Professional Documents
Culture Documents
I- QUESTIONS
1. What are the potential benefits in the use of cloud computing for banking services?
2. Choose one of the companies located in your country of residence (or any other
company) using cloud technology and elaborate on the main advantages
accomplished by adopting this type of technology. (500 words – 50 marks)
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I- Instructions
II- Case study: Cloud is silver lining for German online bank Fidor
III- Questions
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II- INSCTRUCTIONS:
III- CASE STUDY
A bank that pays its customers for ‘liking’ it on Facebook or uploading an instructional video
about buying life assurance on YouTube might sound unlikely. But this is precisely what
Munich-based Fidor Bank is doing. Its founders have created an online bank with a full range
of products, no branches and a ‘community’ of 250,000 people who exchange opinions,
advice and comments. Some 50,000 of them are fully-fledged account holders. They can
discuss financial topics online, much as they previously might have done while queueing at
an ATM, says Matthias Kröner, chief executive. Active participants can earn cash bonuses by
answering money questions, sharing saving tips and rating financial advisers.
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