Professional Documents
Culture Documents
MEdRC EduTech
Digital Learning for the
Medical & Healthcare Industry
The delivery capability of India’s healthcare sector has not been able to
keep pace with the requirements of the burgeoning population and its
evolving healthcare needs driven by socio-economic changes such as
shifting demographics, changes in disease patterns - with increasing
degenerative and lifestyle diseases, and altered healthcare behavior.
The healthcare sector has the potential to grow to over US$ 75 billion
in the next 5 years from US$ 35 billion today. Healthcare providers
have been struggling to cope up with this rapid growth in a scenario
where change is the only constant.
Medicine is a very visual field. The structure and function of the human
body, how diseases are caused, how various drugs work and how
procedures should be done can best be explained through visuals.
MEdRC EduTech
MEdRC EduTech will leverage its domain knowledge combined with
capabilities in content development, digital media creation, 2D and 3D
animation, and software engineering to develop curriculum based
digital education products that meet the requirements across the entire
healthcare spectrum.
SmarTeach®
MEdRC has developed an e-Learning platform called SmarTeach®
MEdRC’s content facilitates basic
through which an exhaustive library of digital lessons are securely
and continuing education in
delivered to students through various medical institutions. Content is
different healthcare disciplines:
being developed in phases:
! MBBS
Pilot Phase : Develop 2500 lessons covering 1st and 2nd year MBBS
! Dental
curriculum and deploy it at few test sites and also enable
! Nursing
online access to establish the proof of concept.
! Pharmacy
Phase 1 ! Complete the creation of a comprehensive Digital
! Paramedic
Content Library of over 7500 lessons annotated with
! Public Health
Computer Graphics and Animations.
! Patient Education
! Repurpe this content for Dental, Nursing, Pharmacy,
! Health Education
Paramedical and Allied Healthcare segments.
! Continuing Education
! Create inclusive and immersive learning modules
through Virtual Reality and Simulation modeling.
Phase 2 : Extend the digital content creation capabilities and the
SmarTeach® platform to develop education products
for other verticals through joint ventures/partnerships.
Dr. A. Gautam
VP Production
Sridhar S.
VP Training
Infrastructure
Physical Infrastructure Technology Infrastructure
! Over 7,500 square feet of air- ! 80 IBM and 40 DELL
conditioned workspace at workstations, both fixed and
Rajbhavan Road in Hyderabad mobile.
– one of the most central ! High-end 3D Graphics
locations of the city. workstations.
! IBM and DELL Media
! Over 5,000 square feet of
Servers, Database Servers and
space at the SmarTeach® e-
Storage Servers with terabytes
Learning Academy at Red Hills.
of storage.
! 3 acoustically treated air- ! Gigabit LAN. and redundant
conditioned television studios, Wi-Fi connectivity.
each about 18 x 24 feet ! Internet Web Servers deployed
equipped with cold lighting in data centers at Reliance and
ensuring hours of shooting City Onlines.
without sweat!
Hospitals
There are about 0.6 million primary, secondary and tertiary hospi-
tals in the country. The medical, nursing and paramedical staff need
training on a continuous basis to keep up the standards of medical
care. Over 10,000 hospitals and nursing homes are interested in e-
Learning as a means to deliver this training as it reduces costs and
increases productivity.
Public Health
At the bottom of the pyramid lies a huge market for Healthcare
e-Learning in areas of Public Health training. There are 0.5 million
healthcare workers at the grassroot level who need training in all
aspects of health including Mother & Child Health, HIV/AIDS/
TB, Nutrition, Immunization, Communicable and Non-Communi-
cable Diseases, etc. Both comprehension and retention are
enhanced if they are trained using rich media content.
Patient Education & Health Education Patient Education
Patients are today demanding more information, not only about their
treatments but also about the possible outcomes. This new sense of No. of Hospitals 11,000
accountability can be attributed to the weakening of the classical No. of Pvt. Clinics 30,000
doctor-patient relationship (with the doctor spending progressively No. of hospital beds 1 million
lesser time with patients), benchmarking healthcare delivery with other
service industries, and the patient’s desire to bcome a part of the
decision making process. Hospitals are seeking to automate the delivery
of such information through means such as Touch-screen kiosks.
SmarTeach® Products
The entire medical curriculum as per the MCI prescribed syllabus has
been broken in to component subjects, chapters and topics. Each topic
constitutes a module of learning and consists of several granular learn-
ing objects such as digital lectures, PowerPoint slides, 2D Flash and 3D
animations, text notes, glossaries, questions relevant to the topic, book
and journal references, etc. The learning objects can get repurposed for
various target segments across the healthcare pyramid.
SmarTeach® UGMed
A complete e-Learning program targeted towards
Proposed UGMed Learning Modules
undergraduate medical students consisting of
video lessons delivered by renowned faculty from
Subject Hours Modules across India, annotated with graphics and
animations. Covers the entire 5 years of prescribed
Anatomy 160 320 MCI syllabus.
Physiology 160 320
Biochemistry 120 240 SmarTeach® PrePG e.Tutor
Pharmacology 120 240 Post Graduate (MD/MS) Entrance Orientation
Microbiology 120 240 modules featuring 300 hours of refresher
Pathology 120 240 courseware that prepares PG aspirants take up the
Forensic Medicine 70 140 challenge of appearing for various national and
Community Medicine 180 360 state medical entrances throughout India including
Ophthalmology 100 200 the MCI Screening Tests.
Ear Nose & Throat 70 140
General Medicine 264 528
SmarTeach® PrePG e.Tests
Simulated mock exams providing online access to
General Surgery 264 528
every question ever asked from any entrance over
Obstetrics & Gynaecology 300 600
the last 30 years with instant and comprehensive
Pediatrics 63 126
analysis of results and exlanatory answers.
TB & Chest Diseases 20 40
Dermatology 20 40 SmarTeach® Learn@Work
Psychiatry 20 40 100 lessons essential for training hospital staff, both
Anesthesia 20 40 medical and non medical, covering all aspects of
Orthopedics 100 200 clinical and non-clinical best practices.
Radiology 20 40
Dental 10 20 SmarTeach® Courses in Pipeline
Specialty/Guest Lectures 169 338 UG.Dental, UG.Nursing, Paramedical, Public
Health, Patient Education and Health Education.
Slides, illustrations, 2D and 3D Jump to any topic Expert teacher delivers a video lesson
animations synchronized to the talk within the lesson comprehensively covering the topic
Choose any
Subject
from list of
Channels
Choose any
lesson from
the subject
Every lesson is annotated with Additional Write and Share notes Easy Navigation allows you to Pause/Play,
Learning Resources such as Notes, Charts, relevant to each lesson Rewind/Forward, Skip/Revew and
Searches, Glossary, MCQ Question Banks, etc. component. Bookmark anywhere in the lesson.
3D Anatomical
Walkthroughs
3D Animation of
Lumbar Puncture Interactive Virtual Case Databases
Current Status
MEdRC has completed pilot phase of the project, set up
infrastructure such as studios and recorded over 1500 e-Lectures
of invited national faculty for the 1st and 2nd year MBBS
curriculum.
Alliances Test Sites established at::
Bangalore Medical College, Bangalore
Content Partners Mediciti Institute of Medical Sciences, Ghanpur
750 Doctors
Indian Medical Association SmarTeach® PrePG e.Tests and SmarTeach PrePG e.Tutor have
Hospitals : Care, FMH been launched over the Internet for students preparing for
various PG entrance tests and are available for subscription at
Technology Partners www.smarteach.com.
Intel : Content security
HP : Hardware Launch of SmarTeach® UGMed across various Reliance World
Reliance : Online access centers by June 2007 allowing students to access our content
from 250 centers spread across 100 cities.
Distribution Partners
Offering the SmarTeach® UGMed program to 20 medical
Reliance World
colleges in India by August 2007 allowing their students to
access it on campus.
Marketing Partner
Intel Digital Health MEdRC plans to pilot test its programs at medical colleges
in Russia and China by end of this year and
Strategy Consultant launch its programs outside India the
K-Hub, Indian School of Business next academic year.
from medico to
www.smarteach.com