Rishe Kristinia (152122098) 6B

Grammar in Multimodal Discourse

A Study Abroad: Tourism or education? A multimodal Social semiotic analysis of

institutional discourses of a promotional website.

Relating to study abroad, Having achieved the expected learning outcomes of deep
understanding of other cultures and people is the very true, I agreed. Since, there is student
often return home without having such achievement, so, there is kress’model of multimodal
social semiotic( MSS) communication; modes of communication on the website. In other
words, people who study abroad are joined in communication through institutional websites,
and it has a role in the production and dissemination of discourses of SA program through
thecreation of desire, pleasure and recreation. Multimodality is concerned with the use of
saveral modes of communication such as, meaning-making resources or through the stages of
design, production, and dissemination. Such communication involves the act of
representation by a rhetor who choose a specific criterial aspect to highlight in representing
their meanings based on his or her interest which can be interpreted by visitor who engage in
this process of communication. It can also be the opportunity for an educational and touristic
experiences for students in study abroad. Because this is governed by institutional, it is also
necessary to examine discourse for sure as a dialectical relationship between a particular
discursive event and the situation , institutions, and social structures which frame it. Overall,
the institutional website is able to demonstrate how multimodal communication in
institutional website here help students develop intercultural and linguistic competences.