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#Time4APowerShift #wedecide
v The survey was fielded online between July 20th to 24th 2018
v A total of 551 ESSENCE Insiders participated in the survey
v The survey is based on Black Women, Age 18+
v The goals of the survey were to:
§ Collect feedback from Black women on their political outlook and issues important to
their community.
§ Level of activism and interest in running for office.
§ Voice their opinion on Trump’s presidency and share what they want the 45th President
and the 115th Congress to address.
v Nearly 96% of all the respondents are registered to vote.
2018 2017
Democrats Republicans Libertarian Other None Percent (%) in green represent significantly
higher than all the other years compared at
95% confidence level.
Age 35+ (75%) vs. Younger (4%) vs. Percent (%) in red represent significantly
Age 18-34 (64%) Older (1%) lower than all the other years compared at
95% confidence level.
How would you rate President Trump’s President Trump is addressing the issues that
job performance? are most important to me.
2018 93%
F 82% 81%
2017
93%
Q. How would you rate President Trump’s job performance? What letter grade would you give him? [3% are undecided]
Q. Think about the issues that are most important to you, how much do you agree with this statement? President Trump is addressing the issues that
are most important to me.
18%
9% 9% 11% 10%
2% 2%
Protect Medicare, Protect Affordable Protect the nation Adopt Cut the Federal Other
Medicaid and Social Healthcare Act from foreign comprehensive Budget
Security (Obamacare) meddling of Elections immigration reform
Total
(551)
Median Age 45
Age 18-34 17%
Age 35+ 83%
Median HHI $65,381
HHI < $50K 31%
HHI $50K+ 69%
• I am not a US citizen
• Not eligible to vote
• Because I lost my rights to vote
96%
• I don't believe in voting
• It’s hard to trust who is in politics
• I really don't believe in a president , I see from time to
time the presidents and they all have their different ideas
Are registered to vote and I don't think they are good , specially they president
right now
• Moved to another state, planning on registering this week
• Residing in a different location at the moment
19%
Position considered/considering running for
Q. Since President Trump has been elected, have you considered running for local or state office?
Q. For what position? [BASE: 102- Among those who considered running for local or state office]