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Table of Contents
Chapter I ................................................................................................................................................... 5
Introduction ............................................................................................................................................... 5
1.1 Introduction ...................................................................................................................................... 5
1.2 Background ....................................................................................................................................... 5
1.3 Research Aim .................................................................................................................................... 6
1.3.1 Research objectives: .............................................................................................................. 6
1.3.2 Research Question................................................................................................................. 7
1.3.3 Research hypothesis .............................................................................................................. 7
1.4 Rationale of Research ....................................................................................................................... 7
1.5 Scope and Limitations ....................................................................................................................... 8
1.6 Structure of Dissertation ................................................................................................................... 8
Chapter II....................................................................................................................................................... 9
Literature Review .......................................................................................................................................... 9
2.1 Introduction ...................................................................................................................................... 9
2.1 Procurement .................................................................................................................................... 9
2.2.1 Procurement Decision Making. ................................................................................................... 10
2.2.2 Direct & indirect procurement: ............................................................................................... 10
2.2.3 The strategic importance of procurement: .............................................................................. 11
2.3 Project Procurement Process.......................................................................................................... 12
2.3.1 Best Value for Money (B.V.M). ............................................................................................. 14
2.3.2 Factors Affecting B.V.M. ....................................................................................................... 15
2.4 Contracting strategies. .................................................................................................................... 16
2.4.1 Tendering/ Bidding Process in Procurement. ............................................................................. 16
2.4.2 Tender Evaluation Methods........................................................................................................ 18
2.4.2.1M.E.A. T Procedure: ................................................................................................................ 19
2.4.2.2 Pre-Qualification Questionnaire (PQQ) model. ...................................................................... 20
2.4.3 Need of Bids in Procurement. ..................................................................................................... 21
2.4.4 Disadvantages of lowest bid framework. ............................................................................ 22
2.4.5 Price as a choice Criteria. .................................................................................................... 23
2.5 Strategic Negotiation with bidders. ................................................................................................ 24
2.5.1 Negotiation Cycle. .................................................................................................................. 25
2.5.2 Best Alternative to a Negotiated Agreement (B.A.T.N.A): .................................................... 26
3
Chapter I
Introduction.
1.1 Introduction.
Improvement in procurement is one of the optimal goals in project management due to its
significant impacts in costs and quality of projects. The importance of procurement process is not
only desired in public projects what considered equality important in private projects as well.
The manufacturing, construction, and other major industries projects include systematic
procedures and specific department that deal with procurement. Currently, the major form of
procurement contracts awarding to agencies and companies is based on low bid strategies in
form of public tender offers. According to Bedford (2009), the dependence of procurement is
found rarely on price only, the other factors like quality, durability, and time duration are also
important. Therefore, in low price bidding system, the concerns of quality and time associated
with provided service and goods have a viable impact on final decision of contractors’ selection.
Another concern is the structure of buying process that the consideration of project costs and
other factors should be incorporated in the competition of suppliers for procurement contracts
achievement.
In view of the importance of procurement department to projects success and future stranding,
the evaluation of current low price bidding system and its impact on the future costs and
performance is done in this thesis. The review of current procurement strategies to receive best
value for money and future sustainability is part of this research. The research is conducted for
procurement departments of manufacturing, oil and gas, health care, construction, and IT sector
projects. The major emphasis of the research is in the area of procurement decision making and
the impacts of low cost bids on the project future costs and performance for various industries.
1.2 Background
Procurement process is one of the basic elements in project management and determines success
of projects in terms of cost and quality of material or service used. The organizations are more
interested in keeping the cost low through competitive bidding of suppliers. Several methods are
used to allocate and select the supplier s like low bid and average bid methods in public and
private projects. The supplier firms qualify through lowest or average bids are entitled to supply
6
the designated items in a specific time period. The terms of the contracts vary with respect to the
industries and companies’ specific requirements.
Presently, lowest bid awarding system, is mostly prevailing in major industries but the
consequences of low bid awarding are also important to consider. In view of Laychluh (2013),
the practices of lowest bid awarding are established and become customary due to the saving of
projects costs like in construction and manufacturing industries where material costs are basic in
whole project estimation. The studies like Bedford (2009) and Carr (2005) asserted that lowest
bid method s preferred through publicly announced contracts to minimize corruption and fraud.
In addition, Herbsman and Ellis, (1992) explained the benefits of lowest bid system as it
increased the competition amongst contractors, lowered the suppliers costs, and increased
innovation in procurement processes. On the other hand, the contractors also benefit from open
tender and lowest bids system as the bribery and corruptions costs are minimized and merit
signifies more in the respective industry. The research of Asker and Cantillon (2010) discussed
the significance of lowest bid procurement in public projects as an important criterion to increase
transparency and reduce corruption to save public money.
However, the inherent flaws of awarding bids on lowest cost are also considerable. As the
settlement of lowest prices, sometimes even lower than the buyer estimation would raise the
doubts of material quality and dependence on supplier market performance (Laychluh 2013).
The prospective delays in project completion due to issues of procurement are also one of the
major concerns in finalizing the lowest bids contractors. According to Chua (2000), high
variations in future costs, compromise on material and service quality, and possible conflicts in
future relationship of contractor and buyer are major drawbacks of lowest bid system.
1. To review the literature on the procurement strategy and tendering process in industrial
projects.
2. To analyse the concepts of game theory and their implications on procurement strategy
through literature review.
3. To assess the opinions of project managers on bidding practices in procurement department
of multiple industries projects.
4. To compare the findings of literature review and primary research outcomes.
5. To recommend strategies to increase the effectiveness of bidding process in procurement
division of projects.
1. Chapter one is based on the introduction, background, aims and objectives of the
research. The hypothesis and research questions are also part of this chapter along with
the scope and rationale of research.
2. Chapter two is comprised on the critical review of literature on procurement processes,
bidding and tendering systems, and the business models that hold the various forms of
bid selection in multiple industries.
3. Chapter three is the research methodology that explains research methods used in
collection of primary and secondary data, analysis, and presentation of the findings of the
research.
4. Fourth chapter is the analysis and research outcome discussion of primary data and its
discussion with the help of the findings of secondary data analysis in literature review.
5. The fifth chapter will conclude the research conclusion and recommendations to the
project managers.
9
Chapter II
Literature Review
2.1 Introduction
This chapter is comprised on the critical review of literature on procurement and tendering
practices in project management. The scholarly articles and books are used to collect and analyse
relevant and updated information on designated topics of this research.
2.1 Procurement
The term procurement does not cover the single action or process but entails many fields
involved in supply chain management (Santema et al 2011). In simple terms, procurement is
purchasing, acquiring of goods and services through tendering or through bid process. In
procurement process the needs are met of the purchaser at the best cost in terms of quantity,
quality time and location (Slone 2004). Procurement provides a wide range of benefits, as it does
not only minimize the cost but also helps in supporting the organizational objectives such as
product innovation and market expansion. When procurement is adopted widely in organization
it provides better efficiency and better match with desired goods and services. The procurement
decision making is distributed in following corporate structure in large organizations.
Procurement
divisions
Furthermore: Tuck (2002) asserted that flaws in procurement management in projects lead to
excess of inventory, shortage of material/ parts, or lack of capitalization of suppliers’ capacity
and volume discounts on right time. Involvement in large amount of data makes procurement
decision making more complex and effectiveness in this process is required to accurate selection
and finalization of supplier contracts (Tuck 2002).
services in categories that will help in supporting the organization’s process. Direct items are
such as raw material which will go through the production process and will come out as the end
product. This will lead to a very significant impact on the overall production cost; despite they
don’t have any connection with the finished goods. In indirect procurement the product and
services does not result directly into the end product but it realizes profitable end product
(Morgan 2004).
A standout amongst the most regularly utilized terms as a part of any generation or assembling
industry is "MRO". Support, repair, and operations (MRO) are a piece of day by day exercises
that creation commercial enterprises share in, and in this manner, procurement of any essential
thing for the utilization of these exercises is significant to the smooth operations of the business
(NRX 2008). Despite the fact that the materials and administrations that are termed MRO don't
go straightforwardly into the final results of the assembling or creation process, they are
important to acknowledge beneficial final items (Dursun et al 2010).
Source: My MG (2015)
1. Specification. The stage includes the communication of purchasing division with the
project director/manager to finalize the list of procurement items with their required
specifications. The items in the list are required to approve before announcement to the
external suppliers.
2. Selection. This stage in procurement process involves the selection of potential vendors
who can qualify to supply the tendered material/ services. ‘Suppliers selection criteria’ is
important to formulate at this stage on the basis of factors like quality, delivery modes
and time, payment options, and past performance of suppliers with the project.
3. Contracting. The communication of purchasing department with suppliers on settlement
of payment and other aspects like delivery time and quality specifications. This phase
assures the on-time delivery of required items in accordance with provided specifications.
Procurement contract is developed and duly signed by both buyers and suppliers. Another
important document is detailed schedule of delivery in accordance with project
requirements.
4. Controlling. The selection of contractor is followed by effective control of procurement
division on the payment and delivery procedures. Regular communication with suppliers,
delivery procedure tracking, and checking the specifications of delivered items against
the provided list are some major activities of controlling.
5. Measurement. The use of success indicators to assess the complete procurement process
efficiency is the final step of this process. The setting up of proper system of performance
management is responsibility of project manager. Important activities conducting in this
phase are meetings, workshops, and formal performance evaluation. Feedback from the
evaluation outcomes will assist in management of future procurement processes.
Though, the structured approach of procurement process explained above is found useful in
many industries like construction, oil and gas, IT, and other sectors, but the evolution of
procurement requires addition of new stages in every industry. Walker and Rowlinson, (2008)
suggested change in the procurement process to survive in industry. Tookey et al (2001)
supported the use of different routes in procurement process as the need of every department is
different. Many approaches used in the industry are design and build (D&B), build-operate-
14
during the process, and after awarding in the controlling and measurement phase. The Supplier
selection criteria are important to design and plan all important specifications and required
qualities of material/ service from vendors. The choice of an open or a restricted mode of
tendering and conditions on which the contract to be awarded are important considerations in
B.V.M. Negotiation with suppliers on the mode of competitive bidding depends on choice and
requirement of project managers. In B.V.M, Kashiwagi (2011) asserted that a penalty versus
incentive approach is used to safeguard the contracts and assures smooth supply of project
materials. In case of conflicts with suppliers, the modes of breaking up contracts or avoidance of
conflict situations are important to consider as well. On the other hand, Ho et al (2010) declared
that the assurance of B.V.M is not only limited to purchasing and procurement department but
also based on liaison with other functional departments, end users, finance officers and other
stakeholders of the company.
The weighted analysis of these factors determines the costs, potential risks, evaluation criteria
and market forces. The relevant factors are selected and included in the multidimensional
evaluation criteria of suppliers in B.V.M approach.
1. Formation of procurement team is the basic steps to make a group of project managers,
planners, quality controllers, cost accountant and others related personnel. Size of the
team and level depends on the size and important of purchase contract (Pauw et al.,
2002).
2. Visser & Erasmus 2007 considered development of tender and evaluation criteria as an
important step as it includes project specifications, item requirements, supplier
requirements like production capacity and I.S.O standardization. Rules of tendering
and other instructions are finalized at this step. These requirements of documents
should point out precise quantities, timings, and other requirements.
3. Pre-Qualification Questionnaire (P.Q.Q) formation to check the suppliers’ suitability.
The mode of tender also finalised at this stage as the invitation based or open tendering
mode like in public projects (Steyn et al 2010).
4. Issuance of tender involved large list of potential suppliers and categorise across the
matrices of price and quality specifications. Formalization of this step is based on the
profile of procurement in project, for instance, formal I.T.Ts in high profile public
projects and e- tenders for normal private projects are widely used in industry (Moeti
et al., 2007).
18
In view of Water (2002) tendering is important in procurement but it has to be done in a proper
manner, otherwise irregularities, corruption, and inefficiencies spoil the main aim. The major
challenges faced in efficient tendering are interruptions, decline n integrity and customer
services, lack of trust and credibility, assessment malfunctioning, and in competitive selection
procedures. Koppelmann (2001)_ suggested that price and innovation are two most important
points to focus in tendering, but Water (2002), favors a mutidmensional factors approach that can
affect on tendering process. Thereafter, tender evaluation has come up to a very important phase
in procurement tendering.
become difficult because one has to face many uncertainties and then it becomes a multi attribute
problem with trade-offs between competing objectives. Many Researchers like (Li et al 2013)
have identified many criteria used in supplier selection.
Systematic and transparent approaches in supplier selection were identified by researchers like
Carter et al (2001). When public sector is spending more money in purchasing, in return a good
balancing between the cost and delivered quality is required. According to Lewis (2007) the
money that was spent in public procurement amounts to 16.3% of the EU Gross Domestic
product. That shows the high purchasing power in that time period. It is important yet difficult to
select the supplier with the best tender in terms of value for the money spent. According to
(Sciancalepore and Telgen 2012) now public procurement has become a powerful tool to make
governments more efficient.
2.4.2.1M.E.A. T Procedure:
20
Most Economically Advantageous Tender (M.E.A.T) process measures the former factors than
the count on price only. These factors are cost effectiveness, technical merit, running costs,
quality, and functional characteristics, after sales service and parts, aesthetic, technical support,
delivery period and date or stage of completion (E.U 2004) as discussed before in B.V.M
approach. Fig. 2.6: shows the important components of M.E.A.T in tendering assessment:
There are rules that need to be followed according to EU article 53 to ensure accountability,
efficiency and transparency of public procurement In this way either the public entities are
awarded with the public contract at lowest price or on Most Economically Advantageous Tender
(M.E.A.T).It is seen that in the last twenty years US has adopted the M.E.A.T bid price and
completion time is the basis for awarding highway projects (Lewis, 2007). In the stating days of
formulation of the method the bid price of each competitor is used to be summed up to the cost
value of each day of incompletion of the project. Then the contractor with the lowest bid is
awarded with the project. The substantial benefits further can be seen such as time saving in
comparison to similar projects awarded with the Lowest Price method. (Herbsman 1995).
Financial Standing
Expressions of EC Procurement Directive Selection Criteria
Interest
Technical Capacity (health & Safety Aspects)
The minimum requirements of project are finalized by B.V.M method and then a formal P.Q.Q is
released in large projects. On the other hand, low profile projects can be evaluated through a
finalized suppliers’ list and screening interviews of suppliers. The important conditions of
qualification of a tender in P.Q.Q are dependent on the cost and time estimation along with the
specification of items required.
Tendering invites bids on the basis of project cost evaluation through various methods. P.Q.Q
and M.E.A.T are two approaches described above to evaluate the suppliers’ capability to offer a
reasonable bidding price. As price is the major criterion used in most public and private projects
lm therefore, a proper system for evaluation of suitable supplier is important. Bidding allows a
transparent method of comparison among the short listed suppliers capability to provide required
items (Sciancalepore & Telgen, 2012).
The economic transactions involved in bidding process are based on B.V.M approach, deals with
the delivery strategy of supplier during the tendering based procurement process. According to
the argument of Falagario et al. (2012), differentiation of benefits versus cost criteria is required
in tendering process. The evaluation method used by M.E.A.T includes evaluation of suitable
bids with reference to the price-value ratio. In this regard, Dreschler (2009) argued that the
evaluation through M.E.A.T is based on the quantitative method which comprehensively
compares the tenders on multi criteria basis. On the other hand, traditional bidding practices
22
involved the decision of supplier based on the offering of lowest bid only. Also, M.E.A.T
includes the sustainability and innovation of suppliers also in consideration that makes it a
holistic and contemporary approach. Similarly, use of P.Q.Q instrument validates the eligibility
criteria of suppliers on the basis of multi-dimensional factors. Hence, the researches like
Sciancalepore and Telgen, (2012); Slone (2004); and Ho et al (2010) asserted that MEAT and
P.Q.Q are based on the value–price optimization principle and are not accessed bids only on the
lowest price attribute.
Permitting projects to be recompensed in light of the least cost has natural defects. Delays in
meeting the contract span, augmentation of the last project cost because of high varieties,
propensity to trade off quality, and ill-disposed relationship among contracting gatherings are the
real downsides connected with low-bid honour method. Low bid cost as the sole recompense
basis urges unfit contractors to submit bids (alongside bidders that present a low bid with the
expectation of recouping their misfortunes through change requests and claims, otherwise called
ruthless bidding (Crowley and Hancher, 1995). In this way, low bid is not as a matter of course
the best esteem.
Analysts have compressed the not insignificant rundown of components that can impact a
contractor's choice to bid and the value they submit (Chua, 2000; Fayek, 1998). Loose and vague
contract documentation (counting inadequate drawings) may bring about a contractor to make a
genuine oversight in computing costs. Mistakes may likewise emerge because of lacking time to
set up the bid (Zack, 1993). A few bidders precisely audit the bid archives scanning for slip-ups
and uncertainty in ranges that could prompt change requests and claims amid the project (Doyle
and DeStephanis, 1990). In all cases, the unusually low bid is not intelligent of the last contract
cost or the concealed expenses brought about by the customer when managing various change
requests and claims.
The second view about selection criteria of bids recommends the purchasing choices hierarchical
order in view of other strong variables, apart from price. Smeltzer and Ogden (2002) asserted
that the limited exposure of selection team in public projects faced limitations in identifying he
important purchasing criteria, also, Roodhooft and Van den Abbeele (2006) added that limited
knowledge of government officials is the main cause of this limitation. For instance, Mitchell
(1995) and Smeltzer and Ogden (2002) pointed out the lack of procurement experience in
consultancy service of UK for public projects. Therefore, price is normally considered as the sole
criterion to select the suitable in public projects through tendering process. Gordon et al (2000)
assessed the abilities f government procurers in UK and agreed with these findings. Pettijohn &
Qiao (2000) recommended the use of more knowledge of national and European regulations in
finalization of oval and international purchase contracts.
24
Conversely, the investigation of Kelly and Koaker (1976) depends on the way that significance
of cost as a decision foundation differs by association. The acceptance of the most reduced bid
cost when contrasted more than 5 associations were found with vary in an aggregate of 112
buying choices. At the point when a lower cost was rejected it was done as such to vary reasons.
Two organizations put an accentuation on compatibility and extra parts accessibility for
dismissing lower valued bids while alternate organizations utilized conveyance and seller
worthiness as their support for dismissing lower bids. This study researched the post buy choices
of just five firms. . These outcomes do propose it is more essential for the mechanical advertiser
or modern sales representative to endeavour to get it the particular decision criteria of
significance to every firm he is showcasing to than to build up a rundown of decision criteria to
use in making speculations regarding all modern buy choices. There is a need to create decision
criteria which are both organization and item particular as opposed to dependence upon
institutionalized arrangements of decision criteria.
negotiation as the buyer can better estimate the opportunity costs of all alternative and can
define the terms of contract better. On the other hand, stating of intentions makes the trading
up more difficult as compared to demand high ij the beginning as trading down is easy
(Frosyth 2009). Forsyth (2009) further stated the assumption for anything is not advisable.
On the other hand, Mills (2005) asserted that better B.A.T.N.A is the assurance of strong
their bargaining position.
4. Creativity. The search and inclusion of other alternatives in contract negotiation can give
a leading edge to the buyers in view of the limited scope of the contractors/ suppliers.
5. Fairness: The element of fairness considered as one of the basic requirements of
negotiation to keep the integrity of the organization in long run.
6. Commitment: Commitment of involved parties determines the success of negotiation as
only that contract is workable in which the parties are committed to settled conditions.
7. Communication: Communication is important to transfer the required information from
one party to the other. Understanding party’s point of view determines the seriousness and
provides a means to yield necessary information. According to Beasor (2006), the negotiator
has to ask otherwise nothing can be achieved. Art of communication is also defined by
Etherington (2008) as the positive tone in conversation improves the self esteem of the
opposite party and generates likable results in negotiation.
The management of contracts involved dealing with common three types of contracts as shown
in the figure 2.10 below:
According to Hotterbeekx, (2013), the common types including Fixed – price based that deals
with a lump sum fixed price of the whole contract for total period. The argument of this type is
the lack of consideration of future inflation, tax structures; or any other financial impact in future
on these contracts (Monczka et al 2005). Though, some changes in scope of project can be
adjusted in these contract s but suppliers are bound to complete the terms of contract at the
settled price only. On the other hand, the other two types, Cost Plus and Time and Material hold
for the changes n potential costs of procurement material and project material and time
specifications from time to time. These two forms are more flexible but difficult to manage due
to the variations in standard cost and time mechanisms in suppliers and buyer’s sides.
Further, Oluka and Basheka (2012) declares CM as being qualified workforce, clear procedures,
connections, assets, authority and approaches all of which have direct effect on coming about
contractors' execution results. Costa et al., (2009) argued with reference to the study of CM in
29
According to lee (2004) the companies frequently confuse the efficient supply chain in order to
achieve optimal level for their situation. According to Lee the optimal supply chain combines the
three A’s that is Adaptability, agility alignment. It is seen that when company is doing well it is
because the company have focused on maximizing the speed of the supply chain and when
business is not doing poorly it is because they are focusing on cutting the cost. It is not that every
time the cost effective and most supply chain gains a sustainable advantage over their rivals. The
disadvantage of supply chain that occurs due to focusing on low cost and high speed results in
enabling to adjust the unexpected changes in demand and supply. According to Gilmore (2003)
when companies devoted their optimization to economies of scale, the result that is seen is
massive changes in the amount of inventory and lost profit. For well-balanced business
environment it is very important to align all three A’s that were pointed out by Lee (2004).
negotiations. According to McCain (2010), during negotiations, game theory is used to evaluate
the available strategic choices among the interacting parties and used in development of
interactive decision theory. In the research of Cristani and Burato (2007), it is fo8und that game
theory is a distinctive approach that is not similar to any other concept in the available literature
that is used to represents the process of negotiation so accurately. The theory of zero-sum Games
is an example of this phenomenon, despite of the criticism of scholars that the approach is not
widely understood in supply chain management and other business fields involving interactive
negotiations (Cristani and Burato (2007). In a previous research, Kambe (1995) asserted that
application of game theory I negotiation process of buyer and seller is important. The sharing on
a common dollar with the target of gaining larger amount is the target of each agent in
bargaining. The demands of both agents are discussed and the agreement is reached when the
sum of two proposal reach to zero sum or otherwise the demands are accepted. If the sum
reached to the value less than one, then the game continues, till the optimal solution is not
reached. Also, there is a chance of perpetual disagreement, in that case the negotiations never
end ,and parties never reached to a mutual; agreement (Giesler 2014).
Furthermore, Giesler (2014) emphasized the game theory application in four major areas of
supply chain management decisions like sourcing strategies, make or buy decision, selection of
suppliers, and contracting. The use of technique called ‘Prisoner’s Dilemma’ is considered as a
basic and simplified application of game theory in these cases. According to McCain, (2010),
this strategy of negotiation involves only two strategies and two variables at a time and generate
a win-win or lose-lose condition in two extreme situations. Though, in real life situation, there
are more than two alternatives and more strategies are available, but this technique involves two
agents wit two option at the time. In order to avoid complications, Lasaulce & Tembine, (2011)
suggested that proper definition of game outcomes and available appropriate strategies should be
stated before the start of the game, similar to case of understanding B.A.T.N.A to a certain
extent. However, (Roth 2002) argued that the strategy design does not only consider the factors
affecting in the market but also deals with the ways to handle complications in decided strategies
implementations. Therefore, use of game theory needs prior assessment of available options and
opportunities in a bargaining situation.
31
The application of game theory in procurement decisions is part of supply chain management
processes. As the study of Zamarripa et al., (2012) suggested that the supply chain profits depend
on the managers’ abilities to negotiate with known and unknown third party contractors and
suppliers. The availability of the options of collaboration or conflict decides the conditions pg
bargaining by using games theory. Further, Cristani and Burato (2007) classified that cooperative
game s played in case of coalition conditions whereas, non-cooperative games are observed in
case of nonaligned strategies of both parties. Lozano et al., (2013) discussed that in view of
increasing logistics cost and market position of the buyers, in many cases, the alignment or
coalition with two or more buyers is also resulted.
Despite of the wide applications of game theory in procurement contracting and supplier
selection decisions, the major criticism on game theory application is the unrealistic and ideal
situations used with the observation of non-compatibility due to dangers of risk, emotional factor
in human interactions, and interdependence (Burns & Roszkowska, 2005). Further, Lozano et al.,
(2013) indicated that assumption of complete knowledge of the situation at the negotiation table
is another hindrance. Hence, game theory is an effective tool and widely used in negotiation
during tendering process, but it has certain limitations as well. Therefore, more research is
required on the implications of game theory in procurement management.
32
Chapter III
Research Methodology.
3.1 Introduction.
The description of research methods employed in this research is presented in this chapter. The
organized ways to adopt a structured form to collect and analyse data is part of the research
methodology. The use of various print and online sources to collect information about the
selected research topic and adoption of appropriate methods of analysis are important objectives
of this chapter. The standardized research methods prescribed in Saunders et al (2012) proposed
‘Research Onion Model’ is used to describe the actual research techniques used in current
research. The components of this commonly used model as follows:
view to collect and analyse data, positivism is the most appropriate research philosophy. In order
to conduct a survey of respondent based on collection of data for their opinions about some
predefined issue, positivism is more pronounced as it follows mathematical approaches and
statistical procedures to reach accurate results. In both philosophies, data is collected, classified,
and analysed in a systematic way with keeping the integrity and unbiased efforts of researcher.
In current research, an external philosophy like positivism is required to judge the research
objectives in an objective manner. The impartiality of researcher and objective nature supported
some goals but the other research questions need detailed and versatile answers from the
participants. Furthermore, the detailed literature review and analysis of qualitative secondary
data was also one of the major objectives of this research. The bidding practices and procurement
processes in various project management areas were explored through extensive review of
available literature. In this regard, positivism was not sufficed in reaching broad and holistic
results. Therefore, the philosophy was extended with the use of an interpretivist element also;
therefore, the primary and secondary data collection was done primarily with the issue of
interpretivism. As Fisher (2004) asserted that interpretive research is important to explore the
opinions of project managers about the issue at hand in detail.
3. 3 Research Approach.
According to Malhotra (2005), the researches in business administration are widely used two
main approaches, inductive and deductive. Inductive is based on exploratory methodology and
inked with interpretivism. This approach is focused on qualitative sources of data to explore the
unknown aspects in any research where existing theories are not able to define the phenomenon
completely. While, in deductive approach, theories and premises are well established, and the
relationship among included variables can be evaluated through quantitative methods. As the
current research mainly used subjective data in both primary and secondary models, therefore,
inductive approach is more suitable. The detailed and subjective responses from the survey will
help to analyze the important factors affecting the selection f lowest bids in industrial projects.
numbers through multiple choice items or scaled questions. While, qualitative technique is the
data collection in subjective forms like detailed personal interviews or open ended questions in
survey. Both methods are simultaneously used in wide researches and some time the researchers
used both methods to validate the findings of one method with the answers of the other method.
In current research, qualitative form of data will be collected through detailed responses of
participants of structured questionnaire. The selection of qualitative method is due to the
preference of interpretivism philosophy. Also, the qualitative data deals with feelings, opinions,
and attitudes of participants in detail. In view of Saunders et al (2012), interviews and structured
open ended survey are used to collect quantitative data in most researches. The positive aspect
of using qualitative data in current research was to collect detailed data through opinions of the
project managers to probe the options used in bidding and tendering process. The survey
questionnaire was open ended with some multiple choice items for basic information of
participants. The main research technique was used to collect data was qualitative as it has
provided the means to get detailed insight in the decision making factors related to project
procurement. Also, quantitative technique might not produce a detailed account for the research
questions.
Q1. Please consider this statement: “The overall project Cost will be minimized if the customer
chooses the lowest bidder from the tender process “. Do you:
Q2. According to the above statement, do you have any advice for project managers /
procurement managers / contract mangers?
36
The rest of the questionnaire was comprised on multiple choice items related t the experience,
industry, and position/status of respondents. Quantitative data is collected from these questions
that entail the basic information related to the sample of the study. The basic consideration in this
questionnaire development was major emphasis on the research hypothesis and collection of
required information in less time. Therefore, two direct open ended questions were asked to
fulfill the objectives of this research from primary data. According to Saunders et al (2012),
questionnaire should be easy, directed, and contain all required information to answer the raised
questions in the research. Therefore, selection of small and directed questionnaire has provided
detailed but directed information to test the stated hypothesis in this research.
two detailed questions included in the survey were analysed through quantitative method as well
after conversion of important themes to tables of classified data. MS- Excel was used to classify
and analyse tables to show in graphical form as well.
Limitation.
The major limitation faced during the collection of data was availability of extensive and broad
literature, therefore, it was time consuming and efforts were involved to select and analyse
focused literature. Another issue was to locate and contact project managers to give their input in
primary data collection. The difficulty of reaching project managers and taking their time for
survey was a difficult task. Limited sample size was another limitation and the research results
38
were restricted to collect at in the vicinity projects only, Therefore, the research of this research
cannot be generalized on national or global levels. The results will provide a foundation for
further research in specific industries about the consequences of bidding prices in procurement.
39
Chapter IV
Data Analysis.
4.1 Introduction.
The analysis of collected qualitative and quantitative data is performed in this chapter with the
help of MS-Excel and thematic analysis technique. Main themes in qualitative data also
converted to quantitative data. There were 16 final respondents in this survey and the data was
personally collected from these respondents,
4.2.1 Experience.
The experience represented in the table below shows various rage of periods of professional
tenure n project organizations. In this result, there are 39% respondents have experience up to
five years, 28% have experience between 6-10 years, and 22% participants have experience in
the range of 11-20 years. Therefore, these participants have enough experience in their respective
fields to answer the raised questions confidently.
experience
Frequency Percentage
a- 0- 5 years 7 39%
b- 6 yrs.- 10 yrs. 5 28%
c- 11-20 Yrs. 4 22%
d- more than 20 yrs. 2 11%
Total 18 100%
40
experience
11%
0- 5 years
39%
22% 6 yrs- 10 yrs
1i-20 Yrs
Experience sector
Frequency Percentage
a- Manufacture/ Production 4 22%
b- Oil &Gas 6 33%
c- Construction 2 11%
d- Healthcare 1 6%
e- IT technology 1 6%
f- Others 4 22%
Total 18 100%
Experience sector
Project Position
Frequency Percentage
a- 11 61%
Project Manager / Director
b- 2 11%
Project Assistant Manager.
c- 1 6%
Project Planner.
d- 1 6%
Project PMO.
e- 2 11%
Project Engineer.
f- 1 6%
Others
Total 18 100%
Project Position
Project Manager /
Director
6% Project Assistant
11% Manager.
6% Project Planner.
5%
Project PMO.
11% 61%
Project Engineer.
Others
The answers of this question showed a significant disagreement from the respondents. According
to a high percentage of 78% respondents, cost minimization through lowest bid is not possible.
Rest 22% each have agreed and stayed neutral with this assumption. The results are shown in the
table ad graph below:
11%
Neutral
This disagreement with the stated assumption clearly indicated that the earlier stated null
hypothesis H0 is accepted. According to this hypothesis,
H0: “If Project contractor is paid less at the start of the project, the project will cost more in
procurement projects”.
Therefore, if lowest bid is accepted for a particular project, then actually the project cost more at
the end due to the factors like delivery delays, compromised quality of material, and other
malfunctioning from the contractor as the decided cost is very low at the beginning and the
supplier might not able to provide required amount and quality at the end. Therefore, actually the
43
project cost more at the end due to the delays and below standard work and project ends up in
loss.
The detailed answers of this question provide the proof of this assumption that other factors are
also responsible for the success of the project equally and deny the traditional view of price as
the only determinant of the procurement supplier selection. A respondent added that, “Sometimes
some project will cost more regardless you pay less or more in the start of work”. Hence
alternative hypothesis was rejected as enough evidence was provided by the results of this
research that less cost on the beginning of project has more tendencies to increase the cost of
project or may result in failure.
The detailed answers of the respondents were converted to the quantitative data in view of the
prevalent major themes in these 16 responses. According to the table 4.3.2below, the factors
responsible for bid selection are classified in terms of the favoured responses.
The above table and graph showed that 30% answers have favoured the analysis of customer
requirements (Specifications/Quality). The other favoured options were size and nature of the
projects due to Procurement schedule/ time scale (22%). The third favoured option was
suppliers’ market reputation and production capacity before final decision of the contract
allocation (15%). Project benefits like quantity, and delivery time importance (7%), and use of
multi-dimensional criteria of Contractor’s experience (7%) and Procurement value addition (7%)
in tender management and supplier selection.
1.5
Low cost to increases
1 profits first
0.5
0
1
45
The respondents expressed their opinions in various ways, like one project manager explained
that “may or may not cost minimised depend on the size of project , specification the customer
require , customer satisfaction of function and outcomes of project in the end or not are the
equipment fits to the purpose , then we can decide whether the overall cost reduced or not from
tender process,” this view is in line with the findings of Asker & Cantillon (2010) and Slone
(2004) that cost only cannot determine the qualification of contractors and other factors are also
responsible in which size and specification of the project is considered very important. Similarly,
another answer depicted, “lowest bidder regardless other factors the cost of overall project may
become high or project could fail to deliver the objectives that may fit to the function in the end”.
The hypothesis is clearly accepted in this answer as the lowest bid can result in project failure
and increase in cost due to the presence of other major factors, which are normally ignored in the
projects decided on lowest bid price. Therefore, the view of Kelly and Coaker (1976) that price is
the sole determinant of procurement contract issuance is rejected. The major reason of this
project cost increase was identified by a respondents in these words as, “The contractor must
make a sustainable profit to exist, therefore the risk that corners will be cut means the customer
must spend more on 'policing' or checking against the specification”, this view against price as a
sole determinant is in accordance with the conclusion s of Crowley and Hancher, 1995 Chua,
2000; Fayek, 1998; and Dreschler (2009) that multiple factors are responsible for selection of a
contractor.
Hence, consideration of other factors is an important as focus on the lowest bid price. In words
of a respondent, “Often the expensive quote is marked up due to the estimator covering for areas
he does not understand”, therefore, modern tender evaluation methods discussed in literature
including MEAT and PQQ are found effective in analysing the other important factors
comprehensively. In view of Sciancalepore & Telgen, (2012), MEAT has provided a
comprehensive analysis tool for tenders to assess suppliers on multidimensional factors.
Therefore, use of these modern tools are also strengthened with this comment of the respondents
that “there is a need for sufficient accurate information about the contractors bidding for the
work, if this is not available, it may cause difficulties with the cost effectiveness on this
occasion”.
46
In another view, choice of the lowest bid is depends on the nature and objectives of the projects,
as a respondent added that,” the lowest bidder price will be their choice as long as the value of
project / procurement is acceptable to minimise the cost and maximise the profit”. Hence,
effective negotiation with the bidder (Ehmann 2014) and use of BANTA tools (Greco et al 2010;
Thompson et al 201l) provide effective methods to decide low [price along with consideration of
other important alternatives as well.
30%
20% 33%
28%
22%
10% 17%
11%
6%
0%
a b c d e f
47
According to the results shown above, 33% respondents advice that right and clear specifications
are needed. The other major responses were Balancing quality price ratio (28%), use of multi-
dimensional factors in BVM and improved tender management process. Is the response of 22%
respondents Therefore, these findings from literature review are validated that effective
procurement and tender management system is required to assess the suppliers on the basis of
quality and other important factors, apart from the price only.
The detailed answers of the respondents depict that “PM should make sure of: tendering process
going well and invited the right suppliers/ contact after he survey the market”, also, the same
respondent exclaimed that.” Balancing between quality and project cost is very important factor
to achieve the project objectives otherwise the project will be considering as waste”. In this
view, the studies of Asker and Cantillon (2010) and Bedford (2009) were verified. The issue of
quality is also very important to assess before awarding the contracts to suppliers on the basis of
lowest bid criterion only. Also, a statement of respondent shows that, “Survey of supplier and
make relationship or partnering with good dominated vender to specific work / service”, and
another statement, “The Basic rule for successful project/ procurement manger is always to
achieve low cost and high quality work by every means”.
In view f the application of tools like MEAT, Game theory, and PQQ in tendering management
system, the designing of bidding matrix is important to assess the suppliers against the decided
criteria. A respondent suggested, “The bidding matrix should be made up of a weighted scoring
system taking into account the Health & safety / Construction / Risk / Engineering / Project
management / commercial capabilities of the potential suppliers (bidders) and all tenders should
be reviewed against this criteria”. Therefore, the studies of Burguet et al (2012) and Rodeghier
et al (2007) are I accordance with these suggestions that quality and price both need to be
evaluated apart from other major factors in supplier evaluation. .
The hypothesis is also verified from the suggestion of a project director that “the lowest tender
bid may not minimise the total project cost because you may end up paying more to finish the
project when the contractor fails to deliver the right quality of job”. This view is also supported
by the Literatures as Ioannou and Leu, 1993 and Rendon 2007 are also concluded that when
contractors tender low price due to lack of jobs, then mostly fail to deliver on the specification of
48
the project. Therefore, in view of another suggestion from respondents that “It's simple, be clear
on what you want the contractor to bid on, put key lines in all areas.
Furthermore, the respondents advised to use BVM as a modified procurement management
approach to select a supplier on the basis of multidimensional criteria. In views of respondents,
“PM procurement should focus on delivering "best value for money" (BVM), and another
respondent added that, “Consider knowing a lot about your contractor’s strengths and
weaknesses. Maybe look at other companies who can verify the contractors work ethic, their
results and would they use the contractor again. Therefore, the studies of Parthiban et al (2013)
and NRX (2008) are found in accordance of these statements. Moreover, apart from assessment
tools like BVM, MEAT, and PQQ, the use of negotiation in tender management system was also
considered as very important. According to a project engineer, “Using negotiation skills along
with the procurement process put the project manager in a strong position. In this regard, the
pillars of negotiation wisdom (Ehmann 2014) and BATNA approach were found relevant to the
project negotiation stages. According to the views of Thompson et al (2010) and Li et al (2013),
preparation of procurement team to asses and discover the alternative solutions is important to
decide win-win situation for both buyer and contractor.
Hence, in summary, the opinions of project managers and analysis of academic literature has
provided enough evidence to accept the null hypothesis. This shows that the less cost preference
in the beginning of the project may lead to the high costs at the end in the case of project delays
and even failure. The opinions of project managers and engineers are found in accordance of the
major researches conclusions as discussed in the pages above, the assumption of using lowest bid
price as the sole criterion of supplier selection is rejected and the research found that many other
factors are also equally important in supplier selection and tendering process.
49
Chapter V
Conclusion
5.1 Introduction.
This chapter deals with the conclusion of the research on the basis of findings from primary and
secondary data analysis. The conclusion is followed by brief recommendations to the project
managers and future implications of this research.
5.2 Conclusion.
In conclusion, procurement management process is one of the vital elements in procurement
management. The data collected for the present research has concluded that in every industrial
project, the final bid selection in procurement process is important and should be done through
structured approaches. The development of tendering process is the core of procurement
management and involves systematic stages of announcement of tender till finalization of
suppliers for a particular project. According to the assumption provide the basis of this research,
selection of suppliers on the bases of lowest bid only lead to the increase in project costs in the
execution of supplier contracts. This hypothesis was tested with the help of empirical review of
literature, explanation of theoretical frameworks provides the bases of tendering management
system. Major discussion of tender assessment and negotiation tools is also used in the industry.
According to the findings of primary research discussed in the previous chapter, the hypothesis
was accepted due to the presence of enough evidence. The respondents have clearly disagreed
with the assumption that lowest bids selection is resulted in project costs minimization and the
ultimate impacts on the success of project are cost and performance effective. On the other hand,
literature findings and survey results are depicted the same argument that selection of bids on the
basis of lowest bids is a traditional view and inclusion of other important factors like quality,
quantity, suppliers’ market value, production capacity, and adherence to the project
specifications are more important, therefore, use of analytical assessment methods like Best
value for money (BVM) is found more relevant and comprehensive in bids selection. The factors
outlined in the literature review are validated from the findings of primary research.
Furthermore, the respondents emphasized on usage of modern tender assessment methods like
50
MEAT and PQQ to establish a merit list of potential suppliers. Furthermore, using scientific
approaches in contracting and contract negotiation stages, the efficiency of tendering
management system is certainly increased.
5.3 Recommendations.
On the basis of research findings from primary and secondary sources, following
recommendations are given to project managers in industrial projects:
1. The aim, of the successful procurement management is to achieve low cost and high
quality supply by using standardized procedures. Therefore, project managers should
consider value in this process not just lowest bidder. Also, choice of the lowest tender bid
may not minimise the total project cost because the buyer may end up paying more to
finish the project when the contractor fails to deliver the right quality of job. In view of
this fact, use of only lowest bid as a single measure of supplier qualification is not
suitable for high profile and large projects especially as there is high probability that
vendor might fails to deliver on the specification or objectives of the project.
2. The selection of suppliers should be done in effective way by using supplier evaluation
matrices, MEAT procedures, and PQQ tools of qualification, assessment, and selection in
tendering process. The selection of qualified and expert procurement team is also
important; the team members should review the formal or informal tenders with complete
attention. Weighted scored indices can be used in matrix for evaluation to assure the
objectivity of evaluation procedure. Transparency and unbiased attitudes are required
during these stages of evaluation. Project managers in procurement division should focus
on delivering "best value for money" (BVM). That is, to award the contract, both
monetary and non-monetary components, whether a contractor is selected by competitive
bidding or through forms of negotiated procedures.
3. The avoidance of price focus is important to increase the horizon of suppliers’
assessment. The consideration of size and nature of projects, type of material needed,
quality and quantity specifications, and the required expertise and capacity of suppliers is
important in finalizing the selection. The provision of necessary briefing and explanation
to potential suppliers and vendors is also important so that unnecessary applications are
not collected to review. Also, the steps of taking presentation and review meetings at
51
suppliers’ premises are also important to judge the site situation s of potential vendors.
4. Clear project procurement scope is also important to clarify the terms, conditions, and
requirements to contractors in the beginning of the selection process. The incapacity at
the later stages will result only in negative impacts on the project performance. Similarly,
the consent and technical capability of suppliers is also vital to match with the project
specifications, otherwise, any incompetence on quantity and quality from suppliers’ side
generate high variations in project costs. A clear and formal communication record is
important to keep for referring at the later stages of the project and to receive the written
commitments from suppliers/ contractors.
5. Using negotiation skills along with the procurement process put the project manager in a
strong position. Consider knowing a lot about contractor’s strengths and weaknesses in
the beginning of the process. The information can be received from other companies to
verify the contractors’ work ethic, their results and their intention use the contractor
again. Creation of good relationship with supplier / Vendor in the market, and initiation
of partnering policy for long term investment/ business can create mutual benefits for
both parties.
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Appendix A- Questionnaire.
Section 1. General information:
Please put tick where applicable.
Q1. Experience working in projects:
0- 5 ( )
6-10 ( )
11-20 ( )
+ 20 ( )
Q1. Please consider this statement: “The overall project Cost will be minimised if the
customer chooses the lowest bidder from the tender process “.
Do you:
strongly Disagree Disagree strongly Agree Agree none
Q2. According to the above statement, do you have any advice for project managers’ /
procurement managers’ / contract mangers?
59
Appendix B- Glossary
PM Procurement Management
UN United Nations
60
Appendix C-
6. Lowest cost usually results in multiple variations, the disruption and prolongation will more than
likely cause project over runs and result in degradation of the intended project output - further
resulting in a reduction in the overall outcome.
7. Lowest bidders may reduce the benefit to the organisation in different ways. may or may not
cost minimised depend on the size of project, specification the customer require , customer
satisfaction of function and outcomes of project in the end or not are the equipment fits to the
purpose , then we can decide whether the overall cost reduced or not from tender process
8. Lowest cost may lead to risk on contractor to make a sustainable profit in project. “The
contractor must make a sustainable profit to exist, therefore the risk that corners will be cut means
the customer must spend more on 'policing' or checking against the specification”
9. Often the expensive quote is marked up the estimator covering for areas he does not understand
from scope. Sometimes some project will cost more regardless you pay less or more in the start of
work
10. The contractor’s experience/quality of work/reliability of the contractor very important as well.
11. Score for 'value added' as well as overall cost and this will vary on a project-by-project basis.
12. Cheap is often a false economy; often this is due to a lower quality standard in workmanship,
materials and management of works. the lowest bidder price will be a choice as long as the value
of project / procurement is acceptable to minimise the cost and maximise the profit.
13. The lists of the following criteria (although this list is not exhaustive) the most you have to
consider not only price.
Quality.
61
Safety.
price or cost using a cost-effectiveness approach
technical merit
functional characteristics
accessibility
social characteristics
environmental characteristics
innovative characteristics.
after-sales service and technical assistance
Supplier ability and reputation in the markets.
Delivery conditions such as date, process and period.
14. Tender has low knowing scope / requirements that they will inflate costs once works are
underway (sometimes through extending programme and claiming more prelims, cost of
materials increasing because out of date rates were used etc.).
15. Delivery on time or meeting requirements specifications, becoming more important in public
sector / private as well (competitions).
16. Supplier / contactor reputation. there is a need for sufficient accurate information about the
contractors bidding for the work, if this is not available, it may cause difficulties with the cost
effectiveness on this occasion
Question 1:
1. Post-tender negotiations, to find out whether any improvements in suppliers' offers are
available. Such to ensure that other tenders are not disadvantaged, competition is not distorted, or
that trust in the tendering process is not adversely affected.
2. the lowest tender bid may not minimise the total project cost because you may end up paying
more to finish the project when the contractor fails to deliver the right quality of job
62
4. Survey of supplier and make relationship or partnering with good dominated vender to specific
work / service
5. P.M to balancing between quality and project cost ratio is consider to be a very important
factor to achieve the project objectives otherwise the project will be considering as waste.
6. Market should be surveyed in prior to tender to understand the market better. It's simple, be clear
on what you want the contractor to bid on, put key lines in all areas.
7. The basic role for PM to achieve low cost and max profits.
8. PM should consider adding value to the project rather than low cost. Consider knowing a lot
about your contractor’s strengths and weaknesses. Maybe look at other companies who can verify
the contractors work ethic, their results and would they use the contractor again
9. Use score matrix to take wise decision between biddersi.e. safety, engineering, management,
commercial capability, staff qualifications, retention, training, risk involved etc.
10. Commitment to sustainability and good practices evidenced by being member of organisations
such the considerate constructor.
11. Clear and detailed scope of work to tenders from A to z. PM should make sure of: tendering
process going well and invited the right suppliers/ contact after he survey the market.
12. Survey the supplier / tenders strengths, weaknesses finically and technically.
13. Ensure you have Q.S rate working with you. Claims
14. Post negotiation of awarded tender to make sure and agreeing every detail. Using negotiation
skills along with the procurement process put the project manager in a strong position.
15. Make sure the project will deliver B.V.M, PM procurement should focus on delivering "best
value for money”.
16. The bidding matrix should be made up of a weighted scoring system taking into account the
Health & safety / Construction / Risk / Engineering / Project management / commercial
capabilities of the potential suppliers (bidders) and all tenders should be reviewed against these
criteria.