SYED AWAIS ALI 7115

M. ASGHAR 7113

TAHIR SUBHANI 7146

SHAHRYAR MALIK 7158

 Vision

To become the company of first choice through innovation, commitment to quality, efficiency,
reliability and fulfillment of stakeholders expectations.

Mission

EMCO the pioneer of ceramics in Pakistan is committed to produce high quality ceramic
products, which includes high tension porcelain insulators, decorative wall and floor tiles and
other related products. At EMCO we firmly believe in full satisfaction of customers, employees
and other stakeholders.

Quality is our professional obligation. Hence, we train over selves constantly to improve the
quality of our products. In complete harmony with raw material suppliers as partners, we prefer
to use Pakistani raw material as part of our process of indigenization.

We are committed to make research and development our forte in developing new products and
innovative product process.
 Company Introduction
The parent company, The Imperial Electric Company (Pvt.) Ltd., was established in
1931 and has been involved in trading of electrical goods. Soon after the creation of Pakistan,
the needs for import substitution was felt and the sponsors of the parent company made the
decision to establish a small manufacturing unit for electrical goods.

In 1951, a very modest beginning was made by setting up a small facility located in the
basement of the offices of The Imperial Electric Company (Pvt.) Ltd., for the production of
electrical accessories. With single minded initiative and efforts of Late Mr. Ataur Rehman (the
former Managing Director), the facilities were continuously upgraded and a full fledged facility
was established in Lahore, Pakistan by 1954 under the same name of Electrical Equipment
Manufacturing Co. Ltd. (EMCO). The first comprehensive Insulator Manufacturing Plant was
in operation with the active participation, know-how and machinery coming from Japan and
France.

Keeping pace with the ever increasing and diversified demand of Insulators for national
utilities and electrical industries in Pakistan, it was decided in 1965 to expand the facilities to
produce all types of insulators including those required for extra high tension lines. At this stage,
Associated Engineers (Pvt.) Ltd., joined hands with The Imperial Electric Company (Pvt.) Ltd.
(IEC) to further expand EMCO.

The new plant located at Lahore Sheikhupura Road, Lahore was commissioned in 1968
under the guidance of competent and seasoned engineers of NGK Insulators, Japan. Since
electrical ceramics is a very highly specialized industry, requiring skill, experience, time tested
formulae and proven know-how, EMCO signed a technical collaboration agreement for fifteen
years with NGK, Japan, who are the world's largest and most renowned manufacturers of
insulators. With the active support of the personnel from NGK and Pakistani engineers, EMCO
was producing quality insulators using mostly local raw materials. The plant is now manned by
a team of highly qualified and experienced Pakistani engineer’s apart form over 600 technicians
and workers. The company has a present installed annual capacity for the production of 6000
tons of insulators which is being upgraded to 7500 tons by the end of 2006.
With the untiring efforts of the present Chairman, Mr. S. A.Mannan and the late Managing
Director, Mr. Attaur Rehman, the company continued to be one of the best facilities
manufacturing quality insulators in the world. In 1983, the company was listed on the Stock
Exchanges of Pakistan as a Public Ltd., company and was renamed as EMCO Industries Limited.

In addition to electric porcelain, EMCO runs a full fledged department for the production
of chemical porcelain such as acid proof lining bricks, raschig rings, saddles and special
refractories. This line is now fully developed to cater to the requirements of beverage factories,
milk plants, chemical, edible oil, fertilizer industries, for acid proof wares. EMCO, in 1995,
signed a licensing agreement with M/S. SIEMENS, Germany to manufacture Surge Arresters
from 66kv to 420kv (max. system voltage).

EMCO, in 2005, signed a know-how contract with M/S. HAPAM B.V., Netherlands, for
the manufacturing of Disconnecting Switches.

EMCO firmly believes in a continuous research and development programme to keep

abreast with ever-diversifying requirements of porcelain insulators, chemical porcelain and
ceramic tiles. The normal production of insulators requires rigid quality control, with limited
performance tolerances allowable. Considerable efforts, as such, are directed towards the
production of insulators with better performance characteristics and EMCO has all the in-house
testing facilities for this purpose. Moreover, our progress and development is benefited by the
rich experience gathered from NGK of Japan. EMCO is still the only unit for manufacturing
high tension insulators in Pakistan and is not only supplying the entire requirement of the
country, but is also exporting to developing and developed countries all over the world.

Having achieved an enviable position in the field of electric ceramics, EMCO, in 1983
decided to broad-base their manufacturing activities and utilize their long experience in ceramics
by adding an ultra modern plant for the manufacturing of decorative WALL TILES with an
annual capacity of 700,000 square meters. The entire machinery for the manufacture of tiles was
supplied by world renowned machinery manufacturers from Germany and Italy. This plant was
commissioned in 1985.
 Another plant for Floor Tiles having an annual capacity of 1,000,000 square meters was
commissioned in late 1991. The machinery and know-how was supplied by SACMI of Italy and
the plant is producing comprehensive range of Floor and Facing Tiles according to international
standards. In 1996, the need was felt to increase the production of the Wall Tile and
subsequently an agreement was signed with an Italian Company to supply machinery and
equipment to increase the output of the Wall Tile plant form 700,000 to 1,500,000 square meters
per annum. This expanded facility was completed in 1997. Currently the overall production
capacity of both plants is 2,500,000 square meters. EMCO is the largest ceramic complex in
Pakistan producing over 30,000 tons of ceramics material annually.

Emco Industries Limited

Established in the year 1954 commonly known as “EMCO”, they produce all types and
sizes of high and low voltage porcelain insulators and other porcelain products including high
voltage switchgear equipment. The plant was set up with the technical collaboration of NGK
Insulators Limited of Japan. EMCO is meeting Pakistan’s entire demand for insulators and
also export to a number of countries in Middle East, Africa and Europe. EMCO also produces
Wall and Floor tiles.

The Imperial Electric Co. (Pvt.) Limited

Established in the year 1931. They are leading OEM of Diesel Generating Sets (5 ~ 750
KVA). They are also engaged in the indenting and sale of power generation, transmission and
distribution equipment and other industrial materials. They represent the world's most renowned
manufacturers which includes COPPERWELD, PUMA POWER PLANTS, ALCOA, FOSTER
WHEELER AND MIRRLEES BLACKSTONE.

ICC (Pvt.) Limited

Established in the year 1958. The company is engaged in design, supply of materials and
construction of transmission lines, substations, industrial plants, process equipment and pre-
stressed concrete pole plants.
ICC Textiles Limited

Established in the year 1990. The modern weaving plant is producing premium quality
grey fabric, primarily for the export market. It has an annual capacity to produce 40 million
square meters of grey fabric based on middle range cotton and cotton polyester blends.

The plant is equipped with 100 Sulzer Ruti Projectile P7100 weaving machines and 72 high
speed air jet JAT 710 weaving machines of various widths from Toyota, Japan, along with
complete European back process and ancillary equipment.

Arabian Electric Transmission Line Construction Co.

Established in the year 1998 commonly known as AETCON, was established as a joint
venture between ICC (Pvt.) Ltd., (Lahore, Pakistan) and Tamimi Company (Dammam, Saudi
Arabia) for the construction of High Voltage Transmission Lines and Sub-stations on Turn-key
basis.

AETCON is presently registered in Abu Dhabi and Kingdom of Saudi Arabia.

 Company Addresses

Head Office 119-E/1, Hali Road, Gulberg-III, Lahore. P.O.Box No.36 Phone: (092) (42) 3587
2181 - 84 Fax: (092) (42) 3587 2191 Email: info@emco.com.pk

Factory Tile Division 19-Km, Lahore Sheikhupura Road, Lahore. Phone: (092) (42) 7970293-4,
7970195 Fax: (092) (42) 7970593 Email: tile@emco.com.pk

Factory Insulator Division 19-Km, Lahore Sheikhupura Road, Lahore. Phone: (092) (42)
7970293-4, 7970195 Fax: (092) (42) 7970592 Email: insulator@emco.com.pk

Regional Office Islamabad Plot No.269-A, Street No.6, I-9/3, Industrial Area, Islamabad,
Pakistan Phone: (092) (51) 443-1719/21 Fax: (092) (51) 443-0348
Email: islamabad@emco.com.pk

Regional Office Karachi 45-C.P & Berar Housing Society, Block 7 & 8, Amir Khusroo Road,
Karachi. Phone: (092) (21) 454 9827 - 9 Fax: (092) (21) 454 9861 Email: karachi@emco.com.pk

Regional Office Lahore 204-Ferozpur Road, Behind Rehmanpura Bus Stop, Lahore, Pakistan.
Phone: (092) (42) 753-2802 - 3 Fax: (092) (42) 753-2801 Email: lahore@emco.com.pk

Display Centre Lahore 204-Ferozpur Road, Behind Rehmanpura Bus Stop, Lahore, Pakistan.
Phone: (092) (42) 753-2802 - 3 Fax: (092) (42) 753-2801 Email: lahore.display@emco.com.pk
 Board of Governers

S.A. Mannan Chairman

Tariq Rehman Managing Director

Haris Noorani Director Marketing

Suhail Mannan Director Production

Salem Rehman Operative Director

Ahsan Mannan Operative Director

Mumtaz Hussain General Manager Plant(Insulator & Tile)

Mansoor Jamal Butt Chief Financial Officer

Khalid S. Ansari General Manager Marketing (Tile Division)

Atti ur Rehman Qureshi Manager (S&M) Insulators

 Products

Floor Tiles

Wall Tiles

Insulators
1. Marshal Tiles Industries (Pvt) Ltd.
2. Master Tiles & Ceramic Industries Ltd.
3. Frontier Ceramics Ltd.
4. Modern Ceramic Industries.
5. National Tiles & Ceramics Ltd.
6. Shabbir Tiles & Ceramics Ltd.
7. Swat Ceramics Company (Pvt) Ltd.
8. Tile House.
9. Tuff-Tiles (Pvt) Ltd.
10. Yasir & Company.
11. Dadabhoy Padube Ltd.
Strengths

o Trust of people as being first in electric accessories in Pakistani market

o Collaborations with well known companies all over the world like

 Imperial Electric Company (Pvt.) Ltd.

 NGK Insulators, Japan

 HAPAM B.V. Netherlands

 SACMI of Italy

o Employee turnover ratio is at satisfactory level that doesn’t lead us to waste our
time in finding another best person for a job

Weaknesses

o Every decision that is to be implemented has to be approved by board of

governors that lead employees to de motivation and lack of innovation

Opportunities

o Pakistanis are very fond of furnishing their houses, offices and recreational areas
so we have an opportunity to design such kind of design that people want so that
we can capture the market and provide designs according to customer desire

Threats

o Power equipment in Pakistani market is very necessary to be made due to energy

crises but a Pakistanis are not so much rich so they are preferring low cost energy
equipments beside they are not reliable so the local companies have eventually
become our competitor and it has heightened the competition
 ACKNOWLEDGEMENT

All praises to Allah, the Sustainer of the entire universe, the most Affectionate, the most
Merciful, the Supreme owner of the Day of Judgment; the entire source of knowledge and
 wisdom to mankind. And whose uniqueness, ones and wholeness, gave us enough courage,
knowledge and ability to accomplish this project of EMCO INDUSTRIES LIMITED.

I deem it a great honor and privilege to record sense of gratitude and concern to the respected
resource person KHALID PERVAIZ, for his constructive style of managing and establishing
very open and competitive atmosphere among the students.

Economical

Authorized Capital: Rs. 250,000,000

Paid Up Capital: Rs. 153,333,328

Authorized Capital in Shares: Rs. 25,000,000

Paid Up Capital in Shares: Rs. 15,333,333

 Authorized Per Value: Rs. 10

Paid Up Per Value: Rs 10

Incorporate Date 8/17/1954

Technological

In 1983 decided to broad-base their manufacturing activities and utilize their long
experience in ceramics by adding an ultra modern plant for the manufacturing of decorative
WALL TILES with an annual capacity of 700,000 square meters. The entire machinery for the
manufacture of tiles was supplied by world renowned machinery s from Germany and Italy.
Another plant for Floor Tiles having an annual capacity of 1,000,000 square meters was
commissioned in late 1991. The machinery and know-how was supplied by SACMI of Italy and
the plant is producing comprehensive range of Floor and Facing Tiles according to international
standards.

Recommendations

o The communication used in the organization is vertical means every employee

who has an idea has to be communicate to his immediate supervisor and the chain
continues which results into waste of time.
 • We recommend that communication should be diagonal so that employees can
pass their own ideas to top management easily.

o The rules for the employees in the organization are strict which results into
hesitation of employees in generation of new ideas and finally leads to lack of
innovation.

• We recommend that organization should give employees some ease and

friendly environment where they can work according to their way this will
increase generation of new ideas.

• Company should create some economical power equipments for Pakistani

market as inflation rate in Pakistan is so much high. Now days when Pakistan
is facing energy crises power equipments like generators have become
demand of each and every home.
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