Professional Documents
Culture Documents
focused staff will support the management team. The firm will
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hire the services of a CPA firm to perform professional company
goals.
16 billion.
demand in the Indian market but has very less players in the
market with most of them catering only to the very higher end
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people in India have a habit of sticking on to one favourite
manufacturer.
The prices are set for the product based on the “Market
Lakh and the start-up will break even in three years. The capital
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1. BUSINESS
customer about the specifics. The customer can ask for various
ideas. In fact, it gives ample space for personal choice and taste
desires and takes this idea to the jeweler, in the form of a sketch
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jewelry or personalized jewelry is particularly suitable for those
who have a fairly clear idea of what they want and are unable to
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1.2 S-W-O-T ANALYSIS
Strengths
Weaknesses
Opportunities
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Increase in disposable income of consumers and change
in lifestyle.
Threats
similar service.
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1.3 PORTERS DIAMOND
jewellery from any jeweler across India. The advantage the buyer
gets is that he has the good in hand immediately and does not
barriers are not strong and anyone with prior experience in gold
business who has contacts with vendors and a bit of capital can
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definitely invite new players. Therefore the only way to block
this risk is to have a good brand name being the first mover and
effective that even if a new entrant comes it should not harm the
business.
vendors who supply the finished the ordered jewelry i.e. the gold
the market and there isn’t any significant high switching cost.
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1.3.5. The intensity of competitor rivalry
Since the intensity among jewelers are high the only way to
advantage.
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1.4 BUSINESS DESCRIPTION
the jewellery with the input from the customer and then
the clients at their place for discussions. In the initial stage the
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business would be catering to only 1 Class-A city and 1 Class-B
city. As and when the firm expands and grows steadily more
cities will be added and the long term objective will be to cover
Classification City
A-1 Mumbai
A-1 Delhi
A-1 Kolkata
A-1 Chennai
A-1 Bangalore
A-1 Hyderabad
A Ahmedabad
A Pune
A Surat
A Kanpur
A Coimbatore
A Lucknow
A Nagpur
A Jaipur
A Visakhapatnam
A Vijayawada
B-1 Kochi
B-1 Patna
B-1 Indore
B-1 Bhopal
B-1 Guntur
B-1 Vadodara
B-1 Ludhiana
B-1 Agra
B-1 Nashik
B-1 Kakinada
B-1 Raipur
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would be a considerable amount of goodwill because of word of
operation.
ii. Maintain low overhead cost, which increases the bottom line
program.
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1.5. START-UP SUMMARY
Taxes department.
Logistics Companies
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1.6 OPERATIONS PLAN
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Design team sends designs to sales.
design team.
The follow up team places orders to the suppliers and gets the
job done.
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2. INDUSTRY ANALYSIS
16 billion.
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premium quality products and attractive exchange policy. The
per cent since the year 2000, with 150 domestic and over 65
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India is the largest consumer of gold jewellery in the world,
market, the cost per carat for cutting and polishing diamond is
in Belgium.
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It is the third largest consumer of polished diamonds after the
US and Japan.
Exports
2009.
US$ 19.6 billion from US$ 19.1 billion a year earlier. Exports of
total exports, followed by Hong Kong (25 per cent) and the US
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The Road Ahead
generations.
exports around 80% of the production and has more than 3,500
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Jaipur is a key centre for polishing precious and semi-
precious gemstones.
studded jewellery.
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The unorganized sector
million.
country. India was one of the first countries to start making fine
jewellery from minerals and metals and even today, most of the
is expected to decline.
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gestation period, coupled with low capital cost allows easy entry
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3. COMPANY STRUCTURE
company
vendors/goldsmiths.
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3.3. NON-MANAGEMENT TEAM
following:-
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4. MARKETING PLAN
4.1.PRODUCT DESCRIPTION
Necklaces
The metals used in the necklaces are usually gold & silver and
Pendants
scrutiny to ensure that the pendants you wear are exclusive and
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the wearer’s personality. Ornately designed pendants that will
display the intricacies of its designer’s vision and the skill of its
Earrings
Off late traditional styles of jewelry design are making way for
contemporary influences.
unique pair of them. Whether you like to wear the jewels on long
Rings
The designs used for making rings are simple and subtle to
enamor people of all age groups. Each ring is made strong and
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the wearer’s comfort is formost in our minds. Which is why we
rings are made in the noble metal; gold but are also available in
Bracelets
sense of timelessness.
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ritual and tradition. The design philosophy we follow enables us
arm.
Bangles and bracelets are created using the best grade metals
4.2 PRICE
The prices are set for the product based on the “Market
services.
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4.3 PLACE / DISTRIBUTION CHANNEL
initially and after the business getting stability will have retail
presence also in cities with high demand. The base for the
4.4 PROMOTION
Cable ads
Radio spots
Internet website
Direct mail
Print ads
mobile advertising
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5. FINANCIAL PLANS
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Table 3- Projected Income Statement
INFLOWS
SALES 1,57,50,000 3,39,76,250 5,40,02,667 8,64,04,267 13,82,46,827
OUTFLOW
Raw material & purchases 1,32,30,000 2,85,40,050 4,53,62,240 7,25,79,584 11,61,27,334
Power 12,000 12,200 12,400 12,600 12,800
Wages and salaries 12,60,000 22,62,000 28,64,400 34,37,280 41,24,736
Rent & others 3,42,000 2,45,100 2,57,160 2,70,276 2,84,554
Depreciation plant & office eq - 1,53,000 1,98,400 2,70,720 3,00,576
Interest 66,000 66,000 60,500 46,750 30,250
Selling expenses 12,60,000 31,92,000 55,10,400 80,82,480 99,08,976
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Table 4 - Projected Balance sheets
ASSETS
Inventory - - - - -
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6. CRITICAL RISK FACTORS
The main risk associated with the project is the labor risk,
might cause labor shortage issues even during the initial stages
of the company.
profit the company in the long run if consistent orders are not
received.
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7. CONCLUSION
people are spending more and are aspiring for a better lifestyle.
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and making the people realize the advantages of a custom made
jeweler.
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Bibliography
Websites
– http://www.gjepc.org/
– http://goldprice.in/2005/04/india-gold-jewellery.html
– www.gold.org/
– http://en.wikipedia.org/wiki/Jewelry#Jewellery_market
– http://www.paynesjewelry.com/
– http://handcraftedjewelry.imagesjewelers.com/
– http://www.culturalindia.net/jewellery/types/custom-jewelry.html
– http://www.india-crafts.com/jewelry/custom-jewelry.html
– http://www.artofjewellery.com/guestarticle.aspx?id=28
– http://www.ibef.org/artdispview.aspx?in=25&art_id=25314&cat_id=439&p
age=1
– http://www.resourceinvestor.com/News/2007/8/Pages/India-s-Gems-and-
Jewellery-Market-is-Glittering.aspx
– http://www.angeljewel.com/index.php/custom-jewellery/gents-bracelets
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