Professional Documents
Culture Documents
EXECUTIVE SUMMARY
1. Highlight
2. Logo
The logo design represents the type of font that has the school vibe to it.
It is simple and right away it will be immediately associated with the school’s
name, Siena College QC. The white color symbolizes our work’s pure passion
and dedication as well as our honesty and morale that we apply to our
business at all times. All the colors yellow, black and white were chosen to
3. Vision, Mission
Vision:
The SIENA BULL CAPS envisions being a premier supplier in the cap
services
To take care of the employees in any way the proponents can. Hoping
that in return, they will reward us by doing their jobs to the best of their
abilities.
4. Product Description
bull caps especially school caps for Siena College that offers quality products
The business consists of products such as bull caps for Siena and quality
designs specially made with their preferred colors and quality designs
originally made for every occasion. Apart from this we will also focus on
important because they are the manpower of our business, hence, the
the projected market demand, project sales absorption and annual revenues.
7. Technical/Production Feasibility
and materials needed in the business. This aspect also includes types of
procedures.
8. Financial Feasibility
This aspect covers the overall projected financial sales and income of the
proposed business. This study covers the financial assumptions, project cost
9. Socio-Economic Feasibility
The business will pay taxes to the government which can help improve
the country in general. This socio-economic feasibility can help save the
After careful study and research, the proponents have arrived at the
PROJECT BACKGROUND
A. Project Proponents
The name was made for the market, the business is labeled “SIENA”
specifically to provide a product which is the “BULL CAPS” that can be worn to
The proponents chose partnership because partnership may benefit from the
of knowledge, skills and contacts. And with more than one owner, the ability to
raise funds may be increased because two or more partners may be able to
there is a better decision. Each partner has equal right in managing the business
and in any case of conflict they can sit together to solve problems. Since all
partners participate in decision-making, there is less scope for reckless and hasty
decision.
D. Location
supplying our products directly at the school. Our production will be home-based
E. Site Analysis
located at Cor 1105, Del Monte Ave, Quezon City, Metro Manila with no
market simply because it is situated in the school where our target market
is.
business is progressing and with the school’s population we have the best
customers in the area is majorly made up of middle class people who are
a. Target Market
College QC.
b. Raw Materials and Suppliers
located at Del Monte Avenue corner Sto. Domingo St. Quezon City.
any Bayad Centers and malls which we are grateful for the chosen
location.
CHAPTER 3
To ensure that all employees are suited with their respective position
To guarantee that all operations are being done efficiently and accordingly as the
The proposed business will be managed by Ms. Jan Cathrine Catipon, John
C. Organizational structure
The proponents chose the line type of organizational chart because it suits
the nature of the proposed business. In a line organization, top management has
complete control and the chain is clear and simple. Line managers make the
majority of the decisions and direct the line personnel to achieve the business’
goals.
Organizational Chart:
D. Job Specifications and Job Descriptions
Job specification describes the knowledge, skills and abilities along with the
within a position.
General Manager
Job Description:
Job Specifications:
1. Male or Female
2. 23 to 30 years old
businesses
6. Computer literate
Embroiderer
Job Description:
4. Work safely around embroidery equipment; monitor and deal with any
maintenance issues.
Job Specification:
1. Male or Female
6. Detail oriented
7. Computer literate
E. Conditions of Employment
Interview
Evaluation
Hiring
Work Policies
Always have Respect in the workplace and Respect with your co-
workers.
deliver on time.
Salaries/Wages
Benefits:
PAG-IBIG fund
Philhealth Benefits
Free Meals
- Lunch for the Morning shift, Dinner for the afternoon shift.
development of each member and for the betterment and improvement of the
H. Administrative/Personnel Facilities
In this chapter, we describe what a market feasibility study is and the need
for it. We have outlined the steps in the marketing research processes and we
B. Marketing Description
Demographic Condition:
One factor which is always vital to a successful business is its location which
is very much in favor to the proposed business due to high density of the school
Economic Condition:
Granted that a large portion of the target market are in the middle class
people like the students, employees and the like, it bodes well the business since
those who passes by the area are people who are more than capable and willing
demand, particularly from ages 12 to 33 years old which the proponents consider
The table below shows the Actual Demand for the past five years:
The next table shows the projected demand for the past five years:
The arithmetic straight line method was used for the projected demand for
P= Y2 -Y1 / N
D. Supply Analysis
The proponents...
The arithmetic straight line method was used for the projected supply for cap-
P = Y2 – Y1 / N
Y1 = the previous year Less the supply for the first year:
The firm’s primary target market are the students, professors, school sports
clubs, school interest groups, school clubs, school religious organizations and
The secondary target markets are the people who passes by the school
TABLE #1
GENDER OF RESPONDENTS
Male 46 46%
Female 54 54%
46% of the respondents were male while 54% of the respondents were female with a
TABLE #2
AGE OF RESPONDENTS
Age Frequency Percentage
12 – 16 28 28%
17 – 22 58 58%
23 – 33 14 14%
28% of the respondents were aged 12 to 16 years old; 58% of the respondents were
aged 17 to 22 years old and lastly, 14% of the respondents were aged 23 – 33 years old
TABLE #4
29% of the respondents were students from Grade 6 to Grade 10; 34% of the
respondents were students from Grade 11 and Grade 12; 5% of the respondents were
students from 1st year college; 4% of the respondents were students from 2 nd year
college; 13% of the respondents were students from 3 rd year college and 15%of the
respondents were students from 4th year college with a total of 100 respondents.
TABLE #5
YES 72 72%
NO 28 28%
72% of the respondents were interested to own a Siena bull cap while 28% of the
TABLE #6
WHAT COLORS DO YOU SUGGEST OUR SIENA BULL CAPS SHOULD BE?
Black 29 29%
Maroon 18 18%
White 15 15%
Red 13 13%
Navy Blue 6 6%
Gray 5 5%
Yellow 4 4%
Army Green 4 4%
Blue 3 3%
Violet 2 2%
Golden Yellow 1 1%
13% of the respondents suggested red; 29% suggested black; 18% suggested maroon;
TABLE #7
5 42 42%
4 33 33%
3 13 13%
2 9 9%
1 3 3%
₱50 3 3%
₱100 19 19%
₱150 28 28%
₱200 32 32%
₱250 6 6%
₱300 9 9%
₱350 1 1%
₱400 2 2%
3% of the respondents suggested ₱50 as the price of the Siena bull cap;