NESPRESSO 2009:

A Passionate Endeavour in Pursuit of Excellence

Our Company Our way of doing business Highest Quality Coffee

Worldwide pioneer and market reference in highest Building on the principles of the Nestlé “Creating Shared 51% is sourced through the Nespresso AAA Sustainable
quality portioned coffee. Value” platform, Nestlé Nespresso is working together with QualityTM Program, verified by Rainforest Alliance.
An average annual growth of 30% since 2000 and one its Ecolaboration™ partners to continuously improve Highest-quality beans selected from the top 1% of the

of the fastest growing businesses in the Nestlé Group. the sustainability performance of Nespresso from the world’s green coffee crop.

Overall global sales: more than CHF 2.77 billion in 2009. cherry to the cup.

2.77 billion Commercial

Grades Gourmet
We believe that this will deliver sustained future
Coffee
growth for our company by respecting the environment and 10% 10% Nespresso

actively contributing to the safeguard of the planet’s

resources for future generations.

16 premium Grands Crus for home enjoyment:

1986 1995 2000 2009
Our commitments for 2013: - 7 Espresso blends (40 ml cup)
Sales of more than 20.4 billion coffee capsules and - 3 Lungos (110 ml cup)
12 million coffee machines since 1986. 1. Source 80% of our coffee from Nespresso - 3 Decaffeinated blends (2 Espresso, 1 Lungo)
Employees: more than 4’500 worldwide, 70% of AAA Sustainable Quality™ farms certified by - 3 Espresso Pure Origins (sourced 100% from a single
whom are in direct contact with consumers. Rainforest Alliance. country of origin)
Fact Sheet 09

An autonomous, globally managed business in 2. Triple our capacity to recycle capsules to 75% 8 premium B2B Grands Crus:
the Nestlé Group. 3. Reduce the CO 2 footprint per cup by 20% - 2 Ristretto Grands Crus
Present in more than 50 countries. - 2 Lungo Grands Crus

For me, my family, my environment and for our - 2 Espresso Grands Crus

planet…more together : www.ecolaboration.com - 2 Decaffeinato Grands Crus

2009_FACT_SHEET_UK.indd 1 12/03/10 17:25:39

 Smart Stylish Machines Unmatched Personal Service Our Customers
A full range of smart and stylish coffee machines with Exclusive boutiques around the globe provide personalized More than 7 million Club Members.

a variety of designs, functionalities and prices, for both services and a unique gateway to the Nespresso brand. Our Global Community of coffee connoisseurs serve

home and out-of-home. An additional 38 boutiques to open worldwide in 2010. as our strongest ambassadors since 50% of all new

Our full range of smart and stylish coffee machines The extensive Nespresso website offers 24-hour information Nespresso Club Members first experience the brand

includes 41 models – from the Compact Essenza to the and ordering in over 23 different languages, with orders through existing Members.

high-end Miele Built-In as well as B2B machines shipped to homes or offices within 48 hours.
> 7 million
–distributed by 6 machine partners. Customer Relationship Centres provide access to Nespresso
6 million
coffee experts.
4 million
3 Sales Channels : First Internet, then Boutiques and finally

CRC.
Nespresso 20,1% 600'000

Nespresso ~20%

Internet
Boutique The quality of our coffee is one of the main reasons
2002 2003 2004 2005 2006 2007 2008 2009 CRC
2002 2009
consumers join and stay with Nespresso.

Global market share (around 20%) in the segment

Fact Sheet 09

of espresso & filter portioned coffee machines.

(Source: GFK based on the 12 main European markets) Global Retail Boutiques Network: 191, up from 157 in 2008.

2 Business Units, Business-to-Consumers (B2C) 89% and

Business-to-Business (B2B) 11%.

For further information contact: www.nespresso.com

2009_FACT_SHEET_UK.indd 2 12/03/10 17:25:40