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Page 1 of 36
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Showing newest posts with label Cases in Marketing Management.
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THURSDAY, FEBRUARY 18, 2010 (1)
Cases in Marketing Management SCDL Assignment Computer Fundamentals and

Networking Concepts (1)
Consumer Behavior (2)
Cases in Marketing Management SCDL Assignment Consumer Behaviour (1)
DBMS Assignments (1)
• This question is from the case study "Ajanta Biscuits" : In e-Business (1)
which segments is Ajanta Biscuit currently present? Exim Policies and Procedures
Glucose , Salted
Financial Institutions and Banking
• This question is from the case study "Priya Automobiles" :
(2)
Supriya was generation bike & was comparable with
competition. Financial Management (3)
True Financial Management - 8
http://scdlsolvedpapers.blogspot.com/search/label/Cases%20in%20Marketing%20Manage... 29-Aug-10
Page 2 of 36
• This question is from the case "General Motors Asia-Pacific" : HRM (1)
With the global alliance The three car manufacturers in India Human Resource Development
can :- and Training (1)
Share each other's products , Commonly buy components , Do
Human Resource Management
cross branding
• This question is from the case study "Second Generation Human Resource Management 10
System" : What are the product benefits of second (1)
generation computers? Industrial Management (3)
4 to 16 times more storage , Could be used as word processors , Industrial Marketing (3)
Could operate sophisticated programs
Industrial Relations and Labour
• This question is from the case study "Samadhan Sakhali
Laws (3)
Udyog" : Samadhan Sakhali Udyog's Distribution channel
contains :- Industrial Safety and Security
Own Chain of Shops Industrial Sociology (1)
• This question is from the case study "Public
Insurance Accounting (2)
Distribution" :What is PDS?
Public Distribution System Insurance Accounting and IT
Application in Insurance
• This question is from the case study "Mr. Ramrao
Panase" :Anil & Sujata were the direct dealers who were Insurance Environment (1)
appointed as ________. International Economics
Distributors
International Finance (1)
• This question is from the case study "Ashoka Sports
Ltd." :What are the expectations of Ashoka from the International Marketing (3)
retailers? IT Application in Insurance
Premium service , Quality display
Java Programming (2)
• This question is from the case study "Priya
Automobiles" :What must have affected the performance of Legal Aspects of Finance
Mr. Jain? Legal Aspects of Insurance
No incentives in cash Maintenance Management
• This question is from the case study "Huge Electronics" :Due
Management Accounting
to matrix structure the functional & project managers
coexisted. Management Information System
True (2)
• This question is from the case study "Solar Energy" : What is Management Information System
the Product Benefit of a Solar operated Products? - 11 (1)
Saves electricity & Money
Managerial Economics (2)
• This question is from the case study "Marico Industry" :
Marketing Management (2)
Marico Industry's marketing strategy - Acquire more FMCG
brands Marketing Management 7
Marico is big player in - Hair care market Marketing Research (1)
Marico took over - "Anti-Lice" Shampoo - Medikar
Marketing Research - 3 (1)
• This question is from the case study "Lubri - Smooth Ltd." :
As a promotional strategy the owner believes in :- Materials Management (1)
Sampling Object Oriented Analysis and
• This question is from the case study "Fast Page Design (1)
Communication" : Pagers are facing stiff resistance from :- Operating System (2)
Family members
Page 3 of 36
• This question is from the case study "Anveshi - The Rural Organizational Behavior (2)
Development Organisation" :Anveshi had special concern for Organizational Development
women & underprivileged.
Performance and Potential
True
Management (2)
• This question is from the case study "Fluid Control Devices
Ltd.": The Market Share of Fluid Control Devices in Pumps in Personnel Administration
year 1968 was :- PGDBA Assignments (9)
0.33
PPM (1)
Principles and Practices of
to rapid ________ the company organisation chart was
Management (1)
constantly changing.
Growth Private Policy (1)
• This question is from the case study "Health Club" : The Production and Operations
membership of club is adversly affected because:- Management - 3 (1)
Death in swimming pool
Production Planning and Control
• This question is from the case study "The Cold Ice-Cream
(1)
Company" : The marketing team felt that the use of coupon
Project Finance (1)
will result in greater ________.
Brand Awareness Property and Liability Insurance
• This question is from the case study "Mr Satish" :Satish's firm (1)
enjoys good reputation because of :- Quantitative Techniques
Quality
Research Methodology (2)
• This question is from the case study "Air Cool India Ltd." :
The test marketing was decided in Mumbai :- Research Methodology and
To see product Performance , Was done for 2 months Project Report (1)
• This question is from the case " The Real Thing " : The name SCDL 1st Semester Assignments
Coca Cola was registered as ________. (8)
Trade mark SCDL 3rd Sem Assignments
• This question is from the case study "Konkan Trading
SCDL Assignments (103)
Company" : What was the request of Trade Union of Konkan
Trading Company? SCDL Paper (58)
Promote the worker who is good in other sports SCDL Papers (86)
• This question is from the case study "Lubri - Smooth Ltd." :
SCDL PGDBA Assignments
At what stage of Product Life Cycle the product A-20 is?
Maturity SCDL PGDHRM Assignments
• This question is from the case study "Wall Mart" : Wall Mart is SCDL PGDIT Assignments
the largest chain of outlets in the world. SCDL Programme (5)
True
SCDL Solved Assignment
• This question is from the case study "Wall Mart - Logistic
Leader" : What was Wall Mart offering when it started? SCDL Taxation Assignments
High Quality Products & Service , Low Prices SCDLSolved Assignment (27)
• This question is from the case " The Real Thing " : Esteemed
Sec Analysis and Portfolio
Brain Tonic & Intellectual Beverage was the ________ of the
Management (1)
brand.
Positioning Security Analysis And Portfolio
Management (2)
Panase" :According to Mr. D'Costa, if the business is to be
Page 4 of 36
expanded it has to have a marketing team and a ________. Services Marketing and Brand
Distribution Network Management (1)
• This question is from the case study "Saif Runs" :The market Software Engineering and
can expand if the price is ________. Project Management (2)
Competitive
Strategic Finance (3)
• This question is from the case study "Priya Automobiles" :
The financial scheme was beneficial for ________ by Strategic HR (2)
employees in different organisations. Strategic Management (1)
Group booking Supply Chain Management
• This question is from the case study "Hotel Black Pearl" :
Taxation (1)
Current customer profile of Hotel Pearl is :-
Middle & Upper Middle class Techniques for Operations
• This question is from the case study "Watts & Volts Ltd." : Efficiency (2)
Regional manager was responsible for developing new Total Quality Management
products.
TWM (1)
True
• This question is from the case study "Moonlight Ltd." : What Web Technologies (1)
were the two types of distribution followed by the company?
Direct sales to wholesalers , Redistribution to retailers
Latest SCDL Assignments
• This question is from the case study "Anveshi - The Rural
Development Organisation" :Anveshi worked in villages which Loading...
are ________
Blog Archive
Economically vulnerable.
• This question is from the case study " Air India " : The idea ▼ 2010 (40)
suggested by one employee of Air India was to : ► August (3)
Provide telephone service on board ► June (2)
• This question is from the case "Laxmi Mills " : The main
► May (2)
product benefit offered by kardi Oil is :-
Low cholesterol ► April (7)
• This question is from the case study "Saloni - Chocolates" : ► March (10)
Developing Contacts with the local schools was a :-
▼ February (9)
PR Activty
SCDL Assignment on TWM,TWM
• This question is from the case study "Collaborative Product
SCDL Assignment
Development in E-Commerce" :What did collaborative
SCDL Assignments Advertising
development involve?
and Public Relations
Sharing product design , Sharing Engineering documents
• This question is from the case study "ABC Company" : The Strategic HR SCDL
Indian middle class is about 1/3rd of population. Assignment,SCDL
True Assignments on S...
• This question is from the case study "Bags & Baggage's Ltd." : Cases in Marketing
Bags & Baggage Ltd. Always preferred to give discounts to Management SCDL
________. Assignment
Consumer Techniques for Operations
• This question is from the case study "Channels of Efficiency II SCDL Assig...
Distribution" : What were the two product qualities of Joshi Research Methodology and
& Deshpande's product over competition? Project Report SCDL Assig...
Superior quality , Lower price
Page 5 of 36
• Chap-Pals is a brand name in - Leather footware industry Java Programming SCDL

Marketing Orientation - Quality control technique-JIT Assignments,SCDL
manufacturing system Assignment ...
Saloni - Chocolates - Distributor of special cadies Operating System SCDL
Fit-Fit exerciser equipment - Sold in urban localities to higher Assignment,SCDL
middle class Assignments ...
Currently Samadhan Sakhali Udyog is - Operating through 4800
Software Engineering and
own retail stores Project Management SCDL
• This question is from the case " Seven Species" : WTO ruled A...
that United States was wrong in prohibiting import from
three countries. ► January (7)
True
► 2009 (86)
• This question is from the case study "AR Sons" :Mr Sandeep
felt that Internet plus mail order can attain popularity.
About Me
True
• This question is from the case study "Indian Aluminium Computechguide
Company" : What was the target Audience for Super Wrap? Hi friends thanks for visiting my
Housewives blog. I will always provide you the
• This question is from the case study "Elevator Grant" : latest information of all the
________ for elevators was considered as a prerequisite Indian exams.I am glad to get
prior to entry. your suggestion to improve my
Market Research blog. If you really like my
• This question is from the case study "Shree Ganesh work/blog then please also tell to
Detergents" : What are the product benefits of the detergent your friends
of Shree Ganesh?
View my complete profile
better quality , cheaper price , Less harmful to arms
• This question is from the case study "Pratima Ltd." : The
product WPDC-3 with the price of Rs 300/- perfectly fits into
the current product range of Pratima Ltd.
Share it
False
• This question is from the case study "Innovation & Share this on Facebook
Improvisation" : 3 M encouraged everyone to become Tweet this
product champions. Get this for your site
True
• Divya Bhaskar - The third Gujarati daily newspaper to be
FEEDJIT Live Traffic Feed
launched
This question is from the case study "The Marketing of Divya
Bhaskar" : Pre launch activites & Strategies - To create
awareness for Divya Bhaskar & establish brand image
Key fingings of survey - Their newspaper is average in all
respects
Post survey phase - Order bookings crossed a record mark of 2
lac.
• This question is from the case study "Deepak
Pharmaceuticals" : What was the effect of slashed
advertising?
Profits increased , Reserves increased
Page 6 of 36
• This question is from the case "The Real Thing" : Coke used
think Global act Local policy by way of :-
Locally manufacturing product , Creating country/ region
specific advertising , Pricing the product differently in
Different countries
• This question is from the case study "Dream Launch of Ford
Escort" : What was the percieved difference between petrol
& diesel version of Escort?
Petrol is underpowered than diesel
• This question is from the case study "Paramount Fertilisers" :
What facility was offered to Paramount as a special case?
More credit
• This question is from the case study "Bharat Research
Development Corporation" : The major area of dissent in
case of BRDC was lack of marketing data.
True
• This question is from the case study "Ray Ltd." : What were
the product differences in Super & Crystal?
Different Formulation , Different packaging
• This question is from the case study "Thompson &
Thompson" : The study showed that the market for prickly
heat powder is declining.
False
• This question is from the case study " Raja Consultants Ltd." :
What did Raja Consultants started with?
Consultancy
• This question is from the case study "Suc Seed Plantation" :
M/S Suc Seed have always believed in Excellence Through
________.
Innovation
• This question is from the case study "Delana Hosiery
Works" :The owner of the company believed in ________
human relations.
Informal
• This question is from the case study "Job Satisfaction" : What
was the effect of Jayant continuing in the same job?
Frustration , Demoralisation
• This question is from the case study "Shakti Fitness" :The
profitability is highest for :-
Jogging
• This question is from the case study "Priya
Automobiles" :Why did the company started loosing the
market?
New Fuel efficient bike introduced
to matrix structure the functional & project managers
Page 7 of 36
coexisted.
True
• This question is from the case study "Roshni Lamp Makers
Ltd." : What are the product benefits of electronic ballast?
Reduces energy consumption , Increases efficiency , Increases
tube life
• This question is from the case study "Kamlesh & Laltu" :
What is the current product constraint of kamlesh & Laltu?
One Type & One size
• This question is from the case study "Mr. Anna Patil" : Mr
Anna Patil's farm was ________.
Canal irrigation
• This question is from the case study "U.P. Mini Computers" :
Zenith suggested a research in India to decide on ________.
Product Mix
• This question is from the case study "Tasty Biscuits Pune" :
The positive points of this company were :-
Good Quality , Good Distribution , Good Promotion
• This question is from the case study "Fluid Control Devices
Ltd." : Fluid Control Devices has current image of a
manufacturer of :-
Petrol Pumps
• This question is from the case study "The Cold Ice-Cream
Company" : What is the promotional offer on the new
product?
Rs 6/- Off Coupon
• This question is from the case " Coca-Cola " : Analysts felt
that Belgian recall was the worst________ problem.
Public Relations
• This question is from the case study "Ray Ltd." : The
marketing director wanted Ray Ltd. to diversify in Biscuits.
False
Panase" :Anil & Sujata were the direct dealers who were
appointed as ________.
Distributors
• This question is from the case study "Chocolates" :CDM tried
to break ________ that chocolates are only for children.
Consumer mindset
• This question is from the case study "Wall Mart" : Wall Mart is
the largest chain of outlets in the world.
True
• This question is from the case study "Shakti Fitness" :Shakti
Fitness offers an opportunity to the citizens of maintaining
good health through ________.
Exercise
Page 8 of 36
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Posted by Computechguide at 8:35 PM 0 comments

Labels: Cases in Marketing Management, PGDBA Assignments, SCDL 3rd
Sem Assignments, SCDL Assignments, SCDL PGDBA Assignments, SCDL
Solved Assignment
WEDNESDAY, OCTOBER 28, 2009
SCDL - Cases in Marketing Management
SCDL - Cases in Marketing Management

Cases in Marketing Management - SCDL PGDBA
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question
This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt
that freedom to workers means calling for indiscipline.
Correct Answer
False
Your Answer
Page 9 of 36
True
True/False
Question
This question is from the case study "Ice-Kool" : Studying consumer
behavior is important to any business.
Correct Answer
True
Your Answer
True
Select The Blank

Question
This question is from the case study "Ray Ltd." : The ________ was to
be improved to protect chocolate from melting.
Correct Answer
Packaging
Your Answer
Packaging
Multiple Choice Single Answer

Question
This question is from the case study "Chap-pals" : Current competition
of Chap-pal is :-
Correct Answer
Leather shoose
Your Answer
Hawaii
Multiple Choice Multiple Answer

Question
This question is from the case study "Tristar" :What factors affected
the estimated stock requirement of 800 dealers?
Correct Answer
Political uncertainty , Act of god
Your Answer
Political uncertainty , Competition actions , Dealer demand

Question
This question is from the case study "Price Plus" : What is the offer
under discussion in the case?
Correct Answer
Money back offer by Akai
Your Answer
Page 10 of 36

Question
This question is from the case study "AR Sons" : AR Sons became a firm
of reputation because of :-
Correct Answer
Service , Quality
Your Answer
Service , Quality

Question
This question is from the case study "Lubri - Smooth Ltd." : As a
promotional strategy the owner believes in :-
Correct Answer
Sampling
Your Answer
Direct marketing
Select The Blank

Question
This question is from the case study "Challenger Sports" : The company
command ________ % of the market-share.
Correct Answer
60
Your Answer
75

Question
This question is from the case study "Kleam" :Why did other companies
failed to market toothpastes?
Correct Answer
No uniform quality of Kleam
Your Answer

Question
This question is from the case study "Collaborative Product
Development in E-Commerce" :What were benefits of Collaborative
development?
Correct Answer
Improves operations , Cuts Costs , Saves Time
Your Answer
Cuts Costs , Saves Time , Saves manpower
Select The Blank
Page 11 of 36
Question
This question is from the case study "Anveshi - The Rural Development
Organisation" :The strategy to achieve the objective was to create
________.
Correct Answer
Village organisation
Your Answer
Village cooperative

Question
This question is from the case "Ethel Graff" : Why do Europeans come
to India to work?
Correct Answer
Indian Experience matter in International market , Challenge of
working in Unfamiliar environment
Your Answer
Challenge of working in Unfamiliar environment , Indian Companies
now pay higher salaries
True/False
Question
This question is from the case study "Beauty Cosmetics" :Beauty
cosmetics want to reach the products at All India level.
Correct Answer
True
Your Answer
True

Question
This question is from the case study "Astroid Computer Corporation" :
What is the product range of this company?
Correct Answer
Personal Computer , Monitors , Printers
Your Answer

Question
This question is from the case study "Hindustan Lever - Rural
Marketing Initiative" :How were towns & villages covered by HLL
initially?
Correct Answer
By Van
Your Answer
By Van
Page 12 of 36

Question
This question is from the case study "Reach India Ltd." : What
different product segments is Reach India Ltd. Operating in?
Correct Answer
Telecom Service Provider , Handsets
Your Answer
Select The Blank

Question
This question is from the case study "Delana Hosiery Works" :The
owner of the company believed in ________ human relations.
Correct Answer
Informal
Your Answer
Informal

Question
This question is from the case study "Priya Automobiles" : Why did
model Priya still continue to sell?
Correct Answer
Was the cheapest model
Your Answer

Question
This question is from the case study "Alcophin" :What Promotional
tools are used by Medical companies?
Correct Answer
Visual Aid , Product Literature
Your Answer
Product Literature , Hoardings
True/False
Question
This question is from the case study "Tushar Laboratories" :Mumbai
market was the smallest in volumes.
Correct Answer
False
Your Answer
False
Select The Blank
Page 13 of 36
Question
This question is from the case study "ABC A Major Beverages
Company" : The arrangement between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
ABC will market CCA brands with their own

Question
This question is from the case study "Mr. Nitin Chandra" : Product
Benefit of Silver plated Bronze products is :-
Correct Answer
They are within reach of middle class
Your Answer

Question
This question is from the case study "ABC Company" : Which categories
did the company entered lately?
Correct Answer
Refrigerators , Air Conditioners
Your Answer
Air Conditioners

Question
This question is from the case study "Blue Shield Company" : What
type of promotion was planned in high sale period by Benson &
Johnson?
Correct Answer
Discount offer
Your Answer
1 + 1 Free
Posted by Computechguide at 11:54 PM 0 comments

Labels: Cases in Marketing Management, SCDL Assignments, SCDL
Papers, SCDL PGDBA Assignments, SCDL Solved Assignment
SATURDAY, SEPTEMBER 5, 2009
SCDL Assignments on Cases in Marketing

Management
Page 14 of 36
SCDL Assignments on Cases in Marketing Management

Cases in Marketing Managemen Solved Papers
SCDL Assignments on Cases in Marketing Management - Set1
True/False
Question
This question is from the case study "Mr. Atul & Mr. Bhaskar" :
Atul felt that freedom to workers means calling for
indiscipline.
Correct Answer
False
Your Answer
True
True/False
Question
This question is from the case study "Ice-Kool" : Studying
consumer behavior is important to any business.
Correct Answer
True
Your Answer
True
Select The Blank

Question
This question is from the case study "Ray Ltd." : The ________
was to be improved to protect chocolate from melting.
Correct Answer
Packaging
Your Answer
Packaging

Question
This question is from the case study "Chap-pals" : Current
competition of Chap-pal is :-
Correct Answer
Leather shoose
Your Answer
Hawaii
Page 15 of 36

Question
This question is from the case study "Tristar" :What factors
affected the estimated stock requirement of 800 dealers?
Correct Answer
Political uncertainty , Act of god
Your Answer
Political uncertainty , Competition actions , Dealer demand

Question
This question is from the case study "Price Plus" : What is the
offer under discussion in the case?
Correct Answer
Your Answer

Question
This question is from the case study "AR Sons" : AR Sons
became a firm of reputation because of :-
Correct Answer
Service , Quality
Your Answer
Service , Quality

Question
This question is from the case study "Lubri - Smooth Ltd." : As
a promotional strategy the owner believes in :-
Correct Answer
Sampling
Your Answer
Direct marketing
Select The Blank

Question
This question is from the case study "Challenger Sports" : The
company command ________ % of the market-share.
Correct Answer
60
Your Answer
75
Page 16 of 36
Question
This question is from the case study "Kleam" :Why did other
companies failed to market toothpastes?
Correct Answer
Your Answer

Question
This question is from the case study "Collaborative Product
Development in E-Commerce" :What were benefits of
Collaborative development?
Correct Answer
Improves operations , Cuts Costs , Saves Time
Your Answer
Cuts Costs , Saves Time , Saves manpower
Select The Blank

Question
This question is from the case study "Anveshi - The Rural
Development Organisation" :The strategy to achieve the
objective was to create ________.
Correct Answer
Village organisation
Your Answer
Village cooperative

Question
This question is from the case "Ethel Graff" : Why do
Europeans come to India to work?
Correct Answer
Indian Experience matter in International market , Challenge
of working in Unfamiliar environment
Your Answer
Challenge of working in Unfamiliar environment , Indian
Companies now pay higher salaries
True/False
Question
This question is from the case study "Beauty
Cosmetics" :Beauty cosmetics want to reach the products at
All India level.
Correct Answer
True
Your Answer
Page 17 of 36
True

Question
This question is from the case study "Astroid Computer
Corporation" : What is the product range of this company?
Correct Answer
Your Answer

Question
This question is from the case study "Hindustan Lever - Rural
Marketing Initiative" :How were towns & villages covered by
HLL initially?
Correct Answer
By Van
Your Answer
By Van

Question
This question is from the case study "Reach India Ltd." : What
different product segments is Reach India Ltd. Operating in?
Correct Answer
Your Answer
Select The Blank

Question
This question is from the case study "Delana Hosiery
Works" :The owner of the company believed in ________
human relations.
Correct Answer
Informal
Your Answer
Informal

Question
This question is from the case study "Priya Automobiles" : Why
did model Priya still continue to sell?
Correct Answer
Your Answer
Page 18 of 36

Question
This question is from the case study "Alcophin" :What
Promotional tools are used by Medical companies?
Correct Answer
Visual Aid , Product Literature
Your Answer
Product Literature , Hoardings
True/False
Question
This question is from the case study "Tushar
Laboratories" :Mumbai market was the smallest in volumes.
Correct Answer
False
Your Answer
False
Select The Blank

Question
Correct Answer
Your Answer
ABC will market CCA brands with their own

Question
This question is from the case study "Mr. Nitin Chandra" :
Product Benefit of Silver plated Bronze products is :-
Correct Answer
Your Answer

Question
This question is from the case study "ABC Company" : Which
categories did the company entered lately?
Correct Answer
Refrigerators , Air Conditioners
Your Answer
Air Conditioners
Page 19 of 36

Question
This question is from the case study "Blue Shield Company" :
What type of promotion was planned in high sale period by
Benson & Johnson?
Correct Answer
Discount offer
Your Answer
1 + 1 Free

Question
This question is from the case "General Motors Asia-Pacific" :
With the global alliance The three car manufacturers in India
can :-
Correct Answer
Share each other's products , Commonly buy components , Do
cross branding
Your Answer
Share each other's products , Do cross branding
True/False
Question
This question is from the case study "Hotel Black Pearl" :Since
the opening of 'Saphire' the business of Black Pearl is
remarkably affected.
Correct Answer
True
Your Answer
True
True/False
Question
This question is from the case study "Priya Automobiles" :
Supriya was generation bike & was comparable with
competition.
Correct Answer
True
Your Answer
True

Question
This question is from the case study "Thompson & Thompson" :
What is the current product segment of the company?
Correct Answer
Health Care
Page 20 of 36
Your Answer
Health Care

Question
This question is from the case study "Ray Ltd." : What were the
product differences in Super & Crystal?
Correct Answer
Your Answer
Different Formulation , Different packaging , Higher price
True/False
Question
This question is from the case study "Pratima Ltd." : The
product WPDC-3 with the price of Rs 300/- perfectly fits into
the current product range of Pratima Ltd.
Correct Answer
False
Your Answer
False

Question
This question is from the case study "Watts & Volts Ltd." :
What was the marketing manager opposed for?
Correct Answer
Two parallel sales organisations
Your Answer
New product managers
Select The Blank

Question
This question is from the case study "Shakti Fitness" :Shakti
Fitness offers an opportunity to the citizens of maintaining
good health through ________.
Correct Answer
Exercise
Your Answer
Exercise
Select The Blank

Question
This question is from the case study "Raja Consultants Ltd." :
The characteristics of the consumer panel were to be used for
predicting the behavious of the ________.
Correct Answer
Page 21 of 36
Population
Your Answer
Target Audience
Select The Blank

Question
This question is from the case study "Food Processing
Industry" : According to union, the worker was employed as
sweeper & not ________.
Correct Answer
Wet sweeper
Your Answer
Wet sweeper
True/False
Question
This question is from the case study "AR Sons" :Mr Sandeep felt
that Internet plus mail order can attain popularity.
Correct Answer
True
Your Answer
True
True/False
Question
This question is from the case study "Vacuum Flasks" : The
company has state of the art plant with a Japanese
collaboration.
Correct Answer
True
Your Answer
False
Select The Blank

Question
This question is from the case " The Real Thing " : Today Coca
Cola is sold in ________ countries.
Correct Answer
200
Your Answer
More than 200
True/False
Question
This question is from the case study "Innovation &
Improvisation" : 3 M encouraged everyone to become product
champions.
Page 22 of 36
Correct Answer
True
Your Answer
True
Match The Following

Question
Correct Answer
Your Answer
Old Spice
Erratic Alcohol supplies
Uniform quality
Sugandha Mouth Freshners
Tobaco Products
Tobaco Products
Kleam
No Uniform quality
No Uniform quality
Services Unlimited
Funds for Social Organisations
Funds for Social Organisations

Question
This question is from the case study "Priya Automobiles" :What
must have affected the performance of Mr. Jain?
Correct Answer
No incentives in cash
Your Answer
Less demand in market
Match The Following

Question
Correct Answer
Your Answer
Roshni Lamps
New Product Opportunities
New Product Opportunities
Laxmi Mills
Refined Oil
Raw Oil
Mr. Dinesh Kapoor
Financial Investment
Setting Management Panel
Raja Consultants
Setting Consumer Panel
Financial Investment
Page 23 of 36

Question
This question is from the case study "Tushar Laboratories" :
What was Tushar's strength over giant competitor?
Correct Answer
German collaboration , No quality complaints
Your Answer
German collaboration , No quality complaints , Better
distribution

Question
This question is from the case " Laxmi Mills " : What was the
product benefit of refined oil?
Correct Answer
Very Pure
Your Answer
Very Pure
Select The Blank

Question
This question is from the case study "Maxwell Ltd." : According
to Mr. Arvind, Success is the outcome of well managed
________.
Correct Answer
Interdependence
Your Answer
Employees

Question
This question is from the case study "Bharat Research
Development Corporation " : What details does Project Profile
have?
Correct Answer
Product Identification , Types of machinery , Raw material
Your Answer
Product Identification , Types of machinery
Select The Blank

Question
This question is from the case study "Thompson & Thompson" :
The name was decided as Thompson & Thompson to encash
the ________.
Correct Answer
Brand Equity
Page 24 of 36
Your Answer
Brand Equity
at 3:30 AM 0 comments Links to this post

Labels: Cases in Marketing Management(Set-3)
Cases in Marketing Management - 8

Top of Form

Question
This question is from the case study "Mr. Ramrao Panase" :The sales
rep of the company did not recommend the termination of Sujata &
Anil because :-
Correct Answer
The demand may get disturbed
Your Answer
They had good reputation in market
Match The Following

Question
Correct Answer
Your Answer
In initial years the concentration is in
Northern reagion
Western reagion
This question is from the case study "Switchex Company" : Switchex
company manufactures
Entire range of awitchgear products
Entire range of awitchgear products
Pricing strategy
Lower than the competitors by 8-10%
Lower than the competitors by 8-10%
Its Pune office headed by
Mr. Patil
Mr. Patil

Question
This question is from the case study "Mahesh Pharmaceuticals" : What
are the responsibilities of Propaganda Stockiest?
Correct Answer
Distribute the medicines , Get medicines prescribed by the doctors
Your Answer
Distribute the medicines , Get medicines prescribed by the doctors ,
Page 25 of 36
Get maximum discount from the company

Question
This question is from the case " Seven Species" : Which countries were
banned from exporting shrimps?
Correct Answer
India , Pakistan
Your Answer
Korea

Question
This question is from the case study "Deepak Pharmaceuticals" : Why
did Mr. Khanna slashed Ad budget?
Correct Answer
Supply shorter than demand
Your Answer
No demand
Select The Blank

Question
This question is from the case study "The Kellogg Company" :To
increase sales in Brazin the marketing director had to create a
________ breakfast habit.
Correct Answer
Nutritious
Your Answer
Nutritious

Question
This question is from the case study "Challenger Sports" : If a
particular cricket star fails then this leads to :-
Correct Answer
less sale of bats with his photo , High inventories
Your Answer
less sale of bats with his photo , High inventories , Bad quality
perception of bats , Poor price for those bats
True/False
Question
This question is from the case study "Huge Electronics" :Due to matrix
structure the functional & project managers coexisted.
Correct Answer
True
Your Answer
Page 26 of 36
True
True/False
Question
This question is from the case study "Sukhi and Bhoopy" : Using S & B
brand name for the new products produced in the new sewing
machine is called Brand Extension.
Correct Answer
True
Your Answer
True

Question
This question is from the case study "Air Cool India Ltd." : The test
marketing was decided in Mumbai :-
Correct Answer
To see product Performance , Was done for 2 months
Your Answer
To see product Performance , Was done for 3 months , To see
consumer response

Question
This question is from the case study "Seema Leather" : Indian leather
industry is facing problem of :-
Correct Answer
Modernisation
Your Answer
Modernisation

Question
This question is from the case study "Konkan Trading Company" : Why
was the officer promoted by 5 grades?
Correct Answer
Extraordinary Sports performance
Your Answer
Over achievement of target
True/False
Question
This question is from the case study "Atlas Marketing (P) Ltd." :Atlas
marketing is a direct marketing firm.
Correct Answer
True
Your Answer
Page 27 of 36
True
Select The Blank

Question
This question is from the case study "Suc Seed Plantation" :M/S Suc
Seed are innovator - manufacturers & not too expert in ________
technique.
Correct Answer
Marketing
Your Answer
Marketing
Select The Blank

Question
Correct Answer
Your Answer
ABC will manufacture CCA brands

Question
This question is from the case study "Mr. Vikrant Modi" : In what
industry the product of this company used as Raw Material?
Correct Answer
Chemical , Pharmaceutical
Your Answer
Fertilisers , Metal Coating , Chemical

Question
This question is from the case study "Ajanta Biscuits" : In which
segments is Ajanta Biscuit currently present?
Correct Answer
Glucose , Salted
Your Answer
Glucose , Salted , Cream
True/False
Question
This question is from the case study "Pratima Ltd." : The product
WPDC-3 with the price of Rs 300/- perfectly fits into the current
product range of Pratima Ltd.
Correct Answer
False
Your Answer
Page 28 of 36
True
True/False
Question
This question is from the case study "Innovation & Improvisation" : 3 M
encouraged everyone to become product champions.
Correct Answer
True
Your Answer
True
Match The Following

Question
Correct Answer
Your Answer
Divya Bhaskar
The third Gujarati daily newspaper to be launched
The third Gujarati daily newspaper to be launched
This question is from the case study "The Marketing of Divya Bhaskar" :
Pre launch activites & Strategies
To create awareness for Divya Bhaskar & establish brand image
To create awareness for Divya Bhaskar & establish brand image
Key fingings of survey
Their newspaper is average in all respects
Their newspaper is average in all respects
Post survey phase
Order bookings crossed a record mark of 2 lac.
Order bookings crossed a record mark of 2 lac.

Question
This question is from the case study "Deepak Pharmaceuticals" : What
was the effect of slashed advertising?
Correct Answer
Profits increased , Reserves increased
Your Answer
Profits increased , Reserves increased , Manpower increased

Question
This question is from the case "The Real Thing" : Coke used think
Global act Local policy by way of :-
Correct Answer
Locally manufacturing product , Creating country/ region specific
advertising , Pricing the product differently in Different countries
Your Answer
Locally manufacturing product , Creating country/ region specific
Page 29 of 36
advertising , Pricing the product differently in Different countries

Question
This question is from the case study "Dream Launch of Ford Escort" :
What was the percieved difference between petrol & diesel version of
Escort?
Correct Answer
Petrol is underpowered than diesel
Your Answer
Diesel is smooth than petrol

Question
This question is from the case study "Paramount Fertilisers" : What
facility was offered to Paramount as a special case?
Correct Answer
More credit
Your Answer
More credit
True/False
Question
This question is from the case study "Bharat Research Development
Corporation" : The major area of dissent in case of BRDC was lack of
marketing data.
Correct Answer
True
Your Answer
True

Question
This question is from the case study "Ray Ltd." : What were the
product differences in Super & Crystal?
Correct Answer
Your Answer
Different Formulation , Different packaging , Different Consumer
True/False
Question
This question is from the case study "Thompson & Thompson" : The
study showed that the market for prickly heat powder is declining.
Correct Answer
False
Your Answer
Page 30 of 36
False

Question
This question is from the case study " Raja Consultants Ltd." : What
did Raja Consultants started with?
Correct Answer
Consultancy
Your Answer
Advertising
Select The Blank

Question
This question is from the case study "Suc Seed Plantation" : M/S Suc
Seed have always believed in Excellence Through ________.
Correct Answer
Innovation
Your Answer
Best Service
Select The Blank

Question
This question is from the case study "Delana Hosiery Works" :The
owner of the company believed in ________ human relations.
Correct Answer
Informal
Your Answer
Professional

Question
This question is from the case study "Job Satisfaction" : What was the
effect of Jayant continuing in the same job?
Correct Answer
Frustration , Demoralisation
Your Answer
Frustration , Demoralisation , Not meeting target

Question
This question is from the case study "Shakti Fitness" :The profitability
is highest for :-
Correct Answer
Jogging
Your Answer
Yoga
Page 31 of 36

Question
This question is from the case study "Priya Automobiles" :Why did the
company started loosing the market?
Correct Answer
Your Answer
True/False
Question
This question is from the case study "Huge Electronics" :Due to matrix
structure the functional & project managers coexisted.
Correct Answer
True
Your Answer
True

Question
This question is from the case study "Roshni Lamp Makers Ltd." : What
are the product benefits of electronic ballast?
Correct Answer
Reduces energy consumption , Increases efficiency , Increases tube
life
Your Answer
Reduces energy consumption , Increases efficiency , Increases tube
life

Question
This question is from the case study "Kamlesh & Laltu" : What is the
current product constraint of kamlesh & Laltu?
Correct Answer
One Type & One size
Your Answer
Little height
Select The Blank

Question
This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's
farm was ________.
Correct Answer
Canal irrigation
Your Answer
Canal irrigation
Page 32 of 36
Select The Blank

Question
This question is from the case study "U.P. Mini Computers" : Zenith
suggested a research in India to decide on ________.
Correct Answer
Product Mix
Your Answer
Pricing

Question
This question is from the case study "Tasty Biscuits Pune" : The
positive points of this company were :-
Correct Answer
Good Quality , Good Distribution , Good Promotion
Your Answer
Good Quality , Good Distribution , Good Price

Question
This question is from the case study "Fluid Control Devices Ltd." : Fluid
Control Devices has current image of a manufacturer of :-
Correct Answer
Petrol Pumps
Your Answer
Oil Pumps

Question
This question is from the case study "The Cold Ice-Cream Company" :
What is the promotional offer on the new product?
Correct Answer
Rs 6/- Off Coupon
Your Answer
Buy One get one free
Select The Blank

Question
This question is from the case " Coca-Cola " : Analysts felt that Belgian
recall was the worst________ problem.
Correct Answer
Public Relations
Your Answer
Distribution
True/False
Question
Page 33 of 36
This question is from the case study "Ray Ltd." : The marketing
director wanted Ray Ltd. to diversify in Biscuits.
Correct Answer
False
Your Answer
True
Select The Blank

Question
This question is from the case study "Mr. Ramrao Panase" :Anil &
Sujata were the direct dealers who were appointed as ________.
Correct Answer
Distributors
Your Answer
Distributors
Select The Blank

Question
This question is from the case study "Chocolates" :CDM tried to break
________ that chocolates are only for children.
Correct Answer
Consumer mindset
Your Answer
Consumer mindset
True/False
Question
This question is from the case study "Wall Mart" : Wall Mart is the
largest chain of outlets in the world.
Correct Answer
True
Your Answer
True
Select The Blank

Question
This question is from the case study "Shakti Fitness" :Shakti Fitness
offers an opportunity to the citizens of maintaining good health
through ________.
Correct Answer
Exercise
Your Answer
Exercise
Bottom of Form
Page 34 of 36
Posted by Computechguide at 4:28 AM 0 comments

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SCDL Assignments on Cases in Marketing Management

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