PROJECT REPORT

ON
ADOPT AN ENTERPRENEUR

“BITTU JUICE AND SHAKES”

SUBMITTED BY:
SEEMI HALIM
09 PGDM 085

GALGOTIAS BUSINESS SCHOOL, APPROVED BY

AICTE, (MİNİSTRY OF HRD, GOVT. OF INDİA)
1, KNOWLEDGE PARK, phase II, GREATER
NOİDA. (U.P.)
 INTRODUCTION

INNOVATION

Innovation is a change in the thought process for doing something or

"new stuff that is made useful .It may refer to an
incremental emergent or radical and revolutionary changes in
thinking, products, processes, or organizations. Innovation is any
idea applied successfully in practice.
In organizations

A convenient definition of innovation from an organizational

perspective is given by Luecke and Katz (2003), who wrote:

"Innovation . . . is generally understood as the successful

introduction of a new thing or method . . . Innovation is the
embodiment, combination, or synthesis of knowledge in
original, relevant, valued new products, processes, or services.”

It should be noted, however, that the term 'innovation' is used by

many authors rather interchangeably with the term 'creativity' when
discussing individual and organizational creative activity.

Innovation can be in different forms, such as,

• In the form of new product.
• In the form of new and creative marketing strategy.
 • In form of some creative promotional and advertisement
method.

If you thought innovation is a buzzword only among entrepreneurs

and big corporate houses , think again. Even the juice shops have
devised innovative ways to attract customers by providing customers
with variety of high quality juices and shakes at nominal prices.
Example of one such shop is being discussed here, that provides
customers with good quality juices and shakes.
 BITTU JUICE AND SHAKES

ANIL KHANNA the 30 year old man is the proud owner of “BITTU
JUICE AND SHAKES”. He is the resident of Delhi and doing this business
from the last 4 years .His shop is located sector 8, Rohini Delhi.
This shop is famous for the variety and quality of juices and shakes it
provide to its customers. He started the business with an initial investment of
Rs 30000.00.
VARIETY OF SHAKES:
• FALUDA SHAKE
• MANGO SHAKE
• BANANA SHAKE
• CHIKOO SHAKE
• VANILLA SHAKE
• STRAWBERRY SHAKE
• PINEAPPLE SHAKE
• BUTTERSCOTCH SHAKE
• COLD COFFEE
• KESAR BADAM

VARIETY OF JUICES:
• MIXED JUICE
• MAUSMI JUICE
• PINEAPPLE JUICE
• ORANGE JUICE
• ANAR JUICE
• APPLE JUICE
• KEENU JUICE
• VEGETABLE JUICE
QUANTITY ACCORDING TO THE NEEDS OF
CUSTOMERS

The shop provides different size glasses and bottles for different amount of
the juice required by the customers. Their range varies according to their
size which starts from Rs 20.00 to Rs 65.00. It has been categorized as
follows;
• MINI - 250 ML
• SMALL-280 ML
• MEDIUM- 350 , 500 ML
• LARGE- 650 ML

PRICING OF JUICES AND SHAKES

On the basis of following;
• Competitors price
• Willingness of consumers to pay
• On the basis of production expenditure
• On the basis of sales.

DAILY REVENUE
He earns about Rs 2000 per day. With the sale of one glass of juice or shake,
priced at Rs 20.00 , he earns a profit of Rs 6.00. So we can imagine how
much profit he is earning with this business.

USP OF THE BUSINESS

• QUALITY
• HYGIENE
• PRICE

MARKETING STRATEGY
• CUSTOMER RELATIONSHIP: he focus more on customer
relationship because he feels that when customer is happy then the
business can be run smoothly.
• WORD OF MOUTH: As he sells good quality product he easily get
word of mouth publicity from the people residing in that area.
• RETENTION DYNAMICS: He focus more on retention of existing
customers as they are loyal to him.
• CUSTOMER SATISFACTION: He wants to earn profit by satisfying
his customers needs. He also asks customers for any improvement
needed in the taste aur quality of the shakes and juices.

TIMINGS:
The shop timings are from morning 11am to 9 pm in the evening.
RESOURCES USED
• Materials like-Milk, Fruits, Vegetables, Coffee , ice creams ,dry
fruits.
• Refrigerator
• Juicer and mixer
• Glasses and bottles
• 3 more employees other than him who take care of the customer
order, taking the money from customers and helping Anil in placing
the order.

COMPETITION

This shop faces no competition with any other juice shop in that area, but it
is itself a big competitor for other juice shops as customers are attracted to
this shop and not the other ones.

FUTURE EXPANSION
The shopkeeper doesn’t want to be restricted to this place (ROHINI
EAST,NEW DELHI) only but wants to spread his business to other areas of
Delhi as well to make it a brand.
SUGGESTIONS
The suggestions that I would like to give to this shop owner are ;
• To increase his sales he should employee one person for the home
delivery of juices and shakes in that area only, so that he can better
serve the customers.
• He should start selling his juices in any nearby hospital also,
because ,as the quality of juice is good, so it will be preferred by the
patients and in this way he can increase its sales.
• He should distribute pamphlets to the nearby areas for the promotion
of his shop.