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• TD is the #1 bank in Canada for the largest digital audience and also rank
the highest in engagement
75%
55% 59% 58% 57% 6,000
64%
50%
Mobile-Only UV (000)
25% 34% 31% 32% 33%
0%
4,000
TD RBC CIBC Scotiabank BMO 3,347
TD Canada 2,000
RBC Mobile
Scotiabank 1,000
CIBC Mobile Banking
BMO Mobile Banking
-
- 1,000 2,000 3,000 4,000 5,000 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018
Total Unique Visitors (000)
Source: comScore Mobile Metrix, CA, 3 Mo. Avg. Ending Jul 2018
Source: comScore Media Metrix Multi-Platform & Mobile Metrix, CA, 3 Mo. Avg. Ending Jul 2017 - 3 Mo. Avg. Ending Jul 2018
Note: Entities displayed are topline property levels in comScore’s dictionary (see details below) © comScore, Inc. Proprietary. 3
TD = [P] TD Bank Financial Group / RBC = [P] RBC Financial Group / CIBC = [P] Canadian Imperial Bank of Commerce / Scotiabank = [P] Scotiabank Group / BMO = [P] Bank of Montreal Sites
TD is leading the pack with the largest mobile audience size and engagement
Mobile Audience:
+70% YoY
Mobile Engagement:
Q3 2017 Q3 2018 +15% YoY
250 250
7.5M
200 200 Mobile UVs
Total Minutes (MM) via Mobile
100 100
50 50
- -
- 2,000 4,000 6,000 8,000 10,000 - 2,000 4,000 6,000 8,000 10,000
Total Unique Visitors (000) via Mobile Total Unique Visitors (000) via Mobile
Source: comScore Mobile Metrix, CA, 3 Mo. Avg. Ending Jul 2018
Note: Entities displayed are topline property levels in comScore’s dictionary (see details below) © comScore, Inc. Proprietary. 4
TD = [P] TD Bank Financial Group / RBC = [P] RBC Financial Group / CIBC = [P] Canadian Imperial Bank of Commerce / Scotiabank = [P] Scotiabank Group / BMO = [P] Bank of Montreal Sites
TD sets the bar with the highest penetration in banking across major markets
30% 27%
26%
24% 24%
25%
20%
20% 18%
17%
15%
15%
10%
5%
0%
TD Lloyds La Caixa Groupe Credit Agricole JPMorgan Chase
Source: comScore Media Metrix Multi-Platform, CA, US, GB, ES, FR, 3 Mo. Avg. Ending Jul 2018
Note: Entities displayed are topline property levels in comScore’s dictionary (see details below)
© comScore, Inc. Proprietary. 5
TD = [P] TD Bank Financial Group / Lloyds = [P] Lloyds Banking Group plc / JPMorgan Chase = [P] JPMorgan Chase Property
TD has become the front runner for digital audience size, penetrating one third
of Canadians online
Penetration of Canadians Online Total Digital Audience
Q3 2017 Q3 2018 TD RBC CIBC Scotiabank BMO
12,000
TD 24%
33% 9,989
10,000
24% +32% YoY
RBC
CIBC 15%
21% 6,000
Scotiabank 14%
21% 4,000
BMO 13%
15% 2,000
300 283
300 250
223 200 180 177 176
200 182
155 158 156 140
150 124
112
107 100
100
50
- -
TD RBC BMO Scotiabank CIBC TD RBC Scotiabank CIBC BMO
Source: comScore Media Metrix Multi-Platform, CA, 3 Mo. Avg. Ending Jul 2018 vs. 3 Mo. Avg. Ending Jul 2017
Note: Entities displayed are topline property levels in comScore’s dictionary (see details below) © comScore, Inc. Proprietary. 7
TD = [P] TD Bank Financial Group / RBC = [P] RBC Financial Group / CIBC = [P] Canadian Imperial Bank of Commerce / Scotiabank = [P] Scotiabank Group / BMO = [P] Bank of Montreal Sites
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