Required Courses:
Students who are interested in pursuing courses
leading to a Bachelor’s degree in Marketing should
follow the courses listed.
•ACCT 2010 - Survey of Financial Ac-
counting
•BUS 1050 - Foundations of Business
•ECON 2010 - Principles of Microeco-
nomics (SS)
•MGT 1020 - Distribution Systems
•MGT 2050 - Legal Environment of Busi-
ness
•MKTG 1030 - Introduction To Marketing
•MKTG 1050 - Consumerism
•MKTG 1070 - Advertising & Promotions
•MKTG 1300 - Business Presentations
•MKTG 1480 - Sales
•MKTG 1960 - Professionalism in Bus.
(HR)
•MKTG 2100 - Marketing Research
•MKTG 2400 - International Marketing
•MKTG 2350 - Retail Management
•MKTG 2500 - Marketing Capstone
•MKTG 2810 - Digital Marketing
FAQ’s :
•Difference between Advertising and Marketing
Marketing is in all stages of a business’s selling
journey, it helps product development, research, the
distribution, it helps on making strategies on how
to make sales, public relations, and customer sup-
port. But advertising is only a part of marketing, it’s
a paid strategy to make people recognize whatever
your service is or a product you’re trying to sell, but
that’s not the only method they use to sell a product.
References: Marketing
Description about Marketing and the 4
Management
P’s of marketing
https://blog.hubspot.com/marketing/
what-is-marketing Originally published
Jun 1, 2018 6:00:00 AM, updated June 01
2018
Quotes to inspire marketing greatness
https://business.linkedin.com/market-
ing-solutions/blog/7/75-quotes-to-in-
spire-marketing-greatness
Salt Lake Community College, courses
to take to get an Associates in Marketing
Management.
http://catalog.slcc.edu/preview_
program.php?catoid=11&poid=4100&re-
turnto=998
Fig.1 Old-Fashioned Outdoors. Source: Bremen
Bremen, Gp by Gerd Marstedt. From https://
www.freeimages.com
Fig. 2 Jewellery Shop. Source: Chennai, Tamil
Nadu, uk. By Ramasamy Chidambaram. From
https://www.freeimages.com
Figure 1
Fig. 3 Window shopping 3. Source: Istanbu,
Halkali, at. By Markus Biehal. From https://www. “Our jobs as marketers are to understand
freeimages.com how the customer wants to buy and help
them do so.”
– Bryan Eisenberg
 4 P’s of Marketing methods like public relations, campaigns advertise-
What is Marketing? In 1960’s, Jerome McCarthy came up with the 4 Ps
ments and social media promotions.

of marketing: product, price, place, promotion.
Product
To be successful on selling a product you don’t just
start selling it.
Knowing the 4 p’s in marketing will help you un-
derstand it’s purpose. Marketing is in all the aspects
of business, so it’s really important that you must
understand how to use it to increase your business’s
success.

You need your marketing team to start doing re-

search and answer critical questions like, who is
your audience? What message will increase sales,
and on which platforms? How should developers
modify the product to increase its success? What
do focus groups think of the product you’re selling
them, and what questions do they have?

Marketers use the answers to help their business

understand their audience and what they’re asking,
Figure 2 that’s how they know how to improve a product. Figure 3

The Dictionary defines Marketing as the
action of selling and advertising prod-
ucts. Marketing is present in all stages of
the business. Marketers always research
and analyze their customers, by conduct-
ing groups and sending out surveys. The
purpose of Marketing is getting consum-
ers interested in your company’s product
or service. This happens through market
research and a good analysis of your con-
sumers wants and needs. Marketing helps
in all the aspects of selling a product, it
contributes by helping the development of
a product, the methods that they’re gonna
be distributed, sales and advertising.
Price
Program Description
Marketers will compare competitors’ product prices,
or use focus groups and surveys, to determine how
much your customers are willing to pay. If the price “Marketing is a major function of business
is too high, you’ll lose a big amount of customers, with a widely diverse field of job opportuni-
but if the price is low you’re gonna lose more money. ties, including retailing, direct sales, adver-
tising, physical distribution, logistics, and
Place
purchasing. Information management, cus-
The Marketing department uses their analysis and
understanding of consumers to know where and tomer service and public relations are also
how sell a product. They might believe an ecom- important aspects of the field. Marketing
merce site works better than a retail location. Or, continues to increase in importance in the
they can suggests locations where the product would world of commerce and industry and many
be more viable, either nationally and internationally. managers are selected from successful mar-
keting personnel. Students cultivate fresh
Promotion
Promotion implies any online, print advertisement, viewpoints and leadership skills through
event or discount, marketers creates to make aware- an open exchange of ideas and experiences
ness and interest of the product and service, ulti- while participating in team activities and
mately it leads to more sales. On this stage, you’ll see problem-solving situations.” -Salt Lake CC