→ Only for Monday and Tuesday, get coupon shoes. 2. Who targets audience are ? → Everyone who loves shoes. 3. What interesting thing ? → Buy one and get one of equal or lesser value FREE. With coupon. 4. What can attract the targets audience ? → Coupon shoes. 5. What is the unique thing from the product or service ? → Buy 1 get 1 free for all shoes. 6. Why should people buy the product or service ? → Because the shoes very fine. 7. What are the weakness / disadventages of product service ? → Coupon only for Monday and Tuesday.