www.pastaexpressgroup.

com
 Concept
Pasta Express needs YOU to take our "PASTA YOUR WAY"
concept from Bahrain It is simple: our customers choose
their Pasta, their Sauce, and their toppings and then they
watch as we cook it in front of them. Pasta Express is one
of the fastest growing, diverse Italian and international
fusion Style Restaurant brand with dishes ranging from
Pasta, Jacket Potato's, Salads, Crepe etc.

We support our customers' creativity and help them put

together their pasta dish by choosing from a generous
selection of pastas, proprietary homemade spices and
sauces, meats and vegetables. There is always a new com-
bination to discover. Everyone gets what they crave:
We also offer other Italian and international inspired
dishes including Jacket Potato, Salads, Starters and
Crepes All made to order.

Our goal with the following information package is to

offer insight into our business and this amazing fran-
chise. Pasta Express takes a different stance compared to
our competitors when it comes to franchising; we actual-
ly provide the franchisee (you!) with a foundation of
support in addition to a superior product. Pasta Express
goals are to see our Franchisee's as happy as possible
through their successful business as well as to witness
the Pasta Express brand spreading across the globe.

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Why ?

Scalability and ease of

deployment
Our franchise concept brands are highly scala-
ble. They are modular by design and the set up
cost is manageable. Moreover, we are highly
systems-driven and not people dependent.
Profitability
We work very closely with franchisees to improve sales and profit. Fran-
chisees will be provided with systems to manage all aspects of their opera-
tions to achieve ideal sales and break even points. We ensure that strategic
decisions are made together with us.
Continual Improvement Process
We continually innovate and re-invent ourselves; from new marketing collat-
eral and designs to continuous R&D for improvement in the various aspects
of food offerings, operational efficiency and more.

Fresh And Healthy Ingredients

We use only fresh and healthy ingredients. If we can make it from scratch, we
do. We feed our customers like we feed our families. We sell only those prod-
ucts and services that meet our high standards.
A Culinary And Visual Dining Experience
We prepare food in front of our customers to offer them a culinary and a
visual dining experience. We want customers to choose from the options in
front of them and to see how we prepare their food.
Cost Effective Without Compromising Flavor And
Food Quality
We are proud to keep our prices low without compromising flavor and food
quality.

A variety of flexible designs fit the needs of each market where our Brand will
present in it , Flexible business model, Centering for Procurement and Logis-
tics, Full support through online system, Our Brands are designed to achieve
the best return on investment, We have integrated system for Home Delivery
,Communication system and customer service via telephone and the Internet.
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 Support
At Pasta Express we are dedicated to providing you operational support and
culinary expertise every step of the way. As the owner of your Pasta Express Fran-
chise you will have the peace of mind of knowing that you are never alone. Owning
and operating a restaurant is a complex process, we've been doing it for many
years and know the best ways to help keep you on track; out of the trenches, build-
ing your team and focused on growing your business and providing an excellent
customer experience every time.

Franchise Training Programs

Phase I - Prior to opening your restaurant you
and your management team will attend a
two-week intensive training at the Pasta Express
headquarters in Bahrain. The training consists
classroom training at our headquarters and
hands-on culinary experience in a agship Pasta
Express restaurant.

Phase II - Training provided at the franchisee’s

location: On-site training typically takes place
when the franchisee commences operations.
Experienced trainers from Pasta Express will
provide on-site training for a period of 7 to 14
days to assist the franchisee in the commence-
ment of operations.

Operational Systems, Manuals And

References
The Pasta Express Operations Manual is an instructional document designed to
take you thru our fast track to opening and beyond. As part of our on-going train-
ing you will have access to up-to-date reference materials, training videos, and
other much needed recourses to help you manage your day-to-day operations.

Marketing And Public Relations

The Pasta Express international marketing and public relations plan will be
enhanced by your local efforts as directed by us. Our marketing strategy encom-
passes our network's goals for promoting the Pasta Express brand, our excellent
culinary options, and gaining customer loyalty and community awareness in the
neighborhood you serve.

www.pastaexpressgroup.com
 Support
Site Selection And Build-Out
The Pasta Express management team will work with you in the restaurant site selec-
tion process and mentor you and your design team on the build out process.
Products, Equipment, Suppliers And Vendors
Pasta Express is committed to research and development of additional proprietary
spices and sauces to the delight of our loyal customer base. Managing food costs
and waste is a core competency for the success of your business, with that; our cor-
porate teams are continuously looking to build strong supplier and vendor relation-
ships. Pasta Express suppliers have met our strict criteria and speci cations for
equipment, food, and restaurant supply needs.
Franchise Performance
Pasta Express monitors a franchisee’s performance using a Franchise scorecard
which assesses a variety of factors. Standards Audit in store where feedback is given
to a franchisee regarding various aspects of the franchisee’s business, including but
not limited to, food preparation, cleanliness and the customer experience.

THE EXPERIENCE
Ease of operations Quality

The Pasta Express concept is Pasta Express provides excel-

extremely unique and appeals to a
wide array of customers. Pasta Ex-
press uses the highest quality prod-
ucts to provide customers a unique
food experience they will forever
enjoy. With Pasta Express manage-
ment providing franchisees with a
training program as well as detailed
procedure manuals, the process is
simple, easy and quick: Pasta Ex-
press recipe for success. Our chefs
create dishes from the Pasta and
Jacket Potatoes with the magical
recipe
lent value by offering an origi-
nal and evolving menu in a fast
casual setting with quick and
efficient services. The menu
consists of items that are pre-
pared daily using innovative
and proprietary recipes with
high quality, fresh ingredi-
ents. Today's consumer is
health conscious, a trait Pasta
Express focuses its menu on.
The products used are of supe-
rior quality. All food products
and sauce are spectacular and
the dishes are original.

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CONCEPT AND
DESIGN
Pasta Express places
signi cant emphasis on
the unique interior
design and decor of the
restaurants. Pasta
Express believes its
quick- service "Fast
Casual Dining" look of
design and decor con-
tributes to the distinc-
tive dining and take
away experience
enjoyed by its custom-
ers. Each restaurants
features good dining
areas, well design,
good ambience and
unique contemporary
designs. Pasta Express
works with our t out
contractors to ensure
all restaurants are built
in the most efficient,
timely and highest
quality.

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BEST
RECEIPES & MENU
Pasta Express has propriety sauce that no other company or chain can
obtain or use. This means one thing: Pasta Express products cannot be
replicated! The experienced executive team and chefs have a great
deal of restaurant experience and know what customers expect in a
meal. Customers leave ful lled and wanting to come back!

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THE
ADVANTAGE

It goes without saying that any customer who comes to a Pasta

Express is excited by the atmosphere, the food and even more so by
the quick and fast casual dining service. All dishes can be prepared in
a time frame that most restaurants chains only dream of. Dine-in or
Take-out, the service and product will keep customers coming back
time and time again. Pasta Express is built on efficiency and consisten-
cy strive to improve its operations to remain on the forefront of the
Fast Casual Dining & QSR industry.

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HOW
WE SUCCEED
High quality Products

Raised from the depths of the

restaurant industry, Pasta
Express Corporate Executive
team is consistently ghting to
lower our product costs and
pass the savings onto the Fran-
chisee’s. The experience and
connections within the restau-
rant industry have allowed
Pasta Express to secure strong
supplier contracts and relations
that allow our operations to
succeed at a reasonable cost
level. We feel that our responsibility to the franchisee is to aid them in operating
as effectively as possible. In turn, this support will help stores franchisees run
stores more effectively and will positively promote the pasta express brand.

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FREQUENTLY ASKED QUESTIONS.
Q What is the initial franchise fee?
There is an initial franchise fee of $25,000 which is due at the time of
signing the franchise agreement.
Q How much is the royalty fee / marketing fee?
The royalty is 6% of gross sales The International marketing support is
1% of gross sales
Q How much is the initial investment?
Pasta Express have Multiple store concepts.

Pasta Express QSR concepts for Food Court 800 - 900 square feet or 80 -
90 square meters. Suitable for shopping malls/centers, areas with very
high foot traffic.

Pasta Express Quick Casual Dining concept - In-line 1200 square feet or
120 - 200 square meters. High exposure location with minimum seating.
Suitable for up-market localties.

Your estimated initial investment to construct a Pasta Express varies

depending on the type of and size of the location. Typically a new store
would range between $175,000 to $400,000.

The speci c breakdowns of the costs are outlined in the disclosure docu-
ments.
Franchise Application Process
Fill pasta franchise application form available in Pasta Express receiving
www.pastaexpressgroup.com OR send email to your application
franchise@ pastaexpressgroup.com

2
1
INTERNET
www.pastaexpressgroup.com

Client

Pasta Express Server

3
Representative
(Pasta Express Group)
A representative of Pasta Express will
contact you for further discussion.
KUWAIT