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Brand Building Designs

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Who we are
We are a graphic design firm specializing in package and marketing
support material design and production. We are located in Bradenton,
Florida with a satellite office in Chicago, Illinois. For over 25
years, we have had the privilege of partnering with leading
food and beverage brands.

Mission
Delight our clients with great, brand building designs
and unparalleled service.

At our core, we are designers and strive for great,

creative designs that meet your business goals.
Ultimately we are here to serve…..to be easy to
work with, and help you be successful.

What We Are
Beliefs

Design passion | We find inspiration all around us and bring that to each project.
orchard green
We’re seasoned enough to know that creativity must be tempered with respect
FL AVORED WITH OTHER NATUR AL FL AVORS
FOR BEST TASTE, USE BY:
for the brand, regulatory and financial realities our clients face.

Relationships
100% Juice matter | Relationships are what makes our job fun and rewarding. We
Nutrition like
Facts
, Bradenton, Florida 34206 USA ©2017 Tropicana Products, Inc.

and respect the people we work with, and are proud that our client relationships
Serving Size 8 fl oz (240 mL)
go back
Servings Per Container 4 10+ years.
Amount Per Serving
Calories 130 Calories from Fat 0
Make% Daily
it simple
Value* | Have a can-do attitude, deliver great work, and we’re easy to work with. Period.
Total Fat 0g 0%
Saturated Fat 0g 0%
Trans Fat 0g
Cholesterol 0mg 0%
Sodium 10mg 0%
Potassium 310mg 9%
 Pg 2
1 2 3

4 5 6 7

Job Number: FP568

Description: 4-2pk-59PPOr_Ty
UPC #: 000 48500 20217 3
Component #: 31002175200 1401 Manatee Ave. West
Application: Adobe Illustrator CC Suite 1005
Bradenton, FL 34205
Date: 06.02.17
Studio: 941.906.7124
PMS PMS PMS Fax: 941.906.7078
C M Y K 1795 348 1255
www.twynne.com

1. Design concepts
2. Master design
3. Line extension

What We Do
4. Print readiness
5. Regulatory details
6. In store point of sale
7. Marketing support

We fuse great design visions with current and competitive creative to capture your targeted consumer. Our experience and
processes enable us to navigate the journey from idea to production reality with speed, efficiency and effectiveness.
 Pg 3
Services offered

Create designs & illustrations

Brand identity & logos
Packaging New concepts, line extensions, structures, mockups
(physical, 3D digital and animated)
Marketing support materials Point of sale, FSIs, direct mail,
coupons, fleet/truck designs, environmental (billboards, etc.)
Trade support materials Sell sheets, planograms, trade shows,
pallet displays, brochures

Services Offered
Innovation concepting
When developing new innovation, there is a need for visual stimuli that brings
the essence of ideas (many that are not yet tangible) to life. We are happy to
help you design package structures, graphics and product illustration.

Idea visualization
Our clients often find themselves preparing for an internal presentation or
customer meeting and needing images or design help to illustrate an idea.
We can quickly and creatively bring your ideas to life visually.
 Tropicana Manufact
Vitamin C 150%
Not a significant source of vitamin A,
calcium and iron.
* Percent Daily Values are based on a
2,000 calorie diet.
INGREDIENTS: APPLE JUICE, PEAR JUICE, BANANA PUREE AND
Pg 4
MANGO PUREE FROM CONCENTRATE (FILTERED WATER, APPLE JUICE,
BANANA PUREE, MANGO PUREE AND PEAR JUICE CONCENTRATES),
FRUIT AND VEGETABLE JUICE CONCENTRATES (COLOR), NATURAL
FLAVORS, BIFIDOBACTERIUM LACTIS, SPINACH JUICE, LIME JUICE,
KALE JUICE AND KIWI JUICE FROM CONCENTRATE (FILTERED WATER,
CONTAINS ACTIVE PROBIOTIC SPINACH JUICE, LIME JUICE,
BIFIDOBACTERIUM LACTIS KALE JUICE AND KIWI JUICE
CONCENTRATES) AND
ENJOY TROPICANA! ASCORBIC ACID (VITAMIN C).
Keep Refrigerated

2
• Best if Consumed
Within 7 to 10 Days
After Opening

48500 20227
• Shake Well
QUESTIONS OR COMMENTS?
Call 1-800-237-7799
¿PREGUNTAS O
COMENTARIOS?
Llame 1-800-570-8719
Le atenderemos en Español
www.tropicana.com

PASTEURIZED
31002176800

HI, ME 5¢, OR 10¢ CA CRV

0
Services Offered
Print production readiness
Our team has 50+ years experience with all the technical nuances of preparing files,
pre-flighting and partnering with separators and printers. This knowledge is built into
our designs to ensure that a desired design will come to life when printed and on shelf.

Asset management
Your visual assets are critical. We create and organize files on our servers or within clients’ systems.
We develop and maintain brand and packaging guidelines. We can be the brand “librarian” to assist
clients and their partners as needed.

Regulatory compliance
We stay current on all regulatory requirements and ensure designs are compliant. We sweat the details
so you don’t have to.
 Pg 5

Benefits of working with T. Wynne

We create highly competitive packaging design–that sells! | We draw upon our collective years of
creative experience, diversifying our talents by gathering the best designers, illustrators, fine artists and
copywriters to bring you designs that are compelling and meet your strategic requirements.

Our designs are market ready | We see too often an agency that creates designs that can’t be
produced. One of our strengths is production and regulatory expertise and designing with the
end product in mind. We’ll push the limits, but always give you producible designs.

We deliver | We do what we say. We get the job done…..quickly and effectively. We pride
ourselves on being a trusted partner you can rely on.

We’re easy to work with | We’re organized and flexible. We like and respect the people we
work with, and play well with other agencies. While we’re proud of our work, we take a
no-ego approach….the client comes first. We provide timely, accurate estimates and a
holistic overview of projects to make billing, budgeting and administration easier.

We lighten your load | We understand the demands you operate under, and remain
calm with urgent or challenging needs. You don’t have to handhold….we’ll get the
details right. Sometimes you just need to get the work done, and there is no We have big company expertise with
time for a brief….we’re OK with that. a tenacious, “can-do” entrepreneurial
approach. We provide comprehensive
design solutions and support without
big agency hassles.

Why T. Wynne
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We sweat the details

Attention to detail drives great design.
From organized workflow processes to detailed
retouching, we get the details right.

We’ll happily do what other agencies don’t like to

Business realities often call for impromptu design requests.
Need an image reworked, a bunch of mockups, or a
creative problem solved? We’ll happily get it done.

We keep our egos in check

It’s about doing great work, and meeting clients’ needs…not
ours. We are proud of our work, but not overly protective and
we‘re open to sharing.

Urgent requests don’t rattle us

Even with the best planning, stuff happens. We roll with it, and calmly
focus on solutions.

Regulatory expertise
We have expertise in the dynamic regulatory environment and our clients look
to us for education and compliance. This ensures designs are market ready.

Our Difference
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Our Culture

We listen
It’s simple….listen first, then act. How
else can we best serve your needs?

Our process is inherently flexible

We respect and really like our process. It’s built
around flexibility and enables us to get our best
work done.

Hive Creative Culture™

We have a highly defined hive mentality and
creative culture. We are a team of seasoned
professionals who have worked together for
many years. We all have our unique skills
and play our roles well. Our no-ego,
client first mentality allows a symbiotic,
collaborative approach to get the
work done quickly and effectively.

How We Work
6.75 in
 Pg 8

Our Process

Project management and workflow

We use a customized workflow management system
for detailed project tracking and asset management. It is
tailored for how designers work best and streamlines the
design development process.

Benefits
All requirements, source images and information is centrally located to
enable seamless work shifts between designers.

Central repository of brand and language guidelines and requirements,

which allows easy access and application to design work.

Central repository of vendor releasing procedures so once a design is

approved it gets released quickly and correctly.

Simple file management approach enables quick access to

historical work.

Visibility of workflow through calendar and timeline reporting.

Timely, accurate estimates and invoice tracking for

budgeting and administrative ease.

How We Work
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Clients
We are proud of the enduring, successful
®

partnership we have had with some of

the world’s most beloved brands. 4.9375 in
 craveable
MANUFACTURER COUPON EXPIRATION DATE: 3/6/16

$
1.00 OFF
ANY 3 Pg 10

crunching Quaker Popped Rice Crisps

®

or Quaker Rice Cakes

®

CONSUMER: Limit one coupon per specified item(s) purchased. This

coupon good only on product sizes and varieties indicated. Consumer
pays any sales tax. RETAILER: Quaker will reimburse you the face value
of this coupon plus $.08 shipping and handling if submitted in compliance
with our redemption policy. Copies available upon request. Cash value
$.001. Void if transferred or copied and where prohibited, taxed or
restricted by law. Offer good only in U.S.A., Puerto Rico, Guam, APO's
and FPO's addresses. Mail coupons to: The Quaker Oats Company, CMS
Dept. 30000, 1 Fawcett Drive, Del Rio, TX 78840. ©2015 QOC. EXPIRES:
March 6, 2016.

©2015 QOC

11.13.15 V06_FR POS1058_QkrPd-RcCk_FSI_Vs-R

Our Work
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1993 1998 2001 2002 2008 2009 2009 2010 2011 current

Brand Evolution
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Innovation Concepting
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Brand Expansion and Innovation

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Innovation Concepting
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Innovation Concepting
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Innovation
Concepting
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In-Store and Marketing Support

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MARKETING

FUNCTIONAL
LEADERSHIP
100% Pure & Natural
Marketing Team

Idea Visualization
 Pg 19

BIOESSE
Probiotic Essence
TM

for the Skin

Brand Identity Creation

 Pg 20
1
Have a project or design challenge?
Let’s discuss how we can help you.

Tanya Wynne Williams

Founder | CEO

tanya@twynne.com
Studio: 941.906.7124 | Fax: 941.906.7078

twynne.com
John Ruppal
Designer | Account Representative
Thank you for the opportunity to
share our work with you.
John@twynne.com
Studio: 941.906.7124

Bradenton Financial Center

1401 Manatee Ave. W., Suite 1005, Bradenton, FL 34205

We're Here to Help

Our Team
Tanya Wynne Williams | Founder, CEO
“I only hire talented, kind, smart, fun people. If
we’re going to spend this much time together,
and work this hard, we might as well have
some fun too.”
Jim Art | Production Manager
“I’ve been here over 16 years now. When I was the creative
director of Donzi Marine Tanya was our college intern.
Later I worked with her as a vendor when I was the
production manager for Superior Color Plate. I continue
to fix files and make sure everything will print, check
dielines and conduct pre-press meetings. The Oracle.”
John Ruppal | Designer, Account Rep
“For over 10 years I worked as a Creative Director in
advertising. Being a Ringling graduate I always saw
myself in a big city never knowing the firm for me
was in my home town. I escaped the chaos and for
the past 11 years I have worked at T. Wynne
rediscovering my passion for design.”
Cheryl Wyant | Designer
“25 years of package design in the windy city. I blew
into Florida and T. Wynne grabbed me before my
bags were even unpacked. Elegant, understated but
still retail package design is what I do. I revel in the
details and have the ability to organize them visually.”
Chris Hade | SVP, Strategy
“I have a passion for building brands. I was a
satisfied client….and now I’m on the team. There
is something special with how T. Wynne works.
No egos…just great designs and happy clients.”
Pg 21
Rich Muzechuk | Designer, Account Rep
“Design is my background. I started with T. Wynne in
2004 in FL. Now I’m stationed in Chicago taking care of
clients around here. I’ve been a designer with an emphasis
in packaging 20 yrs. Lately I’ve been talking design, pitching
design, living, breathing and guiding design.”
Becky Luke | Operations Manager
“I’ve worked for T. Wynne since 2004. Previously, I was
the Graphics Project Manager for Tropicana Pure Premium
before Marketing moved to Chicago. All together I’ve worked
with Tanya for over 20 years and was delighted to join the
T. Wynne team. Now I manage the operations and client
timelines for our team.”
Beth Cendere | Designer
“I’ve been designing over a decade. I worked at a publishing
company in Ohio before moving to Florida in 2006. I worked
as an in-house designer for a big company before coming to
T. Wynne. I’ve been here 10 years as the team cheerleader with
an unparalleled passion for design, brainstorming, out of the
box thinking and a never ending supply of creativity.”
Mark Buchanan | Designer, Illustrator, Production
“I’ve been working in advertising for 12 years as a Senior
Art Director and Retail Art Director. Five years ago traded
in my fast-paced Atlanta life for more clean air and sunny
Florida sky. Now I wear many hats in design, illustration and
production.”
Natalie Sauter | Accounting
“These books are balanced.”
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Ruth Spudic | Marketing Director, PepsiCo

“T. Wynne was first contracted to work with Tropicana in 1993 and have continually partnered since. They have
always maintained a can do attitude, never ending creativity and a remarkable ability to adapt to change.
T. Wynne has faithfully translated the Tropicana Brand to 23 countries and countless different languages.

In 1998, PepsiCo bought Tropicana. T. Wynne continued to provide support and be responsible for
maintaining many graphic assets of the brand and helping with the translation of business units. As
all the brands transitioned to Chicago, we were grateful to have T. Wynne support the brand during
this transition period.

Today, T. Wynne continues to provide consistent and high quality work and has on site presence
in Chicago. We consider them invaluable team members. They do anything required to support
the Tropicana, Quaker and other brand teams diverse design needs. T. Wynne created, on their
own initiative, an on-line web based historical archive of all Tropicana package and POS
assets. They have made the site and all the images accessible to all of our team members
and it's used often to help identify packaging through the years. Their dedication to one of
the world's most beloved brands is incomparable.”
“We consider
them invaluable
team members.”
Ruth Spudic

Client Testimonials
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Beth Byron-Reasoner | Boar's Head Director

“The point of difference between T. Wynne and your competitors is that they can't TOUCH your turn around
times or the quality of your creative! You guys continue to amaze me with innovative design and then you
do it so quickly AND you never forget who's in charge! Other agencies are always trying to tell me what I
need. You guys just do it, do it quickly, do it well and the way I wanted it the first time.”

Andrew McFall | VP Marketing, Biolife LLC

“T. Wynne is an outstanding partner to our marketing team and our company. The T. Wynne
team is strategic, collaborative, and efficient, and they consistently “over-deliver on projects”.
I have worked with T. Wynne while I was in Marketing for two very different companies - a
large, multi-billion dollar beverage company and a small, startup in the OTC healthcare
segment. In both cases, T. Wynne brought great insights and strong creative executions
at a great value. T. Wynne was an important contributor for a critical launch for our “T. Wynne was a key
startup company. T. Wynne listened carefully to customer needs, shared good range
of creative options, helped us in the qualification process, and ultimately developed driver in the product
and optimized the branding and packaging design. This was done in a timely and
becoming the #1 item in
cost-effective manner. The packaging (branding, graphics, and package design)
developed by T. Wynne was a key driver in the product becoming the #1 item in the first aid category.”
the first aid category. Tanya and the team are a pleasure to work with. I've Andrew McFall
worked with many packaging firms and agency partners, and I have complete
confidence in their ability to deliver. You won't be disappointed. I would
welcome the opportunity to speak with anyone considering T. Wynne
for packaging design work.”

Client Testimonials
 Pg 24

Tim Rees | Sr. Director Marketing, Feld Entertainment

“I have worked with the T. Wynne Art & Design team for 10+ years and they have consistently delivered top
notch design results across a wide variety of categories and assignments. Whether it was point of sale
materials for the branded produce category or a sales meeting for a motor oil client, they have demonstrated
an ability to learn a category quickly and bring a wide range of creative solutions that deliver on the objectives.
T. Wynne is a great group to work with. Whether they have been asked to supplement agency work with
renders for a big presentation or develop creative solutions from a brief they have demonstrated a
strong team attitude, done whatever was asked of them and delivered results for the brand.“

Scott Bossong | Marketing Director

“Tanya Williams and T. Wynne Art Design have been a huge asset in our brainstorming
sessions for our mutual client. Tanya has been an excellent collaborator and team player.
Some of the things that T. Wynne Art Design brings to the table are:
• Great knowledge of print and color schemes to enhance the customers product
• Excellent insight on consumer triggers and needs “Tanya has been an
• Strong instincts and creative ideas geared at differentiation in the marketplace
• Excellent attitude working with peers, always respectful of people's ideas
excellent collaborator
• Very thorough with follow up and deadlines and team player.”
For the reasons listed above, I would highly recommend T. Wynne Art Design
Scott Bossong
to prospective customers and brand managers.”

Client Testimonials
 Pg 25

Bob Boudart | Project Manager

“I am writing to recommend the services of the T. Wynne Art and Design. I
have had the pleasure of collaborating with T. Wynne the past eight years
at PepsiCo, Chicago in my position as onsite Tropicana Packaging Project
Manager for Southern Graphic Systems (SGS). At all times I have found
T. Wynne to be an outstanding teammate able to deliver under the
strictest of timelines. Their understanding of color separations, Craig Adrio | Sales Manager
dielines and various print processes has contributed to countless “I have had the pleasure of working with
successes for our clients. Their hands-on knowledge of the T. Wynne Art & Design on a recent project.
graphics software and their in-house capabilities including the T. Wynne was beneficial in supporting the project
ability to provide accurate color target proofs have always and managing the relationship with our mutual
resulted in quality and accuracy. I'm happy to recommend client. They are very organized and their project
the services of T.Wynne Art & Design. If you have any management skills are excellent. They have a very
questions, feel free to contact me.“ thorough understanding of art separations as well as
the various print processes. More importantly they
have a very unique capability of taking a project from
the beginning stages of development to the commercial
end. T. Wynne and their associates are a very creative team
with expertise in design and development. They are very
easy to work with, open to ideas, extremely professional, and
always willing to go the extra mile. T. Wynne has a strong desire
for business and client satisfaction. You will not be disappointed
with their efforts or their products.”

Client Testimonials