1.

Group Report (3000 words approximately) worth 60%

You and your group comprising 4-5 individuals are required to conduct research and
identify the key issues, challenges and opportunities of the case study firm. Applying
relevant knowledge and understanding of the case study organisation you are
required to develop a business model which in your opinion enables the case study
organisation to be competitive and profitable. You will be given details of the case
study organisation by your lecturer/tutor.

This will involve developing original and creative responses to the identified
challenges facing the case study firm. This business model redesign process also
requires using a variety of creativity tools particularly the Business Model Canvas,
and practical application of knowledge and experience acquired from the module in
solving business problems. Each group should then produce a report of 3000 word
count of this analysis.

Case Study

British Telecom

Telecommunications provider, British Telecom, has enjoyed phenomenal success

since its beginnings as the UK’s nationalised telecoms provider through its
privatisation to the present day. However, a number of difficulties have faced the
company including financial irregularities in its Italian business, problems with its
subsidiary, Open reach that owns the cables that form the network, and a generally
tough trading environment. How would you advise the board of British Telecom to
thrive in the face of the recent issues it has faced?
3a. Summative Assessment: Group Report (3000 words maximum excluding
references) worth 60%

You and your group comprising 4-5 individuals are required to conduct research and
identify the key issues, challenges and opportunities of (British Telecom) the case
study firm. Applying the relevant theories, models, creativity techniques and the
Business Model Canvas you are required to develop a business model which in your
opinion enables the case study organisation to be competitive and profitable. This
will involve an understanding of the case study organisation’s environment and
developing original and creative responses to the identified challenges facing the
case study firm. This business model redesign process also requires practical
application of knowledge and experience acquired from the module in solving
business problems. Each group should then produce a report of 3000 word count
(excluding references) of this analysis.

Note: The nature of this module suggests that each group’s approach to the
summative assessment might vary considerably. However, please use the previous
guidelines to assist your approach.

Marking Guidelines

Marking Guidelines for Group Report (Coursework)

Lecturer: Date:

Group Members Names and Banner IDS/ Business Name:

Marking Criteria Comments/Marks

Introduction: Business background, description of
sector, product(s) and service(s), identification of
key issues facing business.
(10 marks)
Justify Priorities: Justification of specific issues or
priorities of the organization identified through the
case study or research stating why they have been
chosen to be investigated as crucial to business
success. Identify the drivers and constraints facing
the business in the case study. Critically evaluate the
organisation’s SWOT and business model
environmental factors that drive or constrain it’s
current business model.

(20 marks)

Creativity, innovation and problem solving:

Apply creativity, innovation and problem solving
skills using the Business Model Canvas, generate
solutions to the identified issues that the business is
facing.
(30 marks)
Recommendations: Recommend solutions to the
identified challenges by developing a business
model that in your opinion enables the case study
company to be competitive and profitable.
(30 marks)

Submission Format: Structured, logical and use of

appropriate sources and references.
(10 marks)
Overall comments: Overall Marks (/100

SECOND portion of assignment which is of 40% of individual ESSAY you have

to write 2000 words:-

Individual Essay/Reflective log (2000 words approximately) worth 40%

You are required to undertake an individual coursework based on a reflection of your

own personal development. This involves showing an understanding and identifying
evidence of creativity and problem solving skills gained from the lectures, workshops
and group work. While developing the reflective log, you will be required to explain
and reflect on the module activities of each topic as well as the effectiveness of the
group and your role within the team. Finally, you should identify key areas that you
want to develop, e.g. problem solving skills, leadership skills, management skills,
influencing skills, organisation skills etc.
Marking Guidelines
Business Creativity – Marking Criteria for Reflective Essay
Lecturer: Date:
Full Name and Banner ID:
Marking Criteria Comments/Marks
Journal over nine topics/sessions:
Personal log should be written for each topic/session. This
will include a reflection of all the activities done while
undertaking each topic on:-
a) What was done in preparation of the session?
b) What happened in lectures, workshops/tutorials while
undertaking the topic/session?
c) What did I learn?
d) How did I feel?
e) How did I and the group organise tasks?
f) What was good/bad?
g) What would I do differently?
What did I do after finishing the session?
(40 Marks)
Reflection on your creativity and innovation skills gained
and used while undertaking this module based on lectures,
workshops, online forums and group/individual learning.
(40 Marks)
Conclusion (10 marks)
Structure/References (10 marks)
Overall comments: Overall Marks (/100)

please follow learning outcomes and marks criteria to make this assignment