Research Methodology

b Independent Variables Dependent Variable Survey Researh Data Collection from

1. Email : Consumers Perspective
1 Factors measuring the match between the industry and the institutions (b)
a. 2. Interview : Organisation - IT Dept / Marketer
b. Effectiveness of knowledge etc, iukl, taylor, oum, naza, exim,

transfer in Institutions of Higher

Learning and their impact on
Model 2 Innovative strategies of pedagogy for effective transfer of knowledge producing Part a

competent graduates for

employment in various
Effective knowledge a. industries.
JesslynChoo:
transfer pedagogy to b. Demographic
the answers(Gen Y, Gen
will rate to X and baby boomer)
produce competent Engagement
Consumer williness to trade personal
graduates to fulfill 3 Elements of synergistic collaboration between the industry and the institutions data for desires products / services?
industry needs a age , gender, income
b education
frequency of
medium of reaching
- Social Network, e.g FB, Twitter
- Email Mktg

- Internet
- Mobile
Topic
Title : Research focus in Knowledge Transfer Strategies in Institutions of Higher Learning

A. Objective of findings
The questions , what type of results want to find. i.e.
H1 - is it about mismatch between industry needs and institutions' ooutput?
- is it about the reasons why the mismatch?
H2 -how effective is the industry would want graduate employees?
- is the gap between expectation and actual identifiable?
H3

B. Research
Conduct Inverview - Organisation? - Interview
Survey questions - respondents from industry and institutions of higher learning?

C. Conclusion
H1 - Explain Finding
H2 - Explain Finding
H3 - Explain Finding

D Management Problem ? - Recommendation, always talks about future (Gaps)

-Institutions has to continuously maintain and monitor big data picture of the developments in the
industry and academic environment and make relevant and timely enhancements in order to be relevant.
Literature Log Topic :

A. Dependent Variable (DV) : Effective Knowledge Transfer Strategy to Produce Competen

Dr. Sujata Panicker, Lecturer,
No. Journal Title Department ofAuthor
Engineering, Ibri
College of Technology,
Sujata.Panicker@ibrict.edu.om,
dr.sujatapanicker@rediffmail.com

Bridging the gap between Industry

and Academia: Strategies and
1 Solutions for Higher Education in
Oman- Focus on
Business Studies
Prof. Shraddha Gupta, Faculty,
Institute of Engineering and
Science- IPS Academy,
shraddha_gupta@rediffmail.com

Jochen Wirtz (NUS Business

School, National University of
Singapore, Singapore.
May O. Lwin (Division of Public
& Promotional Communication,
Wee Kim Wee School of
Communication and Information)

Jerome D Wiliams (Department of

Causes and Consequences of Advertising, Center of African and
2
consumer online privacy concern American Studies, University of
Texas of Austin, Austin, Texas,
USA
 IL-Horn Hann (Marshall School
of Business University of
Southern California Los Angeles,
CA USA)
Kai-Lung Hui (Department of
Information System, National
University of Singapore)
Online Information Privacy:
3 Measuring the cost-benefit trade- Tom S Lee (Department of
off Information Systems, National
University of Singapore)
I-PL Png (Department of
Information Systems, National
University of Singapore)

Mark Brown (Business School,

University of Queensland
Australia)

Rose Muchira (School of

Marketing, Griffith University,
Australia)

Investigating the Relationship

4 between internet privacy concerns
and online purchase behaviour

Direct Marketing: An International
Journal Marketing implications of
5
privacy concerns in the US and
Canada
Internet Research: The privacy
dyad: Antecedents of promotion-
and prevention-focused online
6
privacy behaviors and the
mediating role of trust and privacy (Department of Marketing,
concern
Jennifer A. Pope and Aaron M.
Lowen (Seidman College of
Business, Grand Valley State
University, Grand Rapids,
Michigan, USA)
May O. Lwin (Division of Public
and Promotional Communication,
Wee Kim Wee School of
Communication and Information,
Nanyang Technological
University, Singapore)
Jochen Wirtz (Department of
Marketing, NUS Business School,
National University of Singapore,
Singapore)
Andrea J.S. Stanaland
College of Business and
Economics, Radford University,
Radford, Virginia, USA)
 7

B. InDependent Variable (IDV) : Acceptance : Digital Mktg Perceived as Intrusive or Favo

No. Journal Title Author

Lingling Gao (School of

Management, University of
Tasmania, Hobart, Australia)

Xuesong Bai (School of Business

and Economics, University of
Asia Pacific Journal of Marketing Tasmania, Hobart, Australia)
and Logistics; A unified
1 perspective on the factors
influencing consumer acceptance
of internet of things technology

Michael A. Jones (University of

Tennessee, Chattanooga,
Tennessee, USA)
Kristy E. Reynolds (University of
Alabama, Tuscaloosa, Alabama,
USA )

Exploring consumers’ attitude
2
towards relationship marketing
From Social to Sales : The Effects Ramkumar Janakiriman
3 of firm-generated content in social (Asssociated Professor of
media on customer behaviour
Mark J. Arnold (Saint Louis
University, St. Louis, Missouri,
USA)
Colin B. Gabler (Ohio University,
Athens, Ohio, USA)
Stephanie T. Gillison (University
of Tennessee, Chattanooga,
Tennessee, USA)
Vincent Myles Landers (Rochester
Institute of Technology, Rochester,
New York, USA)
AshishmKumar (Assistant
Professor of Marketing, School of
Business Aalto University)
Ram Bezwada (Assistant
Professor of Marketing, School of
Business Aalto University)
Rishika Rishika (Clinical assist
professor of Marketing, Darla
Moore school of Business,
university of South Carolina)
Marketing and business,
University South Caroline)
 Tae Hyun Baek (Ph.D., University
of Georgia, Assistant professor of
advertising, Deparment of
comunication studies, Indiana
University-Southeast)

Mariko Morimoto
(Ph.D.,Michigan State University,
Assistant professor of marketing
communication, Deparment of
comunication, Emerson College)

Stay away from me : Examining

4 the determinants of consumer
avoidance of personal advertising

C. InDependent Variable (IDV) : Effectiveness : consumer demand the service & product in
No. Journal Title Author
Mary J Culnan (IPM Deparment
Bently University USA)
Cynthia Clark William (Managed
Department, Bently University,
USA)

How ethics can enhance

organisational privacy; Lessons
1
from the ChoicePoint and TJX
Data Breaches

Thi Thanh Huong Tran (College

of Economics, University of
Danang, Danang, Vietnam)
Paul Childerhouse (School of
Engineering, Massey University,
Palmerston North, New Zealand)
Eric Deakins (Department of
Management Systems,
University of Waikato, Hamilton,
New Zealand)
Supply chain information
2 sharing: challenges and risk
mitigation strategies

Chris Hopkins (Clemson

University, Clemson, South
Carolina, USA)
 Charles Wood (University of
Tulsa, Tulsa, Oklahoma, USA)

Jennifer Siemens and Mary Anne

Raymond (Clemson University,
A multi-method investigation of Clemson, South Carolina, USA)
3 consumer response to marketing
activities during life transitions

Malte Brettel and Andrea Spilker-

Attig (RWTH Aachen University,
Aachen, Germany)

Online advertising effectiveness:

4
a cross-cultural comparison
D. InDependent Variable (IDV) : Capability : How Technology Big Data Predictive Mktg/B

No. Journal Title Author

Lee Quinn (School of Materials,
University of Manchester,
Manchester, UK)
Sally Dibb and Lyndon Simkin
(Centre for Business in Society,
Coventry University, Coventry,
UK)
Ana Canhoto (Oxford Brookes
University, Oxford, UK)
European Journal of Marketing:
Mathew Analogbei (Business
Troubled waters- the
1 School, Liverpool John Moores
transformation of marketing in a
University, Liverpool, UK)
digital world

Marco Comuzzi (School of

Management Engineering,
Ulsan National Institute of
Science and Technology, Ulsan,
Republic of Korea)
Anit Patel (Capita plc., London,
UK)

Industrial Management & Data

Systems : How organisations
2
leverage Big Data: a maturity
model
 Industrial Management & Data
Systems : How organisations
2
leverage Big Data: a maturity
model

V. Kumar ( J. Mack Robinson

College of Business, Georgia State
University, Atlanta, Georgia,
USA.)
Veena Chattaraman (Department
of Consumer and Design
Sciences, Auburn University,
Auburn, Alabama, USA.)

Carmen Neghina (Faculty of

Management Sciences &
Netherlands Laboratory for
Lifelong Learning, Open
University of The Netherlands,
Nijmegen, The Netherlands and
Institute for Management
Research, Radboud University,
Nijmegen, The Netherlands.)

Bernd Skiera(Department of
Journal of Service Management:
Marketing, Faculty of Business
3 Data-driven services marketing
and Economics, University of
in a connected world
Frankfurt, Frankfurt, Germany.)
Lerzan Aksoy (Schools of
Business, Fordham University,
Bronx, New York,USA)

Alexander Buoye (IPSOS Loyalty,

Parsippany, New Jersey, USA.)

Joerg Henseler ( Management

Research, Radboud University
Nijmegen, Nijmegen, The
Netherlands.)

International Journal of Physical
Distribution & Logistics
4 Management : A global
exploration of Big Data in the
supply chain
Big data breaches and customer
compensation strategies:
5 Personality traits and social
influence as antecedents of
perceived compensation
Robert Glenn Richey Jr
(Department of Systems and
Technology, Auburn University,
Auburn, Alabama, USA)
Tyler R. Morgan (Department of
Supply Chain and Information
Systems, Iowa State University,
Ames, Iowa, USA)
Kristina Lindsey-Hall
(Department of Marketing,
University of Alabama,
Tuscaloosa, Alabama, USA)
Frank G. Adams (Department of
Marketing, Mississippi State
University, Starkville, Mississippi,
USA)
Thomas Kude (University of
Mannheim, Mannheim, Germany
Hartmut Hoehle (University of
Arkansas, Fayetteville, Arkansas,
USA)
Tracy Ann Sykes (Walton College
of Business, University of
Arkansas, Fayetteville, Arkansas,
USA)
 Big data breaches and customer
compensation strategies:
5 Personality traits and social
influence as antecedents of
perceived compensation

Demographic Questions
Sex M/F
21-30 / 31-40 / 41-50 / 51-60 /
Age above 61

Educational Qualification Diploma / Post Basic / Degree /

Masters
Years of experience <1 year / 1 - 3 years / 3 - 6 years /
6 - 10 years / >10 years

Position Managing Director/Director/CEO/

Manager /Executive/
Supervisor/General Worker
<RM1500 / RM1500 - 2500 /
Income range RM2501 - 4000 / RM4001 - 6000 /
>RM6000
 'Effectiveness of Knowledge Transfer in Institutions of Higher Learning in Malaysia'

Transfer Strategy to Produce Competent Graduates ;

Literature Log
File Name Abstract

Firms today uses information about customers to improve

service and design personalized offerings. To do this
succesfully, however, firms must collect customer
information. This study enhances the awareness about a central
paradox for firms investing in personalisation; namely the
consumers who value information transparency are also less
likely to participate in personalization. Based on the survey
400 online customers, examine the questions whether customer
(A1) 1_10 Bridging the gap
perceived information transparency is associated with
between the industry and
consumer willingness to be profiled online. The results shows,
academia _pdf
as customers that value information transparency features
mostly are customers that who less willing to be profiled
online. In addressing this, suggestions of firms to adopt a
strategy providing features that address the needs of consumers
who are more willing to partake in personalisation. therefore
accepting the privacy sensitive minority of consumers are
unwilling to participate in personalisation, despite additional
privacy features.

This paper examine how business policies and regulation

influence onsumer online privacy concern, and the resulting
consequences on the user internet behaviour. To reduce the
consumer privacy concern and subsequent negatives reponses,
organisation need to pay close attention to their privacy
policies through greater self-regulation, third-party
accreditation and to ensure the presence of compliance
mechanism that supports and check the marketing and
(A2)Causes and consequences of collections actitives of their organisation and related parties.
consumer online privacy Regulator can reduce consumer concern by further defining
concern.pdf and improving the legal framework for protecting consumer
privacy on the internet. In addition, goverments should
consider overseeing third-party accreditation as well as firm
and industry self-regulations. Finally to improve consumer
perceptions of privacy protection, enhanced regulatory privacy
protection should be communicated to the public along with a
response outlet for privacy concern so that customers know
that they should report privacy-related complaints to regulatory
agency.

(A3)Online Information Privacy: benefits and costs of providing personal infomation to
Measuring the cost-benefit trade- Websites. We find the economic incentives (monetary reward
off.pdf
INVESTIGATING THE
RELATIONSHIP BETWEEN
INTERNET PRIVACY
CONCERNS AND ONLINE
PURCHASE BEHAVIOR.pdf
privacy on the internet. In addition, goverments should
consider overseeing third-party accreditation as well as firm
and industry self-regulations. Finally to improve consumer
perceptions of privacy protection, enhanced regulatory privacy
protection should be communicated to the public along with a
response outlet for privacy concern so that customers know
that they should report privacy-related complaints to regulatory
agency.
Concern over information privacy is widespread and rising.
However, prior research is silent about the value of information
privacy and the benefit of privacy protection. We conducted a
conjoint analysis to explore invidual's trade-offs between the
and future convenience) do affect inviduals' preferences over
websites with differing privacy policies. Findings reveal the
cost-benefits trade-off did not vary with personal charateristics
including gender, contextual knowledge, individualism, and
trust propensity.
Many organisation now emphasize the use of technology that
can help them get closer to consumers and build on-going
relationships with them. The ability to compile consumer data
profiles has been made easier with Internet Technology.
However, it is often assumed that consumers like to believe
they can trust a company with their personal details. Lack of
trust may caused consumers to have privacy concerns.
Addressing such need crucial care in creating stable and
ultimately profitable customer relationships. Three specific
privacy concerns that has been frequently identified are
unauthorised secondary use of data, invasion of privacy and
errors. Results of survey study reflected both errors and
invasion of privacy have significantly inverse relationship with
online purchase behavior. Wherelse unauthorised secondary
use has minimal impact. Manegerial implications include
careful selections of communication channel for maximum
impact, the maintenance of discrete "permissioned-based"
contacts with consumers and accurate recording and handling
of data.
 Purpose – Increasing availability of data obtained via the
internet and the proliferation of direct mail advertising
provides tremendous opportunities for marketers to reach their
customers. However,
increased risks to the personal privacy of consumers, and
attention in the media to these risks, provide unique challenges.
(A5)Direct Marketing- An Companies and especially direct marketers are finding that
International Journal Marketing they need to change
implications of privacy concerns their tactics to deal with the increase in consumer concerns and
in the US and Canada.pdf privacy-protecting behaviors as its costly for both consumers
and companies. This paper aims to address these issues. While
consumer concerns about privacy are essentially the same
between the two countries, the privacy-protecting behaviors
differed significantly. The paper also suggests that
demographic variables influence a consumer’s level of concern
and likelihood to take privacy-protecting behaviors

The purpose of this paper is to investigate how the business

communication-related variables of reputation, communication
quality and information sensitivity are mediated by trust and
privacy concern to influence the privacy dyad (i.e. promotion-
and prevention-focused privacy behaviors). The findings
Specifically, high reputation and communication quality
increased promotion-focused behaviors and were mediated by
(A6)'Internet Research The
trust. In contrast, low communication quality and high data
privacy dyad- Antecedents of
sensitivity increased prevention-focused behaviors and were
promotion- and prevention-
mediated by privacy concern. Consistent with RFT, higher trust
focused online privacy behaviors
led to promotion focused
and the mediating role of trust and
behaviors such as willingness to invest in the relationship (e.g.,
privacy concern.pdf
by providing information to the service provider and investing
time and energy) and loyalty behaviors. Furthermore, higher
privacy concerns led to prevention-focused behaviors such as
deflective (e.g., using privacy protection measures such as
disguising one’s IP address and disabling cookies) and
defensive behaviors (e.g., taking action to have one’s name
removed from mailing lists).
 time and energy) and loyalty behaviors. Furthermore, higher
privacy concerns led to prevention-focused behaviors such as
deflective (e.g., using privacy protection measures such as
disguising one’s IP address and disabling cookies) and
defensive behaviors (e.g., taking action to have one’s name
removed from mailing lists).

tal Mktg Perceived as Intrusive or Favorable

Literature Log
Abstract

'Purpose – With recent advances in internet technologies,

internet of things (IoT) technology is having an increasing
impact on our daily lives, and beginning to offer interesting
and advantageous
new services. The current research aims to develop and test an
(1) A unified perspective on the
integrative model of factors determining consumers’
factors influencing consumer
acceptance of IoT technology. Findings indicated the driving
acceptance of internet of things
factors of individuals’ willingness to use IoT technology from
technology.pdf
the perspectives of the technology itself, social context and
individual user
characteristic. It links the constructs of social influence,
enjoyment, and perceived behavioral control to the TAM and
successfully extends TAM in the IoT technology context.

Purpose – The purpose of this study is to explore consumers’

overall attitude toward relationship marketing and to determine
the influence of consumers’ overall attitude on consumers’
intentions and behaviors. Many services companies practice
relationship marketing and customer relationship management.
Although the benefits and drawbacks of relationship marketing
(B2)Exploring consumers’ attitude
 Purpose – The purpose of this study is to explore consumers’
overall attitude toward relationship marketing and to determine
the influence of consumers’ overall attitude on consumers’
intentions and behaviors. Many services companies practice
relationship marketing and customer relationship management.
Although the benefits and drawbacks of relationship marketing
(B2)Exploring consumers’ attitude
for consumers have been established, little is known about
towards
whether consumers have a relatively positive or negative
relationship marketing.pdf
attitude toward relationship marketing practices. This research
indicates that consumers’ that consumer attitudes positively
impact participation in frequency/reward programs, reading
company communication, developing personal relationships,
seeking preferential treatment and likelihood to seek
customized products.

Given the unprecedented reach of social media, firms are

increasingly relying on it as channel for marketing and
communication. Thus, study to examine the effect of firm-
generated content(FGC) in social media on three key customer
(B3) From Social to Sales : The metrics; spending, cross-buying and customer profitability.
Effects of firm-generated content Synergistic effects in the FGC with television and email
in social media on customer communication. Finding indicated FGC has positive effect of
behaviour.pdf' television advertising as well as e-mail marketing; FGC is
greater for more experience, tech-savvy and social media-
prone customers; indicate all three components of FGC -
valence, receptive and customer susceptibiity.results indicate
FGC receptive is the largest.
 This study indentify the potentials determinants of advertising
avoidance in the context of personalized advertising media
including unasolicited commercial email, postal direct mail,
(B4)Stay away from me : telemarketing, and text messages. Finding indicates ad
Examining the determinants of skepticism partially mediates the relationship between ad
consumer avoidance of personal avoidance and three determinants (perceived personalisation,
advertising.pdf privacy concerns and irritation). Privacy concerns and irritation
have direct positive effect on ad avoidance and increased
perceived personalisation leads directly to decreased in ad
avoidance.

nsumer demand the service & product in exchange of their data and consequences face if organisation
 Literature Log
Abstract

Protecting the privacy of personal information continue to pose

significant challenges for organisations. Due to consumers are
vulnerable in their dealing with business due to lack of
information about and inability to control subsequent use of
personal information, we argue that organisation have the
'(C1) How ethics can enhance
moral responsibility to these individual to avoid harm and
organisational privacy; Lessons
take reasonable precautions. Futher argue firm can enhance
from the ChoicePoint and TJX
their privacy programs by moving beyond merely complying
Data Breaches.pdf
with laws and other regulations and creating culture of
integrity that combines for the law with an empahis on
manegrial responsibility for the firms organisational privacy
behaviour. Finding organisation overlooked ethical issues or
personal harms often caused by privacy violation

Purpose – The purpose of this paper is to investigate how

'(C2)Supply chain information
sharing: challenges and risk
mitigation strategies.pdf
managers perceive risks associated with sharing information
with trading partners, and how they attempt to mitigate them.
Findings – Managers perceive several types of risks when
exchanging information across external supply chain
interfaces, and adopt different approaches to handling them.
The research also reinforces the vital role played by
interpersonal relationships and trust as key enablers of inter-
organizational cooperation. The findings will help managers
understand and evaluate different types of risks in the data
exchange process, and enable them to make better decisions
that enhance information sharing and supply chain
performance.

Purpose – This research aims to investigate how individuals’

perceptions and reallocation of resources due to a life transition
uniquely affect their responses to marketing activities. Findings
reveal that consumer appraisal of a transition event is a key
 Purpose – This research aims to investigate how individuals’
perceptions and reallocation of resources due to a life transition
uniquely affect their responses to marketing activities. Findings
reveal that consumer appraisal of a transition event is a key
predictor of response to marketing activities, and that
(C3) A multi-method investigation
consumers have an inverted-U shape response to advertising
of consumer response to
across three transition stages (anticipatory, liminal, re-
marketing activities during life
established). Consumer life transitions such as these provide
transitions.pdf
meaningful opportunities
from a marketing perspective. Whether it is identifying and
meeting different consumer needs, creating brand awareness,
or providing product knowledge, managers benefit from
enhanced understanding of life transitions

Purpose – The internet has gained enormous importance as an

(C4) Online advertising
effectiveness: a cross-cultural
comparison.pdf
advertising medium. At the same time, the question of
marketing accountability has become one of the top areas of
research for researchers and practitioners who aim at optimal
marketing budget allocations. This paper aims to show that
national culture has an impact on how consumer behavior is
influenced by online advertising. It is found that on-demand
channels have a stronger effect on short-term success than
push-channels and that this effect is strongly moderated by the
culture. It is recommended that
spending and efforts in the various advertising channels be
adjusted to reflect the product offered and the customers to
whom it is offered, as customers in both countries should be
targeted by advertising in different ways. The channel
effectiveness of affiliate price comparison sites and search
engines has significantly different impacts on customer
behavior in the USA and France.
Technology Big Data Predictive Mktg/Big Data Analytic Capabilty compliment and/or same time com
Literature Log
Abstract

Purpose – This paper aims to establish how strategic target-

market selection decisions are shaped, challenged and driven in
response to the rapidly evolving technological landscape. The
authors critically evaluate the implications of these changes for
the role of marketers and the organizational function of
(D1) European Journal of marketing. Findings – The findings reveal an erosion of
Marketing Troubled waters- the responsibility for the integrated strategic role of marketing
transformation of marketing in a decision-making. In particular, the authors reveal that the
digital world.pdf evolving digital landscape has precipitated a sense of crisis for
marketers and the role of marketing within the firm. This
extends beyond simply remedying a skills-gap and is triggering
a transformation that has repercussions for the future of
marketing and its practice, thus diminishing functional
accountability

Purpose – While it is commonly recognised that Big Data have

an immense potential to generate value for business
organisations, appropriating value from Big Data and, in
(D2) Industrial Management & particular, Big Data enabled analytics is still an open issue for
Data Systems : How organisations many organisations. The purpose of this paper is to develop a
leverage Big Data: a maturity maturity model to support organisations in the realisation of the
model.pdf value created by Big Data. Findings – The proposed maturity
model is considered exhaustive by domain experts and has
helped the three assessed organisations to develop a more
 Purpose – While it is commonly recognised that Big Data have
an immense potential to generate value for business
organisations, appropriating value from Big Data and, in
(D2) Industrial Management & particular, Big Data enabled analytics is still an open issue for
Data Systems : How organisations many organisations. The purpose of this paper is to develop a
leverage Big Data: a maturity maturity model to support organisations in the realisation of the
model.pdf value created by Big Data. Findings – The proposed maturity
model is considered exhaustive by domain experts and has
helped the three assessed organisations to develop a more
critical understanding of the next steps to take.

Purpose – The purpose of this paper is to provide insights into

(C3) 'Journal of Service
Management: Data-driven
services marketing
in a connected world.pdf
the benefits of data-driven services marketing and provide a
conceptual framework for how to link traditional and new
sources of
customer data and their metrics. Linking data and metrics to
strategic and tactical business insights and integrating a variety
of metrics into a forward-looking dashboard to measure
marketing ROI and guide future marketing spend is explored.
The findings point to the importance and untapped potential of
data in its ability to
inform tactical and strategic marketing decisions. Future
challenges, including top management support, ethical
considerations and developing data and analytic capabilities,
are discussed.
 Purpose – Journals in business logistics, operations
management, supply chain management, and business strategy
have initiated ongoing calls for Big Data research and its
impact on research and
practice. Currently, no extant research has defined the concept
(D4) International Journal of fully. The purpose of this paper is to develop an industry
Physical Distribution & Logistics grounded definition of Big Data by canvassing supply chain
Management A global exploration managers across six nations. The supply chain setting defines
of Big Data in the supply Big Data as inclusive of four dimensions: volume, velocity,
chain.pdf variety, and veracity. The study further extracts multiple
concepts that are important to the future of supply chain
relationship strategy and performance. These outcomes provide
a starting point and extend a call for theoretically grounded and
paradigm-breaking research on managing business-tobusiness
relationships in the age of Big Data.

Purpose – Big Data Analytics provides a multitude of

opportunities for organizations to improve service operations,
but it also increases the threat of external parties gaining
unauthorized access to sensitive customer data. With data
(D5) Big data breaches and
breaches now a common occurrence, it is becoming
customer compensation strategies
increasingly plain that while modern organizations need to put
Personality traits and social
into place measures to try to prevent breaches, they must also
influence as antecedents of
put into place processes to deal with a breach once it occurs.
perceived compensation. Pdf
Prior research on information technology security and services
failures suggests that customer compensation can potentially
restore customer sentiment after such data breaches. The paper
aims to discuss these issues
 opportunities for organizations to improve service operations,
but it also increases the threat of external parties gaining
unauthorized access to sensitive customer data. With data
(D5) Big data breaches and
breaches now a common occurrence, it is becoming
customer compensation strategies
increasingly plain that while modern organizations need to put
Personality traits and social
into place measures to try to prevent breaches, they must also
influence as antecedents of
put into place processes to deal with a breach once it occurs.
perceived compensation. Pdf
Prior research on information technology security and services
failures suggests that customer compensation can potentially
restore customer sentiment after such data breaches. The paper
aims to discuss these issues
 Industry Country My Literature Review

The importance of information transparency features:-

Control / Rights : enable customer to right in access to the

information a firm has collected about them and how that
information is being utilised

Personalized Service : Increase Value, Improve Client

Relationship and build customer loyalty

Academia Oman

Implement Business Policies and Regulation to reduce

consumer and subsequent negatives reponses.

- Organisation to define and improve privacy policies through

self-regulation, third-party accreditation, presence of
compliance mechanism on marketing data collections

Business to
Consumer (B2C); - Regulatory Agengy & Government to define and improve the
Global
182 online legal framework and overseeing third-party accreditation as
shoppper well as firm and industry self-regulation
shoppper

Invidual's trade-offs between the benefits and cost of providing

personal information to websites

- Economic incentives do affects individual's preferences over

websites with differing privacy policies
Business to
Consumer (B2C);
Global - The cost- benefits trade-off did not vary with personal
182 online
websites characteristics

Benefits of Internet Technology:-

- easy compilation of consumer data profiles

- enable organisation to get closer and build on-going

relationships
210
undergraduate Australian east
and postgraduate coast university Lack of trust that raised the consumers privacy concerns
students. - Unauthorised secondary use of data
- invasion of privacy
- errors
Communication Channel
- permissioned bases contacts with consumers
- accuracy recording and handling of consumer data profiles
 Increasing and easy obtained data caused marketing
implactions to the firms and their marketing practices where
companies need to change their tactics to deal with the increase
in consumer concerns and privacy-protecting behaviours

privacy-protecting behaviors are costly for both consumers and

companies (representing psychic and time costs as well as
missed
GPD project, a opportunities), marketers need to implement policies that
multi-country address the underlying concerns before consumers take action
study done
through Queen’s
USA &
University in
CANADA
Canada (2006);
Phone inverview
1000-USA &
1001-Canada

High reputation and communication quality increased

promotion-focused behaviors and were mediated by trust, as
willingness to invest in the relationship (e.g., by providing
information to the service provider and investing time and
energy) and loyalty behaviors

Low communication quality and high data sensitivity increased

prevention-focused behaviors and were mediated by privacy
concern, led to prevention-focused behaviors such as deflective
(e.g., using privacy protection measures such as disguising
one’s IP address and disabling cookies) and defensive
behaviors (e.g., taking action to have one’s name removed
622 from mailing lists).
undergraduate
Singapore
university
Students
 Industry Country My Literature Review
IOT increasingly impact our daily lives and offer interesting
and advantagoues new services. importance of IoT as an
innovative technology in everyday lives and emphasizes its
contribution to the workplace and marketplace

Driving factors

368 chinese - social influence

China
consumers - enjoyment
- perceived behaviorial contol

There's benefits as well as drawbacks that many services

companies practice relationship marketing and customer
relationship management.

3,000 randomly
selected
consumers over
 Consumers perceive positively to participation in
frequency/reward programs, reading company communication,
developing personal relationship, seeking preferential
3,000 randomly treatment and seek customizes products.
selected
consumers over
the USA
age of 18 years
living in the 48
contiguous USA

Customer Engagement through social media (hosted by third

party)

individual customer in store transaction/purchase data

Examining the effect of firms innitiative engage with the

customer on social media, may take time to influence customer
purchase behavior.

North Eastern
Retailer
USA
 Its important for the marketer to note, Privacy concerns and
irritation have direct positive effect on ad avoidance and
increased perceived personalisation leads directly to decreased
in ad avoidance

We found the correlation between perceived ad irritation and

ad avoidance.

Ad clutter becoming more concern among ad agencies to

Online survey,
effectively communicate with consumers. Overcome the
467 college USA
challenges is personalisation to make consumer feel the mgs is
students
relevant.

es face if organisation violated the consumer privacy

 Industry Country My Literature Review
'How ethics can enhance organisational privacy; Lessons from
the ChoicePoint and TJX Data Breaches
-consumers are vulnerable in their dealing with business due to
lack of information about and inability to control subsequent
use of personal information

ChoicePoint Inc.- -organisation have the moral responsibility to these individual

Credit Bureaus &
TJX Companies US
Inc. retailer (Case
Studies)
to avoid harm and take reasonable precautions.
-organisation overlooked ethical issues or personal harms often
caused by privacy violation
Privacy provides individual relief from social friction enabling
activities that are socially worthwhile.

Risks when exchanging information across external supply

chain

reinforces the vital role played by interpersonal relationships

and trust as key enablers of inter-organizational cooperation

risks in the data exchange process, and enable them to make

better decisions that enhance information sharing and supply
chain performance.
110 companies
from various New Zealand
industries

individuals’ perceptions and reallocation of resources due to a

life transition uniquely affect their responses to marketing
activities.
 Consumer life transitions such as these provide meaningful
opportunities from a marketing perspective. Whether it is
identifying and meeting different consumer needs, creating
brand awareness, or providing product knowledge

12 interview
(empty
nest/newlywed),
USA
412 Male/Female
students/graduate
d

Internet the importance of advertising medium and most

companies have utilized a suboptimal allocation of resources to
advertising channels because of missing and misleading data.
'- suggests that advertisers apply the methodology to identify
the total effect of clicks in each advertising channel.
Combining these total effects with the associated costs allows
practitioners to
optimize their online advertising spending.

1.2 million online

USA & France
transaction
and/or same time complicate the data privacy

Industry Country My Literature Review

An increasingly digitalized marketplace and the associated

impact of big data for the function of marketing.

It reveals the changing scope of strategic marketing practice

and functional accountability

B2B, Various
industries, digital UK
agencies

The maturity model integrates existing industry-developed

maturity models into one single coherent Big Data maturity
model.

Big Data to abstract from technical issues to focus on the

business implications of Big Data initiatives.

3 interviews with
UK
Domain Expert
3 interviews with
UK
Domain Expert

benefits of data-driven services marketing

Linking data and metrics to strategic and tactical business

insights and integrating a variety of metrics into a forward-
looking dashboard to measure marketing ROI and guide future
marketing spend is explored

mportance and untapped potential of data in its ability to

inform tactical and strategic marketing decisions. Future
Various Global
challenges, including top management support, ethical
considerations and developing data and analytic capabilities
 The supply chain setting defines Big Data as inclusive of four
dimensions: volume, velocity, variety, and veracity

Managing business-to-business relationships in the age of Big

Data.

'supply chain partners employ Big Data across the supply

chain, uncover Big Data’s potential to influence supply chain
three interviews performance, and detail the obstacles to developing Big Data’s
each fromChina, potential.
27 companies
India, South
across six
Korea, and
industrialized and The inconsistency of communication among top
Turkey, six
industrializing management…attempting to integrate Big Data into supply
interviews in
nations chain processes.
Germany, and
nine in the USA

Big Data Analytics provides a multitude of opportunities for

organizations to improve service operations, but it also
increases the threat of external parties gaining unauthorized
access to sensitive customer data

The results show that customers’ personality traits and their

social environment significantly influences their perceptions of
compensation. The authors also found that perceived
compensation positively influences service recovery and
customer experience

extracted 212
breached
customers from
Global
large-scale data
breach 70 million
customers pools
extracted 212
breached
customers from
Global
large-scale data
breach 70 million
customers pools
Research Methodology Topic : Research focus in data privacy issu

Dependendant Variable (DV) : Important of Consumer Data Privacy Transparency

Literature Reference
No. Journal Title Author Industry

Naveen Farag Awad (Wayne State

University Detroit, USA)

M.S. Krishnan (Business

The personalization Privacy Information Technology
Paradox: An Empirical University Of Michigan Business Business to
Evaluation Of Information School, USA) Consumer (B2C);
1
Transparency And The 400 online
Willingness To Be Profiled Online customers
For Personalisation.

Tae Hyun Baek (Ph.D., University

of Georgia, Assistant professor of
advertising, Deparment of
comunication studies, Indiana
University-Southeast)
Stay away from me : Examining Online survey,
2 the determinants of consumer Mariko Morimoto 467 college
avoidance of personal advertising (Ph.D.,Michigan State University, students
Assistant professor of marketing
communication, Deparment of
comunication, Emerson College)

B. InDependent Variable (IDV) : Acceptance : Personalized Digital Mktg Perceived as Intr

Literature Log
No. Journal Title Author Industry
 Tae Hyun Baek (Ph.D., University
of Georgia, Assistant professor of
advertising, Deparment of
comunication studies, Indiana
University-Southeast)

Mariko Morimoto
(Ph.D.,Michigan State University,
Assistant professor of marketing
Stay away from me : Examining communication, Deparment of Online survey,
1 the determinants of consumer comunication, Emerson College) 467 college
avoidance of personal advertising students

C. InDependent Variable (IDV) : Effectiveness : consumer demand the service & product in
Literature Log
No. Journal Title Author Industry

Mary J Culnan (IPM Deparment

Bently University USA)

Cynthia Clark William (Managed

Department, Bently University,
USA)
ChoicePoint Inc.-
How ethics can enhance
Credit Bureaus &
organisational privacy; Lessons
1 TJX Companies
from the ChoicePoint and TJX
Inc. retailer (Case
Data Breaches
Studies)
D. InDependent Variable (IDV) : Capability : How Technology Big Data Predictive Mktg C
Literature Log
No. Journal Title Author Industry
Robert Glenn Richey Jr
(Department of Systems and
Technology, Auburn University,
Auburn, Alabama, USA)

Tyler R. Morgan (Department of

Supply Chain and Information
Systems, Iowa State University,
Ames, Iowa, USA)
'International Journal of Physical 27 companies
Distribution & Logistics across six
1 Management : A global industrialized and
exploration of Big Data in the Kristina Lindsey-Hall industrializing
supply chain (Department of Marketing, nations
University of Alabama,
Tuscaloosa, Alabama, USA)
Frank G. Adams (Department of
Marketing, Mississippi State
University, Starkville, Mississippi,
USA)

E. Demographic
Literature Log
No. Journal Title Author Industry

Naveen Farag Awad (Wayne State

University Detroit, USA)

M.S. Krishnan (Business

Information Technology
University Of Michigan Business
School, USA)

The personalization Privacy

Paradox: An Empirical Business to
Evaluation Of Information Consumer (B2C);
1
Transparency And The 400 online
Willingness To Be Profiled Online customers
For Personalisation.
 The personalization Privacy
Paradox: An Empirical Business to
Evaluation Of Information Consumer (B2C);
1
Transparency And The 400 online
Willingness To Be Profiled Online customers
For Personalisation.

Tomasz Zukowski (Department of

information systems, university of
cape town)
Irwin Brown (Departmet of
information systems, University of
Cape Town)

Examining the influence of

Internet
2 demographic factors on internet
Consumer
users information privacy concern

Naveen Farag Awad (Wayne State

University Detroit, USA)

The personalization Privacy M.S. Krishnan (Business

Paradox: An Empirical Information Technology Business to
Evaluation Of Information University Of Michigan Business Consumer (B2C);
3 School, USA)
Transparency And The 400 online
Willingness To Be Profiled Online customers
For Personalisation.
rch focus in data privacy issues; is the current Personalized Digital Predictive Marketing becoming too intrusive?

cy Transparency
Research Methodology
Country Construct
1. Important of allowing consumer to access, to control
and know their information being kept in the company
database

2. Important of whether the site allows consumer to

configure and determine the period of length of the
information being retained.
US
3. Important of the site to made aware the purpose of the
personal data collected.

4. Important of how does the site security measures in

placed in protecting and keeping consumers personal data.

5. Privacy Concern

USA

l Mktg Perceived as Intrusive or Favorable

Research Methodology
Country Construct
 1.Perceived Ad-Avoidance

2. Perceived Ad-Irritation
USA

3. Perceived Skeptism

4. Perceived Personalization

5. Perceived Personalization

d the service & product in exchange of their data and consequences face if organisation violated the co
Research Methodology
Country Construct

1. Choice and Consent

2. Choice and Consent

US
3. Reassurance

4. Protection and Security

5. Compensation of Data Breach

Data Predictive Mktg Capabilty compliment and/or same time complicate the data privacy
Research Methodology
Country Construct

1. Connect technology to market segments, customer

needs and innovation.

2. Reconfiguring Business Strategies.

three interviews
each fromChina,
India, South
Korea, and
Turkey, six
interviews in
Germany, and 3. Business Strategies
nine in the USA

4. Consumer Data Privacy Breaches

5. Data Governance Policy

Research Methodology
Country Characteristic

1. what is your Gender?

2. What is your Annual Income ?

US
 US

3. Which of the following most closely matches your job

title?

4. What is your Age ?

Global

5. What is your Education Level ?

6. Medium Of Reach

US
tive Marketing becoming too intrusive?

Research Methodology
Questionaire

1.Is it important for me to know if the information collected

from me will identify me?

2. Is it important for me to know the period of the information

provided by me will be kept in their database?

3. Is important for me knowing what is the purpose of the

company intended to collect my personal information?

4. Is important for me knowing how the company protect my

data privacy and secure?

5. It is important to know that my personal data information is

not mis-used or used without my permission.

Research Methodology
Questionaire
 1. I dislike any personalisation advertising or promotional
material?

2. Its bothers me to received too much advertising or

promotion material of unrelated and no interest?

3. I think personalized advertising provide me a reliable

information about the quality and performance of the product
and services?
3. I think personalised advertising provide reliable
information on product and services?
4. I believed the personalization advertising or promotion
material is customized to my needs?
5. I agree personalized advertising make feel like a privilege
customer?

nces face if organisation violated the consumer privacy

Research Methodology
Questionaire
1. I am willing to allow use and disclosure of my personal
information in exchange for service and product that meet my
needs.
1. I allow use and disclosure of my personal information in
exchange for services and product that I need.
2. Don’t sell my information to third parties, ask for my
consent and allow me to decide which information I want to
share.
2. I won't allow my personal information to be share to
third parties unless I permitted.
3. I gain assurance if action taken immediately when a breach
is detected with the third party verification of security measure
in placed.
3. I gain assurance if security action taken immediately
when a breach is detected.
4. I am constantly being introduced better security encryption
and have security measurement in place to prevent hacking.
5. I am compensated for time and material if a security breach
occurs.
 complicate the data privacy
Research Methodology
Questionaire
1. With the Big Data Predictive Analytic Capability, we are
able to clarify every consumer's attribute and needs. Eventually
make them spend more.

1. Big Data Analytic Capability are able to determine

consumers atrribute and needs.

2. Having the Big Data Predictive Analytic Capability, enable

the capturing and access to make sense of the industry data for
better decision-making.

2. Big Data Analytic Capability enable to make sense of the

industry data for better decision-making.

3. How important is Big Data Predictive Analytic to your firm

Strategy?

4. Does your Big Data Predictive Analytic incorporate data

privacy program which include documented processes and
regular risk-based assesments?

4. Does your firm using Big Data Analytic to identify and

prevent fraud?
5. Is the privacy governance and operating models being
reviewed on an ongoing basis?

Research Methodology
Categories
A. Male
B. Female

A. < RM50,000

B. RM50,001 - RM75,000
C. RM75,001 - RM100,000
D. RM100,001 - RM125,000
E. RM125,001 - RM150,000
F. >RM150,001

A. Interim / Fresh Graduated

B. Associate / Executive Level
C. Manager / Senior Manager
D. Director / VP / Senior VP
E. C level (CIO, CTO, COO, CMO, CEO, etc)
F. President / Owner

A. < 25yrs

B. 26 - 35 yrs

C. 36 - 45 yrs
D. 46 - 55 yrs
E. 55 - 65 yrs
F. > 65 yrs
A. Primary Graduate
B. High-School graduate
C. College / Diploma graduate
D. Bachelor's Degree graduate
E. Master/Doctorate graduate
F. Others

A. Social Network, e.g. FB, Instagram, Tweeter, etc

B. Visit Websites

C. Send or Receive Email

D. Mobile / SMS
E. Others
 InDependent Variable

Status of
Status of graduates
graduates competency
competency profile
profile
matching the industry and the institution
matching the industry and the institution

Pedagogical process
Pedagogical process and
and innovative
innovative
strategies in
strategies in developing
developing relevant
relevant
competencies
competencies

Seamless collborative
Seamless collborative and
and synergistic
synergistic
efforts between
efforts between industry
industry and
and institutions
institutions
 endent Variable Dependent Variable

ates competency profile

tes competency profile
dustry and the institution
dustry and the institution

ocess and
ocess and innovative
innovative
Effectivenessof
Effectiveness ofknowledge
knowledge transfer
transfer in
in
eveloping relevant
veloping relevant Institutionsof
ofHigher
Higher Learning
Learning and
and their
their impact
impact
Institutions
onproducing
on producing competent
competent graduates
graduates for
for
employment in
employment in various
variousindustries.
industries.

rative and
rative and synergistic
synergistic
n industry
industry and
and institutions
institutions