In-House News Magazine From Beetel

10
L 20
APRI

A NEW DAWN.
A NEW BEGINNING.
Welcome to a new office, Beetel Corporate Centre, Gurgaon

INSIDE STORIES ALLIANCE NEWS

TOWN HALL MEETING LUDHIANA TIMES STRONTIUM TECHNOLOGIES SINGAPORE
RAD & BEETEL:TOGETHER FOR GROWTH EMPLOYEE DEMOGRAPHICS APACER TAIWAN
BEETEL FAMILY DAY 10 TIPS FOR EFFECTIVE CUSTOMER ASUS TIE UP: GARMIN-ASUS NUVIFONE
TRAININGS AT BEETEL SERVICE TRAINING STRATEGIC ALLIANCE WITH AVAYA
 DIRECTOR
O UP
R
FG
M THE DESK O

SARVJIT DHILLON
FRO

Dear Colleagues,
Let me take this opportunity to wish Beetel team a Great Baisakhi Festival. This Festival
marks the beginning of solar year and harvest time for the farmers of Punjab wherein the hard
work of the past year is reaped and rewarded. It's an auspicious festival and my heartfelt good
wishes on the joyous occasion of Baisakhi.
Bharti Teletech has been rechristened as Beetel Teletech on 29 December'2009. Let's
embrace this new identity to the organization and chalk out fresh terrains of growth and
success.
I am very pleased to have Vinod as Executive Director & CEO of Beetel Teletech.
Under his able leadership, Beetel will have enhanced focus on business
operations in its highly competitive consumer and corporate oriented
business.
I wish you every success, as you move forward to
accomplish the mission of Beetel.

FACE TO FACE WITH LEADERSHIP TEAM

SANJEEV CHHABRA
HEAD – B2E
NAFIS KAZIM
HEAD - B2B A positive attitude, the commitment to
become a customer advocate and
"I promise to continuously keep SANDEEP TEWARI developing and implementing our
HEAD - B2C
creating enabled team to deliver the Business goals and strategies will be keys
best product and services that will Team "beetel", fasten your seat belts as we
takeoff with the brand "beetel", our journey in to a successful roadmap ahead.
delight our customers." Wishing you all a great year ahead,
the new categories of IT & Mobile phones. The
odyssey would dawn a new beginning for the both at work and home.
Company, at the same time will give us an
enriching & a rewarding association.
Simultaneously, at the distribution side, we
propose to consolidate our focus in the
sunrise sectors of Smart Phones &
Information Technology, making
them Growth Engines in the
company's top line.
 WITH EXEC
F ACE UT
TO I

VE
E
FAC

DIR
ECTOR & CEO
Dear Colleagues,

VINOD SAWHNY
Many congratulations on this new look BEETEL BLITZ. The look coincides with our new
vision of creating an admirable sales and distribution company and an all pervasive brand
Beetel.
The new Beetel will have the customer and partner at its core, creating an awesome customer
experience for the end consumer and channel. Simultaneously, inviting our vendors and
partners to join the extended Beetel family will be our foremost objective.
We hope to create a nationwide distribution channel in line with our categories of Telecom,
IT and Business Media. Our four Business Verticals namely B2C, B2B, B2E and
International will drive our growth aspirations. Let us come together and create this
new Beetel benchmarked on excellence.
Wishing you, your family and friends a great Baisakhi.

PRABHAT UMMAT
CHIEF MARKETING OFFICER
The marketing team will ensure a healthy
pipeline of alliances to deliver newer
technologies and exciting products. We will
strive to institute processes to streamline
product management and new product
introductions. The team looks forward to
building a vibrant brand personality for
Team beetel, that will highlight our
rightfully placed customer trust, drive
deeper deep customer
relationships and aid expansion
into new customer
segments and
markets.
SURESH GUPTA
CHIEF COMMERCIAL OFFICER
Changes and Innovation are integral part of
one's life, let's start new financial year with focus
on growth in business. There is a definite need to
improve upon our approach to achieve SUMANT SINHA
organizational objectives. We also need to focus CHIEF HR OFFICER
on identifying and taking concrete steps to avoid
We aim to facilitate the HR
waste in our area of operation.
processes which create an
India is one of the fastest growing economies environment where each member of
in the world today, which offers many Beetel Team is able to contribute their
opportunities to us. We need to convert all best. It's time to be advocates and
relevant and possible opportunities
champions of changing
into business reality
environment that fosters
Warm Wishes & Good Luck performance excellence, full
to all participation, and personal
& organizational
growth.
RAD & BEETEL:
TOGETHER OUR
FOR GROWTH FOOT
PRINT
IN MALDIVES
Beetel Teletech Ltd. is the first company to
successfully market and sell software and
hardware customized 3G Wireless USB
modems to Dhiraagu, the National
Telecom Service Provider of Maldives.

RAD Announced Distribution Partnership with Beetel
Teletech to Sell NGN (Next Generation Networks)
Solutions in India on 30 November'2009
As part of this partnership, Beetel Teletech will offer a
complete range of RAD's patented, standards-compliant
NGN solutions for Carrier Ethernet access, cellular
backhaul, multiservice access, voice optimization and
compression and VoIP for Indian customers.
RAD is an industry leader in access solutions for data and
telecommunications applications. India has been RAD's
second largest market worldwide for the past five years
and experienced tremendous growth.
Dhiraagu has come out with the first ever
3G infrastructure in the country and are
focused to promote wireless internet
services in Maldives extensively. Our
Product is highly appreciated in the market
and is available in the Distribution channel
all throughout the country of Islands. There
are almost 1200 Islands and amongst
those 70 Islands attract tourists. The
population of the Country is 0.2 mn
(approx.). Big Kudos to product
development & Sales Team.

Mr Effi Wachtel, President and CEO, RAD Data

Communications said that, “we are proud to welcome
Beetel Teletech to our worldwide family of partners, our
baseband and xDSL products are the de facto standards
for Last Mile connectivity in India and connect hundreds
of thousands of miles of telecom network infrastructure
across the country”
NEW ALLIANCES
STRONTIUM
TECHNOLOGIES
SINGAPORE
We are pleased to inform that
Strontium Technologies, Singapore
has signed up with Beetel for a
partnership in the DRAM Modules
business.
We would be selling "Strontium" Brand
of DRAM modules as their National
Distribution Partner for India.
With Beetel's IT Sales Vertical already
set up and being expanded, there was
a need expressed by the IT Team for
entering into the DRAM Business. The
estimated Market Size for DRAM in
India is approx. Rs. 720 Crore
The Major Branded Players for DRAM
Business are :
1. Kingston ABOUT
2. Transcend STRONTIUM
3. Strontium TECHNOLOGIES
4. A-Data They are the largest
We would also start distribution of manufacturers of DRAM
Transcend DRAM products under a Modules in Singapore and
partnership with TRANSCEND. have revenues over USD
200m. Unlike other players
With the availability of both
Memory Card Players,
TRANSCEND and STRONTIUM DRAM
Strontium's focus is in the
Modules, our IT Sales Team would
DRAM Modules which
have 2 strong players in this segment.
contribute over 61% of
Strontium's revenue.

BEETEL HAS
SIGNED
STRATEGIC
ALLIANCE
PARTNERSHIP
WITH IOMEGA
Iomega, an EMC Company is a leading producer of
consumer external, portable and networking storage devices.
Established in the 1980s, Iomega was acquired by EMC in
June 2008. It has become the SOHO/ SMB arm of the
world’s largest storage company.
The Company has sold more than 410 million digital storage
drives and disks since its inception. It has a wide product
range comprising of Portable Drives for Notebooks, Desktop
Drives, Network Storage Devices and Multimedia Drives.
Beetel would be leveraging its growing IT & Memory Channel
for the sales & distribution of IOMEGA Products. Further in
Phase II, Beetel’s Enterprise Vertical would be expanding
Iomega’s Network Storage Devices for its customers through
their System Integrators Channel.
ASUS Tie up:
GARMIN-ASUS
NUVIFONE FOR
THE INDIAN
MARKET
It gives us immense pleasure to announce that
we have signed an agreement with ASUS for
Navigation Smart Phone. They have a great
product range and the potential is immense in
this booming market
ASUSTeK Computer Incorporated (ASUS) is a
Taiwanese multinational corporation which
produces motherboards, laptops, servers,
mobile phones and other computer products.
Commonly called by its brand name ASUS.
Garmin Ltd., is the parent company of a group
of companies founded in 1989 by Gary Burrell
and Min Kao (hence the name GarMin), that
develops consumer, aviation, and marine
technologies for the Global Positioning System.
Its subsidiary Garmin International, Inc. serves
as headquarters for the Garmin Limited
companies and is located in Kansas, The largest
operating subsidiary and primary production
facility of Garmin Limited is Garmin (Asia)
Corporation, located in Taiwan.
Garmin-ASUS offers a complete range of Touch
screen smart phone in the same line with Apple
iPhone with advanced capabilities, often with
PC-like functionality (PC-mobile handset
convergence). It provides advanced features like
e-mail, Internet and e-book reader capabilities,
and/ or a built-in full keyboard. In other words,
it is a miniature computer that has phone
capability. Operating systems Windows 6.53 a
Maldives version that is exclusive on Garmin-
Asus smart phones.
Beetel will launch exclusively the Model No.
M10 in Indian market by first week of April
'10 and launch other upcoming Android
(Google OS) based phones by second half
of 2010.
Strategic Alliance with

AVAYA During February 2010, Avaya in association with Beetel

Beetel Teletech Ltd in its endeavor of Teletech Ltd has launched its new theme “New Avaya” in 6 cities
re-defining its mission “ To be the
of India comprising of Delhi, Bangalore, Chennai, Hyderabad,
Finest Sales & Distribution Services
Company in the Country” , signed a and Kolkata & Mumbai.
distribution agreement on Nov 04,
In continuation of this, Beetel Enterprise Team has organised
2009 with Avaya, a global provider of
business communications software, AVAYA Business Partner Meets at Delhi, Bangalore &
systems and services, for the India Hyderabad in which Beetel shed some light with the sole
market. Under the agreement, Beetel
purpose of making its partners well aware of Avaya’s business
Teletech will sell and distribute the
entire portfolio of Avaya's unified communication to deliver simplest, and the most advanced

communications and contact center open standards based communication systems.

solutions and services in India.

Avaya Business Partner Meet at Taj Residency, Bangalore on 12th Feb, 2010

Avaya Business Partner Meet at Le Meridian, Delhi on 10th Feb, 2010

 Enterprise Solutions Products Umbrella

With new strategic channel partnership with Avaya,
Beetel has moved one more step ahead in achieving
new partnerships and expanding its product portfolio.
Beetel dedicated Avaya Team under the guidance of
Sanjeev Chhabra, Head – Enterprise Solutions
conducted several knowledge enhancement training
sessions of Avaya's advanced open standards based
communication systems for Beetel employees as well
as for its partners with the motive of enhance serving
to its customers, with their combined expertise.
Following training Conducted by Enterprises
Solutions team :
Partners Training in Bangalore by Dinesh AJ.
Two Partner Trainings in Gurgaon & 1 Partner
Training in Kolkata by Alok Kumar with Live Demo
of Avaya IP office.
Employee Training Program in Gurgaon through
VC by Avaya.

WHAT ATTENDEES SAID!!

“Kudos to the entire Beetel Teletech team for pulling off a brilliant response for today's event for our partners/resellers
in Delhi. This event only reflects the positive vibes from the partner community and the huge expectations they have
from Beetel & Avaya teams.”

-By Bejoy Antony, Director, Channels & Strategic Alliances, AVAYA (11th Feb, 2010)

“The training conducted was really a wonderful learning experience in the whole process of better serving our
customers.”

- By Abhishek Bhatia, Telecraft e-solutions, Gurgaon

10
Top ten tips for providing outstanding customer service…
Our business is our customer, not our
product or services. While we focus on
the merchandise in our store, or the
services our organization offers, we
cannot ignore the fact, that the most
important component is customer and
each customer is a different individual. If
you want to stand out from the crowd
and offer truly great customer service to
your customers, following ten tips will be
of great help.
Tip 1
There are two ways to fix every
problem. The immediate solution is
to take care of the customer, leave
him or her happy, and go on with
your day.
Tip 2
However, there's a reason this
problem happened. You need to
consider how to prevent it from
happening again. Your business will
be more efficient and you'll have
happier customers overall.
TIPS FOR IMPECCABLE
CUSTOMER SERVICE
Tip 3
Treat your customers with respect.
Treat them with dignity and not be
annoyed at them for interrupting your
day. This also means expecting them
to act like responsible adults. Too
many businesses believe that good
customer service means bowing to
the whims of every customer with a
complaint. This solves the immediate
problem of an angry customer, but
sometimes it's not for the best.
Acknowledge when there's a real
problem that needs fixing and fix it
well, but don't let people walk all over
you.
Tip 4
Go beyond the minimum to make
your customers love you. If there's a
real problem, and you can do just a
little more to make a customer's day,
he or she is positively going to
remember it. You'll get a lot more
repeat business and word of mouth
advertising if you deliver more than
required
Tip 5
Don't make excuses. If it's your fault,
say so. Don't try to blame it on the
customer, the circumstances, another
vendor, or the position of the moon in
the sky. It's amazing what a difference
it can make if you just say "An error
has been made, but I will make it
right". Your customer will see you a lot
differently if you don't make excuses.
Tip 6
Don't take it personally! This one's
easy to forget because the customer
is directing their frustration at you.
However, the customer is angry about
the situation, not angry at you,
specifically. Taking things personally
just introduces anger into the
situation and makes it harder to fix the
problem.
Tip 7
Listen to your customers. Don't
assume you know what they want.
They may have some good things to
say, even if they're not experts.
Tip 8

Think about what you're promising.

It's easy to get carried away and offer
more than you can easily deliver. If
your business is racing from one
project to the next, you can't offer true
quality of service. Don't let this
happen. Always pay close attention
to what you're promising, and don't
let a customer talk you into the
impossible.

Tip 9

Allow the customer to feel like a

priority. Don't answer the phone while
filling out a spreadsheet - you'll sound
distracted. Spend the few minutes it
takes to really pay attention. Your
customers will know the difference
and the results will be worth it.

Tip 10

Get to the problem right away. No

one wants to deal with something
unpleasant, but if you let a complaint
sit, it's not going to get any better on
its own. Follow up! Call after a
problem's been dealt with, or after a
customer has received a particularly
big order, to find out how things went.
Don't try to sell anything during this
call or email. Just find out what you
need to know and wish your customer
a good day.

Damodar Sahu
Head- National Service Support
Customer Service Delivery
Department
TOWN HALL MEETING
AT BEETEL
REWARD AND
RECOGNITION
Town hall meeting with Beetel
employees was held on 26
CEREMONY
March'2010 at Beetel Corporate
Centre, Gurgaon. All the regions and
Ludhiana unit were connected through
video conference and employees at
up country locations were connected
though audio conference. Sarvjit Singh
Dhillon and Vinod Sawhny presented
their thoughts on next steps for Beetel
Teletech.

THE QUESTION-
ANSWER Sales Excellence Award Winner : Team Enterprise Solutions

(QA) SESSION

Sales Excellence Award : Functional Excellence Award :

The Question-Answer (QA) session
scheduled after the presentation by
Vinod. Beetel employees from all
over the regions were requested to
come forward with their questions for
the Senior Management team
RUNNER UP TEAMS Team Logistics
Sales Excellence award was won by Team Enterprise Solutions. Runner ups were
Team Modern Trade Business and IT Business (Memory Business).
FUNCTIONAL EXCELLENCE (SALES SUPPORT) AWARD
Functional Excellence (Sales Support) award was won by Team Logistics.
It was a joyful moment for the winners. Our Heartiest congratulations to them.
 Nurturing
Initiatives at
BEETEL
impact on the behavioral needs
of others.

• Identify others’ styles to interact

with them in the appropriate way,
as they want to be treated.

• Learn to make tiny shifts in

behavior to enable comfort and
At Beetel, we believe that employees trust in an interaction.
are the drivers of our success.
Investment in their competency 16 employees from HO attended this
development have paid rich workshop
dividends and positioned Beetel
where it is today. Beetel continuously
does key programmes towards
NEO PROGRAM
enhancing employee skills.

One such workshop was “Success for

UNVEILING THE Self” The trainer for this workshop

was Ms. Malini Chandiramani, a
NEW LOOK OF famous trainer and coach. Success
for Self is a program aimed at
INTERNAL transforming employees by helping

NEWSLETTER
Contest of renaming the
newsletter was organized
and over 100 entries were
received. The name finally
selected for the newsletter
was “Beetel Blitz”. The
name was given by Supreet
Lodh. Kudos to Supreet!
The new look was unveiled
by Sarvjit Singh Dhillon.
them develop various aspects of their
personality. This also leads to a
positive culture at the workplace.
Malini Conducted 4 sessions on
“Success for Self” training at Beetel
Teletech in the month of February &
March'10. She trained 70 employees
of Beetel.
RELATIONSHIP
STRATEGIES:
WORKSHOP
Relationship Strategies is a two-day
people-skills workshop. The
workshop helps to unlock the 3 keys
to successful relationships:
• Understand own behavioural style
to leverage strengths and the
A three day NEO (New Employee
Orientation) Program was organized
in Jan’10. This is a regular induction
session organized for new joinees in
Beetel. All the function heads gave
overview of their respective
departments. New Joinees were
sensitized about Bharti Foundation
Activities. A session on Vision,
Mission & Activities of Bharti
Foundation was covered in this
program. A session on Code of
Conduct was also organised for the
participants. Open house with EC
members was organized on second
day of the session and the new
joinees were invited to ask questions.
This was followed by high tea. The
NEO participants visited Ludhiana
factory on the third day of the
session.
BEETEL EVENTS
BEETEL FAMILY DAY
Beetel Family Day is an annual event celebrated in all regions. This day marks the bond of
togetherness that we share with our near and dear ones under the same roof, Beetel. It is a day
for all to celebrate relationships and sink in the “one big family” feeling.

This is Beetel's way of appreciating the employees and their families. Beetel's Family Day is a day
filled with loads of fun and entertainment. It also depicts Beetel's values and commitment
towards employees and customers.

HOME OFFICE/NORTH
Beetel Family Day was celebrated at Ashoka Avenue on 5th December. It was
a day filled with loads of “masti”. The employees gave energized dance
performances. The emcee kept employees, spouses and kids
enthralled with fun activities. Other activities included
performances by professional dancers, fun games,
tarot reader, bangles, tattoo, photography, puppet
shows etc.

Eastern region celebrated Beetel Family Day at

IBIZA, Amtala, Diamond Harbour Road, Kolkata. It
was a fun filled day for employees and their families.
The venue was an ideal picturesque location with
green meadows & splendid architecture.

EAST
 WEST
Western region celebrated Beetel Family Day at Residency Hotel, Suren Road,
Andheri – Kurla Road. It was a wonder full way a spending leisurely evenings
with family and colleagues. Western region employees and families enjoyed
every moment of it.

SOUTH
Southern region celebrated Beetel Family Day at
Talakadu Jaladhama - Back Water Holiday Resort. It
is located on on the banks of Kaveri and Kappila
River in Mysore district. All employees and their
families, especially children had a rocking time.
BEETEL MILESTONES

Mr. Rakesh Bharti Mittal inaugurating the new office SAP Launch

CELEBRATIONS AT
HOME OFFICE
Dushera Celebration

Diwali Celebration New Office Puja Christmas Celebration

Valentine's Day Celebration Holi Celebration Women's Day Celebration

 “

PRIDE OF
Pride of Beetel” is a monthly reward and recognition program. It
has been instituted since July '2008 to recognize and reward the
behavioural actions of employees that exemplify Beetel Values in

BEETEL
driving it's Vison to be the finest distribution company by 2012.

“
Pride of Beetel” awardees are felicitated by “Pride of Beetel” badge,
a letter of appreciation and cash award of Rs.1000/-.

Awardees:

Jayanta Chakraborty Gulshan Kumar Bharat Sharma

Aug'09 Aug'09 Sept'09

Mohinder pal Satish KG Rajesh Sharma

Sept'09 Nov'09 Nov'09

Beetel Team
DEMOGRAPHICS
Academic Levels Work Tenure
• Professionals 174 • Average Experience – 13.97 years

• Diploma 17 • Average Tenure Overall 53 months

• Average Tenure– Non Sales 69 months
• Graduates 76
• Average Tenure – Sales Overall 33 months
• Pre Board 09 • Average Tenure – Frontline 24 months
• Tenure less than or equal to 24 months 133 employees

Age Groups@Beetel Employees Demographic Distribution – Band Wise

Sales Non Sales

- UC 02

Average Age
Overall 03 05
35 years Band 3

Average Age – Sales

33.6 years 23 Band 2 20

Average Age – Frontline

32.8 years 62
Band 1 55

Average Age – Non –Sales

36.2 years 40 Band F 66
LUDHIANA
EVENTS
CELEBRATION OF DIWALI GIFT VISHWAKARMA
INDEPENDENCE DISTRIBUTION POOJA
DAY

On 16th Oct'09, Diwali gifts were

distributed to all employees. Gifts were
also distributed among students and
staff of Satya Bharti School - Hambran.

In Ludhiana Factory, on 15th

August'09, Independence day was
celebrated. After ceremonial prade,
National flag “Tiranga” was hoisted
and National Anthem (Jan Gan Man) On 18th October 2009, Vishwakarma

was sung. Besides toffees & choclates Pooja was performed in the factory.

to children, Tea and sweets were Employees with their family members

distributed among all employees were present on this auspicious

present on the occassion. occasion. It was followed by brunch.

LAXMI
POOJA
On 17th October'09, on the day of
Diwali (festival of lights), Laxmi Pooja
was performed in Ludhiana factory.
After completion of pooja, sweets were
distributed.
 TRAININGS IN FACTORY
BY EXTERNAL FACULTY
Following Trainings were provided to the
employees by the external faculties in the factory:

First Aid

Training on FIRST AID

was provided to the
employees of

ANNUAL SPORTS DAY Ludhiana factory on

14th December'09.
CELEBRATION External Faculty was
hired from Red Cross Society - Ludhiana.
Beetel Teletech Limited – Ludhiana and Bharti
Fieldfresh jointly celebrated 6th Annual Sports day on
12th December'09 with great fun and folic. The Fire Fighting
occasion was graced by the senior management team
of Beetel

Employees participated in many events like; Kabaddi,

Tug of war, Volleyball, Ball Collecting, Races (100
mtrs. & 400 mtrs.), cricket, Shotput, Leg Tie Race, Kite
flying etc. Prizes were distributed to the winners.

Theoretical as well as practical Training on FIRE

FIGHTING was provided to the employees of
Ludhiana factory by External faculty - Jupitor Fire
Safety Services Pvt. Ltd. – Ludhiana, on 29th of
January'10.

CHRISTMAS DAY
CELEBRATION
Santa Claus visited Ludhiana factory at
tea break on Christmas day - 25th
December'09. He met the employees
in different departments and greeted
MERRY CHRISTMAS. Employees
enjoyed the surprise Santa Claus visit
during this period. Santa Claus
distributed gifts and toffees among the
employees.
LOHRI
CELEBRATION
Lohri is an important festival of Punjab.
On 12th January'10, this festival was
celebrated by Ludhiana employees,
with great joy and enthusiasm. Ashok
L. Keswani, Unit Head, gave the Agni
to Lohri. Lohri song was sung by some
female employees on this occassion.
DONATION AND
NISHKAM SEWA
ACTIVITIES
Donation
“Rewri and Moongfali” was distributed
among the employees, as well as to the
Under GIVE 5 and joy of giving week
campaign by Bharti Foundation,
students of Satya Bharti School -
employees of Ludhiana factory gave
Hambran.
monitory contribution and donated
children's clothes and stationery.
Three big packages were donated
in the first week of September'09.
Nishkam Sewa
Aid of Rs.84,940/- was given by the
Bharti Nishkam Sewa to the poor and
needy persons during Aug'09 to
Feb'10.
CELEBRATION OF
REPUBLIC DAY NEW
In Ludhiana Factory, on 26th January,
MACHINERY
2010 Republic day was celebrated. INSTALLATION
After ceremonial prade, National flag
“Tiranga” was hoisted by Ashok L.
Keswani, Unit Head followed by
National Anthem. Besides toffees &
choclates to children, Tea and sweets
were distributed among all employees
present in ceremony.
For improvement of the productivity
ACHIEVEMENT
and quality following machines:
New Pick and Place machine, Auto
Insertion machine and Jumper wire
We all are proud of
machines were installed and
Kripa S h a n k a r,
operations started on 25th
Technical Assistant
December'09 in SMT area. Pooja
f r o m Pr o d u c t i o n
for the same was performed on the
Electronics (SMT occasion.
Section). He
New wave soldering machine was
participated in CII's 22nd Workskill
installed in the month of March'10,
Competition(NR) held from 7 - 9th
to standardize and improve the
December'09 at Chandigarh in the
quality of soldering. Two additional
trade of Industrial Electronics. Kripa new SMT machines will be installed
Shankar was the Runner-up in this in near future.
competition.
 The dynamic large screen meets a wide range of applications.

CONFERENCE ROOMS STOREFRONTS SIGNBOARDS HOME THEATERS

Maintaining a
Competitive Edge with
Telepresence & Video Conferencing
Globalisation brings along with it the dual
challenges of international competition and the
need to respond swiftly to local market
demands. To empower employees at all levels
to be more efficient and productive, it is
In today’s essential that businesses remove the barriers of
distance and time in order communicate and
competitive make decisions quickly.
In a study by Watson Wyatt Worldwide,
environment, companies with the most effective
communication programmes delivered a 47 per
organisations of cent higher total return to shareholders within a
4-year timeframe, when compared with
all sizes and companies that communicate least effectively.
across industries Mission Critical: Video conferencing &
are trying to Telepresence
Conferencing technologies are witnessing wide
contain costs adoption as the value of real-time collaboration
and communication rises on the government
without limiting and enterprise radar.
Polycom video conferencing and telepresence
their ability to solutions enable organisations to maximise their
resources – essentially, to do more with less.
execute and Video conferencing and telepresence solutions
innovate. enable immediate access to geographically-
dispersed resources and subject matter experts
for rapid and informed decision-making and
optimal responsiveness to market. They also
enable quantum leaps in operational efficiency
which is necessary to drive reductions in time-
to-market cycles, in order to maintain a
competitive edge now and into the future.
Organizations can also leverage video
conferencing and telepresence to maintain the
engagement and loyalty of its employees and
business partners.
Only Polycom is able to deliver conferencing
solutions, which span from desktop
telepresence to room-based telepresence
systems and the world’s only fully immersive
telepresence suite.
Leverage Leaders for Your Growth
With a heritage of leadership; Beetel as a
leading distributor of high-tech IT systems and
Polycom as the global leader in voice, video
and telepresence solutions; both companies
have successfully partnered to drive the growth
and adoption of conferencing in India. The
relationship between Beetel and Polycom spans
conferencing phone systems and IP telephony,
to high-end telepresence systems. This has led
to a number of awards for Beetel, one of which
was for the greatest year-on-year growth in the
entire Asia Pacific market for Polycom in 2008.
To learn more about Polycom video
conferencing and telepresence solutions and
how they can form a profitable revenue stream
for your business, contact us at
corporate.enquiries@beetel.in
C l i m a t e C h a n ge waqt nahi
e the Earth die, Har khushi Hai Logon Ke Daman Mein,
do n' t w an t m y children to se Par Ek Hansi Ke Liye Waqt Nahi.
I
t birds fly,
im and withou
Without fish sw Din Raat Daudti Duniya Mein,
water to drink,
r breathing, no Zindagi Ke Liye Hi Waqt Nahi.
With no air fo k.
ake the land sin
n gl ob al co nditions will m
Whe
in the air,
issions to stay Maa Ki Lori Ka Ehsaas To Hai,
I don't want em
everywhere, Par Maa Ko Maa Kehne Ka Waqt Nahi.
s and to spread
To fill our lung ng the land! Saare Rishton Ko To Hum Maar Chuke,
gl ob al w ar m ing, submergi
To cause nd our hand! Ab Unhe Dafnane Ka Bhi Waqt Nahi.
al l th is m es s we should le
To stop
with us,
dying together
The nature is ass… Saare Naam Mobile Mein Hain,
r the green gr
e w ou ld n' t ex ist here but fo Par Dosti Ke Liye Waqt Nahi.
W ell»-
m saying «farew
ent nature fro Gairon Ki Kya Baat Karen,
We must prev
g as well!
ing, we're dyin Jab Apno Ke Liye Hi Waqt Nahi.
In case it is dy
es mean –
ul d hu m an beings` activiti
What co
bbish bin?!
m ak e ou r pl anet one big ru Aankhon Me Hai Neend Badee,
To
ly a teen – Par Sone Ka Waqt Nahi.
you may be on
No matter that green! Dil Hai Gamon Se Bhara ,
rly or late to be
It's never too ea Par Rone Ka Bhi Waqt Nahi
ty of life;
ildren the beau
To show our ch
as survive;
bears and pand
To help polar gain weight Paison ki Daud Me Aise Daude,
e w or ld th at this talk should Ki Thakne ka Bhi Waqt Nahi.
To claim to th
al debate!
part in the glob Paraye Ehsason Ki Kya Kadr Karein,
Let's firstly take wn
Author: Unkno Jab Apne Sapno Ke Liye Hi Waqt Nahi.
C
Sushil Kumar
Contributed by
HO
Tu Hi Bata E Zindagi,
Iss Zindagi Ka Kya Hoga,
Ki Har Pal Marne Walon Ko,
Jeene Ke Liye Bhi Waqt Nahi........ .

Contributed by Dinesh Sharma, Logistics

HO
CSR
AT BEETEL
FOCUS
ADDITIONAL
EMPLOYEE
ENGAGEMENT
ACTIVITIES
Funds were collected from employees
for medical
treatment of
BEETEL PARTICIPATION junior employees.
IN CAMPAIGNS Quest Diagnostics
INITIATED BY BHARTI conducted Health
FOUNDATION check ups for Beetel employees at HO.

AIRTEL Adidas conducted initative “Know your

DELHI HALF
foot type and running strategies” for the
Beetel employees at HO. This was prior

MARATHON to ADHM'2009.

2009

Beetel actively participated in CSR

campaigns under the aegis of
Bharti Foundation. Beetel
employees enthusiastically
participated in campaign Give 5 &
of Joy of Giving Week. Employees
collected clothes & books which
were distributed to local NGOs.
Four Employees and their family
members filled up eye donation
forms.
The diwali gifts
Over 30 Beetel employees ran in received by Beetel
ADHM for the cause of making employees were
difference to the lives of auctioned among
underprivileged children under the employees.
flagship of Bharti Foundation on 1st The collected money
was given to a local
November'2009. Beetel Teletech
donated Rs.2.09 Lakhs for ADHM'09 NGO.
for participation as Corporate
Challenge Team.
Home Sweet Home, is India
The love which is written
by every drop of my blood
at Tea Gardens, at Coal Mines
at every nook and corner
That is India

The endless dream which is cropped

by tear and phosphate of my bone
on the Hard Rock Soil
That is India

The painful shadow of Bhakra-Nangal

is still alive like ice on my cold face
My whole body is sweat
with the oil from refinery

The rebel labor wiping out the blood of riot

has embraced me boldly to take revenge
My pyre is burning with the fire of anger
I am waiting for the rain to come

Rain will come, I will be quiet
On every step of Odissy and Bharatnatyam
Your night would be alive
On every beat of Bhangra and Disco
Your party would be delighted
On that delightful party night
You should not forget me
The Map on my bulleted body
Home Sweet Home is India.
Abhishek Dutta Majumder
Logistics, Mumbai
TRAGEDY OF A
GIRL CHILD
when a girl child is born, everybody begins to mourn.
everyone becomes quiet, at her first sight.
when she cries, to stop her, no one tries.
she wonders! what is going on,
where her family's smile has gone?
her father's face turns red, in anger he said,
where is the boy?
for whom i have bought this toy.
for him , her mother felt sorry,
as in future they will have to pay her dowry.
she is so small in size, she can't even realize,
that she is an unwanted child,
for her, the world is so wild.
she grows up to dwell, in a place like hell.
she doesn't have right to see dream,
her all aspirations are washed by a water stream.
with tears in her eyes, each and everyday she dies.
from the day she was born,
especially, the men behave like a thorn.
but, never forget-she is the "origin of men's life",
and her another name is "SACRIFICE".

Vandana Garg
W/o Divakar Garg
IT Channel Sales, HO
 Vinod Sawhny Prabhat Ummat Damodar Sahu Deepak Ghanshala Divakar Garg
Executive Director & CEO Chief Marketing Officer Head - Executive – Customer Service Assistant Manager –
HO HO National Service Support, Delivery, Beetel Post Sales in I T
CSD, HO Engineering Center, Delhi Channel Sales, Delhi

Gurvinder Singh Jijeesh K.P Jitendra Kumar Gulwani Kaushik Chatterjee Madhu Guleria
Executive – Area Business Head – Area Business Head - Zonal Business Head - Executive –
Logistics, Landline & STB Business, Landline & STB Business, IT Channel Sales (South & East), Business Operations,
HO Calicut HO Secundrabad Enterprise Solutions,
HO
NEW JOINEES

Girish Chander Parthib Majumdar Pooja Verma Prakash Jhangiani Priya Ranjan Sharma Vijay Dattatray Naiknaware
Senior Executive - Area Business Head, Executive - Regional Business Head Area Business Head - Area Business Head
Finance & Accounts, Enterprise Solutions, Front Desk, West & South - IT Channel Sales (Avaya Sales)
HO East HO Network Division, Jaipur Enterprise Solutions
Mumbai Mumbai

Ganesh Kumar Rohit S Chaudhary Sanjay Jalota Sanjeev M Patil Shwetha Lakshmi A.R Siddharth Dixit
Assistant Manager – Executive – Senior Executive - Head – Sales Coordinator - Senior Manager -
STB Division, B2B, Customer Support Operations Finance & Accounts, Network Division, Landline & STB Business,, Pre-Sales,
Beetel Engineering (Post Sales), Network Division, HO Bangalore Bangalore Telecom Solutions (AVAYA),
Center, Delhi Mumbai Enterprise Solutions, HO

Gaganan Ramrao Aware Sunseer M.H Vijay Singh Ashish Dhole Vishal Bhatt Sunder Kumar A
Manager - Area Business Head - Executive – Regional Business Head - Area Business Head - Area Business Head -
Production (Electronics), Smart Phones Business, Finance & Accounts, (Avaya Sales), Smart Phones Business, Enterprise Solutions,
Ludhiana Unit Kerala HO Enterprise Solutions Ahmedabad Chennai
Mumbai

Rajesh Maganhalli Sidhant Shishodia Bhakta Vatslam Suman Kumar Barua Nitin Goel Navin Chandra
Senior Manager – Assistant Manager – Area Business Head - Manager – Post Sales National Business Head - Senior Executive -
Customer Support, International Business, IT Channel Sales Business, Network Division, STB Division, B2B Finance & Accounts,
Network Division, HO Bangalore HO HO HO
Mumbai

Mohd.Safrat Ali Rahul Mahajan Rajnesh Kumar Sinha Ramamurthy G Ratnesh Tripathi Akshay Chugh
Engineer, Head Strategy & Head – Executive - Manager - Area Business Head -
CSD, Sales Management IT Chaneel Sales, Finance & Accounts, Sales (AVAYA), Smart Phones Business,
Mumbai HO HO Bangalore Enterprise Solutions, HO
HO

Amit Gupta Amit Saxena Ajay Arora Baskaran N Brijesh Kumar Nain
Senior Manager – Head - Product Development Head – New Product Area Business Head Manager – Product Management,
(Avaya Sales) (Mobile Phones Business), Introduction & Product Landline & STB Business I T Channel Sales
Enterprise Solutions, Procurement & Product Development (IT Products) Chennai HO
HO Development, HO HO

Chief Editor : Vinod Sawhny, Editorial Board : Sumant Sinha, Soni Ignatius, Sumita Dev
Address your contributions, thoughts, articles, suggestions, write ups to : Sumita Dev at sumita.dev@beetel.in.
Beetel Teletech Limited, Beetel Corporate Center, 1st Floor, Tower - C, Plot No. 16, Udyog Vihar Phase - 4, Gurgaon - 122001.