You are on page 1of 4

138

DAFTAR PUSTAKA

Aaker, D.A. (2004). Marketing Research. John Wiley & Sons Inc, Amerika Serikat

Angeline., Patrisia, Irma., Ramadhyta, Putri., Sucento, Bun. (2008). Analisis Dan Perumusan
Strategi Marketing Untuk Meningkatkan Brand Awareness Produk Ice Cream New
Zealand Natural. Journal of Business Strategy And Execution. Vol 1, No,1, p22-43

Anoraga, Pandji. (2009). Manajemen Bisnis. Rineka Cipta, Jakarta

Arief. (2007). Pemasaran Jasa Dan Kualitas Pelayanan . Nayu Media Publishing, Malang

Chaudhuri, A. and M.B. Holbrook. (2001). The Chain Of Effect From Brand Trust And Brand
Affect To Brand Performance : The Role Of Brand Loyalty . Journal Of Marketing, April,
Vol. 65, No. 2, p99-113

Chiu, Kevin Kuan-Shun., Lin, Ru-Jen., K Hsu, Maxwell., Huang, Li-Hua. (2010). Power of
Branding On Internet Service Providers. The Journal of Computer Information Systems.
Vol 50, No.3, p112

Darmawan, Didit. Konseptualisasi Ekuitas Nilai. 7 Februari 2009.


http://puslit2.petra.ac.id/ejournal/index.php/jkw/article/viewFile/16804/16786

Durianto, D., Sugiarto, & Sitinjak, T. (2001). Strategi Menaklukkan Pasar Melalui Riset Ekuitas
dan Perilaku Konsumen. Gramedia, Jakarta

Durianto, Darmadi, Sugiarto dan Tony Sitinjak. (2003). Strategi Menaklukkan Pasar Melalui
Riset Ekuitas dan Perilaku Merek. Cetakan ketiga. PT. Gramedia Pustaka Utama, Jakarta

Durianto, Darmadi, Sugiarto dan Lie Joko Budiman. (2004). Brand Equity Ten – Strategi
Memimpin Pasar. PT. Gramedia Pustaka Utama, Jakarta

Edwards, J.S.A. and Gustafsson, I-B. (2008) The Five Aspects Meal Model. Journal of
Foodservice, Vol 19 No.1, p4-12

Erenkol, Dr. H. Anıl Degermen., Duygun, Adnan. (2010). Customers Perceived Brand Equity
and A Research on the Customers of Bellona Which is a Turkish Furniture Brand . The
Journal of American Academy of Business, Cambridge , Vol. 16, No. 1

Espejel, Joel., Fandos, Carmina., and Flavia´n, Carlos. (2007). The Role of Intrinsic And
Extrinsic Quality Attributes on Consumer Behaviour for Traditional Food Products.
Managing Service Quality. Vol. 17 No. 6, p681-701

Gerson, Richard.F. (2004). Mengukur Kepuasan Pelanggan . PPM, Jakarta


Herizon & Maylina, Wenny. (2003). Faktor-Faktor yang Mempengaruhi Kesetiaan Terhadap
Merek Pada Konsumen Pasta Gigi Pepsodent di Surabaya. Ventura. Vol. 6. No. 1, 98-115
139

Hess, Jeff, John Story. (2005). Trust-based commitment: Multidimensional consumer-brand


relationships. Journal of Consumer Marketing. Vol.22. No.6 pp.313-322

Isnaini, A. (2006). Integrated Marketing Strategy. NTP Press, Mataram

Istijanto. (2005). Aplikasi Praktis Riset Pemasaran. Gramedia, Jakarta

Jonathan, Ivy. (2008). A New Higher Education Marketing Mix: The 7Ps for MBA Marketing .
International Journal of Educational Management Vol. 22 No. 4, p288-299

Keller, K.L. (2003). Strategic Brand Management: Builing Measuring and Managing Brand
Equity. Second Edition. Prentice Hall, Inc, New Jersey

Kismono, Gugup. (2001). Menyusun Strategi Harga. Seri Manajemen No.40. Damar Mulia
Pustaka, Jakarta

Kotler, Philip. (2000). Manajemen Pemasaran. Edisi Millenium, jilid 1. Erlangga, Jakarta

Kotler, Philip, dan Gary Armstrong. (2001). Prinsip-Prinsip Pemasaran. Edisi kedelapan, Jilid 1.
Erlangga, Jakarta

Kotler, Philip, dan Gary Armstrong. (2001). Prinsip-Prinsip Pemasaran. Edisi kedelapan, Jilid 2.
Erlangga, Jakarta

Kotler, Philip. (2002). Manajemen Pemasaran. Jilid 2. PT. Prenhalindo, Jakarta

Kotler, Philip. (2003). Marketing Management. International Edition. Prentice Hall. New Jersey

Kotler, Philip dan Gary Armstrong. (2003). Dasar-Dasar Pemasaran. Jilid 1, Edisi ke-9. PT.
Indeks Kelompok Gramedia, Jakarta

Kotler, Philip. (2005). Manajemen Pemasaran. Jilid 1. Edisi Kesebelas. PT Indeks Kelompok
Gramedia, Jakarta

Kotler, P. Armstrong, G. Brown, L and Adam, S. (2006). Marketing. Seventh Edition. Prentice
Hall, Pearson Education Australia

Kuncoro, Engkos Achmad dan Riduwan. (2007). Cara Menggunakan dan Memakai Analisis
Jalur (Path Analysis). Alfabeta, Bandung

Kusnadi, Andry., Sastradihardja, Ryan., Findriani, Frida., Wanadjaja, Timotheus Lesmana.


(2008). Pengembangan Strategi Pemasaran Baru Pada PT Simex Pharmaceutical
Untuk Meningkatkan Brand Awareness Produk Vipro –G. Journal of business strategy
and execution. Vol 1, No.1, p135-157)

Lisdayanti, Annisa (2008). Analisis Pengaruh Kinerja Bauran Pemasaran Jasa Terhadap Citra
Perusahaan. Studi Kasus : Universitas Widyatama.

Lovelock, C., and Wright, L. (2005). Pemasaran Jasa. PT Gramedia, Jakarta


Lupiyoadi, Rambat dan Hamdani. (2006). Manajemen Pemasaran Jasa. Edisi dua. Salemba
Empat, Jakarta
140

Macdonald, Emma., Sharp, Byron. (2003). Management Perceptions of the Importance of


Brand Awareness as an Indication of Advertising Effectiveness . Marketing Bulletin, 14,
Article 2. Reprinted from Marketing Research On-Line, 1996, 1, 1-15

Marthin, Johannes., Semuel, Hatane. (2007). Analisis Tingkat Brand Loyalty pada Produk
Shampoo Merek “Head & Shoulders”. Jurnal Manajemen Pemasaran, Vol.2, NO.2, p90-
102

Mohd Rizaimy Shaharudin, Anita Abu Hassan, Suhardi Wan Mansor, Shamsul Jamel Elias, Etty
Harniza Harun, Nurazila Abdul Aziz. (2010). The Relationship Between Extrinsic
Attributes of Product Quality with Brand Loyalty on Malaysia National Brand
Motorcycle/Scooter. Canadian Social Science Vol.6 No.3. P170-182

Muhtosim, Arif. (2005). Pemasaran Jasa dan Kualitas Pelayanan . Edisi pertama. Bayumedia
Publishing, Malang

Mulyono, Sri. (2006). Statistika Untuk Ekonomi dan Bisnis. Edisi Ketiga. Lembaga Penerbit
Fakultas Ekonomi UI, Jakarta

Myers, Chris A. (2003). Managing Brand Equity : A look at The Impact ofAttributes . Journal of
Product & Brand Management, Vol. 12, No. 1, pp. 39-51

Nirwana. (2006). Service Marketing Strategy. DIOMA, Malang

Omar, Maznah Wan., Mohd Noor Mohd Ali. (2010). Brand Loyalty and Relationship
Marketing in Islamic Banking System. Canadian Social Science Vol.6 No.1, p25-32

P. Leone, Robert., R. Rao, Vithala., Keller, Kevin Lane., Luo, Anita Man., McAlister, Leigh.,
Srivastava, Rajendra. (2006). Linking Brand Equity to Customer Equity. Journal of
Service Research, Volume 9, No. 2, p125-138

Palmer, Adrian. (2004). Introduction to Marketing : Theory And Practice. Oxford University
Press, England

Rangkuti, F. (2002). The Power of Brands. Teknik Mengelola Brand Equity dan Strategi
Pengembangan Merek. PT. Gramedia Pustaka Utama, Jakarta

Rangkuti, Freddy. (2003). Measuring Customer Satisfaction . PT Gramedia Pustaka Utama,


Jakarta

Rangkuti, Freddy. (2004). The Power of Brand. PT. Gramedia Pustaka Utama, Jakarta

Riduwan. (2004), Metode dan Teknik Menyusun Tesis, Alfabeta, Bandung

Riduwan. (2005), Metode dan Teknik Menyusun Tesis, Cetakan Ketiga. Alfabeta, Bandung

Roberts, Jane., Merrilees, Bill. (2007). Multiple Roles of Brands in Business-to-Business


Services. Journal of Business & Industrial Marketing, Volume 22, Number 6, p410–417
141

Rochaety, Ety et al. (2007). Metodologi Penelitian Bisnis Dengan Aplikasi SPSS . Mitra Wacana
Media, Jakarta

Sarwono, Jonathan dan Lubis, Hary. (2007). Metode Riset untuk Desain Komunikasi Visual .
Andi, Yogyakarta

Sastradipoera, Komaruddin. (2003). Menejemen Marketing : Suatu Pendekatan Ramuan


Marketing. KAPPA-SIGMA, Bandung

Shaharudin, Mohd Rizaimy., Hassan, Anita Abu., Wan Mansor, Suhardi., Elias, Shamsul Jamel.,
Harun, Etty Harniza., Abdul Aziz, Nurazila. (2010). The Relationship Between Extrinsic
Attributes of Product Quality with Brand Loyalty on Malaysia National Brand
Motorcycle/Scooter. Canadian Social Science Vol.6 No.3, p165-175

Sugiyono. (2005). Metode Penelitian Bisnis. Alfabeta, Bandung

Sugiyono. (2006). Metode Penelitian Bisnis. Alfabeta, Bandung

Sugiyono. (2007). Metode Penelitian Bisnis. Alfabeta, Bandung

Susanti, Esti. (2003). Analisis Persepsi Konsumen Terhadap Kualitas Produk Keramik Milan di
Surabaya. Jurnal Widya Manajemen dan Akuntansi, Volume 3 No 2, Agustus 2003,
p140-159

Tjiptono, Fandy. (2004). Pemasaran Jasa. Bayu, Malang

Tjiptono, F dan Chandra, G. (2005). Service Quality and Satisfaction. Edisi 2. Andi, Yogyakarta

Tjiptono, Fandy. (2005) Brand Management and Strategy. Edisi satu. Andi. Yogyakarta

Tjiptono, Fandy. (2008). Strategi Pemasaran. Edisi 3. Andi, Yogyakarta

Tony Kent, Reva Berman Brown. (2006). Erotic Retailing in The UK (1963-2003) The View
From The Marketing Mix. Journal of Management History. Vol. 12 No. 2, p199-211

Ulrich, Karl T. dan Eppinger, Steven D. (2001). Perancangan Dan Pengembangan Produk.
Penerbit Salemba Teknika, Jakarta

Usmara, Usi. (2008). Pemikiran Kreatif Pemasaran. Amara Books, Yogyakarta

Wickham, Mark., O'Donohue, Wayne. (2009). Developing Employer of Choice Status:


Exploring an Employment Marketing Mix. Organization Development Journal; Fall 2009;
Vol 27, No, 3 p77

Widjaja, Dr. Amin. (2005). Brand Management. Harvarindo, Jakarta

Yamit, Zulian. (2004). Manajemen Kualitas Produk dan Jasa. Ekonisia, Yogyakarta

Yamit, Zulian. (2005). Manajemen Kualitas Produk dan Jasa. Ekonisia, Yogyakarta

Yazid. (2001). Pemasaran Jasa : Konsep dan Implementasi. Edisi kedua. Ekonisia, Yogyakarta

You might also like