Running head: BUSINESS RESEARCH METHODS

Business Research Methods – W1

My Name:

My School
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Business Research Methods – W1

Managers Research or plans of action include a few sorts of exploration whether it is for

introducing a new product in the market, promoting a product in the market, product redesigning,

or problem solving (Ho et al,2010). For a business, research must be completed so as to address a

specific problem in order to increase its efficiency and also stimulate business growth in the long

run (Campbell, 2009). Considering all factors, business thrives in a market driven economy.

Therefore, anything that is not making profit ends up costing the business, which further calls for

proper research on the efficiency of the business. As indicated by our course reading, great

exploration and research ought to take after investigative business strategy. Therefore, managers

have to follow various steps in order to obtain reliable results during the research. This steps

include the research philosophy, research approach, research strategy, research design, collection

of data and analyzing of data. This enables managers to make informed decisions thereby

increasing the reliability of the results.

Purpose Clearly Defined

The major purpose of this research is to examine how different methods are used in

conducting research in various business entities as well as in the field of management

(Kohlbacher, 2006). This study also aims at researching and evaluating the acceptance level of

the mixed methods within the various businesses and the fields of management. In 2 Corinthians

2: 17, you will see how some of these research tools help us to broaden our understanding of the

Scriptures. Think of researching God's matchless Word as a treasure hunt -- the deeper you dig,

the more valuable the treasure.

Thesis statement
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Mixed methods in research gives reliable results which can be used for proper and biblically

upright decision making.

Research design

Since research is a survey, it will only be conducted to a selected sample of the

population. Sampling is preferred as it is less expensive, saves time and gives more accurate

results. Therefore, the researcher is able to draw a valid conclusion from the results. Surveys are

conducted in order to establish the data and information which will be used to get a solution for

an existing problem (Probert, 2006). For this study, 0.5 percent of the population will be sampled

randomly to conduct the research.

Ethical issues

The researcher explained to the respondent the purpose of the study. The researcher first

of all sought respondents’ consent to participate in the study while assuring them that their

participation as voluntary. The respondents were not required to provide their names or any

specific form of identification on the research instruments. Each of the participants was assured of

total confidentiality and that the information they provide will be used for research purposes only.

During administration of the tools, the researcher observed decency, openness and honesty and

finally carry out the study responsibly.

Limitations of the Study

Most of the respondent were uncooperative, hence, the researcher had trouble in

conducting the study.

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Findings

Gender Strongly Agree Strongly Disagree

agree disagree

I Acceptance 5 10 4 2

of mixed

methods in

research

Population

2%
5%

4% 5%
10%
4%
2%

10%

The researcher established that mixed methods are generally acceptable by majority of business

persons and also those who are in the management field.

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Conclusion

Following this research, we obtain that mixed methods should be applied in research

because they are generally acceptable by many individuals both in the management field and also

the business field. Mixed methods have also been shown to be biblically streamlined which leads

to ethical and upright decision making. Even though some respondents were uncooperative

during the research, most respondents showed clearly that mixed methods leads to a proper and

morally upright decision making. Therefore, mixed methods can be conclusively said to be the

perfect tool for managerial and business decision making.

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References

Campbell, K. A. (2009). The Economic Role of Government: Focus on Stability, Not Spending.

Washington, DC: Heritage Foundation. Central Bank of Nigeria (2013). Statistical

Bulletin, 24. Retrieved from http://www focus on gorvement.com

Ho, P. L. & Lin, C. T. (2010). Value Propositions of Business Model Ontology from Customers.

Journal of business, 7(1), 79-96. Retrieved from

http://www.airitilibrary.com/Publication/alDetailedMesh

Kohlbacher, F. (2006, January). The use of qualitative content analysis in case study research. In

Forum Qualitative Sozialforschung/Forum: Qualitative Social Research (Vol. 7, No. 1).

Retrieved from http://www.Research methods.com

Maxwell, J. A. (2016). Expanding the history and range of mixed methods research. Journal of

Mixed Methods Research, 10(1), 12-27. Retrieved from

http://mmr.sagepub.com/content/10/1/12.short

Probert, A. (2006). Searching for an appropriate research design: A personal journey. Journal of

Research Practice, 2(1), 3. Retrieved from http://www.research methods.com

Shamoo, A. E. & Resnik, D. B. (2009). Responsible conduct of research. Journal of research

ethics, 16 (5), 4. Retrieved from http://www research conduct.com