 Sales and Marketing

1. What is the key to breaking into the market?

2. What must a company do before entering a competitive market?
3. How can a company capture the market?
4. Make 3 examples of companies presently dominating the market
5. Read this http://smallbusiness.chron.com/keys-gaining-market-shares-57433.html and summarise
the keys to gaining market shares
6. Read here:
http://www.amazon.com/Grab-More-Market-Share-Competitors/dp/1118130049 and explain
McDonald's plan to grab market shares from competitors
7. Apple took market shares from Google, read here http://www.businessinsider.com/chart-of-the-
day-apple-is-taking-share-from-google-in-the-us-smartphone-market-2013-10 and explain the
point in not more than 50 words
8. Read http://www.fulcrum-mktg.com/how-we-help/case-studies/ and summarize one case of
winning market share strategy
9. List 5 actions aiming at boosting your market share. This article
http://www.businessknowledgesource.com/smallbusiness/how_to_boost_your_market_share_02
6726.html might give you some ideas
10. What factors led Netscape to lose market share?
11. Read about finding a market: http://sbinfocanada.about.com/od/nichemarket/a/nichemarket.htm
and summarize it in no more than 80 words
12. How to build a market: read here http://www.nextbillion.net/blogpost.aspx?blogid=3692 and
write your comments
13. What does it take to create a market? List 5 to 8 points and PSoI
14. Name a company that has recently started a marketing campaign and PSoI:
15. What are the first 3 steps to launch an advertising campaign? - PSoI
16. Make an example of 2 recently developed products - PSoI
17. What is the latest product launched by a green economy company? - PSoI
18. What products does your favourite website promote?
19. What are three methods used by companies in order to create demand for their products? - PSoI
20. How do companies generate demand for their products?
21. What attracts customers? - PSoI
22. List the eight points mentioned here: https://www.microsoft.com/business/en-
us/resources/marketing/customer-service-acquisition/8-ways-to-get-new-customers-now.aspx in
order to get customers:
23. What strategies should companies follow in order to retain clients? - PSoI
24. From your personal experience: what companies provide the best help to clients?
25. Name three factors that drive demand in the technological industry: - PSoI
26. How can social media be used to generate demand?
27. List 3 problems originating from a steady increase in the demand for water:
28. Beat the competition - Read here: https://www.americanexpress.com/us/small-
business/openforum/articles/how-to-beat-the-competition-in-your-industry/ and put the 4 tips in
order of importance according to your experience
29. Keep ahead of the competition - Read the 10 points listed here
http://www.marketingdonut.co.uk/marketing/marketing-strategy/ten-ways-to-keep-ahead-of-the-
competition In your opinion, which is the least effective?
30. Out-think the competition - Read here: http://www.kaihan.net/outthinkthe_competitionbook.html
Who are outthinkers?
31. Find and example of a company which outperformed the competition, provide relevant data such
as figures, tables or charts. -
32. What factors lead to meeting sales targets? List three factors in order or importance
33. Find and example of a company that reached its sales targets last year, provide set target and
company's performance
34. Name a company that exceeded its sales targets last year. Provide set sales targets and data
related to company's outperformance
35. Find and example of a company that missed its sales targets, provide data on company's
underperformance