UNIVERSIDADE FEDERAL DO SUL DA BAHIA

CAMPUS PAULO FREIRE

DISCENTE:
Componente Curricular: Oficina de textos em Língua
Inglesa- Básico
Docente: Milena Pereira Silva

HOMEWORK

Leia o texto aplicando as estratégias de leitura Skim e Scan, e em seguida

responda às questões.

What is the F-Pattern?

The F-Pattern is the way our eyes move when we read content online. In a matter
of seconds, our eyes move at outstanding speeds across website’ copy and other
visual elements, scanning the page in this order:
 First, across the top of the page to read important headlines
 Then, down the left side of the page to view numerals or bullet points
 Lastly, across the page again to read bolded text or subheadlines

The three heat maps below are derived from user eye-tracking studies of three
different websites. The color key is as follows:

 Red = most viewed and most fixated on

 Yellow = some views, but less fixation
 Blue = least viewed and hardly any fixations
 Gray = hardly any views and no fixations
Notice that the F-Reading pattern is more of a rough, generalized outline — not
necessarily an exact F shape. Also, note that the F-Pattern design does not limit
itself to two horizontal stems like a traditional F.

There will be times when users only read across one horizontal line, making the
pattern look like an upside-down L. Other times they’ll read a third section of the
page, making the design look more like an E than an F. And, if your landing page
is longer, you’ll want to include more than two stems in order to help create a
visual hierarchy that people are more likely to follow.

Source: https://instapage.com/blog/f-pattern-layout

Directions: Read the sentences bellow, then check (✓) true or false according to
the text:

Assumptions True False

1. The “F Pattern” is a way of reading texts on screens. X
2. Bolded text is an eye-catching resource. X
3. In the heat maps, the color blue indicates the most attractive X
areas to the eyes of the reader.
4. While reading content online, the reader draws letters F on X
screen with his/her fingers.
5. The movement of the reader’s eyes while reading content online X
can follow directions similar to the drawing of the letters F, L and E.