VALUATION AND TECHNOLOGICAL NEGOTIATION

Step 2 - Analyze main actors and concepts to consider in a technology negotiation

PRESENTED BY:

ALEXANDER BLANQUICETT CC. 13865391

PRESENTED TO:

KARLA NATHALIA TRIANA

GROUP:

212032_15

NATIONAL UNIVERSITY OPEN AND DISTANCE

INDUSTRIAL ENGINEER
BARRANCABERMEJA, MARCH OF 2018
3.1. Patents:

 What is a patent?

The patent is a property title granted by the government of a country, which gives its owner the
right to exploit and temporarily prevent others from manufacturing, selling or commercial use of
the protected invention.

 What is the competitiveness regulatory agency of the Government of Colombia in

charge of acting as the Colombian patent and registration office?

In Colombia, the entity in charge of granting patents is the Superintendence of Industry and
Commerce whose main offices are in Santafé de Bogotá D.C.

In this entity you can acquire folders for applications for Invention Patents, Utility Models and /
or Industrial Designs. This entity is also responsible for registering trademarks, whether
registered (name), origin (by city, region or country), mixed (mixed nominative and origin), or
commercial brands (names for warehouse premises).

The invention patent is granted for 20 years, counted from the request. After this period expires,
the protection of the state ceases and the invention becomes the patrimony of humanity.

 What is a utility model patent?

It is a title of property that is granted to any new form, configuration or arrangement of elements,
of any artifact, tool, instrument, mechanism or other object or of any part of it, that allows a
better or different operation, use or manufacture of the object that incorporates you or that
provides you with some utility, advantage or technical effect that you did not have before.

The Utility Model patent is granted for a term of ten (10) years, counted from the date of
presentation of the application.

It can be the object of a Utility Model Patent: an artifact, tool, instrument, mechanism or other
object or some part of it.

 Is a patent valid in every country?

How long does an innovation patent last?

But normally this time is usually 10 years for brands, and double (20 years) for patents.

 Ho w lo n g d o e s a u tility p a te n t la s t?

The utility model lasts 10 years from the date of application for the utility model. Once this period
has elapsed, the invention will become a domain public.

Visit the Database Patentscope

(Link: https://patentscope.wipo.int/search/en/search.jsf ),

Where you can search 66 million patent documents including 3.2 million published
international patent applications. Over there, it is possible to have access to the whole
document that described every patented innovation, requested to the WIPO.

 I n o r d e r t o u n d e r s t a n d h o w it w o r k s a n d h o w y o u c a n u s e it t o r e s e a r ch a b o u t y o u r
own interests, perform a search for the following key words and take a screenshot:

“Method and System for Searching for Pet”

3.2. Copyrights:

What is copyright?

Consequently, copyright is a human right that regulates the subjective rights of authors and
owners of their works. Copyright and related rights are of a moral and patrimonial nature.

Protected works include, among others, the following: novels, poems, plays, newspapers,
computer programs, databases, films, musical compositions, choreographies, paintings,
drawings, photographs, sculptural works, architectural works, advertising, maps , technical
drawings, works of art applied to the industry.

What is the difference between moral and property rights?

The Moral Rights in the Author's Right consist in the recognition of the paternity of the author
on the work done and the respect to the integrity of the same. This right gives the author the
power to:

1. Require that your name and the title of the work be mentioned each time it is used, published
or disclosed;
2. Oppose the transformations or adaptations of it if this affects your good name or reputation;
3. Leave the unpublished work or publish it anonymously or under a pseudonym;
4. Modify the work at any time and withdraw it from the circulation, after paying the
compensation that may arise.

These rights appear at the moment of the creation of the work, without the need for registration
and are the author's personal and irrevocable, so they can not be alienated, or seized, do not
prescribe and are of unlimited duration.

For its part, the Patrimonial Rights in the Copyright, consist of the faculty of taking advantage
of and disposing economically of the work by any means, therefore they can be renounced or
seized, they are prescriptive and expropriable.

The different ways of using a work are independent of each other, such as: copy, reproduction,
public presentation, translation, adaptation, etc. On these forms of use, the author or owner of
the economic rights may assign (give rights to another person) or authorize their use (give a
permit but without assigning rights) for each of them and considering time limits, coverage and
economic retribution.
 What is the competitiveness regulatory agency of the Government of Colombia in
charge of copyrights registration?

The National Directorate of Copyright is the institutional body which is responsible for the
design, management, administration and execution of Government policies on copyright and
rights connected In this capacity, it has the institutional call to strengthen the due and adequate
protection of the various holders of the right of author and related rights, contributing to the
training, development and support of a national culture of respect for the rights of various
authors and owners of literary and artistic works.

What can be protected in Colombia, using copyrights?

Protected works include, among others, the following: novels, poems, plays, newspapers,
computer programs, databases, films, musical compositions, choreographies, paintings,
drawings, photographs, sculptural works, architectural works, advertising, maps , technical
drawings, works of art applied to the industry.

3.3. License agreements:

What is a license agreement?

A license agreement is an association between an intellectual property rights holder (licensor)

and another person who is authorized to use those rights (licensee) in exchange for a pre-
agreed payment (fee or royalty). There are different types of licensing agreements that can be
broadly divided into the following categories:

Technological license agreements

License agreements and franchise agreements on trademarks
License agreements on copyright.
 CONCLUSIONS

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 REFERECNCES

https://encolombia.com/economia/empresas/queesunapatente/

http://www.javeriana.edu.co/sinfo/patentesColombia.htm

http://www.volartpons.com/?mod=cuanto-dura-proteccion-modelo-utilidad&lang=es

https://patentscope.wipo.int/search/en/search.jsf

http://www.iered.org/miembros/ulises/representacion-ideas/Derechos-
Autor/derechos_morales_y_patrimoniales_en_el_derecho_de_autor.html

https://www.propiedadintelectual.gob.ec/como-registro-derechos-de-autor-y-
derechos-conexos/

http://www.wipo.int/export/sites/www/copyright/es/registration/replies/pdf/colombia
.pdf

http://www.wipo.int/sme/es/ip_business/licensing/licensing.htm