MARKETING RESEARCH ASSIGNMENT

ON T-TEST

RAJIV GANDHI INSTITUTE OF PETROLEUM

TECHNOLOGY

SUBMITTED TO
Dr. Kavita Srivastava
Associate Professor (Marketing)
Department of Management Studies

SUBMITTED BY
GROUP-4

ANIKET V. KURANE (M17-06)

BISWA MOHAN PATI (M17-11)
REETAM GHOSH (M17-21)
TUHIN BORGOHAIN (M17-33)
UJJWAL RAO (M17-34)
QUESTION 1

TABLE:
One-Sample Test
Test Value = 3
95% Confidence Interval of the
Difference
t df Sig. (2-tailed) Mean Difference Lower Upper
What are your views about plastic -.988 43 .329 -.20455 -.6222 .2131
bags since the ban [Plastic Bag is
must when buying
groceries/vegetables ]
[Plastic Bag is harmful for -12.113 43 .000 -1.59091 -1.8558 -1.3260
environment]
[I do not wish to quit using Plastic 2.881 43 .006 .50000 .1500 .8500
Bags]
[I try to avoid Plastic Bags as much -1.324 43 .192 -.22727 -.5734 .1188
as I can]
[Plastic Bag Ban is not enforced -8.595 43 .000 -1.20455 -1.4872 -.9219
properly]
[Paper Bag is not a useful .794 43 .431 .15909 -.2448 .5630
substitute for plastic bag ]

INTERPRETATION:
We will compare the significance level (two tailed) with the alpha value, which is the probability of rejecting
the null hypothesis. The confidence level that is a sample is how much confident of becoming true with its null
hypothesis. By analysing the above table, we found that X12_b, X12_c and X12_e has a significance value
lower than the alpha value.
X12_b
In this case, the H0 Hypothesis is rejected, which means that Plastic bag is harmful for environment.
X12_c
In this case, H0 hypothesis is rejected, which means that People do not wish to quit using plastic bag.
X12_d
In this case, H0 is NOT rejected, which means People do not try to avoid Plastic Bag as much as they can.
X12_e
In this case, H0 hypothesis is rejected, which means that Plastic Bag Ban is not enforced properly
X12_f
In this case, H0 is NOT rejected, which means the Paper Bag is a useful substitute for plastic bag.
QUESTION:2
Table:
Research Objective: To identify whether the views of male and female on plastic ban are same or
different.
Null Hypothesis(H0): There is no significant difference between the views of male and female.
i.e. u1=u2
Alternate Hypothesis(H1): Male and Female views are significantly differently i.e. u1 != u2
Also, Null Hypothesis (H0): Equal variances assumed
Alternate Hypothesis(H1): Equal variances not assumed.
Significance Level=0.05(95% confidence).
For X12_a:
From the statistics we can see that mean of male is 2.9032 while female is 2.5385 which are close
yet different.
Now, from levene’s test of equality Sig. is 0.026 which is lesser than 0.05 hence null hypothesis of
variance is rejected.
T value is 0.922 at degree of freedom = 31.787
Now 2 tailed Sig. is 0.364 which is greater than 0.05 hence our null hypothesis is accepted.
There is no significant difference between the views of male and female.
For X12_b:
From the statistics we can see that mean of male is 1.4194 while female is 1.3846 which are close
yet different.
Now, from levene’s test of equality Sig. is .568 which is greater than 0.05 hence null hypothesis of
variance is accepted. We will take the values of equal variances assumed.
T value is 0.119 at degree of freedom = 42
Now 2 tailed Sig. is .906 which is greater than 0.05 hence our null hypothesis is accepted.
There is no significant difference between the views of male and female.
For X12_c:
From the statistics we can see that mean of male is 3.3548 while female is 3.8462 which are close
yet different.
Now, from levene’s test of equality Sig. is .663 which is greater than 0.05 hence null hypothesis of
variance is accepted. We will take the values of equal variances assumed.
T value is -1.302 at degree of freedom = 42
Now 2 tailed Sig. is .200 which is greater than 0.05 hence our null hypothesis is accepted.
There is no significant difference between the views of male and female
For X12_d:

From the statistics we can see that mean of male is 2.8387 while female is 2.6154 which are close
yet different.
Now, from levene’s test of equality Sig. is .081 which is greater than 0.05 hence null hypothesis of
variance is accepted. We will take the values of equal variances assumed.
T value is .589 at degree of freedom = 42
Now 2 tailed Sig. is .559 which is greater than 0.05 hence our null hypothesis is accepted.
There is no significant difference between the views of male and female.
For X12_e:
From the statistics we can see that mean of male is 1.8710 while female is 1.6154 which are close
yet different.
Now, from levene’s test of equality Sig. is .727 which is greater than 0.05 hence null hypothesis of
variance is accepted. We will take the values of equal variances assumed.
T value is .829 at degree of freedom = 42
Now 2 tailed Sig. is .412 which is greater than 0.05 hence our null hypothesis is accepted.
There is no significant difference between the views of male and female
For X12_f:
From the statistics we can see that mean of male is 3.2903 while female is 2.8462 which are close
yet different.
Now, from levene’s test of equality Sig. is .364 which is greater than 0.05 hence null hypothesis of
variance is accepted. We will take the values of equal variances assumed.
T value is 1.012 at degree of freedom = 42
Now 2 tailed Sig. is .317 which is greater than 0.05 hence our null hypothesis is accepted.
There is no significant difference between the views of male and female.
QUESTION 3:
Research Objective: To identify whether the views on plastic ban of younger and older population is not
significantly different. Nu 3.
Research Objective: To identify whether the views on plastic ban of younger and older population is
not significantly different.
Null Hypothesis(H0): There is no significant difference between the younger and older population.
i.e. u1=u2
Alternate Hypothesis(H1): Younger and older population views are significantly differently i.e. u1 != u2
Also, Null Hypothesis (H0): Equal variances assumed
Alternate Hypothesis(H1): Equal variances not assumed.
Significance= 0.05 i.e. (95% confidence level) ll Hypothesis(H0): There is no significant difference between
the younger and older population. i.e. u1=u2 Alternate Hypothesis(H1): Younger and older population views
are significantly differently i.e. u1 != u2 Also, Null Hypothesis (H0): Equal variances assumed Alternate
Hypothesis(H1): Equal variances not assumed. Significance= 0.05 i.e. (95% confidence level).
We have coded aged 30 and below as 1 and above 30 as 2.

TABLE:
FOR X12a:
From the statistics we can see that mean of younger people is 2.8500 while older is 2.25 which are
close yet different.
Now, from levene’s test of equality Sig. is .519 which is greater than 0.05 hence null hypothesis of
variance is accepted.
T value is .830 at degree of freedom = 42
Now 2 tailed Sig. is 0.411 which is greater than 0.05 hence our null hypothesis is accepted.
There is no significant difference between the views of younger and older population.
FOR X12b:
From the statistics we can see that mean of younger people is 1.300 while older is 2.50 which are
different.
Now, from levene’s test of equality Sig. is .009 which is lesser than 0.05 hence null hypothesis of
variance is rejected.
T value is -1.375 at degree of freedom = 3.905
Now 2 tailed Sig. is 0.260 which is greater than 0.05 hence our null hypothesis is accepted.
There is no significant difference between the views of younger and older population.
FOR X12c:
From the statistics we can see that mean of younger people is 3.500 while older is 3.50 which are
close yet different.
Now, from levene’s test of equality Sig. is 1.000 which is greater than 0.05 hence null hypothesis of
variance is accepted.
T value is .000 at degree of freedom = 42
Now 2 tailed Sig. is 1.000 which is greater than 0.05 hence our null hypothesis is accepted.
There is no significant difference between the views of younger and older population.
FOR X12d:
From the statistics we can see that mean of younger people is 2.75 while older is 3.00 which are
close yet different.
Now, from levene’s test of equality Sig. is .876 which is greater than 0.05 hence null hypothesis of
variance is accepted.
T value is -.343 at degree of freedom = 42
Now 2 tailed Sig. is .752 which is greater than 0.05 hence our null hypothesis is accepted.
There is no significant difference between the views of younger and older population.
FOR X12e:
From the statistics we can see that mean of younger people is 2.75 while older is 3.00 which are
close yet different.
Now, from levene’s test of equality Sig. is .444 which is greater than 0.05 hence null hypothesis of
variance is accepted.
T value is -1.620 at degree of freedom = 42
Now 2 tailed Sig. is .113 which is greater than 0.05 hence our null hypothesis is accepted.
There is no significant difference between the views of younger and older population.
FOR X12f
From the statistics we can see that mean of younger people is 3.27 while older is 2.00 which are
different.
Now, from levene’s test of equality Sig. is .009 which is lesser than 0.05 hence null hypothesis of
variance is rejected.
T value is 2.781 at degree of freedom = 4.789
Now 2 tailed Sig. is .041 which is greater than 0.05 hence our null hypothesis is rejected.
There is no significant difference between the views of younger and older population.
Conclusion/Findings:
1. Thus X12b, X12c, X12e are three parameters which are favorable.
2. Views of male and female are same for all variables
3. Views of X12a,X12c,X12d,X12e are similar.