Professional Documents
Culture Documents
DAFTAR PUSTAKA
Aaker, D.A. (2004). Marketing Research. John Wiley & Sons Inc, Amerika Serikat
Angeline., Patrisia, Irma., Ramadhyta, Putri., Sucento, Bun. (2008). Analisis Dan Perumusan
Strategi Marketing Untuk Meningkatkan Brand Awareness Produk Ice Cream New
Zealand Natural. Journal of Business Strategy And Execution. Vol 1, No,1, p22-43
Arief. (2007). Pemasaran Jasa Dan Kualitas Pelayanan . Nayu Media Publishing, Malang
Chaudhuri, A. and M.B. Holbrook. (2001). The Chain Of Effect From Brand Trust And Brand
Affect To Brand Performance : The Role Of Brand Loyalty . Journal Of Marketing, April,
Vol. 65, No. 2, p99-113
Chiu, Kevin Kuan-Shun., Lin, Ru-Jen., K Hsu, Maxwell., Huang, Li-Hua. (2010). Power of
Branding On Internet Service Providers. The Journal of Computer Information Systems.
Vol 50, No.3, p112
Durianto, D., Sugiarto, & Sitinjak, T. (2001). Strategi Menaklukkan Pasar Melalui Riset Ekuitas
dan Perilaku Konsumen. Gramedia, Jakarta
Durianto, Darmadi, Sugiarto dan Tony Sitinjak. (2003). Strategi Menaklukkan Pasar Melalui
Riset Ekuitas dan Perilaku Merek. Cetakan ketiga. PT. Gramedia Pustaka Utama, Jakarta
Durianto, Darmadi, Sugiarto dan Lie Joko Budiman. (2004). Brand Equity Ten – Strategi
Memimpin Pasar. PT. Gramedia Pustaka Utama, Jakarta
Edwards, J.S.A. and Gustafsson, I-B. (2008) The Five Aspects Meal Model. Journal of
Foodservice, Vol 19 No.1, p4-12
Erenkol, Dr. H. Anıl Degermen., Duygun, Adnan. (2010). Customers Perceived Brand Equity
and A Research on the Customers of Bellona Which is a Turkish Furniture Brand . The
Journal of American Academy of Business, Cambridge , Vol. 16, No. 1
Espejel, Joel., Fandos, Carmina., and Flavia´n, Carlos. (2007). The Role of Intrinsic And
Extrinsic Quality Attributes on Consumer Behaviour for Traditional Food Products.
Managing Service Quality. Vol. 17 No. 6, p681-701
Jonathan, Ivy. (2008). A New Higher Education Marketing Mix: The 7Ps for MBA Marketing .
International Journal of Educational Management Vol. 22 No. 4, p288-299
Keller, K.L. (2003). Strategic Brand Management: Builing Measuring and Managing Brand
Equity. Second Edition. Prentice Hall, Inc, New Jersey
Kismono, Gugup. (2001). Menyusun Strategi Harga. Seri Manajemen No.40. Damar Mulia
Pustaka, Jakarta
Kotler, Philip. (2000). Manajemen Pemasaran. Edisi Millenium, jilid 1. Erlangga, Jakarta
Kotler, Philip, dan Gary Armstrong. (2001). Prinsip-Prinsip Pemasaran. Edisi kedelapan, Jilid 1.
Erlangga, Jakarta
Kotler, Philip, dan Gary Armstrong. (2001). Prinsip-Prinsip Pemasaran. Edisi kedelapan, Jilid 2.
Erlangga, Jakarta
Kotler, Philip. (2003). Marketing Management. International Edition. Prentice Hall. New Jersey
Kotler, Philip dan Gary Armstrong. (2003). Dasar-Dasar Pemasaran. Jilid 1, Edisi ke-9. PT.
Indeks Kelompok Gramedia, Jakarta
Kotler, Philip. (2005). Manajemen Pemasaran. Jilid 1. Edisi Kesebelas. PT Indeks Kelompok
Gramedia, Jakarta
Kotler, P. Armstrong, G. Brown, L and Adam, S. (2006). Marketing. Seventh Edition. Prentice
Hall, Pearson Education Australia
Kuncoro, Engkos Achmad dan Riduwan. (2007). Cara Menggunakan dan Memakai Analisis
Jalur (Path Analysis). Alfabeta, Bandung
Lisdayanti, Annisa (2008). Analisis Pengaruh Kinerja Bauran Pemasaran Jasa Terhadap Citra
Perusahaan. Studi Kasus : Universitas Widyatama.
Marthin, Johannes., Semuel, Hatane. (2007). Analisis Tingkat Brand Loyalty pada Produk
Shampoo Merek “Head & Shoulders”. Jurnal Manajemen Pemasaran, Vol.2, NO.2, p90-
102
Mohd Rizaimy Shaharudin, Anita Abu Hassan, Suhardi Wan Mansor, Shamsul Jamel Elias, Etty
Harniza Harun, Nurazila Abdul Aziz. (2010). The Relationship Between Extrinsic
Attributes of Product Quality with Brand Loyalty on Malaysia National Brand
Motorcycle/Scooter. Canadian Social Science Vol.6 No.3. P170-182
Muhtosim, Arif. (2005). Pemasaran Jasa dan Kualitas Pelayanan . Edisi pertama. Bayumedia
Publishing, Malang
Mulyono, Sri. (2006). Statistika Untuk Ekonomi dan Bisnis. Edisi Ketiga. Lembaga Penerbit
Fakultas Ekonomi UI, Jakarta
Myers, Chris A. (2003). Managing Brand Equity : A look at The Impact ofAttributes . Journal of
Product & Brand Management, Vol. 12, No. 1, pp. 39-51
Omar, Maznah Wan., Mohd Noor Mohd Ali. (2010). Brand Loyalty and Relationship
Marketing in Islamic Banking System. Canadian Social Science Vol.6 No.1, p25-32
P. Leone, Robert., R. Rao, Vithala., Keller, Kevin Lane., Luo, Anita Man., McAlister, Leigh.,
Srivastava, Rajendra. (2006). Linking Brand Equity to Customer Equity. Journal of
Service Research, Volume 9, No. 2, p125-138
Palmer, Adrian. (2004). Introduction to Marketing : Theory And Practice. Oxford University
Press, England
Rangkuti, F. (2002). The Power of Brands. Teknik Mengelola Brand Equity dan Strategi
Pengembangan Merek. PT. Gramedia Pustaka Utama, Jakarta
Rangkuti, Freddy. (2004). The Power of Brand. PT. Gramedia Pustaka Utama, Jakarta
Riduwan. (2005), Metode dan Teknik Menyusun Tesis, Cetakan Ketiga. Alfabeta, Bandung
Rochaety, Ety et al. (2007). Metodologi Penelitian Bisnis Dengan Aplikasi SPSS . Mitra Wacana
Media, Jakarta
Sarwono, Jonathan dan Lubis, Hary. (2007). Metode Riset untuk Desain Komunikasi Visual .
Andi, Yogyakarta
Shaharudin, Mohd Rizaimy., Hassan, Anita Abu., Wan Mansor, Suhardi., Elias, Shamsul Jamel.,
Harun, Etty Harniza., Abdul Aziz, Nurazila. (2010). The Relationship Between Extrinsic
Attributes of Product Quality with Brand Loyalty on Malaysia National Brand
Motorcycle/Scooter. Canadian Social Science Vol.6 No.3, p165-175
Susanti, Esti. (2003). Analisis Persepsi Konsumen Terhadap Kualitas Produk Keramik Milan di
Surabaya. Jurnal Widya Manajemen dan Akuntansi, Volume 3 No 2, Agustus 2003,
p140-159
Tjiptono, F dan Chandra, G. (2005). Service Quality and Satisfaction. Edisi 2. Andi, Yogyakarta
Tjiptono, Fandy. (2005) Brand Management and Strategy. Edisi satu. Andi. Yogyakarta
Tony Kent, Reva Berman Brown. (2006). Erotic Retailing in The UK (1963-2003) The View
From The Marketing Mix. Journal of Management History. Vol. 12 No. 2, p199-211
Ulrich, Karl T. dan Eppinger, Steven D. (2001). Perancangan Dan Pengembangan Produk.
Penerbit Salemba Teknika, Jakarta
Yamit, Zulian. (2004). Manajemen Kualitas Produk dan Jasa. Ekonisia, Yogyakarta
Yamit, Zulian. (2005). Manajemen Kualitas Produk dan Jasa. Ekonisia, Yogyakarta
Yazid. (2001). Pemasaran Jasa : Konsep dan Implementasi. Edisi kedua. Ekonisia, Yogyakarta