QUANTITATIVE RESEARCH

NIEL RONALPH ABESAMIS

 OBJECTIVES
1. Describe the characteristics, strengths, weakness, and kinds of quantitative
research
2. Identify the essential parts of research
3. Illustrate the importance of quantitative research across field of study

4. Recognize the effective ways in choosing a research topic

QUANTITATIVE RESEARCH
NIEL RONALPH ABESAMIS
 Definition of Research
Research is a process of steps used to collect and analyze information to
increase our understanding of a topic or issue (Creswell, 2008)

Any creative systematic activity undertaken in order to increase the stock of

knowledge, including knowledge of man, culture and society, and the use of this
knowledge to devise new applications. (OECD, 2002)
APPROACHES IN RESEARCH

POSITIVISM CONTRUCTIVISM PRAGMATIC

 POSITIVISM CONSTRUCTIVISM PRAGMATIC

ONTOLOGY
Single reality No single reality Social real life issues
(Nature of reality)

EPISTEMOLOGY Observer is Oberver is

Combination of both
(Nature of knowledge) independent dependent

METHODOLOGY Quantitative Qualitative Mixed-Method

Experiment, Interview,
DATA COLLECTION Test, Scales, Observations, Combination of both
Survey Document reviews
 Definition of Quantitative Research
Systematic empirical investigation of observable phenomena via statistical,
mathematical or computational techniques. (Given, 2008)

Focuses on gathering numerical data and generalizing it across groups of

people or to explain a particular phenomenon. (Babbie, 2013)
 Characteristics of Quantitative Research
1. Structured research instruments.
2. Larger sample sizes that are representative of the population.
3. Be replicated or repeated, given its high reliability.
4. Defined research question to which objective answers are sought.
5. All aspects of the study are carefully designed before data is collected.
6. Data are in the form of numbers and statistics, often arranged in tables,
charts, figures, or other non-textual forms.
7. Can generalize concepts more widely, predict future results, or investigate
causal relationships.
8. Researcher uses tools, such as questionnaires or computer software
 Strengths of Quantitative Research
1. Generalization

2. Greater objectivity and accuracy

3. Be replicated or repeated

4. Vast source of information to make comparison and

5. Personal bias can be avoided

 Weakness of Quantitative Research
1. May miss contextual detail
2. Inflexible
3. Structural bias
4. Less detail in behavior, attitudes and motivation
5. Researcher may collect narrow dataset
6. Less aspect in terms of human perception
7. Un-natural and artificial environment “laboratory result” instead of real world
result
8. Preset answer will not necessarily reflect how people really feel about a subject
and, in some cases, might just be the closest match to the preconceived
hypothesis
 Kinds of Quantitative Research
1.Descriptive All about describing people who take
part in the study

2.Correlational Determining relationship between

variables

3.Quasi-experimental Determine the effectiveness

of intervention

4.Experimental Manipulates one variable, and control/

randomizes the rest of the variables
 WE SHOULD BE

S M A R T
IN MAKING QUALITY RESEARCH
S PECIFIC
M EASURABLE
A CHIEVABLE
R ELEVANT
T IME-ORIENTED
I M R A D
I NTRODUCTION
M ETHODS
R ESULT
A ND
D ISCUSSION
 References
Babbie, E. R. (2013). The practice of social research (Thirteenth edition).
Belmont, Calif: Wadsworth Cengage Learning.

Creswell, J. W. (2012). Educational research: planning, conducting, and

evaluating quantitative and qualitative research (4th ed). Boston: Pearson.

Given, L. M. (Ed.). (2008). The Sage encyclopedia of qualitative research

methods. Los Angeles, Calif: Sage Publications.

OECD. (2002). Frascati Manual 2002. OECD Publishing. https://doi.org/

10.1787/9789264199040-en