SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)

Subject: International Marketing

Sample Questions:
Section I: Subjective Questions

1. What are the purposes of corporate advertising?

2. To set transfer prices, companies usually set guidelines. What are these guidelines?

3. What are the reasons for the development of offshore sourcing?

4. Write a note on Global Marketing Orientation.

5. Which are High-income Countries and what are their characteristics?

6. Trading company is active in both export and imports. List the advantages of using
trading company.
7. List the competencies that are declining with respect to market environment.

8. What is the importance of Reforms?

Section II: Objective Questions

Multiple Choice Single Response

1. When an industry becomes mature firms focus on

1] market share
2] diversification
3] competition
4] lowering costs
2. Automated data equipment, telecom equipment and electronic items has large
markets in
1] China
2] Sri Lanka
3] Bhutan
4] France
3. When a company recognizes the differences between overseas and domestic
marketing and the importance of offshore business, its orientation may shift to a
1] Multi-country marketing strategy
2] State Strategy
3] National strategy
4] Own strategy
4. International marketing based on what has worked domestically deals with
1] Domestically developed niche services
2] International Niche Marketing
3] Importing
 SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)
Subject: International Marketing

4] Production
5. In 1992, Hungary, Poland and Czechoslovakia signed an agreement creating the
1] CEFTA
2] NAFTA
3] EEA
4] APEC
6. Direct exporting offers the manufacturer the advantage like
1] Greater control over the foreign marketing plan
2] Direct entry
3] Direct interaction with competitors
4] Less Profit but gets huge markets
7. An international brand that makes use of the same elements on a global basis is
defined as
1] A global Brand
2] A global Marketing
3] A Global strategy
4] A Global Plan
8. In International Export marketing, if manufacturer increases price of a product he is
likely to
1] Increase sales volume
2] Increase advertisement expenditure
3] throw out of market by competitors
4] reduce turnover
9. Basic factor that governs the expert market research is
1] Type of market segment
2] Affordability of the product
3] Brand name of the company
4] Own country's foreign trade regulations
10. In order to achieve sustainable growth in export in export markets, it is necessary to
1] Expand the existing product line
2] Reduce the existing product line
3] Improve the existing product line
4] Add new product line

Multiple Choice Multiple Response

11. An agile company engages in three main activities

1] constantly monitors competitors movements and consumer behavior
2] continuously uses and analyzing information to get useful inference of
environment
3] information is incorporated in its strategy
4] constantly sends out the promotional message
12. The monitory union has following characteristics:
1] Total and irreversible convertibility of currencies
2] Complete freedom of capital movements in fully integrated financial markets
3] Irrevocably fixed exchange rates with no fluctuation of margins between member
currencies, leading to a single currency
4] Total and reversible convertibility of currencies
 SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)
Subject: International Marketing

13. Product line development essentially involves following alternatives

1] Adding additional products to the overseas market even if the company does not
carry those products domestically
2] Extension of the domestic line
3] Adding new products
4] Adding same products to the overseas market, which are sold products
domestically
14. International competition is placing new emphasis on the basic principles of
business such as
1] Product life cycles are becoming shorter
2] Quality aspects are becoming paramount
3] consumers are demanding more innovative products
4] Prices are becoming decreasingly competitive
15. The following factors have contributed to changes in international trade policy -
1] development in science and technology
2] competitiveness
3] formation of economic and trading groups
4] Simplicity in trading practices
16. Foreign marketing involvement decision is conditioned by factors like
1] export policy
2] size and resources
3] product range
4] duties and taxes
17. A country that dictates the need for product adaptation has some specific
requirement such as
1] Legal
2] Economic, political
3] Climatic
4] Diplomatic
18. Though sales promotion laws and usage vary around the world but usually comprise
of
1] Promotional pricing tactics
2] Contests
3] Premiums and specialties
4] Potential relations between countries
Fill in the Blanks

19. In _____________a treaty was signed among 123 nations whose government
agreed in the principle to prompt trade among member
1] 1957
2] 1967
3] 1977
4] 1987
20. Trade ministers representing the: _____________member countries meet annually
to work on improving world trade.
1] WTO
2] GATT
3] APEC
4] NAFTA
 SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)
Subject: International Marketing

21. Distribution channels are the: ___________between producers and customers.

1] links
2] bridge
3] factors
4] ways
22. The chapter of the proposal that discusses about the sample size, data collection
method, and sample selection procedures etc. is titled as: _____________.
1] Objectives
2] Purpose and scope
3] Executive summary
4] Research approach
23. Significant differences in: ___________in developing countries like India and
China creates a strong reason for MNCs to locate their manufacturing bases there.
1] Labor costs
2] Raw material cost
3] Electronics items costs
4] Electrical charges
24. Low income countries are those countries who constitute: ___________ percent of
the world’s population.
1] 37
2] 50
3] 26
4] 73
25. Trading companies are able to absorb many risks inherent in international trade
because of the: ___________products handled by them.
1] consumer
2] industrial
3] wide-range
4] foreign
26. The global marketing orientation had proved to be successful for many export -
dominant firms and: __________
1] MNCs
2] National companies
3] Local companies
4] Pacific companies
27. There is a variety of: ___________that have shaped societies in all the countries of
the world.
1] Cultural factor
2] Political factor
3] Social factor
4] Legal factor
28. Exchange ________ policies are drafted by RBI.
1] Rate
2] Value
3] Quantum
4] Quality
 SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)
Subject: International Marketing

State True or False

29. General electric company developed a computerized x-ray machine which was
immediately imitated and out-priced by Panasonic.
30. Luxemburg rank first in income, ranked by GNP per capita and PPP.

31. In Regiocentric orientation, there is a significant degree of centralization.

32. Domestic agents always take title to the goods.

33. Large fixed cost / investment can be recovered by spreading the same on high
volume output
34. In outsourcing external companies certain activities better and cheaper.

35. Entry and operating decision is dependent on the expected rate of return.

36. Firms/ Manufacturers believe that if their products can sell in their own country,
they should sell elsewhere too.
37. Although the licenser ordinarily maintains quality control over licensed product, he
does not control the licensee’s volume of production or marketing strategy.
38. Joint venture will prosper only if the partners trust each other and continually
support their common endeavour.
Match the Following

39. 1] Armenia, Jamaica, Tobago 1] CIS members

2] Austria, Finland, Ukraine
3] Greece, Ireland, Italy
4] Argentina, Brazil, Paraguay, Uruguay
40. 1] Country controlled buying agent
2] Trading companies
3] Small industrial units avail services of 3] Trading companies
4] Piggy-backing
41. 1] International Strategic Partnership
2] Success of IT software Industry
3] Exchange of goods for money
4] Off shore controlled manufacturing
42. 1] Questionnaire must be
2] Field research must
3] Question of questionnaire
4] Presentation of Report
2] EFTA members
3] EU members
4] Mercosur
5] NAFTA
6] OECD
1] Foreign government's agency
2] Broad range of services
4] Sales arrangement with another
company
5] Specialised services
6] using another brand name
1] Outsourcing
2] Level of Outsourcing
3] Off shore Purchasing
4] Electronic Industry
5] Trained Manpower
6] Import Vs Export
1] As short and simple as possible
2] Arrange interviews
3] Can cover only one point
4] Project with charts & Tables
5] Plan travel & accommodation
6] To selected persons only