CUSTOMER PROFILE

GoPro on the West Coast

COMPUTER & ELECTRONICS CONSUMER ELECTRONICS

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GENDER / AGE
Male 25-34

RELATIONSHIP
Single

EDUCATION
College

INCOME
40k - 70k

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TOP INTERESTS CATEGORIES

# NAME REACH POPULARITY RELEVANCE

1 Transportation 40.18% 194.02 147.45

2 Travel 49.79% 180.15 125.43

3 Sports 75.62% 152.42 124.96

4 Apparel & Fashion 67.35% 134.47 124.00 TRANSPORTATION

5 Recreational Activities 68.09% 138.37 121.54

40.18%
TARGET REACH
6 Food & Drink 58.88% 133.44 117.79

7 Media 94.90% 107.36 117.76

49.68%
AVERAGE US

8 Entertainment 93.21% 100.85 114.03

9 Famous People 82.78% 102.60 111.22

10 Art 44.84% 129.20 109.38

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TRANSPORTATION SPECTRUM
REACH AFFINITY
# NAME REACH POPULARITY RELEVANCE

1 Car Brands 19.01% 185.65 148.11 Car Brands

2 Motorcycles 4.89% 189.97 130.58 Motorcycles

3 Airlines 9.83% 172.31 103.96 Airlines

<0.01% 5.23% 10.46% 15.68% 20.91% 40 70 100 130 160

TOP 10 CAR BRANDS TOP 10 CAR MODELS

# NAME REACH POPULARITY RELEVANCE # NAME REACH POPULARITY RELEVANCE

1 Subaru 3.99% 197.49 196.20 1 Ford Mustang 1.08% 177.81 143.87

2 Jeep 2.06% 186.79 132.89 2 Chevrolet Camaro 0.91% 185.58 148.98

3 BMW 1.51% 195.14 147.79 3 Chevy Trucks 0.54% 189.33 134.56

4 Volkswagen 1.35% 190.94 128.56 4 Ford ST 0.38% 198.82 170.80

5 Tesla Motors 1.33% 197.62 168.89 5 NISMO 0.33% 196.75 144.81

6 Toyota 1.09% 191.24 124.78 6 Dodge Challenger 0.29% 192.45 127.24

7 Audi 0.99% 193.11 128.90 7 Honda Civic 0.27% 190.62 122.72

8 Ram Trucks 0.97% 187.49 114.52 8 BMWi 0.25% 192.69 125.58

9 Ferrari 0.97% 193.47 129.85 9 Audi R8 0.23% 197.47 145.12

10 Land Rover 0.91% 192.72 126.09 10 Nissan Electric 0.18% 184.07 109.84

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200

200

Tesla Motors Ford ST

Subaru
167

167

Lamborghini
Acura Integra Audi R8
Evo
AFFINITY

AFFINITY

Nissan
NISMO
134

134

BMW
Corvette
Monster Camaro

Ferrari Dodge Cummins

Audi
Land Rover
Mercedes AMG
BMWi
102

102

Dodge Challenger
Honda Civic
Toyota
Volkswagen Chevy Trucks

Chevrolet Camaro

Jeep

Ford Mustang
69

69

1.18% 4.26% 7.43% 10.69% 1.18% 4.26% 7.43% 10.69%

REACH REACH