Professional Documents
Culture Documents
MARKETING
MBA 1 (A)
ASSIGNMENT
UK HOUSE PRICES
PRESENTED TO:
Sheikh Saeed
AUGUST 2009
This work is for information and review purposes only, republication and
reprinting of the document may infringe the copyrights of the documents
and the contents provided in the text. The visitor infringing the copyrights
of the author(s) will do so at their own risk.
Intentions of the publisher is to provide the basic input for the guidance
of the students, it do not mean to use short-cuts while preparing any
academic document.
ASSIGMET
Analyze:
the changes in house prices over the last two years and,
predict what is likely to happen to the market over the next year or two.
John Sloman ‘Economics, Fourth edition’, Appendix 1 has also a list of useful websites.
Include an introduction in your opening paragraph and a conclusion in the final one.
Attach a bibliography of the books and journal articles used in the assignment. If there is
sufficient evidence to prove that the essay has been copied from another student or from a
book without proper acknowledgement of the sources (plagiarism), such an essay will
receive a fail grade.
Table of Contents
INTRODUCTION 1
2- Unemployment 9
4- Population 13
5- Interest rates 15
7- DECLINE IN INCOME 17
Mortgage Lending 21
Interest Rates 21
Affordability 22
Unemployment 22
Conclusion: 23
REFERENCES 24
INDEX 26
- 36 -
UK Housing Prices
ITRODUCTIO
Every individual in an economy make choices to overcome the inability to satisfy all
their wants. The scarcity of goods and services in every economy and the incentives
that encourage or discourage an individual, in terms of reward or penalty, is the basis
of economics studies. This phenomenon of scarcity leads individuals, businesses,
government and entire society to make choices on the basis of incentives associated
with alternatives available to fulfil wants. Trading off between such alternatives
determine the economic value of the want, which is opportunity cost of the highest
alternative forgone during process of making a choice. (Parkin, 2008)
The market provides the mechanism to facilitate the trade off between buyer and
seller of the goods and services, or in economics term wants and resources. Market
could be physical or in shape of legal frameworks of operations. Competitive market
is the one with many buyers and seller; with no influence on prices form any
individual buyer or seller. Demand and Supply of goods and services in such markets
determine the prices and the available quantity of the goods in an economy. Housing
market like any other market is a competitive market where both buyer and seller
respond to trade off the opportunity costs of other choices available. (pp. 58)
Housing is one of the largest industries in UK. The supply side of housing market in
UK consists; housing associations, private developers and government authorities (i.e.
local councils & government agencies). However, typically individual owners who
are selling their houses for capital gains or for other reasons are largest player in
supply of houses. Demand side of the houses include first time buyers of the houses
as well as individual and commercial investors speculating gains from resale
proceeds. (Halifax)
We will analyse the factors affecting equilibrium prices in house market since 2007 to
now. A separate analysis of this type will be carried out to predict the future prices of
the houses based on the same factors effecting future demand and supply.
- 1 -
UK Housing Prices
Supply Market: The balance of power in the market shifts towards the seller or
supplier, when the market demand for houses is high and there is a shortage of houses
(i.e. scarce supply). Supplier wait for offers on their house to reach (or exceed) their
minimum selling price.
Demand Market: When demand is weak and when there are number of houses
available on the market, the control on the house prices switches to potential buyers.
As a result of excess supply of houses buyers negotiate price that are lower than the
expectation of seller.
Supply of available housing in the market is often relatively inelastic, because of the
time lags between a change in price and an increase in the supply of new properties
becoming available, or other homeowners deciding to put their properties onto the
market. When the demand for houses increases due to certain factors, there is upward
pressure on market prices. As supply becomes more elastic over time, a downwards
pressure on prices is seen resulting in a further increase in the equilibrium quantity of
houses bought and sold.
- 2 -
UK Housing Prices
As the house prices are way beyond the reach of most of the population, the bank and
building societies provide lending for mortgaging the houses for buyers. The sellers
receives its money from mortgage lender, which in turn charges buyer an interest for
long term repayment of the money paid for purchase. Bank and building societies like
Halifax, Nationwide and Northern Rock are biggest mortgage lenders in UK. These
mortgage lenders generate funds through borrowing form other financial institutions,
particularly from USA money market. The figure 2 represents the mortgage lending
mechanism.
Figure 1
There are three house price indices in UK (i.e. Halifax, Nationwide & Land Registry),
giving slightly different figures for the annual rate of decline in the housing market.
- 3 -
UK Housing Prices
The historic price data of all UK houses provided by Nationwide Building Society is
shown in the following time series.
1
Nationwide Building Society, using Real House Prices
- 4 -
UK Housing Prices
Q 4 1998
Q 4 1999
Q 4 2000
Q 4 2001
Q 4 2002
Q 4 2003
Q 4 2004
Q 4 2005
Q 4 2006
Q 4 2007
Q 4 2008
Year
- 5 -
UK Housing Prices
UK housing market have seen ups and sown in last few years, with unimaginable
property boom to a historic decline as a result of credit crunch. The forces behind
decline in house prices in UK started in summer 2007 as a result of credit crunch in
financial market. In November 2007 Nationwide reported a prices drop of 0.8% in,
the largest monthly fall over more than 12 years. The fall almost reverses the 1.1%
growth recorded in October and added to the weight of evidence that the market will
be grinding to a halt.
The credit crunch refers to a sudden shortage of funds for lending, leading to a
resulting decline in loans available. A Credit Crunch can occur for various reasons;
however the recent one occurred due to drying up of funds in the capital markets. This
was driven by a sharp rise in defaults on subprime mortgages. These mortgages were
mainly in America but the resulting shortage of funds spread throughout the rest of
the world including UK. House market in UK has been severely affected by the Credit
crunch, changing the whole dynamics of the market.
UK housing industry is primarily high demand market due to severe shortage of new
house development and growing population. Fears of economic recession and credit
crunch have shifted the equilibrium of the market from supplier’s side to buyers and
eventually from shortage to surplus houses.
UK housing industry is primarily high demand market due to severe shortage of new
house development and growing population. Fears of economic recession and credit
crunch have shifted the equilibrium of the market from supplier’s side to buyers and
eventually from shortage to surplus houses. (Council of Mortgage Lenders)
- 6 -
UK Housing Prices
According to Bank of England (BOE) the number of new mortgage approvals in the
UK fell by over three-quarters from summer 2007 to the end of 2008. The largest
proportional fall was in loans by specialist lenders, which accounted for 30,000 loans
a month in summer 2007 but just 1,000 a month in winter 2008. This category
accounted for a substantial proportion of sub-prime and buy-to-let lending. (Greater
London Authority London housing market report - March 2009)
Bank of England data shows that house mortgage numbers decline from 120,000
mortgage approval a month to less than 30,000 from Jan 2007 to Nov 2008.
- 7 -
UK Housing Prices
100.0
Numbers in Thousands
80.0
60.0
40.0
20.0
0.0
7
07
08
08
9
7
9
07
08
09
7
9
l-0
l-0
-0
-0
-0
-0
-0
-0
-0
-0
p-
p-
l-
n-
n-
n-
ar
ar
ar
ay
ay
ay
ov
ov
Ju
Ju
Ju
Se
Se
Ja
Ja
Ja
M
M
M
M
N
N
BOE reports that the mortgage lenders reduced lending due to falling house prices and
fears of negative equity. Expectations for house prices were reported to have been a
factor contributing to these tightening criteria for lending. Demand for lending for
house purchase also declined than lenders had anticipated. Lenders expected that
demand for secured lending for house purchase would fall further. (BOE Credit
Condition Surveys)
Mortage Lending
25.0
House purchase
Remortgaging
Other
20.0
Gross lending
Net lending
15.0
£ billions
10.0
5.0
0.0
7
9
07
08
07
08
09
7
9
07
08
l- 0
l- 0
l- 0
-0
-0
-0
-0
-0
-0
p-
p-
n-
n-
n-
v-
v-
ar
ar
ar
ay
ay
ay
Ju
Ju
Ju
Se
Se
Ja
Ja
Ja
No
No
M
M
M
Gross mortgage lending declined to an estimated £9.9 billion in February 2009, down
15% from £11.7 billion in January and 60% from February 2008 (BOE data, CML).
The lack of mortgage finance is one of the most significant factors in falling demand
for housing. The Council of Mortgage Lenders suggests that mortgage approvals have
- 8 -
UK Housing Prices
fallen to the lowest levels since 1991. Upton July 2007, mortgage lenders were very
competitive and eager to attract customers with mortgage products such as 100%
mortgages and high income multiple mortgages. (CML) However, the credit crisis
has led to banks struggling to raise finance; therefore they have had to reduce their
mortgage lending.
2- UEMPLOYMET
Since last quarter of 2007, economic slow down and significance decrease in business
activity due to financial crisis have resulted in growing unemployment in UK. With
- 9 -
UK Housing Prices
the appalling news of UK falling into economic recession, the business activities have
further shrunk. Comparing with second quarter of 2007, unemployment has reached
nearly 7.8% from below 5.5% figures of 2007. Latest figure of unemployment
released in August 2009, show about 2.44 million people out of work - up by 220,000
unemployed on the quarter and 750,000 from this time last year.
As purchasing a house takes place with borrowing loan from a mortgage lender and
undergoing a long-term commitment to repay the loan. An increase in unemployment
- 10 -
UK Housing Prices
in UK has decreased the demand for buying a house resulting in shift o f demand
curve.
If expectations for the future performance of the economy deteriorate and people
become less optimistic about their own financial circumstances, they are tempted to
curtail their search for a new home or delay entry into the owner-occupied sector. The
Nationwide Consumer Confidence Index decreased from 100 to 45 since September
2007, reflecting the buyer’s expectation about future house prices.
- 11 -
UK Housing Prices
expectations of further falls in house prices are highest in London and neighbouring
regions. 64 per cent of London respondents expect house prices to be lower in 6
months and just 7 per cent expect them to be higher. (GLA)
Present Situation Index reflects sentiment about the current economic and
employment situation. This Index decreased by one point in July to 16. The
proportion of consumers that believe the current economic situation is good increased
by two percentage points on the previous month to 6%. The numbers of consumers
who believe there are now few jobs available increased by 6% to 74%. (Nationwide)
Source: ationwide
- 12 -
UK Housing Prices
Future expected prices of houses are one of the main reasons behind movement of
demand and supply curves of housing market. In a growing economy, suppliers
consider houses as durables providing a flow of services over a long period or they to
secure a financial gain due to appreciation in prices. However, in economic downturn,
this picture is flipped upside down. The fear of negative equity resulting from house
price deflation prevent buyer from investing in housing. Speculation in market
regarding over last two years have reduced the demand and hence the house prices.
The seller, in expectation of higher future prices, deferred to sell houses during this
period, shifting the supply curve rightwards. The changes in supply and demand
curves are shown below.
4- POPULATIO
UK population is rising faster than the number of houses available due to high
fertility, improved life expectancy, and net immigration. Immigration and emigration
have increased since 2002; this has contributed to net international migration
increasing to 198,000 in 2007, an increase of 36 per cent on the mid 2002 figure of
148,000. (Dept of Nat Stat)
Even worse the increased demand is for smaller households such as one and two
bedroom properties, as people are getting married later and, with an ageing population
- 13 -
UK Housing Prices
Demand of houses depends on the size and age structure of the population. The larger
the population, the greater the demand for the housing needs of the population. Rapid
increase in UK population shifted house prices demand curve to right.
In economics, normal goods are any goods for which demand increases when income
increases and falls when income decreases but price remains constant, i.e. with a
positive income elasticity of demand. The UK housing market falls into normal goods
category.
WHY: Before financial crisis of 2007 we have seen this trend in UK housing market;
however the impact of other factors influencing the housing market was
- 14 -
UK Housing Prices
5- ITEREST RATES
Interest rates have been at an all time low in the last 10 years and are currently at a
historic low. In the last recession when house prices fell, people couldn’t afford a
mortgage due to interest rates rising as high as 15%! In the last 10 years, interest rates
have fluctuated around 5%, allowing people to afford to pay more for property.
Shortly after financial crisis Bank of England started reducing interest rates in order
boost the housing market. This trend can be seen in time series graph below, showing
a sharp fall in interest rate particularly since August 2008. (BoE)
UK Interes t Rates
7.0%
6.0%
5.0%
Interest Rate (%)
4.0%
3.0%
2.0%
1.0%
0.0%
03
04
05
06
07
08
09
3
8
-0
-0
-0
-0
-0
-0
b-
b-
b-
b-
b-
b-
b-
ug
ug
ug
ug
ug
ug
Fe
Fe
Fe
Fe
Fe
Fe
Fe
A
Time
Interest rates are one of the constituent costs of the house mortgage lending. Decrease
in interest rate result in decrease in the overall cost of mortgages. Therefore decrease
in interest rate should increase the demand of mortgages from buyer’s perspective.
The demand of houses curve of houses should shift rightward.
- 15 -
UK Housing Prices
However we have not seen this any such increase in quantity of houses demanded.
This is primarily due to negative sentiments in the housing market prevailing since the
financial turmoil. The impact of decrease in interest rates has not been transferred to
mortgage interest rates. Lenders are hesitating to offered buyers mortgages at low
interest rates due to their week of liquidity. (Bank of England)
Successive surveys by the GLA suggest that average rents were relatively static in
London between 2002 and 2005 (in stark contrast to house prices) and have risen
steadily since then, at least until late 2008. Data from the Association of Residential
Lettings Agents suggest that in the last quarter rents have fallen and voids have risen
in London, as the supply of properties coming onto the market (largely due to the
sales market slump) is exceeding demand. The latest RICS residential lettings survey
also finds that market rents are expected to fall further in London. (GLA, Housing
market report 2009).
- 16 -
UK Housing Prices
Rental property is the substitute for the house mortgage therefore it affects the supply
as well as demand curves of the house prices. Increase in the quantity demanded of
rental properties will change the demand leftward. As the supplier of rental property
and property for sale are same, the increase in supply of rental property will decrease
the supply of properties for sale. Therefore the supply curve of houses for sale will
shift downward as shown below:
7- DECLINE IN INCOME
- 17 -
UK Housing Prices
6.0
4.0
3.0
2.0
1.0
0.0
2006 Q2
2006 Q3
2006 Q4
2007 Q1
2007 Q2
2007 Q3
2007 Q4
2008 Q1
2008 Q2
2008 Q3
2008 Q4
2009 Q1
2009 Q2
Time (Quaterly)
AFFORDABILITY OF MORTGAGE
Because houses are bought using a combination of a deposit and an advance, the
house price to income ratio comprises two constituent parts: the deposit to income and
advance to income ratios. Both are fundamental in determining the amount house
buyers are able to borrow. The larger the deposit required, the more difficult it is to
buy and so housing market activity is depressed. Furthermore, first-time buyers are
most likely to be sensitive to the size of deposits, typically being younger with fewer
savings and without housing equity, and this may prevent them from entering home-
ownership when they want to. Table 3 shows the deposit and advance to income ratio
by region and type of buyer for 2000.
As expected, the average deposit to income ratio was highest in southern England. For
first-time buyers the largest deposit relative to income was required in the South West
while for former owner-occupiers London required the largest deposit. House
purchasers in Scotland saw the smallest deposits in relation to income across both
first-time buyers and movers. Indeed, for movers purchasing in Scotland the average
- 18 -
UK Housing Prices
deposit was 73% of income, less than half the 155% required in London.
(Affordability Dean Garratt, Economist, Council of Mortgage Lenders)
The number of new mortgage approvals in the UK fell by over three-quarters from
summer 2007 to the end of 2008, broadly stabilising at about 30,000 a month. The
largest proportional fall was in loans by ‘other specialist lenders’, which accounted
for 30,000 loans a month in summer 2007 but just 1,000 a month in winter 2008. This
category accounted for a substantial proportion of sub-prime and buy-to-let lending.(
Greater London Authority
- 19 -
UK Housing Prices
140.0
120.0
100.0
Affordability
80.0
60.0
40.0
20.0
0.0
2006 2006 2007 2007 2007 2007 2008 2008 2008 2008
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Time (Quarterly)
BOE reports tha the banks have reduced leding due to falling house prices.
http://www.bankofengland.co.uk/publications/other/monetary/creditconditions.htm
A decrease in the Affordability Index shows that an average buyer is less able to
afford the median priced home. A drop of 29.1 points in affordability is observed
since third quarter of 2007.
- 20 -
UK Housing Prices
MORTGAGE LEDIG
Mortgage lending is currently at an all time low. The government is trying to put
pressure on banks to revitalise mortgage lending. Whether this is successful will have
a big bearing on the future of the housing market.
New data from the Council of Mortgage Lenders shows further signs of stabilisation
in the mortgage market, but transactions are still weak on a historic basis. Lending for
house purchase and remortgaging both increased in June, but with very low levels.
There were 45,000 house purchase loans, worth £5.9 billion, up 23% from 36,500
loans in May. However, this is less than half the average number of loans in June over
the last seven years. (BoE) A total of 116,700 house purchase loans were advanced in
the second quarter, a 50% increase from the preceding three months but down 22%
from the second quarter of 2008. (Council of Mortgage Lenders, quarterly report
2009)
ITEREST RATES
Interest rates are very low, so the cost of mortgages should not be a problem. Some
fixed rate mortgages are going for as low as 3%. The problem is banks are still
reluctant to lend mortgages because of the shortage of their cash flow. Some banks
even complain that low interest rates make it difficult to attract savers and therefore
- 21 -
UK Housing Prices
The number of loans for remortgage increased by 13% from May to 34,000 loans in
June. But low interest rates have dampened demand for remortgaging in the second
quarter with 96,000 remortgage loans, a 21% fall from 122,000 in the previous
quarter. (BoE)
Fixed rate deals have increased in take-up throughout the second quarter and by June
made up 78% of new lending, the largest share since June 2007. This appears to be
supply-driven, reflecting the more widespread availability of fixed-rate products in
the marketplace. (Council of Mortgage Lenders, quarterly report 2009)
AFFORDABILITY
Another key issue is the affordability of housing compared to renting a house. With
house prices falling fast (10-15%) purchasing is becoming more affordable for first
time buyers. As house prices continue to fall, it will start to tempt more people back
into the housing market.
Affordability measures for homebuyers were broadly static in June, but the tightening
in criteria since the onset of the credit crunch appears to have ended. The typical first-
time buyer had a 25% deposit, unchanged since February. Home movers typically
borrowed 69% of the property’s value, unchanged from April. (Halifax)
Income multiples have also started to increase modestly, with the typical first-time
buyer borrowing 3.08 times their income, compared to 3.04 in May, and home movers
typically borrowing 2.76, compared with 2.74 in May. (Council of Mortgage Lenders,
quarterly report 2009)
UEMPLOYMET
- 22 -
UK Housing Prices
Analysts urge that there was still a great deal of uncertainty in the global economy
and unemployment in the UK would continue to rise over the coming months while
the recovery takes time to spread to all sectors of the economy. Official data yesterday
showed that both the French and German economies grew by 0.3 per cent between
April and June.
COCLUSIO:
The UK housing Market has a tendency towards being very volatile. The problem
with this volatility is that it creates the potential for collapsing house prices. (Council
of Mortgage Lenders) Paul Samter an economist at Council of Mortgage lenders
predicts that “Low interest rates and realistic selling prices have helped generate a
welcome increase in transactions. But there is some way to go before we reach
normal levels of activity.”
The Chamber of British industries the recession worsened more quickly than expected
in the first three months of 2009. It expects the speed at which the economy is
contracting to slow in the second half of this year. The recovery is predicted to be
“slow and fragile”, with growth in GDP beginning again in spring 2010.
The problem is that it is not easy to stabilise house prices. However on the basis of
above analysis it is predicted that house prices will remain steady for next two years,
if not fall further.
- 23 -
UK Housing Prices
REFERECES
• Parkin, Powel, Mathews; 2008, Economics, 7th Edition, Addison Wesley
• Outline of Theory and Problems of Principles of Economics (Second Edition),
McGRAW-HILL
• Economic & Labour Market Review | Vol 1 | No 1 | January 2007, Office for
National Statistics
• The London Housing Strategy – draft for public consultation: integrated
impact assessment, June 2009. Greater London Authority
• London housing market report - March 2009, Greater London Authority,
• Land Registry, House Price Index, Date of release: 28 July 2009
• Strategic Housing Market Assessments (SHMA) 2007, Communities and
Local Government (CLG)
• Credit Crunch and the Profitability matters, May 2009, GLA Economics.
• Market Report, 2009, Key Note August 2008, 17th Ed.
• Various online publications, Council of Mortgage lenders
• Various online publication, Bank of England,
• Various online publication, Nationwide plc
• Various online publications, Barclays and Halifax
• Office of National Statistic, online resources
• www.landregistery.gov.uk
• http://www.bankofengland.co.uk/publications/other/monetary/creditconditions
.htm
• http://www.datamonitor.com/store/Product/consumer_trends_in_the_uk_mort
gage_market?productid=BFFS0685
• http://www.marketoracle.co.uk/Article1893.html
• http://www.statistics.gov.uk/STATBASE/Product.asp?vlnk=3592
• http://www.communities.gov.uk/housing/housingresearch/housingstatistics/ho
usingstatisticsby/housebuilding/publicationsonhousebuilding/
• http://www.marketoracle.co.uk/Article4855.html
• http://www.uk-ouseprices.co.uk/housing_market/factors_affecting_prices.html
• http://www.homes-for-rent-uk.org.uk/main/factors-affecting-prices.htm
• http://www.housepricecrash.co.uk/forum/lofiversion/index.php/t119061.html
• http://www.timeout.com/london/property/features/4352/The_future_of_Londo
n-s_housing_market.html
• http://www.telegraph.co.uk/finance/financetopics/recession/5823728/UK-
house-prices-history-suggests-it-wont-be-until-2016-that-they-recover-to-pre-
boom-level.html
- 24 -
UK Housing Prices
• http://www.financialsense.com/fsu/editorials/walayat/2008/0208.html
• http://www.nationwide.co.uk/hpi/historical.htm
• http://www.lloydsbankinggroup.com/media1/research/halifax_hpi.asp
• http://www.houseweb.co.uk/house/market/irfig.html#2009
- 25 -
UK Housing Prices
IDEX
UK House Price quarterly data
Source: Nationwide
- 26 -
UK Housing Prices
Source; Halifax
The annual change numbers are the quarterly year-on-year figures. These figures
provide a better picture of underlying trends compared to a monthly year-on-year
number as they smooth out any short-term fluctuations. The standardised index is
seasonally adjusted using the U.S. Bureau of the Census XII moving-average method
based on a rolling 84-month series. Each month, the seasonally adjusted figure for the
same month a year ago and last’s month figure are subject to revision. The
standardised average price is calculated using the Halifax’s mix adjusted
methodology.
- 27 -
UK Housing Prices
- 28 -
UK Housing Prices
- 29 -
UK Housing Prices
UK Interest Rates
- 30 -
UK Housing Prices
- 31 -
UK Housing Prices
Unemployed/Employment UK
- 32 -
UK Housing Prices
- 33 -
UK Housing Prices
- 34 -
UK Housing Prices
- 35 -