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VIEWS ON WINNIPEG

TRANSIT
JUNE 2018
METHODOLOGY
Between June 5 and 19, 2018, Probe Research surveyed a
ABOUT THE random and representative sampling of 600 adults residing in
Winnipeg.
PROBE RESEARCH OMNIBUS
With a sample of 600, one can say with 95 percent
For more than two decades, Probe Research Inc.
certainty that the results are within ± 4.0 percentage
has undertaken quarterly omnibus surveys of
points of what they would have been if the entire adult
random and representative samples of Manitoba
population of Winnipeg had been surveyed. The margin
adults. These scientific surveys have provided
of error is higher within each of the survey’s population
strategic and proprietary insights to hundreds of
sub-groups.
public, private and not-for-profit clients on a range
of social, cultural and public policy topics. The
Modified random digit dialing, including both landline and
Probe Research Omnibus Survey of 1,000
wireless numbers, ensured all Winnipeg adults had an
Manitoba adults is the province’s largest and
equal opportunity to participate in this Probe Research
most trusted general population survey.
survey. A CATI-to-web approach was employed whereby
a live-voice operator or interactive system randomly
recruited respondents by telephone, inviting them to
complete the survey via a secure online questionnaire.
SURVEY INSTRUMENT In addition, 115 randomly recruited Probe Research
The survey instrument was designed by Probe panel members were included in this general population
Research in close consultation with ATU Local adult sampling.
1505.
Minor statistical weighting has been applied to this
sample to ensure that age and gender characteristics
properly reflect known attributes of the city’s population.
All data analysis was performed using SPSS statistical
analysis software.
FOR MORE KEY FINDINGS
INFORMATION:

• Winnipeggers generally feel it’s very important for city councillors to take
the bus, at least occasionally. More than eight-in-ten feel this is important
and more than one-half feel it’s very important.

MARY AGNES • Most likely to feel this way are those who tend to be regular transit users –
WELCH young people, lower-income people and core-area residents. Also
SENIOR RESEARCHER
particularly supportive of city councillors taking the bus are those who
favour the NDP provincially.

211 – 10 Fort St.


Winnipeg, MB
R3C 1C4
(204) 470-8862
maryagnes@probe-research.com
FB: www.facebook.com/proberesearch
Twitter: @proberesearch
www.probe-research.com
82%
IMPORTANCE
OF CITY
COUNCILLORS 25%
TAKING
TRANSIT
Somewhat
Very

57%
Q8. “How important or 18%
unimportant is it for city
councillors to take Winnipeg 9%
Transit, at least once in a
while?” (N=600) 9%

Important Unimportant

Most likely to say it’s very important that councillors take transit are…

█ Younger adults (64% among those 18-34 vs. 52% among those 55+).

█ Lower-income people (73% among those earning <$30K vs. 54%


among those earning $100K+).
Base: Winnipeg adults
█ Core-area residents (65% vs. 48% in the southwest).

█ NDP supporters (63% vs. 42% among PC supporters).


Regularly Occasionally Never
PREVALENCE OF (daily to a few (a few times a month
TRANSPORTATION times a week) to once a year)
MODES
86%

57%
ATU/CAA1. “There are
various ways Winnipeggers 39% 39% 41%
37%
get around the city every day. 31%
Please indicate how often you
22% 20%
use each mode of
transportation as part of your 9% 10%
day-to-day commute to work 5%
or school, to run errands or
visit friends and family. Here, Driving Walking Biking Taking the bus
we’re thinking about your (especially in
daily transportation, not good weather)
recreational activities.”
(N=600) Most likely to be regular Most likely to be regular Most likely to be regular
walkers are… cyclists are… transit users are…

█ Younger adults (64% █ Core-area residents (33% vs. █ Younger adults (34% vs.
among those 18-34 vs. 52% 13% in the northwest). 12% among those 55+).
among those 55+).
█ Core-are residents (32% vs.
█ Lower-income people (73% 16% in the northwest).
Base: Winnipeg adults
among those earning
<$30K vs. 55% among █ Lower-income people (57%
those in $100K+ among those earning <$30K
households). vs. 10% among those in
$100K+ households).

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