Profile of the Company

Company Introduction and Details

Figure 1WHR Logo

WHR provide cloud-based centralized healthcare information and service. This is the online
platform where we provide patients with our tied up hospitals/Doctors and Diagnostic
centres. We are the intermediary between patient and doctors. This service results in having
mutual understanding and clarity between patient and doctor. This software is free to use for
patients and hospitals.

It will help doctors/hospitals to get a large number of patients and to become a globalized one
due to our online marketing. This is the Win-Win platform.
It's Free. You can check our App Links:

User App:
https://play.google.com/store/apps/details?id=com.etech.whruser&hl=en

Doctor App:
https://play.google.com/store/apps/details?id=doctor.whr.com.whrdoctor&hl=en

Diagnosis App:
https://play.google.com/store/apps/details?id=activity.whr.com.whrpathologyproject&hl=en

Company Web Site:

https://www.whrhealth.com
Founder

 NAME: Mr. Shivkumar Borade. (Marketing Director)

Mr. Borade is armed with over 10+ years of experience. He is a brainchild, which was a
result of understanding the tremendous potential of business opportunities in the Indian
healthcare sector and the emergence of new health care needs.

He has worked with leading brands across industries such as ICICI Prudential and Sujivan
Multi-trade.

He has served as chairman of SMIC Healthcare Pvt. for over 3 years. Functionally he has a
considerable exposure across various functions viz. Finance, HR, Marketing and IT.

He has also served as a faculty member to in-house training programs of various

organizations.
He awarded by Lokmat Media Pvt. Ltd. ICONS OF SOLAPUR 2017.

 NAME: Dr. Amar Kokane. (Medical Director)

Dr. Kokane provides the company with much needed medical expertise.
He has an expert command on the healthcare insights.
He has done his MBBS and more than 10 years’ experience in various areas of medicine.
Serving as Medical officer and Medical director as well.
General Company Description

LiveWorld Health Tech Pvt. Ltd. was incorporated on 10th May 2016 with a commitment to
offer reliable and quality healthcare services to patients and medical fraternity.
As a consumer centric company, customer satisfaction remains the core of the business.
MISSION:
To become the market leader providing electronic health records and other healthcare
services via innovative proprietary smart phone applications.
VISION:
To create a unique health ID of all individuals so that they may efficiently access, save and
share their health records.
The Target Market and Competition:

Besides, Indian medical service consumers have become more conscious towards their
healthcare upkeep and increasingly comfortable with the online medium. Keeping this in
mind.
B2C Market:

An increasing demand for online services points to target marketing efforts to those patients
comfortable with online and smart phone platforms.
Patients already registered by health service providers

Patients who search for clinics, hospitals, diagnostic centres, chemists; search for second
opinion, alternatives, treatments, diagnosis and accept,

Those who express gratitude while paying for services, commit to recommended recall, and
refer their friends.
B2B Market:
WHR has found an excellent response from the Pune Medical Fraternity.

The Federation of Chemists of Pune has agreed to support WHR, as have a large number of
doctors and medical providers. Doctors have expressed a huge amount of interest as we going
to be providing them marketing support to build their brand.
The WHR Leadership and Management Team

Two directors with an aggregate of more than 20 years in the healthcare industry, medicine,
law, management and operations.

A technically strong software team with experience in building and maintaining complex
inventory and medical management systems.

An expanding board of veteran advisors made up of medical doctors who have healthcare
business experience.

A combination of in-house and commissioned experienced sales management team, which

has commenced work after the pilot project in Pune.

Service Description

WHR utilizes an innovative cloud-based smart phone application (Android & IOS) model
which integrates all departments of healthcare sector for various individual healthcare
requirements. It is foreseen to have a high repeat business in segments like clinics/hospitals,
diagnostic canters, chemists–as it is used in maintaining electronic medical records and the
transmission of information. The main emphasis is on DIGITAL INDIA in the healthcare
sector. Many entities have contributed in this concept by providing limited services only to
smart phone users and the urban India. Considering this scenario WHR will also take the
initiative to provide services to non-smart phone users, ensuring availability of both online &
offline services.
Service implementation Plan:

B2B customers include doctors, chemists, pathologists, hospitals and also insurance
companies. Initially the healthcare service providers shall be registered and verified by our
marketing representatives into the system. Our B2C users i.e. patients will be initially
registered by these service providers by creating a UNIQUE PATIENT ID and advised to
download mobile application for further use. This would allow for all segments to be
interlinked and integrated.
Digital Record Keeping

An electronic health record is a digital version of a patient’s paper chart. DRKs are real-time,
patient-centred records that make information available instantly and securely to authorized
users.

While DRK does contain the medical and treatment histories of patients, a DRK system is
built to go beyond standard clinical data collected in a provider’s office and can be inclusive
of a broader view of a patient’s care.
DRKs can:

Contain a patient’s medical history, diagnoses, medications, treatment plans, immunization

dates, allergies, radiology images, and laboratory and test results

Allow access to evidence-based tools that providers can use to make decisions about a
patient’s care
One of the key features of DRK is that health information can be created and managed by
authorized providers in a digital format capable of being shared with other providers across
more than one health care organization.

DRKs are built to share information with other health care providers and organizations – such
as laboratories, specialists, medical imaging facilities, pharmacies, emergency facilities, and
school and workplace clinics.

So they contain information from all clinicians involved in a patient’s care, the major
difference here with the existing DRK system is – the consent of the patient is mandatory to
share the health records.
WHR User Interface

A. USER/PATIENT INTERFACE:
Once a User/ Patient registers, He/she can access to the following segments all under one
roof:

Users/Patients will be able to:

o View various options and decide on medical service providers based upon
proximity. They can decide whom to consult/ diagnose/buy medicine from nearby
pharmacies, as a list of doctors, clinics, hospitals, diagnostics centres and chemist will be
provided.

o They can book online appointments, call or consult online as well. They will be able
to view consultation fee, treatment fee, hospital charges, diagnosis fee which are available at
a discounted price for service users.

o USERS can upload his full medical history for free and can have access to it at any
time.
 o A list of various nearby ambulance contacts & services will also be provided.
During emergency patients need to press emergency option where in simultaneously
messages are sent to their relatives, nearby doctors and the WHR support team.

o Users can view charge sheets and compare various hospitals with respect to the
amenities provided by respective hospitals.

o Also in near future Health Insurance info will be accessible via the app to users.
They will be able to check their policy coverage under various hospitals and can also
purchase one if they don’t have.

o Users can create unique ID of his/her family members and can also store their
medical records.

o Health Awareness and Information Access:

As an initiative towards health awareness will provide various types of information to

users:

o First Aid is in the form of text, audio & video which will help users learn
about primary care and how to administer first aid correctly in various
situations
o Alternative treatments for various diseases which have effective results in the
respective branch of medicine and updates on new technology
o Life style – exercise, yoga, diet, etc. Web-based disease management
programs are an important part of the e-health revolution, and are designed to
alter the delivery of care through the use of technology to monitor patients
daily to determine their health status, remind them to take their medications,
and handle problems before they become more serious.’ Our IT team sends
email newsletter, trackers and reminders to continually engage our members.

User can avail SUPPORT for a hassle free service. Better user interface, filters, descriptions
and assisting users into decision-making will result in higher customer satisfaction and
conversion rates.

WHR will offer maximum value for money, be it in terms of products or services. The entire
process revolves around creating an efficient, seamless and convenient experience for users.
This saves the patients a great deal of time and money.
A CRM team shall be used to update and maintain the database and take product or service
feedback. The WHR support team will remain accessible to the user via the app. This will
result in a positive impact high customer satisfaction and thus help in maintaining an active
customer database.

B. DOCTOR/CLINIC/HOSPITAL INTERFACE:

The implementation of online services will help healthcare providers work more efficiently
especially those using back-dated paper-based systems. The benefits are that hospitals and
doctors are able to view a patient’s full medical history and give the correct diagnosis.
Doctors can also use this technology for maintaining patient records, act as an appointment
diary, follow up patients and treatments, patients’ routine check-ups, etc. Doctor shall register
patients. Doctors shall receive emergency Intimation message in their particular locality.

Doctors to give the patient their diagnosis in an electronic prescription, which can be viewed
by user, Chemist, pathologist and other doctors when patient is referred and they act
accordingly.

Also the same doctor can simultaneously consult and write without any barrier, it has also
avoided paper work to a great extent and is an instrument in cost cutting.
C. CHEMIST/DIAGNOSTIC CENTRE INTERFACE:

The application offers operation and inventory management system to optimize inventory
levels of drugs and methods for optimizing the ordering process of care-related products and
pharmaceuticals.

Subsequently, a stock replenishment system is developed where the system keeps a daily
record of stock-levels and automatically orders if allowed then new stock, shipped and
delivered when required.
WHR Work Flow
SWOT Analysis

The following SWOT analysis provides detailed insights into the opportunities, risks and
strengths of this business:

STRENGTHS:

o A good way to start is to merge all the segments of healthcare sector and online
services i.e. a Centralized system which involves transactions and the exchange of
information among clinics, hospitals, chemist, pathologists, insurance agencies, state and
federal regulators, and doctors’ offices where patients—the end users —are directly involved.

o Creation of unique Patient ID, which can be accessed by doctors/ chemist/

pathologist/ hospitals with the approval of the patient to view his records.

o A customized digital prescription pad (future implementation) will be provided to

doctor, in order to save paper and time to upload the image of case paper and prescription.
Hence making it easy and user friendly.
 o Chemist and pathologist shall view the prescription online by entering the patient ID
to perform their respective roles i.e. chemist can provide medicine to patient and feed the
details of medicines taken by patient, which can be viewed by doctor when the patient
approaches for follow up. Pathologist can take the sample for test advised and can send the
digitally signed reports online which can be viewed by patient and Doctor. Here time of
patient is saved as it is not required to collect the reports in person and doctor can also consult
the patient via telephone.

o Making accessible to records & information online not only benefits doctors and
their patients, it could also improve relationships between hospitals, clinics, suppliers and
customers. It could also open new doors whereby doctors could monitor patient’s medication,
even if patient denies the fact of incompletion of medicine course. The possibilities are
endless.

o It saves time and transportation of user. Because there is no need to go anywhere

physically, he can acquire most of the information and enquire and also book appointment,
collect lab reports and buy medicine online. The applications can be used by all anywhere
any time as there is no time constraints.

o Helps users to compare price and treatment effectively and efficiently. They shall
have an advantage of effective/ discounted prices of treatment. Things can be automated in a
well implemented manner.

o Shall work on both online and offline mode.

WEAKNESS:

o As online has not been fully taken advantage of maximized to its full potential due
to people not being able to fully let go of tradition and embrace new technology. The key to
the success lies primarily in the full participation of consumers and healthcare providers.

o Concerns about misuse of data.

o In developing areas where internet (as such very less) is not accessible will have no
or little exposure to the applications?

o There is no direct interaction (can be on demand) between the company and the
patient. Therefore, the scope of convincing the patient does not exist. Many times patient
prefer to reach personally to the doctor rather than going through internet.
OPPORTUNITY:

o The presence of very few players in online healthcare space has offered a great
platform to grow especially when the demand is huge for quality services. Hence, there is no
bar to growth trajectory in the healthcare e-tail space.

o The rapid adoption of digital technology and evolving shopping behavior are
transforming the e-commerce space into an essential element of Omni channel success. With
the growing average expectancy, where 26% of Indian specialist physicians cater to a large
78% of the rural population, the vast geographical expanse certainly lacks an effective
delivery mechanism.

o All the segments of healthcare can be dealt globally as no specific boundary is

required. It enables the company to expand to global level.

o With the proper use and operations, traditional paper-based systems will be
eliminated in the mere future.

THREATS:

There are few companies, who provide healthcare service through online services, like

o Practo Technologies Private Limited: Practo develops medical practice management

software that offers patient appointment scheduling, record management and billing
services.
o Lybrate: Lybrate is an online and mobile-based platform that allows users to book
for doctor appointment in India.

o Helping Doc: Helping Doc is an online platform that lists medical professionals and

enables patients to book for doctor appointments in India.

o Ziffi: Ziffi.com is an online search and appointment booking service for salons and

spas, health and wellness.

o Praxify: Praxify provides cloud-based physician practice management solutions.

o Kare4U: Kare4u Healthcare Solutions focuses on technology services in healthcare

industry.
 o Smart Square Technologies: Provides a platform that collates data from multiple
data

sources in a hospital and makes easy to manage.

o Meditag: Meditag is a software development firm that is into application

development, systems integration and professional services.

o Doc Engage: Doc Engage is a comprehensive Healthcare Platform that empowers

care

providers to manage care life cycle end to end through a powerful set of tools.

o Jeevom: Jeevom.com is a healthcare platform for all preventive, curative and

wellness needs.

Financial Plans and Projections

Financing and Current business status and traction:

WHR (Live World Health Tech Pvt. Ltd.) has been self-funded since it began work on the
product 2 years ago. The company has spent more than US$ 150,000 till date in product
development and asset to embark on a 3-month pilot project in Jan 2018 to document traction
and test the software from various user interfaces.

The company will subsequently seek funding of approximately $15 million, with multiple
investors already interested. The funding will enable the completion of the product for the
desired geographical areas.
Many Pune-based hospitals, clinics, doctors and the chemist association of Pune are already
supporting & working with WHR. Funding is required to scale services to a further 10 Tier 1
cities and commence work.

The company is seeking to raise funding as we have completed our pilot project & know we
can scale up implementation of WHR services after years 2 of product development &
operation. Since the last 2 Years the company has been self-funded via personal financing
and unsecured loans.
Break-even Analysis:

The break-even analysis demonstrates that WHR will have a sales level running comfortably
above break-even starting in year two. Depending on the revenue model used - either
subscription or advertising royalties or both - average revenue could vary significantly, but
the table shows a fair estimate given our revenue projections.
The business will have limited fixed costs – major chunks being devoted to operations and
salaries, but the business is expected to turn cash positive by the end of the first year, even on
conservative estimates. Because WHR a cloud based software implemented as a smartphone

application, it is optimized for minimal hardware requirements; it can be easily distributed

and integrated into both android and apple phones with advantages of economies of scale. As
volume increases, average variable costs will significantly decrease.
Important Assumptions:

o The financial plan depends on important assumptions, most of which are shown in the
following table.
The key underlying assumptions are:
o WHR assumes a medium paced economy, without major recession.

o WHR assumes of course that there are no unforeseen changes in technology to make
products immediately obsolete.
Profit potential and durability:

WHR is expected to be net income positive beginning in its second full year of operations.
Profitability is expected to grow rapidly following year two, once the business is able to
leverage the investment from year two. WHR has the potential to be an enduring standalone
business, with the opportunity to expand its database via offline operations and its other
collaborative and awareness offerings in the healthcare sector for long-term growth.