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ENGLISH 4 • David Berlo’s Model of

Communication
I. COMMUNICATION PROCESS - emphasizes the variables that
- process by which speaker conveys work together to ensure effective
his/her message communication.
- (Sellnow; 2005) “the process of
sending and receiving verbal & non- S —> SENDER
verbal messages to create shared - manages the exchange of ideas
meaning.”
= UNIFIED UNDERSTANDING M —> MESSAGE
- VERBAL, NON-VERBAL
(expressions), GRAPHIC (signs)
TYPES:
1) INTRAPERSONAL (ourselves) C —> CHANNEL
2) INTERPERSONAL - the medium by which the message is
> SMALL GROUP (3 or more) communicated.
> DYADIC (2 persons) - ORAL (sound waves), WRITTEN
3) PUBLIC COMMUNICATIONS (light waves), GRAPHIC
(audience)
> PUBLIC SPEAKING (speeches) R —> RECEIVER
> MASS COMM. (audio/visual
means) N —> NOISE
- anything that obstructs the
FORMALITY LEVELS: (Martin Joos; understanding of the message.
1962) - INTERNAL (physiological or
1) FROZEN - rites, rituals, oath-taking psychological or cultural),
2) FORMAL - graduation; EXTERNAL (physical)
3) CONSULTATIVE - both active;
transaction *CONTEXT is important because it
4) CASUAL - omission of some directs the receiver to the correct
words(ellipsis); slang interpretation of utterance.
5) INTIMATE
• VERBAL SYMBOLS
- spoken/ oral or written language.
• Searle’s (& Austin) Speech Act
Theory TYPES OF MEANING: (Flowerdew
- 3 things to consider: & Miller; 2005)
> LOCUTIONARY (words of the
message) 1) PHONOLOGICAL - consonant
> ILLOCUTIONARY (asking for sounds; stress; pauses; intonation
explanation/ reason) 2) SEMANTIC - HOMONYMS (SAME
> PERLOCUTIONARY spelling & meaning); HETERONYMS
(response) (same spelling DIFF meaning);
MORPHEMES (can stand by
themselves); AFFIXES (attached to
words)
3) SYNTACTIC (grammar)
4) PRAGMANTIC (w/ context of the
situation)

* To avoid miscommunication:
> Politely ask
> Paraphrase

• NON- VERBAL SYMBOLS


- gestures, hand symbols, facial
expressions, express ideas
- conveys 55% of the message unlike
verbal which is 45% only.
- clear, bias-free, non-offensive, to
enhance verbal

TYPES:

1) CHRONEMICS (time-related
behaviors)
2) PROXEMICS (space)
3) TACTILE/ TOUCH (actions)
4) KINESICS (body movements)
5) ARTIFACTS
6) SILENCE
7) PARALANGUAGE (patters; stress;
pause)
II. LISTENING - To take note of warnings/threats
- skill that is MOST NEGLECTED - To learn from shared experiences
- 70% short term; 20% long term - To be able to respond to comments
memory - To experience pleasure (landi! jk
- develops also the skills in NOTE- enjoyment)
TAKING
- to facilitate in listening you can use TYPES (acc. to attention given):
strategies like: RECONSTRUCTION,
SORTING & COMPARISON 1) ATTENTIVE
2) SELECTIVE (ignores completely)
HEARING VS. LISTENING: 3) CRITICAL (attentive)
4) MARGINAL (mind not active)
HEARING 5) EVALUATIVE JUDGEMENT
- PHYSIOLOGICAL PROCESS of (critiques)
receiving sound waves 6) EMPHATIC
- one hears only with ears 7) APPRECIATIVE
- focuses only on what was UTTERED
LISTENING TYPES (acc. to purpose):
- considers the intended MEANING
- THINKING PROCESS 1) DISCRIMINATIVE (auditory; visual)
- challenging mental task 2) COMPREHENSIVE -
understanding wholly
PROCESS: 3) THERAPEUTIC - to provide
opportunity to talk through problems
R—> RECEIVING 4) CRITICAL(evaluate)
5) APPRECIATIVE
U—> UNDERSTANDING
- establishing connection; making BASIC FALLACIES FOR
sense of utterances OBJECTIVITY IN ISSUES:

R—> REMEMBERING (key points) 1) Name- calling


2) Personal attack
E—> EVALUATING 3) Non-sequitur - adding 2 events
that is not even directly related
R—> RESPONDING 4) Hasty Generalization - judgement
- giving feedbacks through signals like based on minimal support
“thumbs up” 5) Appeal to Authority - using well-
known personalities
*EPICTETUS: “Nature has given man
one tongue but two ears so that he may * BARRIER/ NOISE
be able to hear twice as much as he - is something that prevents
speaks..” (truelaloo!) understanding
- EXTERNAL NOISE; INTERNAL
WHY LISTEN? NOISE
- To get and give info
TYPES: LISTENING: TQLR

1) PHYSICAL (environment) T —> TUNE (into topic)


2) PSYCHOLOGICAL (emotions/ Q —> QUESTIONS (raise mental
behaviors) questions)
3) PHYSIOLOGICAL (body) L —> LISTEN
4) SEMANTIC/ LANGUAGE (own R —> RECALL
knowledge; belief; education)
5) MENTAL (lack of subject
knowledge)
6) CULTURAL GOOD LISTENING HABITS: 4PNCR

* way of UTTERANCE affects the P —> PURPOSE of listener


meaning of the message. P —> PURPOSE of speaker
P —> main/ supporting POINTS of
STRATEGIES (Rebecca Oxford; speaker
1990): P —> POSITIVE non- verbal
feedback
DIRECT N —> NOTE-TAKING
1) MEMORY STRATEGIES C —> CONCLUDING part of
- memory stays for 15 sec only the message
you’ll decide if it’s gonna go to long- R —> RECALL
term memory
2) COGNITIVE STRATEGIES
- guessing; inference
3) COMPENSATORY

INDIRECT
4) AFFECTIVE
- remove negative feelings
5) SOCIAL
6) METACOGNITIVE
- planning, monitoring, evaluating

• SCIENCE RESEARCH
ASSOCIATES (SRA)

PROCESS: SQ3R

S —> SURVEY
Q —> QUESTIONS
R —> READ
R —> REVIEW
R —> RECITE
- ancient mythology defines as “the
III. ORAL COMMUNICATION state of being” or the inner soul that
shapes a person.
• Sapir-Whorf Theory - One factor is VALUES which are
- thoughts are formed, organized, social principles shared by groups of
shaped & expressed in the language people.
you speak.
• Self Concept DYADIC AND SMALL GROUP:
- is one’s appraisal and view of himself
DYADIC EXCHANGE - two interactants
COMPONENTS: take turns making assertions or
1) SELF-IMAGE - the kind of person responding and reacting to what the
you perceive yourself to be other person says.
2) SELF-ESTEEM - your feelings or
attitudes or how you value yourself. SMALL GROUP
ROLES:
• Johari Window Model (Joseph Left 1) INITIATOR
& Harry Ingham; 1995) 2) CLARIFIER
- is a communication model that can 3) ENERGIZER
be used to improve understanding 4) FACILITATOR
between individuals within a term or 5) PROCESS-OBSERVER
group setting. 6) RECORDER
- Key points: (1) that individuals can 7) TIME-KEEPER
build trust between themselves by
disclosing info about themselves. (2)
that they can learn about themselves INTERPERSONAL VS.
and come to terms w/ personal TRANSACTIONAL TALK:
issues with the help of feedback from
others. INTERPERSONAL - aims to establish
and maintain social relationships and
4 QUADRANTS/WINDOW: does NOT transact business at all.

1) OPEN AREA - known by you and TRANSACTIONAL - to get


others. negotiations underway so that
2) BLIND AREA/ SPOT - not aware to something is achieved in the end.
himself but others can see.
3) HIDDEN/ AVOIDED AREA - • COMMUNICATIVE COMPETENCE
something that the person know FOUR COMPETENCIES:
about himself that is unknown by
others. 1) LINGUISTIC - choice of words &
4) UNKNOWN AREA - unknown to grammar
himself and to others. 2) SOCIOLINGUISTIC - according to
the situation/ setting
• ETHOS 3) DISCOURSAL - pertains to one’s
ability to organize ideas logically.
4) STRATEGIC - focuses on how one STRATEGIES IN LISTENING
is to go about making sense of and COMPREHENSION:
responding to message in any
given situation. 1) Inferencing
2) Reconstruction (re-create)
STRUCTURE OF CONVERSATION:
a) Topic Initiation • PUBLIC COMMUNICATION - is a
b) Topic Maintenance form of communication which allows
c) Topic Change individuals to address or speak with a
wider range of people.
• TURN-TAKING SYSTEM
MOVES: • INTERVIEWS - take place face-to-
face with the use of electronic media.
1) TURN-GETTING - signals an
attempt of one interactions to get • VIDEO CONFERENCING/
the floor bec. he/she has something TELECONFERENCE - allows
to say. participants to see each other and
2) TURN-KEEPING -retain control take part on the meeting even if
3) TURN-YIELDING -give the floor to they’re far from the venue.
others • TELEVISION & RADIO
4) TURN-ACCEPTING - allows one of BROADCASTS - the former makes
the speakers to take the floor at a use of visuals and sounds, the latter
time. is limited to sounds.

• PRINCIPLE of ORAL
COMMUNICATION

1) INFORMATION GAP
2) INFORMATION TRANSFER
3) PURPOSIVE
4) DIFFERENTIATED ROUTES
5) REAL TIMEA PROCESSING

*Words take on different meanings


depending on the context or what is
termed as FIELD in linguistics.

*REGISTERS - different languages (ex:


TEXTESE used in sms

*WORLD ENGLISHES/ NEW


ENGLISHES - varieties of English
3) APPEARANCE
4) EYE-CONTACT
IV. SPEECH PRESENTATION 5) BODY LANGUAGE
- is a talk or lecture presented orally to
general audience. METHODS OF DELIVERY:
- to inform, inspire, entertain or 1) Manuscript
persuade 2) Memorized
3) Impromptu
TYPES: 4) Extemporaneous - major ideas
were outlined but was not explain
A. INFORMATIVE SPEECH fully.
> Reports
> Instructions
B. INSPIRATIONAL SPEECH • OPEN FORUM - open exchange of
> Eulogy ideas between the speaker and
> Commemorative speech audience.
*Opening Remarks - time for further discussion and
*Intro of guet speaker further clarification.
*Keynote Address
C. SPEECH TO ENTERTAIN ELEMENTS IN ANALYZING SPEECH
D. PERSUASIVE SPEECH (Public Speaking by Osborn &
Osborn; 2002):
STRUCTURE: 1) OVERALL CONSIDERATION
• PSN (Problem-Solution) > Commitment
• TRI (Restriction-Illustration) > Adaptation
• DEDUCTIVE- gen to specific > Purpose
• INDUCTIVE - specific to general > Freshness
> Ethics
I. INTRO: 2) CONTENT/ SUBSTANCE
1) Opening Technique 3) STRUCTURE
2) Statement of Purpose/ Main Idea 4) PRESENTATION
3) Preview of the Main Points

II. BODY
III. CONCLUSION

• SPEECH DELIVERY - manner a


message is communicated orally/
visually.
- Listener is centered
- conversational

NON-VERBAL CUES:
1) PROXEMICS (space)
2) CHRONEMICS (time)

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