in No 50, Jalan Politeknik 2, Taman Politeknik,
71050 Si Rusa , Negeri Sembilan.
Promotion – Maintaining a good personnel relationship with customers by creating a
membership for a regular customer. We also give discount to regular customers.
Direct Mail – Bulk mailing directly to potential customer or by including a postcard in
a value-pack-type mailing.
Event and marketing – We are joining every local activities and utilizing their
networking services for our business.
Business card – we are giving our business card to promote The Crazy Bites to
potential customer and friends.
8.7.2 PRICE
The price is affordable and competitive to the students, lecturers and community. The concept
of price is ‘price-follower’ or price market. The price is from RM 6.00 to RM 10.00 per jar.
a. Provide special discounted rates for every festive season and specific days.
c. Market networks are usually wholesalers, retailers and consumers. Each of these
processes will affect the selling price. To get a high price, buyers need to reduce this
network
(Example of each sale of RM500 above 20% commission, RM700 and 25% commission)
8.7.3 PRODUCT
Product that we use is very high-quality chips are equivalent to the price that we sell.
a. Ensuring the freshness of the product is guaranteed, where the expiry date will
be displayed on each package for customer reference.
d. Sale in ready-to-eat
Ongoing – We will meticulously keep our database current and use the constant contact with
customer.
8.7.5 PROMOTION
The customer relationship strategy is always to thank the customers and send greeting cards
during the celebration
8.7.7 WEBSITE
We will stay current with industry trends and have Facebook page and Instagram site. Our
variety Choco jar and kek batik, operation hours and main location will be easily accessed. For
our future of business, we may consider email order for local and worldwide as well.
8.8 SERVICES OFFERED
Provide 'hamper' in the festive season and on certain days. Price and the product is
determined by the customer.
The Crazy Bites is open from 8am until 8pm every Monday to Friday.
The Crazy Bites will be located at No. 50, Jalan Politeknik 2 Taman Politeknik, 71050 Si Rusa,
Negeri Sembilan.
9.4 PERMANENT ASSETS AND REQUIRED ITEMS
Packing the
Ready to sale Choco jar and
kek batik
Product / Service Sales Price (RM) Purchase Price (RM) Gross Margin